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View this post on the web at https://monicabarbosarecebe.substack.com/p/cla=
rissa-schneider-e-o-luxo-pos-hype
NEWS#19 =E2=80=93 11 OUT
O Novo Luxo Est=C3=A1 em Revis=C3=A3o: Quando a Consist=C3=AAncia Vira o No=
vo Desejo
Nesta semana ministrei a palestra =E2=80=9CQuando o luxo muda de casa=E2=80=
=9D - e v=C3=A1rias perguntas dos participantes me levaram de volta a um te=
ma que venho observando: o luxo que vem a=C3=AD =C3=A9 outro. O relat=C3=B3=
rio White Paper Luxury Redefined 2025, produzido pela Highsnobiety e pelo B=
oston Consulting Group, confirma o que j=C3=A1 se pressentia - o mercado de=
luxo est=C3=A1 em uma mudan=C3=A7a de paradigma, onde a l=C3=B3gica do =E2=
=80=9Cmais=E2=80=9D e do =E2=80=9Cnovo=E2=80=9D cede espa=C3=A7o ao que =C3=
=A9 significativo, consistente e culturalmente fluente. O estudo ouviu 6.00=
0 consumidores de luxo em 11 mercados globais, e o diagn=C3=B3stico =C3=A9 =
claro: Os compradores de luxo n=C3=A3o est=C3=A3o rejeitando o luxo em si -=
est=C3=A3o rejeitando ideias ultrapassadas de luxo. Eles querem marcas que=
os entendam, que conversem com eles, e n=C3=A3o para eles. A crise atual n=
=C3=A3o =C3=A9 de consumo, =C3=A9 de credibilidade. O consumidor de luxo co=
ntempor=C3=A2neo est=C3=A1 mais inteligente e exigente - espera que as marc=
as sejam t=C3=A3o espertas quanto ele, sen=C3=A3o mais. E as que prosperam =
agora n=C3=A3o s=C3=A3o necessariamente as mais chamativas, mas as que sabe=
m o que est=C3=A3o dizendo - e por qu=C3=AA. Segundo o relat=C3=B3rio, os m=
otivadores mais fortes de desejabilidade hoje s=C3=A3o: Qualidade e artesan=
ato; Designs exclusivos; Valores claros e coerentes; Independ=C3=AAncia da =
marca; Atemporalidade e heran=C3=A7a; Presen=C3=A7a digital com prop=C3=B3s=
ito, n=C3=A3o performance. Enquanto isso, fatores antes considerados essenc=
iais - como diretores criativos celebrados, colabora=C3=A7=C3=B5es limitada=
s ou experi=C3=AAncias de varejo envolventes - perderam for=C3=A7a. A novid=
ade passou a soar fr=C3=ADvola; o hype, cansativo. Os consumidores de luxo =
de 2025 valorizam flu=C3=AAncia cultural: querem marcas que tenham voz, rep=
ert=C3=B3rio e respeito pelo tempo. N=C3=A3o h=C3=A1 espa=C3=A7o para discu=
rsos vazios - as marcas ser=C3=A3o medidas por aquilo que sabem fazer bem, =
e n=C3=A3o pelo que tentam parecer. O luxo redefinido =C3=A9 o da subst=C3=
=A2ncia sobre o espet=C3=A1culo, o da narrativa sobre o ru=C3=ADdo, o da co=
er=C3=AAncia sobre a pressa. E, talvez, o grande sinal dos tempos seja este=
: o novo desejo =C3=A9 n=C3=A3o parecer desesperado por desejabilidade.
Quando a Novidade Perde For=C3=A7a: O Valor da Perman=C3=AAncia no Tempo da=
Satura=C3=A7=C3=A3o
Na mesma palestra, uma pergunta ecoou: =E2=80=9CA novidade ainda =C3=A9 um =
valor?=E2=80=9D =C3=80 luz do White Paper Luxury Redefined 2025, a resposta=
=C3=A9 mais complexa do que parece - e talvez, mais reveladora. Vivemos a =
era em que tudo =C3=A9 novo o tempo todo, e justamente por isso, a novidade=
perdeu seu encanto. Com acesso ilimitado a qualquer =C3=A9poca, tend=C3=AA=
ncia ou arquivo, o =E2=80=9Cnovo=E2=80=9D j=C3=A1 n=C3=A3o tem vantagem emo=
cional - tornou-se abundante, previs=C3=ADvel, e, portanto, descart=C3=A1ve=
l. O relat=C3=B3rio mostra que o p=C3=BAblico de luxo est=C3=A1 cansado de =
marcas que pulam de um truque a outro. =E2=80=9CTente satisfazer a todos, e=
n=C3=A3o satisfar=C3=A1 ningu=C3=A9m.=E2=80=9D A frase, que resume o esp=
=C3=ADrito do momento, revela uma rejei=C3=A7=C3=A3o crescente =C3=A0 super=
ficialidade de um mercado que se move por algoritmos, e n=C3=A3o por prop=
=C3=B3sito. Os dados apontam um deslocamento n=C3=ADtido: 40% dos consumido=
res de luxo dizem que raramente notam publicidade; 25% dos compradores insp=
iram-se em marcas de luxo, mas n=C3=A3o compram, por n=C3=A3o verem valor n=
o pre=C3=A7o da marca; e 80% apreciam quando as marcas fazem refer=C3=AAnci=
as culturais sutis; que ressoam com intelig=C3=AAncia e identidade. A novid=
ade virou um ciclo sem f=C3=B4lego. O consumidor quer pe=C3=A7as com alma, =
hist=C3=B3ria e inten=C3=A7=C3=A3o, e n=C3=A3o uma sequ=C3=AAncia de virais=
sem sentido. O sucesso de m=C3=BAsicas antigas no topo das paradas, o reto=
rno do vintage e o resgate de cole=C3=A7=C3=B5es de arquivo (como as Re-Edi=
tions da Prada ou da Cassina) s=C3=A3o reflexos dessa nostalgia moderna: um=
a vontade de parar o rel=C3=B3gio em meio ao ru=C3=ADdo. Na moda e no desig=
n, a perman=C3=AAncia voltou a ser um luxo. E o valor da marca n=C3=A3o est=
=C3=A1 mais em lan=C3=A7ar o pr=C3=B3ximo =E2=80=9Cit=E2=80=9D, mas em sust=
entar o que j=C3=A1 =C3=A9 essencial - seu prop=C3=B3sito. O luxo, afinal, =
n=C3=A3o est=C3=A1 morto. Est=C3=A1 apenas mais silencioso, mais consciente=
e infinitamente mais dif=C3=ADcil de falsificar.
O mercado de luxo est=C3=A1 sendo resgatado por consumidores mais experient=
es, mais intencionais e menos entusiasmados com o hype. As marcas que defin=
ir=C3=A3o a pr=C3=B3xima era n=C3=A3o s=C3=A3o necessariamente as mais cham=
ativas, maiores ou mesmo as mais inovadoras, mas aquelas que ouvem melhor -=
que trocam o espet=C3=A1culo pela subst=C3=A2ncia e o status pela narrativ=
a. Em um mercado saturado de mesmice, a autenticidade =C3=A9 o novo luxo. N=
o meu olhar, isto importa para quem morre com a est=C3=A9tica e vive da cul=
tura: o objeto de desejo da pr=C3=B3xima era ser=C3=A1 aquele que d=C3=A1 s=
entido, conta hist=C3=B3ria - n=C3=A3o apenas ostenta etiqueta.
Conhe=C3=A7o Clarissa Schneider de outros voos - os profissionais e o liter=
al. Antes de o design voltar a nos cruzar, ela j=C3=A1 era essa for=C3=A7a =
que costura cultura, neg=C3=B3cios e est=C3=A9tica com prop=C3=B3sito e lev=
eza. Mas foi num voo real, entre turbul=C3=AAncias e risadas, que criamos u=
ma conex=C3=A3o mais afetiva e c=C3=BAmplice (sim, ela tem medo de avi=C3=
=A3o - e eu segurei a m=C3=A3o). Recebo a multi-talentosa Clarissa - public=
it=C3=A1ria, empreendedora, jornalista e curadora - ex-editora da Casa Vogu=
e, fundadora da influente Revista Bamboo, curadora de a=C3=A7=C3=B5es para =
marcas como Deca, Portobello, Design Weekend S=C3=A3o Paulo e Casa Cor, e d=
iretora criativa da +55 Design.
1. Diante da urg=C3=AAncia clim=C3=A1tica e da press=C3=A3o incessante do c=
onsumo, qual deveria ser hoje a verdadeira medida de sucesso para um design=
er ou arquiteto?
A medida de sucesso, a meu ver, est=C3=A1 em criar algo que resista ao temp=
o - n=C3=A3o s=C3=B3 materialmente, mas tamb=C3=A9m em sentido cultural. Um=
trabalho que nasce para durar, que evita o ef=C3=AAmero, que valoriza recu=
rsos locais e carrega sentido para al=C3=A9m da moda passageira. O sucesso =
est=C3=A1 menos em =E2=80=9Clan=C3=A7ar=E2=80=9D e mais em =E2=80=9Cpermane=
cer=E2=80=9D.
2. Quais movimentos - de designers, ind=C3=BAstria e varejo - podem realmen=
te dar ao design brasileiro o poder de atrair, competir e influenciar no ce=
n=C3=A1rio global?
O Brasil j=C3=A1 tem algo raro: uma diversidade cultural inimit=C3=A1vel. S=
e conseguirmos transformar essa riqueza em produto, com processos industria=
is consistentes, redes s=C3=B3lidas de distribui=C3=A7=C3=A3o e valoriza=C3=
=A7=C3=A3o das nossas mat=C3=A9rias-primas e t=C3=A9cnicas, teremos um dife=
rencial que o mundo n=C3=A3o copia. O caminho =C3=A9 unir a nossa pot=C3=AA=
ncia criativa a uma vis=C3=A3o empresarial que saiba projetar isso para for=
a, sem perder identidade.
3. Num tempo em que todos opinam e as redes ampliam ru=C3=ADdos, qual =C3=
=A9, para voc=C3=AA, o espa=C3=A7o leg=C3=ADtimo - e o futuro - do colunist=
a de design?
O colunista de design =C3=A9 quase um =E2=80=9Ccurador do cotidiano=E2=80=
=9D: aquele que organiza refer=C3=AAncias, d=C3=A1 contexto, filtra o exces=
so e devolve ao leitor uma narrativa clara. Num mundo ruidoso, sua fun=C3=
=A7=C3=A3o =C3=A9 ser ponte entre a obra e o p=C3=BAblico. Acredito que o f=
uturo pode estar em quem consegue articular cr=C3=ADtica e poesia, raz=C3=
=A3o e encantamento.
4. E, por fim: qual =C3=A9 o =E2=80=9Crei nu=E2=80=9D do nosso setor que ni=
ngu=C3=A9m ousa apontar?
Talvez seja a pressa. Vivemos obcecados pela novidade, pelo =E2=80=9Clan=C3=
=A7amento=E2=80=9D imediato, quando o verdadeiro luxo do design est=C3=A1 n=
o tempo que uma ideia precisa para se tornar relevante. O rei nu =C3=A9 ess=
a corrida incessante, que muitas vezes encobre a qualidade e nos distancia =
do essencial: criar algo que fa=C3=A7a sentido para as pessoas e para o pla=
neta.
A Rebeldia da Perman=C3=AAncia: Quando a Arte Antiga Vira o Novo Desejo dos=
Millennials
A nova edi=C3=A7=C3=A3o da Frieze Masters, que acontece entre 15 e 19 de ou=
tubro em Londres, reacende uma pergunta que vem me intrigando. Como observa=
dora do comportamento e do consumo que moldam o modo de morar, pergunto: po=
r que tantos jovens colecionadores est=C3=A3o comprando obras de arte antig=
as? Numa =C3=A9poca em que tudo =C3=A9 ef=C3=AAmero, ver millennials fascin=
ados por telas seculares parece quase uma rebeldia est=C3=A9tica. Em entrev=
ista recente ao Artnet News, Emanuela Tarizzo, a nova diretora da feira, ex=
plicou que o interesse n=C3=A3o =C3=A9 saudosismo, mas desejo de profundida=
de: =E2=80=9CEssas obras ancoram o colecionador em uma hist=C3=B3ria humana=
maior.=E2=80=9D H=C3=A1, segundo ela, uma =E2=80=9Cpot=C3=AAncia narrativa=
=E2=80=9D nas pe=C3=A7as que atravessaram s=C3=A9culos - algo que falta na =
velocidade l=C3=ADquida do presente. O movimento tamb=C3=A9m =C3=A9 sintoma=
de algo maior. At=C3=A9 2045, cerca de US$ 84 trilh=C3=B5es ser=C3=A3o tra=
nsferidos das gera=C3=A7=C3=B5es mais velhas para as mais jovens - e os mil=
lennials herdar=C3=A3o US$ 27 trilh=C3=B5es desse total. =C3=89 uma reconfi=
gura=C3=A7=C3=A3o silenciosa do poder de compra - e do gosto. Com mais capi=
tal em m=C3=A3os, os novos colecionadores tendem a investir em obras que re=
presentam valor simb=C3=B3lico e hist=C3=B3rico, n=C3=A3o apenas tend=C3=AA=
ncia. Os dados confirmam o rumo: segundo o Art Basel & UBS Survey 2024, 72%=
dos colecionadores de alta renda que herdaram arte mantiveram parte das ob=
ras. Ou seja, o passado n=C3=A3o s=C3=B3 est=C3=A1 voltando - ele est=C3=A1=
sendo preservado. Talvez, no fundo, esse fasc=C3=ADnio n=C3=A3o seja sobre=
=E2=80=9Carte antiga=E2=80=9D, mas sobre perman=C3=AAncia. Em tempos de so=
breposi=C3=A7=C3=A3o de imagens e opini=C3=B5es, h=C3=A1 algo de revolucion=
=C3=A1rio em desejar o que dura - em olhar para tr=C3=A1s e, ainda assim, e=
nxergar o futuro.
