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 Content preview:  View this post on the web at https://monicabarbosarecebe.substack.com/p/gabriele-chiave-design-com-frescor
    NEWS#16 - 20 SET Primavera: quando a casa floresce em bem-estar Na segunda-feira
    começa a primavera. Não apenas no calendário, mas na atmosfera: a estação
    do renascer. E nunca foi tão claro que [...] 
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View this post on the web at https://monicabarbosarecebe.substack.com/p/gab=
riele-chiave-design-com-frescor

NEWS#16 - 20 SET
Primavera: quando a casa floresce em bem-estar
Na segunda-feira come=C3=A7a a primavera. N=C3=A3o apenas no calend=C3=A1ri=
o, mas na atmosfera: a esta=C3=A7=C3=A3o do renascer. E nunca foi t=C3=A3o =
claro que esse renascer passa pela casa. N=C3=A3o basta mais est=C3=A9tica;=
 queremos lugares que se alinhem ao ritmo circadiano, que ofere=C3=A7am luz=
, sil=C3=AAncio, ar puro e pequenos rituais de pausa. O mercado entendeu o =
recado. A Kohler lan=C3=A7ou saunas compactas para interiores e jardins, tr=
ansformando o spa em parte do cotidiano. Multiplicam-se as chamadas wellnes=
s rooms - espa=C3=A7os para medita=C3=A7=C3=A3o, relaxamento ou h=C3=ADbrid=
os de trabalho e descanso. O design acompanha com materiais naturais, textu=
ras t=C3=A1teis, cores terrosas e verdes suaves, capazes de acalmar sem esf=
or=C3=A7o. Esse movimento n=C3=A3o =C3=A9 perif=C3=A9rico. Segundo o Global=
 Wellness Institute, o mercado de wellness real estate atingiu US$ 584 bilh=
=C3=B5es em 2024 e deve dobrar at=C3=A9 2029. E n=C3=A3o se trata apenas de=
 im=C3=B3veis de luxo: o bem-estar se expande para moradias acess=C3=ADveis=
, habita=C3=A7=C3=A3o estudantil, comunidades s=C3=AAnior. A casa do futuro=
 ser=C3=A1 ao mesmo tempo spa pessoal, hospital preventivo, templo espiritu=
al e laborat=C3=B3rio de longevidade. Se a arquitetura j=C3=A1 foi s=C3=ADm=
bolo de poder, hoje ela =C3=A9 ferramenta de cuidado. Se o design j=C3=A1 f=
oi apenas forma, hoje ele =C3=A9 ritual. A responsabilidade =C3=A9 projetar=
 casas que n=C3=A3o apenas abriguem, mas que regenerem, curem e preparem pa=
ra o futuro. Porque, no fim, o verdadeiro luxo n=C3=A3o est=C3=A1 no m=C3=
=A1rmore, na tecnologia ou na vista. O verdadeiro luxo =C3=A9 acordar bem, =
respirar fundo e sentir que a sua casa cuida de voc=C3=AA.
Quando o luxo ensaia o futuro
A Vogue Business apresentou o 100 Innovators 2025 - um radar editorial (n=
=C3=A3o dogma) do que pode alterar o luxo. A premissa =C3=A9 clara: passare=
las exibem ideias, mas os criadouros de inova=C3=A7=C3=A3o crescem fora do =
eixo tradicional - startups, plataformas e vozes culturais. Inova=C3=A7=C3=
=A3o se move; n=C3=A3o posa. Nas categorias, o mapa =C3=A9 n=C3=ADtido: tec=
nologia (IA, blockchain, rastreabilidade); impacto (biomateriais, circulari=
dade); criadores/est=C3=A9ticas h=C3=ADbridas; neg=C3=B3cios-plataforma com=
 CEOs-influenciadores; e cultura em que diversidade vira moeda de legitimid=
ade. O foco n=C3=A3o =C3=A9 a roupa mais bonita, e sim quem muda a engrenag=
em - do produto ao discurso. Para design, arquitetura e decora=C3=A7=C3=A3o=
, fica a provoca=C3=A7=C3=A3o: enquanto muitos ainda se apoiam em hashtags =
como Japandi [ https://link.sbstck.com/redirect/b55fa30d-9c96-4965-95be-69f=
c01be07a8?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRA=
oY ] ou quiet luxury [ https://link.sbstck.com/redirect/b55fa30d-9c96-4965-=
95be-69fc01be07a8?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1=
I9RCkBRAoY ], a moda desloca a pauta para tecnologia, identidade e impacto.=
 =C3=89 um discurso bem embalado - veremos o que se materializa. Mas o movi=
mento existe. A pergunta =C3=A9 direta: quem, no nosso ecossistema, transfo=
rma inten=C3=A7=C3=A3o em perman=C3=AAncia?