Clarissa Schneider, com seus saberes artesanais, um olhar sens=C3=ADvel =C3=
=A0s tradi=C3=A7=C3=B5es regionais e profundo respeito pelos processos sust=
ent=C3=A1veis, assina uma linha exclusiva para a +55 Design. Suas pe=C3=A7a=
s revelam o encontro entre tempo e mat=C3=A9ria - uma delicadeza que transf=
orma o cotidiano em perman=C3=AAncia. S=C3=A3o mais do que objetos: s=C3=A3=
o verdadeiros desejos de design.
Cer=C3=A2micas Jo=C3=A3o, Maria e Jos=C3=A9 - Jo=C3=A3o, Maria e Jos=C3=A9 =
formam uma cole=C3=A7=C3=A3o de vasos e lumin=C3=A1rias desenvolvidos pela =
ceramista Alice Felzenszwalb. Modeladas =C3=A0 m=C3=A3o, as pe=C3=A7as reve=
lam o gesto humano em cada marca - imperfei=C3=A7=C3=B5es que se transforma=
m em beleza essencial.
Almofada Piau=C3=AD - Produzida em tear de algod=C3=A3o natural no interior=
do Piau=C3=AD, a almofada nasce do trabalho de uma associa=C3=A7=C3=A3o de=
oito mulheres entre 40 e 83 anos. Cada fio carrega tempo, t=C3=A9cnica e m=
em=C3=B3ria - o luxo do toque humano.
Cole=C3=A7=C3=A3o Tati - Sof=C3=A1 e Poltrona - Um toque de nostalgia em te=
mpos t=C3=A3o digitais. As pe=C3=A7as em rattan s=C3=A3o puro afeto: o mate=
rial natural evoca as casas de fim de semana, os encontros em fam=C3=ADlia =
e o conforto que mora na lembran=C3=A7a. Um design que traduz mem=C3=B3ria =
em aconchego.
Quando at=C3=A9 o rob=C3=B4 faz cara feia pra pia cheia
A startup californiana Figure AI acaba de apresentar o Figure-03, um rob=C3=
=B4 human=C3=B3ide que promete entrar oficialmente na vida dom=C3=A9stica: =
ele anda, fala, reconhece objetos, dobra roupas, coloca lou=C3=A7a na m=C3=
=A1quina e - em breve - deve entregar pacotes e ajudar em tarefas de assist=
=C3=AAncia pessoal. Com sensores de vis=C3=A3o, equil=C3=ADbrio e uma capac=
idade impressionante de aprendizado, o rob=C3=B4 j=C3=A1 =C3=A9 descrito co=
mo o =E2=80=9Ccolaborador universal=E2=80=9D - uma vers=C3=A3o beta do assi=
stente que o futuro imaginou. Mas confesso: o v=C3=ADdeo de demonstra=C3=A7=
=C3=A3o me fez rir. L=C3=A1 est=C3=A1 o rob=C3=B4, com toda sua intelig=C3=
=AAncia artificial e engenharia de ponta, tentando colocar um prato na m=C3=
=A1quina de lavar - hesitante, quase humano. Um gesto banal, quase c=C3=B4m=
ico, que humaniza a promessa tecnol=C3=B3gica. Mesmo com IA avan=C3=A7ada e=
engenharia de ponta, o Figure-03 ainda trope=C3=A7a no mais cotidiano dos =
desafios: a rotina. E talvez a=C3=AD esteja o charme. No fim, o avan=C3=A7o=
mais not=C3=A1vel n=C3=A3o =C3=A9 a m=C3=A1quina imitar o homem - =C3=A9 o=
homem rir, com certo al=C3=ADvio, ao ver que nem o rob=C3=B4 aguenta lavar=
a lou=C3=A7a.
Como o The Studio construiu um =E2=80=9CWright=E2=80=9D do zero
Estou assistindo The Studio, s=C3=A9rie da Apple TV+, lentamente - como que=
m saboreia uma boa dire=C3=A7=C3=A3o de arte. A cada epis=C3=B3dio, me fasc=
ina o cen=C3=A1rio principal: um edif=C3=ADcio que parece obra de Frank Llo=
yd Wright, mas n=C3=A3o =C3=A9. Quase poderia ser. A equipe, liderada pela =
designer de produ=C3=A7=C3=A3o Julie Berghoff, assumiu uma tarefa t=C3=A3o =
ousada quanto simb=C3=B3lica: criar do zero um pr=C3=A9dio que parecesse um=
projeto real de Wright. =E2=80=9CPessoas do meio me perguntaram se filmamo=
s em um pr=C3=A9dio dele - esse =C3=A9 o melhor elogio poss=C3=ADvel=E2=80=
=9D, contou o diretor de arte Brian Grego. Para isso, o time mergulhou nos =
est=C3=BAdios cl=C3=A1ssicos de Hollywood e no per=C3=ADodo em que Wright t=
rabalhava em Los Angeles - os anos 1920, quando projetou a Hollyhock House =
e a Ennis House. A inten=C3=A7=C3=A3o n=C3=A3o era copiar, mas imaginar o q=
ue Wright teria feito se tivesse sido contratado por um grande est=C3=BAdio=
de cinema. O pr=C3=A9dio da fict=C3=ADcia Continental Studios, descrito na=
s=C3=A9rie como uma obra de 1927 em estilo Mayan Revival, foi totalmente c=
onstru=C3=ADdo nos est=C3=BAdios da Warner Bros. Milhares de blocos t=C3=AA=
xteis, com o =E2=80=9CC=E2=80=9D da Continental moldado em gesso, replicam =
o detalhismo artesanal do arquiteto. =E2=80=9CQuer=C3=ADamos nos inspirar e=
m Frank, mas sem imit=C3=A1-lo=E2=80=9D, disse Grego. =E2=80=9CCriamos uma =
ilus=C3=A3o - fr=C3=A1gil, mas m=C3=A1gica.=E2=80=9D O resultado rendeu =C3=
=A0 s=C3=A9rie o Emmy de Design de Produ=C3=A7=C3=A3o - e a certeza de que,=
em The Studio, o cen=C3=A1rio pensa tanto quanto os personagens.
- Sob as pedras milenares do Colosseu, uma =E2=80=9Cpassagem oculta=E2=80=
=9D - atribu=C3=ADda a Commodus - acaba de ser restaurada e aberta ao p=C3=
=BAblico. Foi um corredor outrora reservado aos imperadores, hoje revelado =
em 30 a 40 metros com reparos estruturais, ilumina=C3=A7=C3=A3o discreta e =
sinais interpretativos. A visita=C3=A7=C3=A3o come=C3=A7a em 27 de outubro =
de 2025, como parte de um projeto que transforma a pr=C3=B3pria restaura=C3=
=A7=C3=A3o em exposi=C3=A7=C3=A3o viva. Um lembrete: patrim=C3=B4nios n=C3=
=A3o descansam - evoluem, e exigem que observemos o antigo com olhos inquie=
tos.
- A =E2=80=9CAranha=E2=80=9D de Andressa Cantergiani pousa na Morada Eco, e=
m Florian=C3=B3polis, e tece um alerta sobre justi=C3=A7a clim=C3=A1tica e =
regenera=C3=A7=C3=A3o. Feita com fios t=C3=AAxteis de res=C3=ADduos urbanos=
- guarda-chuvas, l=C3=A3s reaproveitadas, materiais do lixo - a instala=C3=
=A7=C3=A3o transforma descarte em perman=C3=AAncia. Com curadoria de Niura =
Borges, o projeto integra a segunda edi=C3=A7=C3=A3o do ArqArt Design Fluxu=
s, do NCD Floripa, e traduz em arte a urg=C3=AAncia de repensar o que deixa=
mos no mundo. Abertura: 14 de outubro, no Square SC. Entrada gratuita.
- O tempo gira, escapa, se refaz - e =C3=A9 desse vaiv=C3=A9m entre o ef=C3=
=AAmero e o eterno que nasce Instante, cole=C3=A7=C3=A3o criada por dua.dsg=
, Una Ambientes e By Poli. Inspiradas em Roda Viva, de Chico Buarque, as pe=
=C3=A7as traduzem o tempo em forma: cer=C3=A2mica que guarda mem=C3=B3ria, =
resina que captura o ar, gestos que viram mat=C3=A9ria - um manifesto silen=
cioso sobre liberdade, movimento e perman=C3=AAncia.
- A Moooi amplia seu territ=C3=B3rio est=C3=A9tico e lan=C3=A7a sua primeir=
a cole=C3=A7=C3=A3o de superf=C3=ADcies cer=C3=A2micas, em parceria com a i=
taliana ABK Group. Inspiradas na natureza, as pe=C3=A7as combinam tecnologi=
a e textura para criar pisos e revestimentos que se comportam como tecidos,=
peles e minerais. As superf=C3=ADcies reproduzem o toque do real com preci=
s=C3=A3o t=C3=A1til e po=C3=A9tica - um di=C3=A1logo entre design, biologia=
e imagina=C3=A7=C3=A3o. O luxo agora =C3=A9 mat=C3=A9ria sens=C3=ADvel.
- O modernismo de Eero Saarinen ganha nova vida. O David Chipperfield Archi=
tects transformou a antiga Embaixada dos EUA em Londres no Rosewood Chancer=
y, um hotel que combina mem=C3=B3ria e inova=C3=A7=C3=A3o. Com interiores d=
e Joseph Dirand e certifica=C3=A7=C3=A3o ambiental BREEAM Outstanding, o pr=
ojeto revela que o luxo do futuro talvez seja este: preservar, regenerar, c=
ontinuar.
- Para colecionadores: a Meritalia=C2=AE reedita Il Giullare, sof=C3=A1 em =
edi=C3=A7=C3=A3o limitada 1/9 (2025), de Gaetano Pesce. Inspirado no chap=
=C3=A9u dos bobos da corte, o design ir=C3=B4nico e colorido reafirma o tal=
ento de Pesce em transformar humor e cr=C3=ADtica em objeto de desejo. Part=
e da s=C3=A9rie =E2=80=9COggetti da Collezione=E2=80=9D, =C3=A9 puro coleci=
onismo contempor=C3=A2neo.
- Entre tantas teorias sobre lideran=C3=A7a, poucas soam t=C3=A3o pr=C3=A1t=
icas e inspiradoras quanto o artigo =E2=80=9CFuture-Oriented Leadership=E2=
=80=9D, publicado pela Stanford Social Innovation Review. O texto prop=C3=
=B5e uma virada essencial: l=C3=ADderes n=C3=A3o devem apenas reagir ao pre=
sente, mas aprender a pensar o futuro - com coragem, empatia e curiosidade.=
Uma leitura que provoca a=C3=A7=C3=A3o, n=C3=A3o apenas reflex=C3=A3o. Lei=
a em ssir.org [ https://link.sbstck.com/redirect/81222e03-c3cb-4c58-b75d-ad=
81add774de?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBR=
AoY ]
- Li o novo Relat=C3=B3rio de Sustentabilidade da Arper e ele me fez pensar=
: ser=C3=A1 que estamos realmente redesenhando o futuro - ou apenas compens=
ando o passado? A marca italiana avan=C3=A7a no discurso do design regenera=
tivo com dados, transpar=C3=AAncia e prop=C3=B3sito. Um documento que provo=
ca mais do que informa. Leia em arper.com [ https://link.sbstck.com/redirec=
t/8fd45cf9-e306-44d3-b2f1-11dd9f8e8d30?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrK=
ONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ]
Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9tb25pY2FiYXJ=
ib3NhcmVjZWJlLnN1YnN0YWNrLmNvbS9hY3Rpb24vZGlzYWJsZV9lbWFpbD90b2tlbj1leUoxYz=
JWeVgybGtJam96T0RFNE9EVTVPREFzSW5CdmMzUmZhV1FpT2pFM05UZzBNRFkzTml3aWFXRjBJa=
m94TnpZd01Ua3hNekl6TENKbGVIQWlPakUzT1RFM01qY3pNak1zSW1semN5STZJbkIxWWkwMU9U=
TTVORGd6SWl3aWMzVmlJam9pWkdsellXSnNaVjlsYldGcGJDSjkuNXVJX25WeXBXX2xTeGdGSWx=
yTE4yNl9vQlZab09rRDFBYnBBR2lneXpaQSIsInAiOjE3NTg0MDY3NiwicyI6NTkzOTQ4MywiZi=
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font-size: 14px;
}
}
@media screen and (max-width: 650px) {
.use-theme-bg .post-meta.alternative-meta .post-meta-item.guest-author-pu=
blication,
.post-meta.alternative-meta .post-meta-item.guest-author-publication {
display: none;
}
}
@media screen and (max-width: 370px) {
.post-meta .post-meta-item .post-meta-button {
height: 36px !important;
/* important to override in-line height style on emails */
}
.post-meta .post-meta-item .post-meta-button .meta-button-label {
display: none;
}
.post-meta .post-meta-item .post-meta-button > svg {
margin-right: 0;
}
}
@media screen and (max-width: 370px) {
.post-meta .post-meta-item {
font-size: 12px;
}
}
@media screen and (max-width: 650px) {
.post .floating-subscribe-button {
bottom: 20px;
right: 20px;
}
}
@media (max-width: 1024px) {
body .pullquote-align-left,
body .pullquote-align-right,
body .pullquote-align-wide,
body .pullquote-align-center {
float: none;
margin: 0 auto;
width: 100%;
max-width: 100%;
}
}
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body .markup table.image-wrapper img,
body .markup table.kindle-wrapper img {
max-width: 550px;
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}
@media (min-width: 1024px) {
body:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-off=
set-left) {
margin-left: var(--image-offset-margin);
}
body:not(:has(#toc)) .captioned-image-container figure:has(> a.image2-off=
set-right) {
margin-right: var(--image-offset-margin);
}
}
@media (min-width: 1300px) {
body .captioned-image-container figure:has(> a.image2-offset-left) {
margin-left: var(--image-offset-margin);
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body .captioned-image-container figure:has(> a.image2-offset-right) {
margin-right: var(--image-offset-margin);
}
}
@media (max-width: 1024px) {
body {
/* Disable offset on mobile/tablet */
}
body .captioned-image-container figure:has(> a.image2-align-left),
body .captioned-image-container figure:has(> a.image2-align-right) {
float: none;
margin: 1em auto;
max-width: 100%;
width: auto;
padding: 0;
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body .captioned-image-container figure:has(> a.image2-align-left.thefp),
body .captioned-image-container figure:has(> a.image2-align-right.thefp) {
margin: 1em auto;
}
body .captioned-image-container figure:has(> a.image2-offset-left),
body .captioned-image-container figure:has(> a.image2-offset-right) {
margin: 1em auto;
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body .captioned-image-container figure:has(> a.image2-align-left) .image2=
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body .captioned-image-container figure:has(> a.image2-align-right) .image=
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display: block;
justify-content: initial;
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@media (max-width: 768px) {
body .markup div.sponsorship-campaign-embed {
margin-top: 24px;
margin-bottom: 24px;
}
body .markup div.sponsorship-campaign-embed:first-child {
margin-top: 0px;
}
}
@media screen and (max-width: 650px) {
body .markup div.youtube-overlay,
body .markup div.vimeo-overlay {
display: none !important;
}
}
@media screen and (max-width: 370px) {
body .markup div.tiktok-wrap {
width: calc(95vw - 32px);
height: calc((95vw - 32px - 2px) / 0.485714);
}
}
@media screen and (max-width: 650px) {
body .markup div.embedded-publication-wrap .embedded-publication.show-sub=
scribe {
padding: 24px;
}
}
@media screen and (max-width: 650px) {
body .markup div.subscription-widget-wrap .subscription-widget.show-subsc=
ribe,
body .markup div.subscription-widget-wrap-editor .subscription-widget.sho=
w-subscribe,
body .markup div.captioned-button-wrap .subscription-widget.show-subscrib=
e {
padding: 0px 24px;
}
}
@media screen and (max-width: 650px) {
body .markup div.subscription-widget-wrap .subscription-widget.show-subsc=
ribe .subscription-widget-subscribe .button,
body .markup div.subscription-widget-wrap-editor .subscription-widget.sho=
w-subscribe .subscription-widget-subscribe .button,
body .markup div.captioned-button-wrap .subscription-widget.show-subscrib=
e .subscription-widget-subscribe .button {
padding: 10px 12px;
min-width: 110px;
}
}
@media (max-width: 650px) {
body .markup .tweet {
padding: 12px;
}
}
@media (max-width: 650px) {
body .markup .tweet .tweet-text {
font-size: 14px;
line-height: 20px;
}
}
@media (max-width: 650px) {
body .markup .tweet .tweet-photos-container.two,
body .markup .tweet .tweet-photos-container.three,
body .markup .tweet .tweet-photos-container.four {
height: 200px;
}
}
@media (max-width: 650px) {
body .markup .tweet a.expanded-link .expanded-link-img {
max-height: 180px;
}
}
@media (max-width: 650px) {
body .markup .tweet a.expanded-link .expanded-link-description {
display: none;
}
}
@media screen and (max-width: 650px) {
body .markup .apple-podcast-container {
width: unset;
}
}
@media (max-width: 420px) {
body .markup .install-substack-app-embed img.install-substack-app-embed-i=
mg {
margin: 0 auto 16px auto;
}
}
@media (max-width: 420px) {
body .markup .install-substack-app-embed .install-substack-app-embed-text=
{
margin: 0 0 12px 0;
max-width: 100%;
width: auto;
text-align: center;
}
}
@media (max-width: 420px) {
body .markup .install-substack-app-embed .install-substack-app-embed-link=
{
display: flex;
justify-content: center;
}
}
@media screen and (min-width: 500px) {
body .header a.logo {
width: 42px;
height: 42px;
border-radius: 12px;
}
}
@media screen and (max-width: 420px) {
body .subscription-receipt table:first-of-type .subscription-amount .subs=
cription-discount {
width: 72px !important;
}
}
@media screen and (min-width: 481px) {
body .share-button-container {
height: auto;
}
}
@media screen and (max-width: 480px) {
body .share-button-container .separator {
display: block !important;
margin: 0 !important;
height: 8px !important;
border-left: none !important;
}
}
@media screen and (max-width: 650px) {
.digest .item .post-meta-item.audience {
display: none;
}
}
@media screen and (min-width: 500px) {
.digest-publication .logo img {
width: 42px;
height: 42px;
border-radius: 8px;
}
}
@media screen and (max-width: 650px) {
.comments-page .container .comment-list .collapsed-reply {
margin-left: calc(10 + 32px - 24px);
}
}
@media screen and (max-width: 650px) {
.comment > .comment-list {
padding-left: 24px;
}
}
@media screen and (max-width: 650px) {
.finish-magic-login-modal .modal-content .container {
padding: 24px 0;
}
}
@media (max-width: 650px) {
.reader2-text-b3 {
line-height: 24px;
}
}
@media screen and (max-width: 650px) {
.reader2-text-h4 {
line-height: 24px;
}
}
@media screen and (min-width: 541px) {
.user-profile-modal {
padding-left: 12px;
padding-right: 12px;
}
}
@media screen and (max-width: 650px) {
.subscribe-widget form.form .sideBySideWrap button.rightButton {
padding: 10px 12px;
}
}
@media screen and (min-width: 541px) {
.pub-icon:hover .logo-hover,
.feed-item-icon:hover .logo-hover {
display: block;
}
}
@media screen and (max-width: 650px) {
.post-ufi.single-full-width-button .post-ufi-button-wrapper {
width: 100%;
padding: 16px;
}
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display: none;
}
.post-ufi.single-full-width-button .post-ufi-button {
width: 100%;
justify-content: center;
}
}
@media screen and (max-width: 768px) {
.file-embed-wrapper {
padding: 0;
}
}
@media screen and (max-width: 768px) {
.file-embed-wrapper-editor {
padding: 0;
}
}
@media screen and (max-width: 768px) {
.file-embed-wrapper-editor:active {
padding: 0;
}
}
@media only screen and (max-width: 650px) {
.file-embed-button.wide,
.file-embed-error-button.wide {
display: none;
}
}
@media only screen and (min-width: 630px) {
.file-embed-button.narrow,
.file-embed-error-button.narrow {
display: none;
}
}
@media screen and (min-width: 541px) {
.audio-player-wrapper .audio-player {
min-width: 500px;
}
}
@media screen and (max-width: 650px) {
.audio-player-wrapper .audio-player .audio-player-progress {
border-left-width: 16px;
border-right-width: 16px;
}
}
@media screen and (max-width: 650px) {
.audio-player-wrapper .audio-player .audio-player-progress .audio-player-=
progress-bar .audio-player-progress-bar-popup {
top: -54px;
}
}
@media screen and (max-width: 650px) {
.audio-player-wrapper-fancy .audio-player .audio-player-progress {
border-left-width: 16px;
border-right-width: 16px;
}
}
@media screen and (max-width: 650px) {
.audio-player-wrapper-fancy .audio-player .audio-player-progress .audio-p=
layer-progress-bar .audio-player-progress-bar-popup {
top: -54px;
}
}
@media (min-width: 250px) {
.audio-player-wrapper-fancy .audio-player {
padding: 32px;
}
.audio-player-wrapper-fancy .audio-player .btn-group {
display: flex;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:last-of-type=
{
display: block;
}
}
@media (min-width: 300px) {
.audio-player-wrapper-fancy .audio-player .btn-group {
display: block;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-typ=
e {
display: block;
}
}
@media (min-width: 350px) {
.audio-player-wrapper-fancy .audio-player .audio-player-substack-logo {
display: block;
}
.audio-player-wrapper-fancy .audio-player .audio-player-title {
margin-top: 16px;
}
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai=
ner {
padding-top: 15%;
width: 15%;
display: block;
}
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e {
display: block;
}
.audio-player-wrapper-fancy .audio-player .audio-player-substack-logo {
display: block;
}
}
@media (min-width: 350px) {
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai=
ner {
padding-top: 25%;
width: 25%;
display: block;
}
.audio-player-wrapper-fancy .audio-player .btn-group {
display: flex;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button:first-of-typ=
e {
display: block;
}
}
@media (min-width: 400px) {
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai=
ner {
padding-top: 40%;
width: 40%;
}
}
@media (max-width: 400px) {
.audio-player-wrapper-fancy .audio-player .btn-group {
margin-top: 12px;
}
.audio-player-wrapper-fancy .audio-player .btn-group .button {
font-size: 13px;
padding: 6px 12px;
height: auto;
margin-top: 10px;
}
}
@media (min-width: 600px) {
.audio-player-wrapper-fancy .audio-player .audio-player-hero-image-contai=
ner {
padding-top: 55%;
width: 55%;
}
}
@media (max-width: 650px) {
.poll-editor-modal {
min-width: calc(100% - 20px);
}
}
@media (max-width: 750px) {
.poll-embed .poll-anchor-target .poll-anchor-copy-button {
left: 8px;
top: 45px;
}
}</style></head><body class=3D"email-body" style=3D"font-kerning: auto;--im=
age-offset-margin: -120px;"><img src=3D"data:image/gif;base64,R0lGODlhAQABA=
JEAAP///wAAAAAAAAAAACH5BAkAAAAALAAAAAABAAEAAAgEAAEEBAA7" width=3D"1" height=
=3D"1" alt=3D"Web Bug from https://eotrx.substackcdn.com/open?token=3DeyJtI=
joiPDIwMjUxMDExMTQwMTUyLjMuMmU3NTdlYzhiODBhYzZhNkBtZzIuc3Vic3RhY2suY29tPiIs=
InUiOjM4MTg4NTk4MCwiciI6Imx1Y2FzQHNhbmhvdXNlLmNvbS5iciIsImQiOiJtZzIuc3Vic3R=
hY2suY29tIiwicCI6MTc1ODQwNjc2LCJ0IjoibmV3c2xldHRlciIsImEiOiJldmVyeW9uZSIsIn=
MiOjU5Mzk0ODMsImMiOiJwb3N0IiwiZiI6dHJ1ZSwicG9zaXRpb24iOiJ0b3AiLCJpYXQiOjE3N=
jAxOTEzMjMsImV4cCI6MTc2Mjc4MzMyMywiaXNzIjoicHViLTAiLCJzdWIiOiJlbyJ9.jAOtDot=
gXH14-2tX2i-lASPauFROm3-_voVSnUtK6LU" /><div class=3D"preview" style=3D"dis=
play:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-wi=
dth:0px;opacity:0;overflow:hidden;">O luxo perde o brilho do hype, um rob&#=
244; tenta lavar a louça (e falha), Clarissa Schneider transforma afet=
o em design - e até o futuro parece cansado de parecer novo.</div><div=
class=3D"preview" style=3D"display:none;font-size:1px;color:#333333;line-h=
eight:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">͏ &=
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  ­͏   ­</div><table class=3D"email-body-=
container" role=3D"presentation" width=3D"100%" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0"><tbody><tr><td></td><td class=3D"content" width=3D"55=
0"></td><td></td></tr><tr><td></td><td class=3D"content" width=3D"550" alig=
n=3D"left"><div style=3D"font-size: 16px;line-height: 26px;max-width: 550px=
;width: 100%;margin: 0 auto;overflow-wrap: break-word;"><table role=3D"pres=
entation" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><=
tbody><tr><td align=3D"right" style=3D"height:20px;"><table role=3D"present=
ation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbo=
dy><tr><td style=3D"vertical-align:middle;"><span class=3D"pencraft pc-rese=
t reset-IxiVJZ tw-font-body tw-text-ssm tw-text-substack-secondary" style=