Conheci Gabriele Chiave, em sua primeira visita ao Brasil. O que poderia se=
r uma maratona exaustiva virou dois dias intensos de trocas - sobre o desig=
n nacional e sua leitura aguda do que se passa no mundo. Criamos ali um v=
=C3=ADnculo que resiste ao tempo: mesmo na correria de Mil=C3=A3o ou Paris,=
 bastam o olhar e poucas palavras para reafirmarmos nosso carinho m=C3=BAtu=
o. Hoje recebo esse designer cuja trajet=C3=B3ria inclui Moooi, Natuzzi, Fe=
ndi Casa, Audi, Poliform, Flos, Cappellini, Baccarat, Louis Vuitton, Tom Fo=
rd Beauty, Balmain Beauty, Clinique, Est=C3=A9e Lauder...
1. Voc=C3=AA vem de uma forma=C3=A7=C3=A3o em design italiana, mas seu perc=
urso foi moldado por diferentes culturas e est=C3=BAdios ao redor do mundo.=
 Na sua vis=C3=A3o, o que permanece essencial na boa forma=C3=A7=C3=A3o de =
um designer - e o que a ind=C3=BAstria insiste em esquecer?
O essencial continua sendo aprender a observar profundamente - n=C3=A3o ape=
nas os objetos, mas as pessoas, os rituais, as contradi=C3=A7=C3=B5es, as t=
radi=C3=A7=C3=B5es, a forma como as coisas s=C3=A3o feitas e usadas. O desi=
gn italiano me deu essa base: a beleza como linguagem e o respeito pela his=
t=C3=B3ria e pelo artesanato. Mas minha trajet=C3=B3ria em diferentes cultu=
ras me ensinou que empatia, curiosidade e abertura s=C3=A3o igualmente cruc=
iais. Infelizmente, a ind=C3=BAstria muitas vezes esquece de cuidar das equ=
ipes por tr=C3=A1s dos projetos. Celebramos o talento, mas subestimamos o v=
alor da escuta e da colabora=C3=A7=C3=A3o. E esquecemos o valor do tempo - =
tanto no pensar quanto no fazer. A educa=C3=A7=C3=A3o em design deveria cul=
tivar mais a curiosidade e a autocr=C3=ADtica do que a certeza.
2. Ao fundar a Controvento, voc=C3=AA prop=C3=B5e um modelo coletivo, quase=
 an=C3=B4nimo, em um campo ainda movido por egos e assinaturas. O que se ga=
nha - e o que se perde - quando o design deixa de carregar um nome?
Quando o design se liberta da obsess=C3=A3o pela autoria, algo libertador a=
contece: o foco deixa de ser =E2=80=9Cquem=E2=80=9D e passa a ser =E2=80=9C=
por qu=C3=AA=E2=80=9D, =E2=80=9Ccomo=E2=80=9D e =E2=80=9Cpara quem=E2=80=9D=
=2E Com a Controvento, abra=C3=A7amos a=
 diversidade - n=C3=A3o apenas de pess=
oas e culturas, mas tamb=C3=A9m de pensamento, de processo e de express=C3=
=A3o. O ganho =C3=A9 uma criatividade mais rica e fluida, mais pertinente a=
 um mundo complexo. Talvez se perca o mito rom=C3=A2ntico do g=C3=AAnio sol=
it=C3=A1rio. Mas acredito que esse mito j=C3=A1 se esgotou. Hoje, o design =
precisa de novos mitos: os da coletividade, da vis=C3=A3o compartilhada, da=
 inclus=C3=A3o. Para mim, isso n=C3=A3o =C3=A9 um modelo an=C3=B4nimo - an=
=C3=B4nimo =C3=A9 o sistema atual, que muitas vezes esquece os colaboradore=
s silenciosos.