=3D"font-family: SF Pro Text, -apple-system, system-ui, BlinkMacSystemFont,=
Inter, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji, =
Segoe UI Emoji, Segoe UI Symbol;font-size: 13px;color: unset;list-style: no=
ne;text-decoration: unset;margin: 0;"><div class=3D"pencraft pc-reset align=
-right-VJbKw5 size-12-mmZ61m reset-IxiVJZ" style=3D"list-style: none;color:=
unset;text-align: right;font-size: 12px;line-height: 16px;text-decoration:=
unset;margin: 0;"><span class=3D"pencraft pc-reset reset-IxiVJZ" translate=
d=3D"" style=3D"list-style: none;color: unset;text-decoration: unset;margin=
: 0;">Recebeu este e-mail encaminhado? <a class=3D"pencraft pc-reset decora=
tion-underline-ClTkYc reset-IxiVJZ" href=3D"https://substack.com/redirect/2=
/eyJlIjoiaHR0cHM6Ly9tb25pY2FiYXJib3NhcmVjZWJlLnN1YnN0YWNrLmNvbS9zdWJzY3JpYm=
U_dXRtX3NvdXJjZT1lbWFpbCZ1dG1fY2FtcGFpZ249ZW1haWwtc3Vic2NyaWJlJnI9NmJkNTN3J=
m5leHQ9aHR0cHMlM0ElMkYlMkZtb25pY2FiYXJib3NhcmVjZWJlLnN1YnN0YWNrLmNvbSUyRnAl=
MkZjbGFyaXNzYS1zY2huZWlkZXItZS1vLWx1eG8tcG9zLWh5cGUiLCJwIjoxNzU4NDA2NzYsInM=
iOjU5Mzk0ODMsImYiOnRydWUsInUiOjM4MTg4NTk4MCwiaWF0IjoxNzYwMTkxMzIzLCJleHAiOj=
IwNzU3NjczMjMsImlzcyI6InB1Yi0wIiwic3ViIjoibGluay1yZWRpcmVjdCJ9.zdaoSlX3VeXn=
GE2poeLFLGbZgo4tyBqk8LSjzAo7bcE?" style=3D"list-style: none;color: unset;te=
xt-decoration: unset;margin: 0;-webkit-text-decoration-line: underline;text=
-decoration-line: underline;">Subscreva aqui</a> para mais</span></div></sp=
an></td></tr></tbody></table></td></tr></tbody></table><table class=3D"head=
er graphic-header" role=3D"presentation" style=3D"border-spacing: 0;padding=
: 16px 0 32px;"><tbody><tr><td align=3D"center" style=3D"text-align: center=
;padding: 0;"><a href=3D"https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly=
9tb25pY2FiYXJib3NhcmVjZWJlLnN1YnN0YWNrLmNvbS9wL2NsYXJpc3NhLXNjaG5laWRlci1lL=
W8tbHV4by1wb3MtaHlwZT91dG1fY2FtcGFpZ249ZW1haWwtaGFsZi1wb3N0JnI9NmJkNTN3JnRv=
a2VuPWV5SjFjMlZ5WDJsa0lqb3pPREU0T0RVNU9EQXNJbkJ2YzNSZmFXUWlPakUzTlRnME1EWTN=
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luQjFZaTAxT1RNNU5EZ3pJaXdpYzNWaUlqb2ljRzl6ZEMxeVpXRmpkR2x2YmlKOS45dzYySVpGR=
TZENGM2MVNrYjE1eXQ5SVROR0hWNHVkY3dWenhGZUtrNTl3IiwicCI6MTc1ODQwNjc2LCJzIjo1=
OTM5NDgzLCJmIjp0cnVlLCJ1IjozODE4ODU5ODAsImlhdCI6MTc2MDE5MTMyMywiZXhwIjoyMDc=
1NzY3MzIzLCJpc3MiOiJwdWItMCIsInN1YiI6ImxpbmstcmVkaXJlY3QifQ.CaTTIx48W_5NS2F=
O1kp97nnb2jYuWDkcfEHBGS7jSSQ?"><img class=3D"header-image" role=3D"presenta=
tion" width=3D"550" height=3D"190" src=3D"https://substackcdn.com/image/fet=
ch/$s_!htPH!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3=
A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F009f9753-3a=
f8-4c45-8b51-2a4cad6f017d_1100x379.png" style=3D"border: none !important;ve=
rtical-align: middle;max-width: 550px;display: block;margin: 0 auto;height:=
auto;width: 100%;"></a></td></tr></tbody></table><div class=3D"typography"=
style=3D"--image-offset-margin: -120px;font-size: 16px;line-height: 26px;"=
><div class=3D"preamble" style=3D"font-size: 16px;line-height: 26px;margin-=
top: 16px;"><div class=3D"body markup" dir=3D"auto" style=3D"text-align: in=
itial;font-size: 16px;line-height: 26px;width: 100%;word-break: break-word;=
margin-bottom: 16px;"><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);l=
ine-height: 26px;font-size: 16px;margin-top: 0;margin-bottom: 0;"><em><stro=
ng>Mônica Barbosa Recebe</strong></em><span> é uma newsletter sem=
anal e gratuita</span><br><span>que reúne curadoria autoral sobre desi=
gn, comportamento e mercado.</span></p></div><hr style=3D"padding: 0;height=
: 1px;background: #e6e6e6;border: none;margin: 16px 0 0;"></div></div><div =
class=3D"post typography" dir=3D"auto" style=3D"--image-offset-margin: -120=
px;padding: 32px 0 0 0;font-size: 16px;line-height: 26px;"><div class=3D"po=
st-header" role=3D"region" aria-label=3D"Cabeçalho do post" style=3D"f=
ont-size: 16px;line-height: 26px;"><h1 class=3D"post-title published title-=
X77sOw" dir=3D"auto" style=3D"direction: auto;text-align: start;unicode-bid=
i: isolate;color: rgb(54,55,55);font-family: Lora,sans-serif;font-weight: 6=
00;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased=
;-webkit-appearance: optimizelegibility;-moz-appearance: optimizelegibility=
;appearance: optimizelegibility;margin: 0;line-height: 36px;font-size: 32px=
;"><a href=3D"https://substack.com/app-link/post?publication_id=3D5939483&p=
ost_id=3D175840676&utm_source=3Dpost-email-title&utm_campaign=3Demail-post-=
title&isFreemail=3Dtrue&r=3D6bd53w&token=3DeyJ1c2VyX2lkIjozODE4ODU5ODAsInBv=
c3RfaWQiOjE3NTg0MDY3NiwiaWF0IjoxNzYwMTkxMzIzLCJleHAiOjE3NjI3ODMzMjMsImlzcyI=
6InB1Yi01OTM5NDgzIiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.9w62IZFE6D4c61Skb15yt9ITN=
GHV4udcwVzxFeKk59w" style=3D"color: rgb(54,55,55);text-decoration: none;">C=
larissa Schneider e o luxo pós-hype.</a></h1><h3 class=3D"subtitle sub=
title-HEEcLo" dir=3D"auto" style=3D"direction: auto;text-align: start;unico=
de-bidi: isolate;font-family: 'SF Pro Display',-apple-system-headline,syste=
m-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,san=
s-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight:=
normal;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antial=
iased;-webkit-appearance: optimizelegibility;-moz-appearance: optimizelegib=
ility;appearance: optimizelegibility;margin: 4px 0 0;color: #777777;line-he=
ight: 24px;font-size: 18px;margin-top: 12px;">O luxo perde o brilho do hype=
, um robô tenta lavar a louça (e falha), Clarissa Schneider trans=
forma afeto em design - e até o futuro parece cansado de parecer novo.=
</h3><table class=3D"post-meta custom alternative-meta" cellpadding=3D"0" c=
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e: nowrap;text-overflow: ellipsis;min-width: 0;-ms-overflow-style: none;ove=
rflow: -moz-scrollbars-none;scrollbar-width: none;color: #363737;display: f=
lex;align-items: center;"><div class=3D"pencraft pc-reset color-secondary-l=
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;text-transform: uppercase;letter-spacing: .2px;"><time datetime=3D"2025-10=
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tr><tr height=3D"16"><td height=3D"16" style=3D"font-size:0px;line-height:0=
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nt-weight: 400;"><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-h=
eight: 26px;font-size: 16px;margin-top: 0;"><strong>NEWS#19 – 11 OUT<=
/strong></p><div class=3D"captioned-image-container-static" style=3D"font-s=
ize: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100=
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trs=3D"{"src":"https://substack-post-media.s3.amazonaws.com/=
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none;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&q=
uot;src":"https://substack-post-media.s3.amazonaws.com/public/ima=
ges/3871e862-3d53-47a9-87f8-a042b71b6fd9_1100x619.jpeg","srcNoWat=
ermark":null,"fullscreen":null,"imageSize":null,&q=
uot;height":619,"width":1100,"resizeWidth":null,&q=
uot;bytes":34722,"alt":null,"title":null,"typ=
e":"image/jpeg","href":null,"belowTheFold&quo=
t;:false,"topImage":false,"internalRedirect":"http=
s://monicabarbosarecebe.substack.com/i/175840676?img=3Dhttps%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3871e862-3d53-47a9-87f8-=
a042b71b6fd9_1100x619.jpeg","isProcessing":false,"align=
":null,"offset":false}" alt=3D"" width=3D"550" height=3D"309=
.5" src=3D"https://substackcdn.com/image/fetch/$s_!S_2m!,w_1100,c_limit,f_a=
uto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.a=
mazonaws.com%2Fpublic%2Fimages%2F3871e862-3d53-47a9-87f8-a042b71b6fd9_1100x=
619.jpeg" style=3D"border: none !important;vertical-align: middle;display: =
block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: =
auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><td st=
yle=3D"text-align: center;"></td></tr></tbody></table><figcaption class=3D"=
image-caption" style=3D"box-sizing: content-box;color: #777777;font-size: 1=
4px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margin-top: 8=
px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: center;">Enq=
uanto o hype se apaga, o Clay, da Desalto, segue firme há uma déc=
ada. Foto: Mattia Balsamini</figcaption></figure></div><h3 class=3D"header-=
anchor-post" style=3D"position: relative;font-family: 'SF Pro Display',-app=
le-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Ro=
boto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe=
UI Symbol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-=
font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-app=
earance: optimizelegibility;appearance: optimizelegibility;margin: 1em 0 0.=
625em 0;color: rgb(54,55,55);line-height: 1.16em;font-size: 1.375em;"><stro=
ng>O Novo Luxo Está em Revisão: Quando a Consistência Vira o=
Novo Desejo</strong></h3><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,5=
5);line-height: 26px;font-size: 16px;"><span>Nesta semana ministrei a pales=
tra </span><em>“Quando o luxo muda de casa”</em><span> - e v=
25;rias perguntas dos participantes me levaram de volta a um tema que venho=
observando: o luxo que vem aí é outro. O relatório </span><=
em>White Paper Luxury Redefined 2025</em><span>, produzido pela </span><str=
ong>Highsnobiety</strong><span> e pelo </span><strong>Boston Consulting Gro=
up</strong><span>, confirma o que já se pressentia - o mercado de luxo=
está em uma </span><strong>mudança de paradigma</strong><span>, =
onde a lógica do “mais” e do “novo” cede espa&=
#231;o ao que é </span><strong>significativo, consistente e culturalme=
nte fluente</strong><span>. O estudo ouviu </span><strong>6.000 consumidore=
s de luxo em 11 mercados globais</strong><span>, e o diagnóstico é=
; claro: </span><em><span>Os compradores de luxo não estão rejeit=
ando o luxo em si - estão rejeitando </span><strong>ideias ultrapassad=
as de luxo</strong></em><span>. Eles querem marcas que os entendam, </span>=
<strong>que conversem com eles, e não para eles</strong><span>. A cris=
e atual não é de consumo, é de </span><strong>credibilidade<=
/strong><span>. O consumidor de luxo contemporâneo está mais inte=
ligente e exigente - espera que as marcas sejam tão espertas quanto el=
e, senão mais. E as que prosperam agora não são necessariame=
nte as mais chamativas, mas as que </span><strong>sabem o que estão di=
zendo</strong><span> - e por quê. Segundo o relatório, os </span>=
<strong>motivadores mais fortes de desejabilidade</strong><span> hoje s=
7;o: </span><strong>Qualidade e artesanato; Designs exclusivos; Valores cla=
ros e coerentes; Independência da marca; Atemporalidade e herança=
</strong><span>; </span><strong>Presença digital com propósito, n=
ão performance</strong><span>. Enquanto isso, fatores antes considerad=
os essenciais - como diretores criativos celebrados, colaborações=
limitadas ou experiências de varejo envolventes - </span><strong>perd=
eram força</strong><span>. A novidade passou a soar frívola; o hy=
pe, cansativo. Os consumidores de luxo de 2025 valorizam </span><strong>flu=
ência cultural</strong><span>: querem marcas que tenham voz, repert=
43;rio e respeito pelo tempo. Não há espaço para discursos v=
azios - as marcas serão medidas por aquilo que </span><strong>sabem fa=
zer bem</strong><span>, e não pelo que tentam parecer. O luxo redefini=
do é o da </span><strong>substância sobre o espetáculo</stro=
ng><span>, o da </span><strong>narrativa sobre o ruído</strong><span>,=
o da </span><strong>coerência sobre a pressa</strong><span>. E, talve=
z, o grande sinal dos tempos seja este: o novo desejo é não parec=
er desesperado por desejabilidade.</span></p><div class=3D"captioned-image-=
container-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px a=
uto;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-w=
rapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" dat=
a-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6e=
m;"><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content"=
align=3D"left" width=3D"250" style=3D"text-align: center;"><a class=3D"ima=
ge-link" target=3D"_blank" href=3D"https://link.sbstck.com/redirect/206f145=
7-8d98-42c2-8638-3374890063aa?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwP=
mIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopener" style=3D"position: re=
lative;flex-direction: column;align-items: center;padding: 0;width: auto;he=
ight: auto;border: none;text-decoration: none;display: block;margin: 0;"><i=
mg data-attrs=3D"{"src":"https://substack-post-media.s3.amaz=
onaws.com/public/images/e4f64b2f-3122-4be0-9540-76ec75fe2bb7_250x25.png&quo=
t;,"srcNoWatermark":null,"fullscreen":null,"imageS=
ize":null,"height":25,"width":250,"resizeWidt=
h":null,"bytes":3203,"alt":null,"title":=
null,"type":"image/png","href":null,"bel=
owTheFold":false,"topImage":false,"internalRedirect&quo=
t;:"https://monicabarbosarecebe.substack.com/i/175840676?img=3Dhttps%3=
A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4f64b2f-31=
22-4be0-9540-76ec75fe2bb7_250x25.png","isProcessing":false,&=
quot;align":null,"offset":false}" alt=3D"" width=3D"250" hei=
ght=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!5Asu!,w_250,c_lim=
it,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-medi=
a.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4f64b2f-3122-4be0-9540-76ec75fe2bb7=
_250x25.png" style=3D"border: none !important;vertical-align: middle;displa=
y: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;widt=
h: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><td=
style=3D"text-align: center;"></td></tr></tbody></table></figure></div><di=
v class=3D"captioned-image-container-static" style=3D"font-size: 16px;line-=
height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 aut=
o;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D=
"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;=
"></td><td class=3D"content" align=3D"left" width=3D"1100" style=3D"text-al=
ign: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://lin=
k.sbstck.com/redirect/9b286289-f421-44aa-a2e6-6269e9ee8c4e?j=3DeyJ1IjoiNmJk=
NTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc no=
opener" style=3D"position: relative;flex-direction: column;align-items: cen=