3. Voc=C3=AA j=C3=A1 disse que inova=C3=A7=C3=A3o sem tempo =C3=A9 apenas r=
u=C3=ADdo. Como criar espa=C3=A7o para uma inova=C3=A7=C3=A3o verdadeiramen=
te respons=C3=A1vel em um setor ainda regido por lan=C3=A7amentos e pela ef=
emeridade?
Precisamos recuperar a lentid=C3=A3o - n=C3=A3o como nostalgia, mas como at=
o radical. Inova=C3=A7=C3=A3o n=C3=A3o =C3=A9 apenas o que =C3=A9 novo, mas=
 o que =C3=A9 significativo. E o significado exige tempo: tempo para pesqui=
sar, prototipar, repensar, falhar e tentar de novo. A press=C3=A3o por lan=
=C3=A7amentos constantes transforma criatividade em performance. Na Controv=
ento, tentamos pausar, refletir, deixar as ideias amadurecerem. Tomar o tem=
po certo, quando e se necess=C3=A1rio, para fazer os projetos certos do jei=
to certo. Inova=C3=A7=C3=A3o respons=C3=A1vel n=C3=A3o =C3=A9 reativa - =C3=
=A9 antecipat=C3=B3ria, estratificada, respeitosa e relevante para o mundo =
em que entra. Hoje, mais do que nunca, projetos realmente relevantes precis=
am entrela=C3=A7ar m=C3=BAltiplas camadas de inova=C3=A7=C3=A3o - cultural,=
 t=C3=A9cnica, cient=C3=ADfica, funcional, social e emocional - como pontos=
 essenciais para criar impacto atemporal.
4. Fun=C3=A7=C3=A3o, emo=C3=A7=C3=A3o, poesia, t=C3=A9cnica e tempo s=C3=A3=
o palavras que voc=C3=AA frequentemente invoca. O que o design precisa recu=
perar com urg=C3=AAncia para n=C3=A3o perder seu prop=C3=B3sito - e sua con=
ex=C3=A3o com o que =C3=A9 humano?
O design precisa recuperar sua capacidade de cuidar do significado. Num mun=
do inundado de objetos, o que precisamos n=C3=A3o s=C3=A3o mais coisas, mas=
 presen=C3=A7as mais conscientes. Uma cadeira n=C3=A3o =C3=A9 apenas algo p=
ara se sentar - =C3=A9 um gesto de acolhimento, de encontro, de descanso, d=
e cultura e muito mais. A poesia do design est=C3=A1 nessas camadas invis=
=C3=ADveis. Precisamos recentrar a emo=C3=A7=C3=A3o como forma de intelig=
=C3=AAncia, e a fun=C3=A7=C3=A3o como forma de empatia. O design n=C3=A3o d=
eve apenas resolver problemas, mas tamb=C3=A9m criar significado - refletir=
 quem somos, o que sonhamos e como queremos viver.
O fim do mito do g=C3=AAnio solit=C3=A1rio
A Vogue Business apresentou o 100 Innovators 2025 - um radar editorial (n=
=C3=A3o dogma) do que pode alterar o luxo. A premissa =C3=A9 clara: passare=
las exibem ideias, mas os criadouros de inova=C3=A7=C3=A3o crescem fora do =
eixo tradicional - startups, plataformas e vozes culturais. Inova=C3=A7=C3=
=A3o se move; n=C3=A3o posa. Nas categorias, o mapa =C3=A9 n=C3=ADtido: tec=
nologia (IA, blockchain, rastreabilidade); impacto (biomateriais, circulari=
dade); criadores/est=C3=A9ticas h=C3=ADbridas; neg=C3=B3cios-plataforma com=
 CEOs-influenciadores; e cultura em que diversidade vira moeda de legitimid=
ade. O foco n=C3=A3o =C3=A9 a roupa mais bonita, e sim quem muda a engrenag=
em - do produto ao discurso. Para design, arquitetura e decora=C3=A7=C3=A3o=
, fica a provoca=C3=A7=C3=A3o: enquanto muitos ainda se apoiam em hashtags =
como Japandi ou quiet luxury, a moda desloca a pauta para tecnologia, ident=
idade e impacto. =C3=89 um discurso bem embalado - veremos o que se materia=
liza. Mas o movimento existe. A pergunta =C3=A9 direta: quem, no nosso ecos=
sistema, transforma inten=C3=A7=C3=A3o em perman=C3=AAncia?