ter;padding: 0;width: auto;height: auto;border: none;text-decoration: none;=
display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{"s=
rc":"https://substack-post-media.s3.amazonaws.com/public/images/7=
7a3a252-b34d-4cbb-81c3-74953e79ae25_1100x430.jpeg","srcNoWatermar=
k":null,"fullscreen":null,"imageSize":null,"h=
eight":430,"width":1100,"resizeWidth":null,"b=
ytes":63886,"alt":null,"title":null,"type&quo=
t;:"image/jpeg","href":null,"belowTheFold":fa=
lse,"topImage":false,"internalRedirect":"https://m=
onicabarbosarecebe.substack.com/i/175840676?img=3Dhttps%3A%2F%2Fsubstack-po=
st-media.s3.amazonaws.com%2Fpublic%2Fimages%2F77a3a252-b34d-4cbb-81c3-74953=
e79ae25_1100x430.jpeg","isProcessing":false,"align"=
;:null,"offset":false}" alt=3D"" width=3D"550" height=3D"215" src=
=3D"https://substackcdn.com/image/fetch/$s_!8wIr!,w_1100,c_limit,f_auto,q_a=
uto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaw=
s.com%2Fpublic%2Fimages%2F77a3a252-b34d-4cbb-81c3-74953e79ae25_1100x430.jpe=
g" style=3D"border: none !important;vertical-align: middle;display: block;-=
ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !i=
mportant;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"=
text-align: center;"></td></tr></tbody></table><figcaption class=3D"image-c=
aption" style=3D"box-sizing: content-box;color: #777777;font-size: 14px;lin=
e-height: 20px;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;widt=
h: 70%;padding-left: 15%;padding-right: 15%;text-align: center;">O vintage =
sobe ao topo: 60 anos da coleção Le Corbusier®, Jeanneret=
74; e Perriand®. Foto: Cassina</figcaption></figure></div><h2 class=3D=
"header-anchor-post" style=3D"position: relative;font-family: 'SF Pro Displ=
ay',-apple-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Sego=
e UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji=
','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing: antialiased;-=
moz-osx-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;=
-moz-appearance: optimizelegibility;appearance: optimizelegibility;margin: =
1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-size: 1.625em=
;"><strong>Quando a Novidade Perde Força: O Valor da Permanência =
no Tempo da Saturação</strong></h2><p style=3D"margin: 0 0 20px 0=
;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>Na mesma pa=
lestra, uma pergunta ecoou: </span><em>“A novidade ainda é um va=
lor?”</em><span> À luz do </span><em>White Paper Luxury Redefine=
d 2025</em><span>, a resposta é mais complexa do que parece - e talvez=
, mais reveladora. Vivemos a era em que </span><strong>tudo é novo o t=
empo todo</strong><span>, e justamente por isso, a novidade perdeu seu enca=
nto. Com acesso ilimitado a qualquer época, tendência ou arquivo,=
o “novo” já não tem vantagem emocional - tornou-se a=
bundante, previsível, e, portanto, descartável. O relatório =
mostra que o público de luxo está cansado de marcas que pulam de =
um truque a outro. </span><strong>“</strong><em><strong>Tente satisfa=
zer a todos, e não satisfará ninguém</strong></em><strong>.&=
#8221;</strong><span> A frase, que resume o espírito do momento, revel=
a uma rejeição crescente à superficialidade de um mercado qu=
e se move por algoritmos, e não por propósito. Os dados apontam u=
m deslocamento nítido: </span><strong>40% dos consumidores de luxo diz=
em que raramente notam publicidade</strong><span>; </span><strong>25% dos c=
ompradores inspiram-se em marcas de luxo, mas não compram, por nã=
o verem valor no preço da marca;</strong><span> e </span><strong>80% a=
preciam quando as marcas fazem referências culturais sutis</strong><sp=
an>; que ressoam com inteligência e identidade. A novidade virou um ci=
clo sem fôlego. O consumidor quer </span><strong>peças com alma, =
história e intenção</strong><span>, e não uma sequê=
;ncia de virais sem sentido. O sucesso de músicas antigas no topo das =
paradas, o retorno do vintage e o resgate de coleções de arquivo =
(como as </span><em>Re-Editions</em><span> da </span><strong>Prada</strong>=
<span> ou da </span><strong>Cassina</strong><span>) são reflexos dessa=
nostalgia moderna: uma vontade de </span><strong>parar o relógio</str=
ong><span> em meio ao ruído. Na moda e no design, a permanência v=
oltou a ser um luxo. E o valor da marca não está mais em lanç=
;ar o próximo “it”, mas em sustentar o que já é =
essencial - </span><strong>seu propósito</strong><span>. O luxo, afina=
l, não está morto. Está apenas </span><strong>mais silencios=
o, mais consciente e infinitamente mais difícil de falsificar</strong>=
<span>.</span></p><div class=3D"captioned-image-container-static" style=3D"=
font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"widt=
h: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" bord=
er=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2T=
oDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D=
"text-align: center;"></td><td class=3D"content" align=3D"left" width=3D"25=
0" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" =
href=3D"https://link.sbstck.com/redirect/c524be65-b55b-43e5-938d-cee4cc3307=
e1?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=
=3D"nofollow ugc noopener" style=3D"position: relative;flex-direction: colu=
mn;align-items: center;padding: 0;width: auto;height: auto;border: none;tex=
t-decoration: none;display: block;margin: 0;"><img data-attrs=3D"{"src=
":"https://substack-post-media.s3.amazonaws.com/public/images/337=
2782a-8f3b-443a-9a9c-c9806e02aecc_250x25.png","srcNoWatermark&quo=
t;:null,"fullscreen":null,"imageSize":null,"height=
":25,"width":250,"resizeWidth":null,"bytes&qu=
ot;:3203,"alt":null,"title":null,"type":"=
;image/png","href":null,"belowTheFold":true,"=
topImage":false,"internalRedirect":"https://monicabarbo=
sarecebe.substack.com/i/175840676?img=3Dhttps%3A%2F%2Fsubstack-post-media.s=
3.amazonaws.com%2Fpublic%2Fimages%2F3372782a-8f3b-443a-9a9c-c9806e02aecc_25=
0x25.png","isProcessing":false,"align":null,"=
offset":false}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://su=
bstackcdn.com/image/fetch/$s_!3E0h!,w_250,c_limit,f_auto,q_auto:good,fl_pro=
gressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%=
2Fimages%2F3372782a-8f3b-443a-9a9c-c9806e02aecc_250x25.png" style=3D"border=
: none !important;vertical-align: middle;display: block;-ms-interpolation-m=
ode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width=
: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center=
;"></td></tr></tbody></table></figure></div><h4 class=3D"header-anchor-post=
" style=3D"position: relative;font-family: 'SF Pro Display',-apple-system-h=
eadline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvet=
ica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol'=
;font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smooth=
ing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: op=
timizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;col=
or: rgb(54,55,55);line-height: 1.16em;font-size: 1.125em;"><em><span>O merc=
ado de luxo está sendo resgatado por consumidores mais experientes, ma=
is intencionais e menos entusiasmados com o hype. As marcas que definir=
7;o a próxima era não são necessariamente as mais chamativas=
, maiores ou mesmo as mais inovadoras, mas aquelas que ouvem melhor - que t=
rocam o espetáculo pela substância e o status pela narrativa. Em =
um mercado saturado de mesmice, </span><strong>a autenticidade é o nov=
o luxo. </strong><span>No meu olhar, isto importa para quem morre com a est=
ética e vive da cultura: o objeto de desejo da próxima era ser=
25; aquele que dá sentido, conta história - não apenas osten=
ta etiqueta.</span></em></h4><div class=3D"captioned-image-container-static=
" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure st=
yle=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D=
"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=
=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><=
td style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" =
width=3D"250" style=3D"text-align: center;"><a class=3D"image-link" target=
=3D"_blank" href=3D"https://link.sbstck.com/redirect/130e8b2e-6fd2-4553-900=
5-24674f95c7aa?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9R=
CkBRAoY" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-dir=
ection: column;align-items: center;padding: 0;width: auto;height: auto;bord=
er: none;text-decoration: none;display: block;margin: 0;"><img data-attrs=
=3D"{"src":"https://substack-post-media.s3.amazonaws.com/pub=
lic/images/881c42dc-2fa6-4a06-b498-647d8079a8b2_250x25.png","srcN=
oWatermark":null,"fullscreen":null,"imageSize":nul=
l,"height":25,"width":250,"resizeWidth":null,=
"bytes":3203,"alt":null,"title":null,"ty=
pe":"image/png","href":null,"belowTheFold&quo=
t;:true,"topImage":false,"internalRedirect":"https=
://monicabarbosarecebe.substack.com/i/175840676?img=3Dhttps%3A%2F%2Fsubstac=
k-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F881c42dc-2fa6-4a06-b498-6=
47d8079a8b2_250x25.png","isProcessing":false,"align&quo=
t;:null,"offset":false}" alt=3D"" width=3D"250" height=3D"25" src=
=3D"https://substackcdn.com/image/fetch/$s_!2bu8!,w_250,c_limit,f_auto,q_au=
to:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws=
.com%2Fpublic%2Fimages%2F881c42dc-2fa6-4a06-b498-647d8079a8b2_250x25.png" s=
tyle=3D"border: none !important;vertical-align: middle;display: block;-ms-i=
nterpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !impor=
tant;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text=
-align: center;"></td></tr></tbody></table></figure></div><div class=3D"cap=
tioned-image-container-static" style=3D"font-size: 16px;line-height: 26px;m=
argin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table cla=
ss=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-al=
t: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td clas=
s=3D"content" align=3D"left" width=3D"700" style=3D"text-align: center;"><a=
class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/red=
irect/7ffab7db-1386-45d6-859f-5707a27684e5?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSB=
jnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopener" style=3D=
"position: relative;flex-direction: column;align-items: center;padding: 0;w=
idth: auto;height: auto;border: none;text-decoration: none;display: block;m=
argin: 0;"><img class=3D"wide-image" data-attrs=3D"{"src":"h=
ttps://substack-post-media.s3.amazonaws.com/public/images/abbda7af-d17b-4e5=
9-90de-66170cbdefed_700x70.png","srcNoWatermark":null,"=
fullscreen":null,"imageSize":null,"height":70,&quo=
t;width":700,"resizeWidth":null,"bytes":5916,"=
;alt":null,"title":null,"type":"image/png&quo=
t;,"href":null,"belowTheFold":true,"topImage"=
:false,"internalRedirect":"https://monicabarbosarecebe.subst=
ack.com/i/175840676?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.co=
m%2Fpublic%2Fimages%2Fabbda7af-d17b-4e59-90de-66170cbdefed_700x70.png"=
,"isProcessing":false,"align":null,"offset":f=
alse}" alt=3D"" width=3D"550" height=3D"55" src=3D"https://substackcdn.com/=
image/fetch/$s_!R_aq!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:stee=
p/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fab=
bda7af-d17b-4e59-90de-66170cbdefed_700x70.png" style=3D"border: none !impor=
tant;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;=
height: auto;margin-bottom: 0;width: auto !important;max-width: 100% !impor=
tant;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr>=
</tbody></table></figure></div><div class=3D"captioned-image-container-stat=
ic" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure =
style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=
=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-n=
ame=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><t=
r><td style=3D"text-align: center;"></td><td class=3D"content" align=3D"lef=
t" width=3D"1100" style=3D"text-align: center;"><a class=3D"image-link" tar=
get=3D"_blank" href=3D"https://link.sbstck.com/redirect/d5bf67af-a719-4df1-=
9335-73a5825c8dd4?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1=
I9RCkBRAoY" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-=
direction: column;align-items: center;padding: 0;width: auto;height: auto;b=
order: none;text-decoration: none;display: block;margin: 0;"><img class=3D"=
wide-image" data-attrs=3D"{"src":"https://substack-post-medi=
a.s3.amazonaws.com/public/images/b1eef775-dd18-476c-abfb-065a80ca68b5_1100x=
924.jpeg","srcNoWatermark":null,"fullscreen":null,=
"imageSize":null,"height":924,"width":1100,&q=
uot;resizeWidth":null,"bytes":264917,"alt":null,&q=
uot;title":null,"type":"image/jpeg","href&quo=
t;:null,"belowTheFold":true,"topImage":false,"inte=
rnalRedirect":"https://monicabarbosarecebe.substack.com/i/1758406=
76?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimag=
es%2Fb1eef775-dd18-476c-abfb-065a80ca68b5_1100x924.jpeg","isProce=
ssing":false,"align":null,"offset":false}" alt=3D"=
" width=3D"550" height=3D"462" src=3D"https://substackcdn.com/image/fetch/$=
s_!YGrv!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F=
%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1eef775-dd18-4=
76c-abfb-065a80ca68b5_1100x924.jpeg" style=3D"border: none !important;verti=
cal-align: middle;display: block;-ms-interpolation-mode: bicubic;height: au=
to;margin-bottom: 0;width: auto !important;max-width: 100% !important;margi=
n: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></=
table><figcaption class=3D"image-caption" style=3D"box-sizing: content-box;=
color: #777777;font-size: 14px;line-height: 20px;font-weight: 400;letter-sp=
acing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-right: 1=
5%;text-align: center;">Foto: Paulo Freitas</figcaption></figure></div><p s=
tyle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size=
: 16px;"><strong>Conheço Clarissa Schneider de outros voos - os profis=
sionais e o literal. </strong><span>Antes de o design voltar a nos cruzar, =
ela já era essa </span><strong>força que costura cultura, neg=
3;cios e estética com propósito e leveza</strong><span>. Mas foi =
num voo real, entre turbulências e risadas, que criamos uma conexã=
;o mais afetiva e cúmplice (</span><em>sim, ela tem medo de avião=
- e eu segurei a mão</em><span>). Recebo a multi-talentosa Clarissa -=
publicitária, empreendedora, jornalista e curadora - ex-editora da </=
span><em>Casa Vogue</em><span>, fundadora da influente </span><em>Revista B=
amboo</em><span>, curadora de ações para marcas como Deca, Portob=
ello, Design Weekend São Paulo e Casa Cor, e diretora criativa da +55 =
Design.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-=
height: 26px;font-size: 16px;"><strong>1. Diante da urgência climá=
;tica e da pressão incessante do consumo, qual deveria ser hoje a verd=
adeira medida de sucesso para um designer ou arquiteto?</strong></p><p styl=
e=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 1=
6px;"><em>A medida de sucesso, a meu ver, está em criar algo que resis=
ta ao tempo - não só materialmente, mas também em sentido cu=
ltural. Um trabalho que nasce para durar, que evita o efêmero, que val=
oriza recursos locais e carrega sentido para além da moda passageira. =
O sucesso está menos em “lançar” e mais em “per=
manecer”.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55)=
;line-height: 26px;font-size: 16px;"><strong>2. Quais movimentos - de desig=
ners, indústria e varejo - podem realmente dar ao design brasileiro o =
poder de atrair, competir e influenciar no cenário global?</strong></p=
><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font=
-size: 16px;"><em>O Brasil já tem algo raro: uma diversidade cultural =
inimitável. Se conseguirmos transformar essa riqueza em produto, com p=
rocessos industriais consistentes, redes sólidas de distribuiç=
27;o e valorização das nossas matérias-primas e técnica=
s, teremos um diferencial que o mundo não copia. O caminho é unir=
a nossa potência criativa a uma visão empresarial que saiba proj=
etar isso para fora, sem perder identidade</em><span>.</span></p><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16=
px;"><strong>3. Num tempo em que todos opinam e as redes ampliam ruído=
s, qual é, para você, o espaço legítimo - e o futuro - =
do colunista de design?</strong></p><p style=3D"margin: 0 0 20px 0;color: r=
gb(54,55,55);line-height: 26px;font-size: 16px;"><em>O colunista de design =
é quase um “curador do cotidiano”: aquele que organiza ref=
erências, dá contexto, filtra o excesso e devolve ao leitor uma n=
arrativa clara. Num mundo ruidoso, sua função é ser ponte en=
tre a obra e o público. Acredito que o futuro pode estar em quem conse=
gue articular crítica e poesia, razão e encantamento.</em></p><p =
style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-siz=
e: 16px;"><strong>4. E, por fim: qual é o “rei nu” do noss=
o setor que ninguém ousa apontar?</strong></p><p style=3D"margin: 0 0 =
20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>Talvez =
seja a pressa. Vivemos obcecados pela novidade, pelo “lançamento=
” imediato, quando o verdadeiro luxo do design está no tempo que=
uma ideia precisa para se tornar relevante. O rei nu é essa corrida i=
ncessante, que muitas vezes encobre a qualidade e nos distancia do essencia=
l: criar algo que faça sentido para as pessoas e para o planeta.</em><=
/p><div class=3D"captioned-image-container-static" style=3D"font-size: 16px=
;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin:=
0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" sty=
le=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: ce=
nter;"></td><td class=3D"content" align=3D"left" width=3D"250" style=3D"tex=
t-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https:/=
/link.sbstck.com/redirect/6d010a08-635b-42fd-a718-c06a196d1020?j=3DeyJ1Ijoi=
NmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ug=
c noopener" style=3D"position: relative;flex-direction: column;align-items:=
center;padding: 0;width: auto;height: auto;border: none;text-decoration: n=
one;display: block;margin: 0;"><img data-attrs=3D"{"src":"ht=
tps://substack-post-media.s3.amazonaws.com/public/images/bdf64be2-07fd-4af5=
-947b-0ec8d9c56196_250x25.png","srcNoWatermark":null,"f=
ullscreen":null,"imageSize":null,"height":25,"=
;width":250,"resizeWidth":null,"bytes":3203,"=
alt":null,"title":null,"type":"image/png"=
;,"href":null,"belowTheFold":true,"topImage":=
false,"internalRedirect":"https://monicabarbosarecebe.substa=
ck.com/i/175840676?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com=
%2Fpublic%2Fimages%2Fbdf64be2-07fd-4af5-947b-0ec8d9c56196_250x25.png",=
"isProcessing":false,"align":null,"offset":fa=
lse}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/i=
mage/fetch/$s_!eBRd!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/=
https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdf6=
4be2-07fd-4af5-947b-0ec8d9c56196_250x25.png" style=3D"border: none !importa=
nt;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;he=
ight: auto;margin-bottom: 0;width: auto !important;max-width: 100% !importa=
nt;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></=
tbody></table></figure></div><div class=3D"captioned-image-container-static=
" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure st=
yle=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D=
"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=
=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><=
td style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" =
width=3D"702" style=3D"text-align: center;"><a class=3D"image-link" target=
=3D"_blank" href=3D"https://link.sbstck.com/redirect/6e8de170-e95d-46b5-891=
4-c74f44cd70de?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9R=
CkBRAoY" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-dir=
ection: column;align-items: center;padding: 0;width: auto;height: auto;bord=
er: none;text-decoration: none;display: block;margin: 0;"><img class=3D"wid=
e-image" data-attrs=3D"{"src":"https://substack-post-media.s=
3.amazonaws.com/public/images/12b34458-d868-4677-a5e9-4599a6046990_702x401.=
jpeg","srcNoWatermark":null,"fullscreen":null,&quo=
t;imageSize":null,"height":401,"width":702,"r=
esizeWidth":null,"bytes":81785,"alt":null,"ti=
tle":null,"type":"image/jpeg","href":nul=
l,"belowTheFold":true,"topImage":false,"internalRe=
direct":"https://monicabarbosarecebe.substack.com/i/175840676?img=
=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1=
2b34458-d868-4677-a5e9-4599a6046990_702x401.jpeg","isProcessing&q=
uot;:false,"align":null,"offset":false}" alt=3D"" width=
=3D"550" height=3D"314.17378917378915" src=3D"https://substackcdn.com/image=
/fetch/$s_!a4NX!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/htt=
ps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12b3445=
8-d868-4677-a5e9-4599a6046990_702x401.jpeg" style=3D"border: none !importan=
t;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;hei=
ght: auto;margin-bottom: 0;width: auto !important;max-width: 100% !importan=
t;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></t=
body></table><figcaption class=3D"image-caption" style=3D"box-sizing: conte=
nt-box;color: #777777;font-size: 14px;line-height: 20px;font-weight: 400;le=
tter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-r=
ight: 15%;text-align: center;">Foto: Michael Adair</figcaption></figure></d=
iv><h3 class=3D"header-anchor-post" style=3D"position: relative;font-family=
: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system,BlinkMacS=
ystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji',=
'Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing=
: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: opti=
mizelegibility;-moz-appearance: optimizelegibility;appearance: optimizelegi=
bility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;fon=
t-size: 1.375em;">A Rebeldia da Permanência: Quando a Arte Antiga Vira=
o Novo Desejo dos Millennials</h3><p style=3D"margin: 0 0 20px 0;color: rg=
b(54,55,55);line-height: 26px;font-size: 16px;"><span>A nova ediçã=
;o da </span><strong>Frieze Masters</strong><span>, que acontece entre </sp=
an><strong>15 e 19 de outubro em Londres</strong><span>, reacende uma pergu=
nta que vem me intrigando. Como observadora do comportamento e do consumo q=
ue moldam o modo de morar, pergunto: </span><em><strong>por que tantos jove=
ns colecionadores estão comprando obras de arte antigas?</strong></em>=
<strong> </strong><span>Numa época em que tudo é efêmero, ve=
r millennials fascinados por telas seculares parece quase uma rebeldia est&=
#233;tica. Em entrevista recente ao </span><em>Artnet News</em><span>, </sp=
an><strong>Emanuela Tarizzo</strong><span>, a nova diretora da feira, expli=
cou que o interesse não é saudosismo, mas desejo de profundidade:=
“</span><em>Essas obras ancoram o colecionador em uma história =
humana maior</em><span>.” Há, segundo ela, uma “</span><st=
rong>potência narrativa</strong><span>” nas peças que atrav=
essaram séculos - algo que falta na velocidade líquida do present=
e. O movimento também é sintoma de algo maior. Até </span><s=
trong>2045</strong><span>, cerca de </span><strong>US$ 84 trilhões</st=
rong><span> serão transferidos das gerações mais velhas para=
as mais jovens - e os millennials herdarão </span><strong>US$ 27 tril=
hões</strong><span> desse total. É uma reconfiguração s=
ilenciosa do poder de compra - e do gosto. Com mais capital em mãos, o=
s novos colecionadores tendem a investir em obras que representam valor sim=
bólico e histórico, não apenas tendência. Os dados conf=
irmam o rumo: segundo o </span><em>Art Basel & UBS Survey 2024</em><spa=
n>, </span><strong>72% dos colecionadores de alta renda que herdaram arte m=
antiveram parte das obras</strong><span>. Ou seja, o passado não s=
3; está voltando - ele está sendo preservado. Talvez, no fundo, e=
sse fascínio não seja sobre “arte antiga”, mas sobre =
permanência. Em tempos de sobreposição de imagens e opini=
45;es, há algo de revolucionário em desejar o que dura - em olhar=
para trás e, ainda assim, enxergar o futuro.</span></p><div class=3D"=
captioned-image-container-static" style=3D"font-size: 16px;line-height: 26p=
x;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table =
class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding=
-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td c=
lass=3D"content" align=3D"left" width=3D"250" style=3D"text-align: center;"=
><a class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/=
redirect/e5d069e4-5f0b-4667-95d3-b06f71909a11?j=3DeyJ1IjoiNmJkNTN3In0.N99RI=
JSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopener" style=
=3D"position: relative;flex-direction: column;align-items: center;padding: =
0;width: auto;height: auto;border: none;text-decoration: none;display: bloc=
k;margin: 0;"><img data-attrs=3D"{"src":"https://substack-po=
st-media.s3.amazonaws.com/public/images/38636740-c79e-4367-b566-9b3ea4c02f0=
2_250x25.png","srcNoWatermark":null,"fullscreen":n=
ull,"imageSize":null,"height":25,"width":250,=
"resizeWidth":null,"bytes":3203,"alt":null,&q=
uot;title":null,"type":"image/png","href"=
;:null,"belowTheFold":true,"topImage":false,"inter=
nalRedirect":"https://monicabarbosarecebe.substack.com/i/17584067=
6?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimage=
s%2F38636740-c79e-4367-b566-9b3ea4c02f02_250x25.png","isProcessin=
g":false,"align":null,"offset":false}" alt=3D"" wi=
dth=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!YJ=
fD!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsub=
stack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38636740-c79e-4367-b5=
66-9b3ea4c02f02_250x25.png" style=3D"border: none !important;vertical-align=
: middle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin=
-bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto=
;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></table></f=
igure></div><div class=3D"captioned-image-container-static" style=3D"font-s=
ize: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100=
%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMSt=
atic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-=
align: center;"></td><td class=3D"content" align=3D"left" width=3D"700" sty=
le=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=
=3D"https://link.sbstck.com/redirect/1428660b-84e0-4d5e-b441-9b0afcc102bd?j=
=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"=
nofollow ugc noopener" style=3D"position: relative;flex-direction: column;a=
lign-items: center;padding: 0;width: auto;height: auto;border: none;text-de=
coration: none;display: block;margin: 0;"><img class=3D"wide-image" data-at=
trs=3D"{"src":"https://substack-post-media.s3.amazonaws.com/=
public/images/46809f92-938f-4965-ad6e-be4ff5cd8ec0_700x70.png","s=
rcNoWatermark":null,"fullscreen":null,"imageSize":=
null,"height":70,"width":700,"resizeWidth":nu=
ll,"bytes":4400,"alt":null,"title":null,"=
;type":"image/png","href":null,"belowTheFold&=
quot;:true,"topImage":false,"internalRedirect":"ht=
tps://monicabarbosarecebe.substack.com/i/175840676?img=3Dhttps%3A%2F%2Fsubs=
tack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46809f92-938f-4965-ad6=
e-be4ff5cd8ec0_700x70.png","isProcessing":false,"align&=
quot;:null,"offset":false}" alt=3D"" width=3D"550" height=3D"55" =
src=3D"https://substackcdn.com/image/fetch/$s_!igb_!,w_1100,c_limit,f_auto,=
q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazo=
naws.com%2Fpublic%2Fimages%2F46809f92-938f-4965-ad6e-be4ff5cd8ec0_700x70.pn=
g" style=3D"border: none !important;vertical-align: middle;display: block;-=
ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !i=
mportant;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"=
text-align: center;"></td></tr></tbody></table></figure></div><p style=3D"m=
argin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">=
<strong>Clarissa Schneider</strong><span>, com seus saberes artesanais, um =
olhar sensível às tradições regionais e profundo respei=
to pelos processos sustentáveis, assina uma linha exclusiva para a </s=
pan><strong>+55 Design</strong><span>. Suas peças revelam o encontro e=
ntre tempo e matéria - uma delicadeza que transforma o cotidiano em pe=
rmanência. São mais do que objetos: são </span><strong>verda=