Meus desejos desta semana n=C3=A3o s=C3=A3o apenas pe=C3=A7as, s=C3=A3o nar=
rativas. Gabriele Chiave e o coletivo Controvento mostram como o design, ao=
 encontrar grandes marcas, ganha for=C3=A7a simb=C3=B3lica: traduz luxo em =
identidade, mem=C3=B3ria em desejo. Aqui, design n=C3=A3o decora - declara.
Foto: Divulga=C3=A7=C3=A3o / Instagram
Retrouvius e a arte do salvage design
Retrouvius: Salvamento Contempor=C3=A2neo: Projetando Casas a Partir de uma=
 Filosofia de Reuso (Retrouvius: Contemporary Salvage: Designing Homes from=
 a Philosophy of Re-Use) =C3=A9 o novo livro da Rizzoli que merece aten=C3=
=A7=C3=A3o de quem trabalha com design de interiores. A publica=C3=A7=C3=A3=
o celebra o est=C3=BAdio londrino Retrouvius, fundado por Maria Speake e Ad=
am Hills, refer=C3=AAncia em transformar materiais resgatados em projetos a=
utorais. O est=C3=BAdio nasceu da convic=C3=A7=C3=A3o de que reutilizar n=
=C3=A3o =C3=A9 apenas poss=C3=ADvel, mas tamb=C3=A9m elegante e desej=C3=A1=
vel. Seus interiores n=C3=A3o buscam a perfei=C3=A7=C3=A3o polida, mas sim =
a narrativa que s=C3=B3 o tempo confere: p=C3=A1tina, cicatrizes e marcas d=
e desgaste s=C3=A3o celebradas, n=C3=A3o escondidas. O processo come=C3=A7a=
 com Hills, respons=C3=A1vel por recuperar materiais de demoli=C3=A7=C3=B5e=
s, reformas e descobertas inesperadas - de madeiras tropicais e m=C3=A1rmor=
es vintage a janelas, portas, lumin=C3=A1rias e ferragens. Esse acervo em c=
onstante muta=C3=A7=C3=A3o abastece o bra=C3=A7o de design liderado por Spe=
ake, que reinventa cada elemento em projetos residenciais e comerciais. Ent=
re os exemplos recentes, est=C3=A1 uma casa no norte de Londres em que t=C3=
=A1buas usadas para maturar queijos revestem a sala de jogos, moldes de cha=
ruto viram marcenaria de cozinha e um antigo telhado de cobre de galinheiro=
 transforma-se em lavat=C3=B3rio de banheiro. Com imagens de resid=C3=AAnci=
as e projetos emblem=C3=A1ticos, o livro mostra como a Retrouvius elevou o =
salvage design [ https://link.sbstck.com/redirect/d1edf50f-3091-44b3-bde9-d=
918f9bc8644?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkB=
RAoY ] a um territ=C3=B3rio de desejo, onde mem=C3=B3ria e estilo se encont=
ram de forma natural.
O itiner=C3=A1rio secreto da arte e do design
Para quem j=C3=A1 percebeu que feiras tradicionais n=C3=A3o bastam, a Nomad=
 =C3=A9 um caso =C3=A0 parte. Desde 2017, a mostra itinerante de design de =
colecionador e arte contempor=C3=A2nea ganhou aura de culto: encontro para =
poucos, no cruzamento entre arquitetura, paisagem e colecionismo. Ap=C3=B3s=
 Veneza, Capri e Cannes, anuncia as pr=C3=B3ximas paradas: fevereiro, Abu D=
habi; julho, Hamptons; dezembro, St. Moritz - sua casa alpina. Em cada edi=
=C3=A7=C3=A3o, vilas, pal=C3=A1cios e resorts hist=C3=B3ricos viram palco o=
nde a arquitetura dialoga com pe=C3=A7as raras e edi=C3=A7=C3=B5es limitada=
s. O charme est=C3=A1 no que n=C3=A3o se replica: n=C3=A3o =C3=A9 feira de =
massas, =C3=A9 experi=C3=AAncia quase secreta, guiada por curadoria seletiv=
a e p=C3=BAblico global. Mais que comprar ou ver, trata-se de estar - e ser=
 visto num territ=C3=B3rio onde arte, design e poder se encontram sem press=
a. Para arquitetos e amantes da arte, seguir a Nomad =C3=A9 mapear destinos=
 em que o design tamb=C3=A9m =C3=A9 destino.