deiros desejos de design.</strong></p><div class=3D"captioned-image-contain=
er-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><=
figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper"=
width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-compo=
nent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tb=
ody><tr><td style=3D"text-align: center;"></td><td class=3D"content" align=
=3D"left" width=3D"1311" style=3D"text-align: center;"><a class=3D"image-li=
nk" target=3D"_blank" href=3D"https://link.sbstck.com/redirect/98db25e9-a48=
a-4223-9f93-9df62b1d0070?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5=
QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopener" style=3D"position: relativ=
e;flex-direction: column;align-items: center;padding: 0;width: auto;height:=
auto;border: none;text-decoration: none;display: block;margin: 0;"><img cl=
ass=3D"wide-image" data-attrs=3D"{"src":"https://substack-po=
st-media.s3.amazonaws.com/public/images/7942d09c-b222-44eb-b4de-20f15498dde=
b_1311x1681.png","srcNoWatermark":null,"fullscreen"=
;:null,"imageSize":null,"height":1681,"width"=
:1311,"resizeWidth":null,"bytes":2812323,"alt"=
;:null,"title":null,"type":"image/png","=
href":null,"belowTheFold":true,"topImage":false,&q=
uot;internalRedirect":"https://monicabarbosarecebe.substack.com/i=
/175840676?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpubli=
c%2Fimages%2F8d0f8f0d-566e-4510-9c83-16529b5c43c8_1333x2000.png","=
;isProcessing":false,"align":null,"offset":false}"=
alt=3D"" width=3D"550" height=3D"705.2250190694126" src=3D"https://substac=
kcdn.com/image/fetch/$s_!QXSb!,w_1100,c_limit,f_auto,q_auto:good,fl_progres=
sive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fim=
ages%2F7942d09c-b222-44eb-b4de-20f15498ddeb_1311x1681.png" style=3D"border:=
none !important;vertical-align: middle;display: block;-ms-interpolation-mo=
de: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width:=
100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center;=
"></td></tr></tbody></table><figcaption class=3D"image-caption" style=3D"bo=
x-sizing: content-box;color: #777777;font-size: 14px;line-height: 20px;font=
-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left=
: 15%;padding-right: 15%;text-align: center;">Foto: Peu Campos</figcaption>=
</figure></div><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-hei=
ght: 26px;font-size: 16px;"><strong>Cerâmicas João, Maria e Jos&#=
233;</strong><span> - João, Maria e José formam uma coleç=
27;o de vasos e luminárias desenvolvidos pela ceramista Alice Felzensz=
walb. Modeladas à mão, as peças revelam o gesto humano em ca=
da marca - imperfeições que se transformam em beleza essencial.</=
span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 2=
6px;font-size: 16px;"><strong>Almofada Piauí</strong><span> - Produzid=
a em tear de algodão natural no interior do Piauí, a almofada nas=
ce do trabalho de uma associação de oito mulheres entre 40 e 83 a=
nos. Cada fio carrega tempo, técnica e memória - o luxo do toque =
humano.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-=
height: 26px;font-size: 16px;"><strong>Coleção Tati - Sofá e=
Poltrona</strong><span> - Um toque de nostalgia em tempos tão digitai=
s. As peças em rattan são puro afeto: o material natural evoca as=
casas de fim de semana, os encontros em família e o conforto que mora=
na lembrança. Um design que traduz memória em aconchego.</span><=
/p><div class=3D"captioned-image-container-static" style=3D"font-size: 16px=
;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin:=
0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" sty=
le=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: ce=
nter;"></td><td class=3D"content" align=3D"left" width=3D"250" style=3D"tex=
t-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https:/=
/link.sbstck.com/redirect/d2bd25d7-5a7e-46a2-94aa-0bc4b43f6653?j=3DeyJ1Ijoi=
NmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ug=
c noopener" style=3D"position: relative;flex-direction: column;align-items:=
center;padding: 0;width: auto;height: auto;border: none;text-decoration: n=
one;display: block;margin: 0;"><img data-attrs=3D"{"src":"ht=
tps://substack-post-media.s3.amazonaws.com/public/images/d070c281-d52e-453c=
-aca0-3edef1cc38b8_250x25.png","srcNoWatermark":null,"f=
ullscreen":null,"imageSize":null,"height":25,"=
;width":250,"resizeWidth":null,"bytes":3203,"=
alt":null,"title":null,"type":"image/png"=
;,"href":null,"belowTheFold":true,"topImage":=
false,"internalRedirect":"https://monicabarbosarecebe.substa=
ck.com/i/175840676?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com=
%2Fpublic%2Fimages%2Fd070c281-d52e-453c-aca0-3edef1cc38b8_250x25.png",=
"isProcessing":false,"align":null,"offset":fa=
lse}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/i=
mage/fetch/$s_!UJ39!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/=
https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd070=
c281-d52e-453c-aca0-3edef1cc38b8_250x25.png" style=3D"border: none !importa=
nt;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;he=
ight: auto;margin-bottom: 0;width: auto !important;max-width: 100% !importa=
nt;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></=
tbody></table></figure></div><div class=3D"captioned-image-container-static=
" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure st=
yle=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D=
"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=
=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><=
td style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" =
width=3D"1100" style=3D"text-align: center;"><a class=3D"image-link" target=
=3D"_blank" href=3D"https://link.sbstck.com/redirect/a40d03b0-ed04-4b2b-9d7=
b-e3bdc71317da?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9R=
CkBRAoY" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-dir=
ection: column;align-items: center;padding: 0;width: auto;height: auto;bord=
er: none;text-decoration: none;display: block;margin: 0;"><img class=3D"wid=
e-image" data-attrs=3D"{"src":"https://substack-post-media.s=
3.amazonaws.com/public/images/f13af307-c96a-440a-af14-df86083fb46a_1100x165=
0.png","srcNoWatermark":null,"fullscreen":null,&qu=
ot;imageSize":null,"height":1650,"width":1100,&quo=
t;resizeWidth":null,"bytes":2500691,"alt":null,&qu=
ot;title":null,"type":"image/png","href"=
:null,"belowTheFold":true,"topImage":false,"intern=
alRedirect":"https://monicabarbosarecebe.substack.com/i/175840676=
?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages=
%2Ff13af307-c96a-440a-af14-df86083fb46a_1100x1650.png","isProcess=
ing":false,"align":null,"offset":false}" alt=3D"" =
width=3D"550" height=3D"825" src=3D"https://substackcdn.com/image/fetch/$s_=
!zI0q!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2=
Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff13af307-c96a-440=
a-af14-df86083fb46a_1100x1650.png" style=3D"border: none !important;vertica=
l-align: middle;display: block;-ms-interpolation-mode: bicubic;height: auto=
;margin-bottom: 0;width: auto !important;max-width: 100% !important;margin:=
0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></ta=
ble><figcaption class=3D"image-caption" style=3D"box-sizing: content-box;co=
lor: #777777;font-size: 14px;line-height: 20px;font-weight: 400;letter-spac=
ing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%=
;text-align: center;">Foto: Figure Robotics</figcaption></figure></div><h3 =
class=3D"header-anchor-post" style=3D"position: relative;font-family: 'SF P=
ro Display',-apple-system-headline,system-ui,-apple-system,BlinkMacSystemFo=
nt,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe =
UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing: antia=
liased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimizeleg=
ibility;-moz-appearance: optimizelegibility;appearance: optimizelegibility;=
margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-size:=
1.375em;"><strong>Quando até o robô faz cara feia pra pia cheia<=
/strong></h3><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-heigh=
t: 26px;font-size: 16px;"><span>A startup californiana </span><strong>Figur=
e AI</strong><span> acaba de apresentar o </span><strong>Figure-03</strong>=
<span>, um robô humanóide que promete entrar oficialmente na vida=
doméstica: ele anda, fala, reconhece objetos, dobra roupas, coloca lo=
uça na máquina e - em breve - deve entregar pacotes e ajudar em t=
arefas de assistência pessoal. Com sensores de visão, equilí=
brio e uma capacidade impressionante de aprendizado, o robô já &#=
233; descrito como o “colaborador universal” - uma versão =
beta do assistente que o futuro imaginou. Mas confesso: o vídeo de dem=
onstração me fez rir. Lá está o robô, com toda sua=
inteligência artificial e engenharia de ponta, tentando colocar um pr=
ato na máquina de lavar - hesitante, quase humano. Um gesto banal, qua=
se cômico, que humaniza a promessa tecnológica. Mesmo com IA avan=
çada e engenharia de ponta, o </span><em>Figure-03</em><span> ainda tr=
opeça no mais cotidiano dos desafios: a rotina. E talvez aí estej=
a o charme. No fim, o avanço mais notável não é a m=
5;quina imitar o homem - é o homem rir, com certo alívio, ao ver =
que nem o robô aguenta lavar a louça.</span></p><div class=3D"cap=
tioned-image-container-static" style=3D"font-size: 16px;line-height: 26px;m=
argin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table cla=
ss=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-al=
t: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td clas=
s=3D"content" align=3D"left" width=3D"250" style=3D"text-align: center;"><a=
class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/red=
irect/76a4e633-d33d-4622-a3b5-8a120aeba13c?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSB=
jnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopener" style=3D=
"position: relative;flex-direction: column;align-items: center;padding: 0;w=
idth: auto;height: auto;border: none;text-decoration: none;display: block;m=
argin: 0;"><img data-attrs=3D"{"src":"https://substack-post-=
media.s3.amazonaws.com/public/images/39c9257c-74e7-43eb-a9f6-fa35de0cb963_2=
50x25.png","srcNoWatermark":null,"fullscreen":null=
,"imageSize":null,"height":25,"width":250,&qu=
ot;resizeWidth":null,"bytes":3203,"alt":null,"=
;title":null,"type":"image/png","href":n=
ull,"belowTheFold":true,"topImage":false,"internal=
Redirect":"https://monicabarbosarecebe.substack.com/i/175840676?i=
mg=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2=
F39c9257c-74e7-43eb-a9f6-fa35de0cb963_250x25.png","isProcessing&q=
uot;:false,"align":null,"offset":false}" alt=3D"" width=
=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!VBgK!=
,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39c9257c-74e7-43eb-a9f6-=
fa35de0cb963_250x25.png" style=3D"border: none !important;vertical-align: m=
iddle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bo=
ttom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;">=
</a></td><td style=3D"text-align: center;"></td></tr></tbody></table></figu=
re></div><div class=3D"captioned-image-container-static" style=3D"font-size=
: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;m=
argin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStati=
c" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-ali=
gn: center;"></td><td class=3D"content" align=3D"left" width=3D"1080" style=
=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"=
https://link.sbstck.com/redirect/60b314f6-7a4c-43f6-9cc4-97ab4cac5bc2?j=3De=
yJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofo=
llow ugc noopener" style=3D"position: relative;flex-direction: column;align=
-items: center;padding: 0;width: auto;height: auto;border: none;text-decora=
tion: none;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=
=3D"{"src":"https://substack-post-media.s3.amazonaws.com/pub=
lic/images/8203e00f-4a1a-499b-814e-1f87f2e73aab_1080x1350.png","s=
rcNoWatermark":null,"fullscreen":null,"imageSize":=
null,"height":1350,"width":1080,"resizeWidth"=
:null,"bytes":2982527,"alt":null,"title":null=
,"type":"image/png","href":null,"belowTh=
eFold":true,"topImage":false,"internalRedirect":&q=
uot;https://monicabarbosarecebe.substack.com/i/175840676?img=3Dhttps%3A%2F%=
2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8203e00f-4a1a-49=
9b-814e-1f87f2e73aab_1080x1350.png","isProcessing":false,&qu=
ot;align":null,"offset":false}" alt=3D"" width=3D"550" heigh=
t=3D"687.5" src=3D"https://substackcdn.com/image/fetch/$s_!cQ7J!,w_1100,c_l=
imit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-me=
dia.s3.amazonaws.com%2Fpublic%2Fimages%2F8203e00f-4a1a-499b-814e-1f87f2e73a=
ab_1080x1350.png" style=3D"border: none !important;vertical-align: middle;d=
isplay: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0=
;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a></t=
d><td style=3D"text-align: center;"></td></tr></tbody></table><figcaption c=
lass=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;font=
-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margi=
n-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: cent=
er;">Foto: Apple TV+</figcaption></figure></div><h3 class=3D"header-anchor-=
post" style=3D"position: relative;font-family: 'SF Pro Display',-apple-syst=
em-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,He=
lvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Sym=
bol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-sm=
oothing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance=
: optimizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0=
;color: rgb(54,55,55);line-height: 1.16em;font-size: 1.375em;"><strong>Como=
o The Studio construiu um “Wright” do zero</strong></h3><p sty=
le=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: =
16px;"><span>Estou assistindo </span><em>The Studio</em><span>, série =
da </span><strong>Apple TV+</strong><span>, lentamente - como quem saboreia=
uma boa direção de arte. A cada episódio, me fascina o cen&=
#225;rio principal: um edifício que parece obra de </span><strong>Fran=
k Lloyd Wright</strong><span>, mas não é. Quase poderia ser. A eq=
uipe, liderada pela designer de produção </span><strong>Julie Ber=
ghoff</strong><span>, assumiu uma tarefa tão ousada quanto simból=
ica: criar do zero um prédio que parecesse um projeto real de Wright. =
“</span><em>Pessoas do meio me perguntaram se filmamos em um pré=
dio dele - esse é o melhor elogio possível</em><span>”, con=
tou o diretor de arte </span><strong>Brian Grego</strong><span>. Para isso,=
o time mergulhou nos estúdios clássicos de Hollywood e no per=
37;odo em que Wright trabalhava em Los Angeles - os anos 1920, quando proje=
tou a </span><strong>Hollyhock House</strong><span> e a </span><strong>Enni=
s House</strong><span>. A intenção não era copiar, mas </spa=
n><strong>imaginar o que Wright teria feito</strong><span> se tivesse sido =
contratado por um grande estúdio de cinema. O prédio da fictí=
;cia </span><strong>Continental Studios</strong><span>, descrito na sé=
rie como uma obra de 1927 em estilo </span><em>Mayan Revival</em><span>, fo=
i totalmente construído nos estúdios da </span><strong>Warner Bro=
s</strong><span>. Milhares de blocos têxteis, com o “C” da=
Continental moldado em gesso, replicam o detalhismo artesanal do arquiteto=
. “</span><em>Queríamos nos inspirar em Frank, mas sem imitá=
;-lo</em><span>”, disse Grego. “</span><em>Criamos uma ilus=
7;o - frágil, mas mágica</em><span>.” O resultado rendeu &#=
224; série o </span><em><strong>Emmy de Design de Produção</=
strong></em><span> - e a certeza de que, em </span><em>The Studio</em><span=
>, o cenário pensa tanto quanto os personagens.</span></p><div class=
=3D"captioned-image-container-static" style=3D"font-size: 16px;line-height:=
26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><ta=
ble class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-pad=
ding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><=
td class=3D"content" align=3D"left" width=3D"250" style=3D"text-align: cent=
er;"><a class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.=
com/redirect/1cf15ff5-a3bf-47bb-bcc8-5d70bdd7574d?j=3DeyJ1IjoiNmJkNTN3In0.N=
99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopener" s=
tyle=3D"position: relative;flex-direction: column;align-items: center;paddi=
ng: 0;width: auto;height: auto;border: none;text-decoration: none;display: =
block;margin: 0;"><img data-attrs=3D"{"src":"https://substac=
k-post-media.s3.amazonaws.com/public/images/37d29e30-2c45-4da5-ac67-9f87f4c=
f2681_250x25.png","srcNoWatermark":null,"fullscreen&quo=
t;:null,"imageSize":null,"height":25,"width":=
250,"resizeWidth":null,"bytes":3203,"alt":nul=
l,"title":null,"type":"image/png","href&=
quot;:null,"belowTheFold":true,"topImage":false,"i=
nternalRedirect":"https://monicabarbosarecebe.substack.com/i/1758=
40676?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fi=
mages%2F37d29e30-2c45-4da5-ac67-9f87f4cf2681_250x25.png","isProce=
ssing":false,"align":null,"offset":false}" alt=3D"=
" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s=
_!gne9!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2=
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5-ac67-9f87f4cf2681_250x25.png" style=3D"border: none !important;vertical-a=
lign: middle;display: block;-ms-interpolation-mode: bicubic;height: auto;ma=
rgin-bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 =
auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></table=
></figure></div><p class=3D"button-wrapper" data-attrs=3D"{"url":=
"https://wa.me/?text=3Dhttps://www.monicabarbosa.com.br/","t=
ext":"Clique e compartilhe com um amigo.","action"=
:null,"class":null}" data-component-name=3D"ButtonCreateButton" s=
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er;"></td><td class=3D"content" align=3D"left" width=3D"1121" style=3D"text=
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:null,"offset":false}" alt=3D"" width=3D"550" height=3D"82.917038=
35860838" src=3D"https://substackcdn.com/image/fetch/$s_!Rk-V!,w_1100,c_lim=
it,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-medi=
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dth: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><=
td style=3D"text-align: center;"></td></tr></tbody></table></figure></div><=
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e-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 a=
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er;"></td><td class=3D"content" align=3D"left" width=3D"1100" style=3D"text=
-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://=
link.sbstck.com/redirect/1f9e61f2-0b82-4df3-a585-8803e9dc08de?j=3DeyJ1IjoiN=
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noopener" style=3D"position: relative;flex-direction: column;align-items: =
center;padding: 0;width: auto;height: auto;border: none;text-decoration: no=
ne;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quo=
t;src":"https://substack-post-media.s3.amazonaws.com/public/image=
s/7a21cd05-3b4f-4ce0-ad9b-be95e6ba2cdc_1100x619.png","srcNoWaterm=
ark":null,"fullscreen":null,"imageSize":null,"=
;height":619,"width":1100,"resizeWidth":null,"=
;bytes":1170196,"alt":null,"title":null,"type=
":"image/png","href":null,"belowTheFold"=
:true,"topImage":false,"internalRedirect":"https:/=
/monicabarbosarecebe.substack.com/i/175840676?img=3Dhttps%3A%2F%2Fsubstack-=
post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7a21cd05-3b4f-4ce0-ad9b-be9=
5e6ba2cdc_1100x619.png","isProcessing":false,"align&quo=
t;:null,"offset":false}" alt=3D"" width=3D"550" height=3D"309.5" =
src=3D"https://substackcdn.com/image/fetch/$s_!ye2c!,w_1100,c_limit,f_auto,=
q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazo=
naws.com%2Fpublic%2Fimages%2F7a21cd05-3b4f-4ce0-ad9b-be95e6ba2cdc_1100x619.=
png" style=3D"border: none !important;vertical-align: middle;display: block=
;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto =
!important;max-width: 100% !important;margin: 0 auto;"></a></td><td style=
=3D"text-align: center;"></td></tr></tbody></table><figcaption class=3D"ima=
ge-caption" style=3D"box-sizing: content-box;color: #777777;font-size: 14px=
;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;=
width: 70%;padding-left: 15%;padding-right: 15%;text-align: center;"><span>=
Foto: Divulgação / </span><em>Márcio Fischer / </em><span>Ro=
drigo Erib / Simon Menges / Simona Murrone</span></figcaption></figure></di=
v><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;fon=
t-size: 16px;"><span>- Sob as pedras milenares do </span><strong>Colosseu</=
strong><span>, uma “</span><em>passagem oculta</em><span>” - at=
ribuída a </span><strong>Commodus</strong><span> - acaba de ser restau=
rada e aberta ao público. Foi um corredor outrora reservado aos impera=
dores, hoje revelado em 30 a 40 metros com reparos estruturais, ilumina=
1;ão discreta e sinais interpretativos. A visitação come=
1;a em </span><strong>27 de outubro de 2025</strong><span>, como parte de u=
m projeto que transforma a própria restauração em exposi=
1;ão viva. Um lembrete: patrimônios não descansam - evoluem,=
e exigem que observemos o antigo com olhos inquietos.</span></p><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16=
px;"><span>- A “Aranha” de </span><strong>Andressa Cantergiani<=
/strong><span> pousa na </span><strong>Morada Eco</strong><span>, em Floria=
nópolis, e tece um alerta sobre justiça climática e regenera=
ção. Feita com fios têxteis de resíduos urbanos - guard=
a-chuvas, lãs reaproveitadas, materiais do lixo - a instalaçã=
;o transforma descarte em permanência. Com curadoria de </span><strong=
>Niura Borges</strong><span>, o projeto integra a segunda edição =
do </span><em><strong>ArqArt Design Fluxus</strong></em><span>, do </span><=
strong>NCD Floripa</strong><span>, e traduz em arte a urgência de repe=
nsar o que deixamos no mundo. Abertura: </span><strong>14 de outubro, </str=
ong><span>no </span><strong>Square SC</strong><span>. Entrada gratuita.</sp=
an></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26p=
x;font-size: 16px;"><em>- </em><span>O tempo gira, escapa, se refaz - e =
33; desse vaivém entre o efêmero e o eterno que nasce </span><em>=
Instante</em><span>, coleção criada por </span><strong>dua.dsg</s=
trong><span>, </span><strong>Una Ambientes</strong><span> e </span><strong>=
By Poli</strong><span>. Inspiradas em </span><em>Roda Viva</em><span>, de C=
hico Buarque, as peças traduzem o tempo em forma: cerâmica que gu=
arda memória, resina que captura o ar, gestos que viram matéria -=
um manifesto silencioso sobre liberdade, movimento e permanência.</sp=
an></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26p=
x;font-size: 16px;"><span>- A </span><strong>Moooi</strong><span> amplia se=
u território estético e lança sua primeira coleção=
de </span><strong>superfícies cerâmicas</strong><span>, em parce=
ria com a italiana </span><strong>ABK Group</strong><span>. Inspiradas na n=
atureza, as peças combinam tecnologia e textura para criar pisos e rev=
estimentos que se comportam como tecidos, peles e minerais. As superfí=
cies reproduzem o toque do real com precisão tátil e poética=
- um diálogo entre design, biologia e imaginação. O luxo ag=
ora é matéria sensível.</span></p><p style=3D"margin: 0 0 20=
px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- O mod=
ernismo de </span><em>Eero Saarinen</em><span> ganha nova vida. O </span><s=
trong>David Chipperfield Architects</strong><span> transformou a antiga Emb=
aixada dos EUA em Londres no </span><strong>Rosewood Chancery</strong><span=
>, um hotel que combina memória e inovação. Com interiores d=
e </span><strong>Joseph Dirand</strong><span> e certificação ambi=
ental </span><em>BREEAM Outstanding</em><span>, o projeto revela que o luxo=
do futuro talvez seja este: preservar, regenerar, continuar.</span></p><p =
style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-siz=
e: 16px;"><span>- Para colecionadores: a </span><strong>Meritalia®</st=
rong><span> reedita </span><em>Il Giullare</em><span>, sofá em edi=
1;ão limitada 1/9 (2025), de </span><strong>Gaetano Pesce</strong><spa=
n>. Inspirado no chapéu dos bobos da corte, o design irônico e co=
lorido reafirma o talento de Pesce em transformar humor e crítica em o=
bjeto de desejo. Parte da série “</span><em>Oggetti da Collezion=
e</em><span>”, é puro colecionismo contemporâneo.</span></p=
><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font=
-size: 16px;"><span>- Entre tantas teorias sobre liderança, poucas soa=
m tão práticas e inspiradoras quanto o artigo </span><strong>R=
20;Future-Oriented Leadership”</strong><span>, publicado pela </span>=
<em>Stanford Social Innovation Review</em><span>. O texto propõe uma v=
irada essencial: líderes não devem apenas reagir ao presente, mas=
aprender a pensar o futuro - com coragem, empatia e curiosidade. Uma leitu=
ra que provoca ação, não apenas reflexão. Leia em </spa=
n><a href=3D"https://link.sbstck.com/redirect/81222e03-c3cb-4c58-b75d-ad81a=
dd774de?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY=
" rel=3D"nofollow ugc noopener" style=3D"color: rgb(54,55,55);text-decorati=
on: underline;">ssir.org</a></p><p style=3D"margin: 0 0 20px 0;color: rgb(5=
4,55,55);line-height: 26px;font-size: 16px;"><span>- Li o novo </span><stro=
ng>Relatório de Sustentabilidade da Arper</strong><span> e ele me fez =
pensar: será que estamos realmente redesenhando o futuro - ou apenas c=
ompensando o passado? A marca italiana avança no discurso do design re=
generativo com dados, transparência e propósito. Um documento que=
provoca mais do que informa. Leia em </span><a href=3D"https://link.sbstck=
.com/redirect/8fd45cf9-e306-44d3-b2f1-11dd9f8e8d30?j=3DeyJ1IjoiNmJkNTN3In0.=
N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopener" =
style=3D"color: rgb(54,55,55);text-decoration: underline;">arper.com</a></p=
><div class=3D"captioned-image-container-static" style=3D"font-size: 16px;l=
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er;"></td><td class=3D"content" align=3D"left" width=3D"686" style=3D"text-=
align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://l=
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barbosarecebe.substack.com/i/175840676?img=3Dhttps%3A%2F%2Fsubstack-post-me=
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quot;offset":false}" alt=3D"" width=3D"550" height=3D"43.2944606413994=
2" src=3D"https://substackcdn.com/image/fetch/$s_!FGfc!,w_1100,c_limit,f_au=
to,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.am=
azonaws.com%2Fpublic%2Fimages%2F639e46f3-cb40-4f6c-b515-2afbfa195548_686x54=
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k;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto=
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hy" style=3D"--image-offset-margin: -120px;font-size: 16px;line-height: 26p=
x;"><div class=3D"postscript" style=3D"margin: 32px 0;font-size: 16px;line-=
height: 26px;"><div class=3D"body markup" dir=3D"auto" style=3D"text-align:=
initial;font-size: 16px;line-height: 26px;width: 100%;word-break: break-wo=
rd;margin-bottom: 16px;"><blockquote style=3D"border-left: 4px solid #e11d4=
8;margin: 20px 0;padding: 0;margin-top: 0;"><h3 style=3D"font-family: 'SF P=
ro Display',-apple-system-headline,system-ui,-apple-system,BlinkMacSystemFo=
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UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing: antia=
liased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimizeleg=
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margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-size:=
1.375em;margin-left: 20px;"><strong>Obrigada por estar aqui!</strong></h3>=
<p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);margin-left: 20px;line-=
height: 26px;font-size: 16px;">É sempre um prazer compartilhar novidad=
es com você. Sua presença nessa comunidade faz toda a diferen=
1;a. Se quiser bater um papo, tirar dúvidas ou compartilhar suas ideia=
s, basta responder a este e-mail - vou adorar ler sua mensagem. </p><p styl=
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;ão!</strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);m=
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