- Fui conferir o talk de Ricardo Gaioso na Galeria Heran=C3=A7a Cultural, o=
nde ele refor=C3=A7ou: o protagonismo criativo deixou de ser individual e p=
assou a ser coletivo.
- Irreverente? Talvez. Mas necess=C3=A1rio: at=C3=A9 o m=C3=A1rmore mais so=
lene precisa lembrar que n=C3=A3o carrega a hist=C3=B3ria sozinho. No domin=
go, a fachada do The Met ganhou nova vida com The Animal That Therefore I A=
m, de Jeffrey Gibson. Quatro bronzes monumentais - falc=C3=A3o, esquilo, co=
iote e veado - ocupam os nichos da Quinta Avenida. Inspiradas na fauna loca=
l e em tradi=C3=A7=C3=B5es ind=C3=ADgenas, as obras mesclam padr=C3=B5es vi=
brantes, tecidos e mi=C3=A7angas. O prop=C3=B3sito: reconfigurar a leitura =
cl=C3=A1ssica da fachada, inserindo s=C3=ADmbolos de outras narrativas cult=
urais.
- Vai ser interessante observar como Helsinque traduzir=C3=A1 esse manifest=
o em arquitetura real. A JKMM venceu a competi=C3=A7=C3=A3o global para o n=
ovo Museu de Arquitetura e Design, batizado =E2=80=9CKumma=E2=80=9D, em fre=
nte ao porto hist=C3=B3rico. O projeto aposta em minimalismo, sustentabilid=
ade, acessibilidade e neutralidade de carbono at=C3=A9 2030. O museu reunir=
=C3=A1 mais de 900 mil artefatos em um s=C3=B3 acervo, com a miss=C3=A3o de=
 =E2=80=9Cdemocratizar as ferramentas do design=E2=80=9D.
- Herman Miller d=C3=A1 novo f=C3=B4lego a um cl=C3=A1ssico: a Eames Molded=
 Plastic (EC-127), de 1950, passa a ser produzida com 99% de pl=C3=A1stico =
reciclado p=C3=B3s-industrial - mesma silhueta, menor impacto - e estreia p=
aleta atualizada.
- Mais uma dica de livro imperd=C3=ADvel, rico nas imagens e na ess=C3=AAnc=
ia dos trabalhos. Hendricks Churchill lan=C3=A7ou com a Rizzoli Distinctly =
American, segundo mon=C3=B3grafo da dupla Heide Hendricks e Rafe Churchill.=
 A obra re=C3=BAne dez projetos que transitam entre o campo e a cidade, rev=
elando uma est=C3=A9tica que valoriza o vernacular local, a hist=C3=B3ria e=
 os materiais com alma. A edi=C3=A7=C3=A3o narra uma presen=C3=A7a que n=C3=
=A3o se curva ao ef=C3=AAmero das tend=C3=AAncias.
- Os parques nacionais dos EUA vivem uma virada neste outono: deixam de ser=
 destino de mochila para entrar no mapa das viagens sob medida, com voos ch=
arter, chefs privados e acampamentos exclusivos. A wilderness passa a ser s=
ervida com narrativa, servi=C3=A7o e est=C3=A9tica de estilo de vida. No fu=
ndo, n=C3=A3o t=C3=A3o distante da l=C3=B3gica do wellness home: seja na mo=
ntanha ou na sala de estar, o luxo hoje =C3=A9 reconfigurar como respiramos=
=2E
- Marcos Batista lan=C3=A7a Inova=C3=A7=C3=A3o Humanizada [ https://link.sb=
stck.com/redirect/de21c47f-cc89-4b21-b42c-883c51aea8f0?j=3DeyJ1IjoiNmJkNTN3=
In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ], livro que prop=C3=B5e ti=
rar a inova=C3=A7=C3=A3o do palco e coloc=C3=A1-la no cotidiano: gente no c=
entro, menos f=C3=B3rmula, mais cultura, m=C3=A9todo e prop=C3=B3sito nas d=
ecis=C3=B5es. Um convite a l=C3=ADderes e criativos que querem gerar valor =
real e sustent=C3=A1vel.
=F0=9F=93=8D Semana Criativa de Tiradentes - 16 a 19 de outubro
Na 9=C2=AA edi=C3=A7=C3=A3o, a Semana Criativa reafirma Tiradentes como um =
dos grandes palcos da cultura feita =C3=A0 m=C3=A3o no Brasil. Mantendo a t=
radi=C3=A7=C3=A3o, haver=C3=A1 circuitos art=C3=ADsticos espalhados pela ci=
dade, Casa Para=C3=ADba, retorno da Casa Par=C3=A1 e da cena cearense, al=
=C3=A9m do Palco Artes=C3=A3o ampliado. O evento integra tamb=C3=A9m o Outu=
bro Urbano (ONU Habitat), refor=C3=A7ando sua relev=C3=A2ncia global.
=F0=9F=93=8D Exposi=C3=A7=C3=A3o Art D=C3=A9co por Paul Milet - at=C3=A9 21=
 de setembro
A Gozto - Galeria de Design do Rio apresenta, para venda, porcelanas do cer=
amista Paul Milet, de S=C3=A8vres (Fran=C3=A7a). Raridades Art D=C3=A9co da=
 cole=C3=A7=C3=A3o do arquiteto Luiz Fernando Grabowsky, que se desprende d=
e parte do acervo. Quatro dias, pe=C3=A7as =C3=BAnicas - anote na agenda.
=F0=9F=93=8D Cersaie - 22 a 26 de setembro
Come=C3=A7a na segunda, em Bolonha, o Sal=C3=A3o Internacional de Cer=C3=A2=
mica e Banho. Destaques: =E2=80=9Cjornada culin=C3=A1ria=E2=80=9D com 33 ex=
peri=C3=AAncias assinadas por chefs estrelados pelo Guia Michelin; I Portic=
i di Cersaie, mostra fotogr=C3=A1fica que revela o ciclo da cer=C3=A2mica; =
e programa=C3=A7=C3=A3o cultural com palestras e talks.
=F0=9F=93=8D Feria H=C3=A1bitat Val=C3=A8ncia =E2=80=93 29 setembro a 02 de=
 outubro
Principal vitrine do habitat espanhol, com mobili=C3=A1rio, ilumina=C3=A7=
=C3=A3o, t=C3=AAxteis e d=C3=A9cor. Acontece junto =C3=A0 Textilhogar e amp=
lia frentes de contract, office e artesania. Para profissionais: Val=C3=A8n=
cia respira design na virada de setembro.
=F0=9F=93=8D Stickel Poster Contest - inscri=C3=A7=C3=B5es at=C3=A9 14 de o=
utubro
J=C3=A1 est=C3=A3o abertas as inscri=C3=A7=C3=B5es para o concurso de carta=
zes da Funda=C3=A7=C3=A3o Stickel, idealizado por Carlos Perrone, com curad=
oria de Rico Lins e dire=C3=A7=C3=A3o art=C3=ADstica de Fernando Stickel. A=
 participa=C3=A7=C3=A3o =C3=A9 livre e gratuita, individual ou coletiva. Um=
a oportunidade de criar, experimentar e valorizar o cartaz como express=C3=
=A3o art=C3=ADstica e comunica=C3=A7=C3=A3o visual. Leia o regulamento [ ht=
tps://link.sbstck.com/redirect/09983f86-93e0-43ea-a20e-0c5b659f8866?j=3DeyJ=
1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ] antes de par=
ticipar.
=F0=9F=93=8D Toyota Logistic Design Competition 2026 - Inscri=C3=A7=C3=B5es=
 at=C3=A9 1=C2=BA de dezembro
A Toyota Material Handling Europe lan=C3=A7ou a 7=C2=AA edi=C3=A7=C3=A3o do=
 Toyota Logistic Design Competition, desafiando estudantes e rec=C3=A9m-for=
mados a repensar log=C3=ADstica na =C3=81frica, com foco em entregas de pri=
meira/=C3=BAltima milha, infraestrutura prec=C3=A1ria e acesso a bens essen=
ciais. S=C3=A3o quatro categorias - Produto, Plataformas Digitais, Inova=C3=
=A7=C3=A3o em Neg=C3=B3cios e Aberta.

Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9tb25pY2FiYXJ=
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@media screen and (max-width: 650px) {
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}
@media screen and (min-width: 768px) {
  .post-silhouette {
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}
@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-title {
    margin-top: 10.44225025px;
    height: 120px;
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}
@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-meta {
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}
@media screen and (max-width: 650px) {
  .post-silhouette .post-silhouette-meta.with-byline-image {
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}
@media screen and (max-width: 650px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item,
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}
@media screen and (max-width: 370px) {
  .use-theme-bg .post-meta.alternative-meta .post-meta-item,
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}
@media screen and (max-width: 650px) {
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blication,
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}
@media screen and (max-width: 370px) {
  .post-meta .post-meta-item .post-meta-button {
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    /* important to override in-line height style on emails */
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  .post-meta .post-meta-item .post-meta-button > svg {
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}
@media screen and (max-width: 370px) {
  .post-meta .post-meta-item {
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}
@media screen and (max-width: 650px) {
  .post .floating-subscribe-button {
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    right: 20px;
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}
@media (max-width: 1024px) {
  body .pullquote-align-left,
  body .pullquote-align-right,
  body .pullquote-align-wide,
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    width: 100%;
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}
@media all and (-ms-high-contrast: none), (-ms-high-contrast: active) {
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}
@media (min-width: 1024px) {
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set-left) {
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}
@media (min-width: 1300px) {
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}
@media (max-width: 1024px) {
  body {
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{
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  body .captioned-image-container figure:has(> a.image2-offset-left),
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  body .captioned-image-container figure:has(> a.image2-align-left) .image2=
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2-inset {
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}
@media (max-width: 768px) {
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    margin-bottom: 24px;
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  body .markup div.sponsorship-campaign-embed:first-child {
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}
@media screen and (max-width: 650px) {
  body .markup div.youtube-overlay,
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}
@media screen and (max-width: 370px) {
  body .markup div.tiktok-wrap {
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    height: calc((95vw - 32px - 2px) / 0.485714);
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}
@media screen and (max-width: 650px) {
  body .markup div.embedded-publication-wrap .embedded-publication.show-sub=
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}
@media screen and (max-width: 650px) {
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ribe,
  body .markup div.subscription-widget-wrap-editor .subscription-widget.sho=
w-subscribe,
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    padding: 0px 24px;
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}
@media screen and (max-width: 650px) {
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ribe .subscription-widget-subscribe .button,
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w-subscribe .subscription-widget-subscribe .button,
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e .subscription-widget-subscribe .button {
    padding: 10px 12px;
    min-width: 110px;
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}
@media (max-width: 650px) {
  body .markup .tweet {
    padding: 12px;
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}
@media (max-width: 650px) {
  body .markup .tweet .tweet-text {
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    line-height: 20px;
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
  body .markup .tweet a.expanded-link .expanded-link-img {
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}
@media (max-width: 650px) {
  body .markup .tweet a.expanded-link .expanded-link-description {
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}
@media screen and (max-width: 650px) {
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}
@media (max-width: 420px) {
  body .markup .install-substack-app-embed img.install-substack-app-embed-i=
mg {
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}
@media (max-width: 420px) {
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    max-width: 100%;
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}
@media (max-width: 420px) {
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}
@media screen and (min-width: 500px) {
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}
@media screen and (max-width: 420px) {
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cription-discount {
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}
@media screen and (min-width: 481px) {
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}
@media screen and (max-width: 480px) {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (min-width: 500px) {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (min-width: 541px) {
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}
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}
@media screen and (max-width: 768px) {
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}
@media screen and (max-width: 768px) {
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}
@media only screen and (max-width: 650px) {
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}
@media only screen and (min-width: 630px) {
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@media screen and (min-width: 541px) {
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}
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}
@media screen and (max-width: 650px) {
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progress-bar .audio-player-progress-bar-popup {
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}
@media screen and (max-width: 650px) {
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@media screen and (max-width: 650px) {
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}
@media (min-width: 250px) {
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}
@media (min-width: 300px) {
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}
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}
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}
@media (min-width: 400px) {
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}
@media (max-width: 400px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 750px) {
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}</style></head><body class=3D"email-body" style=3D"font-kerning: auto;--im=
age-offset-margin: -120px;"><img src=3D"https://eotrx.substackcdn.com/open?=
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rtant;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !im=
portant;margin-right:0 !important;margin-left:0 !important;padding-top:0 !i=
mportant;padding-bottom:0 !important;padding-right:0 !important;padding-lef=
t:0 !important;"/><div class=3D"preview" style=3D"display:none;font-size:1p=
x;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;over=
flow:hidden;">O design que importa hoje troca autoria por sentido, velocida=
de por tempo e espet&#225;culo por presen&#231;a. Do lar ao mercado de luxo=
, a pergunta &#233;: quais projetos regeneram a vida - e n&#227;o apenas a =
decoram?</div><div class=3D"preview" style=3D"display:none;font-size:1px;co=
lor:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow=
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=3D""></a></td></tr></tbody></table></td></tr></tbody></table></td><td alig=
n=3D"right"><table role=3D"presentation" width=3D"auto" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0"><tbody><tr><td style=3D"vertical-align:middle=
;"><table role=3D"presentation" width=3D"auto" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0"><tbody><tr><td align=3D"center"><a class=3D"email-butt=
on-outline" href=3D"https://open.substack.com/pub/monicabarbosarecebe/p/gab=
riele-chiave-design-com-frescor?utm_source=3Demail&redirect=3Dapp-store&utm=
_campaign=3Demail-read-in-app" style=3D"font-family: system-ui,-apple-syste=
m,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Co=
lor Emoji','Segoe UI Emoji','Segoe UI Symbol';display: inline-block;font-we=
ight: 500;border: 1px solid rgb(0,0,0,.1);border-radius: 9999px;text-transf=
orm: uppercase;font-size: 12px;line-height: 12px;padding: 9px 14px;text-dec=
oration: none;color: rgb(119,119,119);"><div class=3D"email-button-spacer" =
style=3D"font-size: 16px;line-height: 26px;display: inline-block;vertical-a=
lign: middle;max-width: 0;min-height: 18px;"></div><span class=3D"email-but=
ton-text" style=3D"vertical-align: middle;margin-right: 4px">LER NA APP</sp=
an><img class=3D"icon text-icon" src=3D"https://substackcdn.com/image/fetch=
/$s_!ET-_!,w_36,c_scale,f_png,q_auto:good,fl_progressive:steep/https%3A%2F%=
2Fsubstack.com%2Ficon%2FLucideArrowUpRight%3Fv%3D4%26height%3D36%26fill%3Dn=
one%26stroke%3D%2523808080%26strokeWidth%3D2" width=3D"18" height=3D"18" st=
yle=3D"min-width: 18px;min-height: 18px;border: none;vertical-align: middle=
;margin-right: 0;margin-left: 0;max-width: 18px" alt=3D""></a></td></tr></t=
body></table></td></tr></tbody></table></td></tr></tbody></table></td></tr>=
<tr height=3D"16"><td height=3D"16" style=3D"font-size:0px;line-height:0;">=
&nbsp;</td></tr></tbody></table></div></div><div class=3D"post typography" =
dir=3D"auto" style=3D"--image-offset-margin: -120px;padding: 32px 0 0 0;fon=
t-size: 16px;line-height: 26px;"><div class=3D"body markup" dir=3D"auto" st=
yle=3D"text-align: initial;font-size: 16px;line-height: 26px;width: 100%;wo=
rd-break: break-word;margin-bottom: 16px;font-family: 'SF Pro Display', -ap=
ple-system, system-ui, BlinkMacSystemFont, 'Inter', 'Segoe UI', Roboto, Hel=
vetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI=
 Symbol';font-weight: 400;"><p style=3D"margin: 0 0 20px 0;color: rgb(54,55=
,55);line-height: 26px;font-size: 16px;margin-top: 0;"><strong>NEWS#16 - 20=
 SET</strong></p><div class=3D"captioned-image-container-static" style=3D"f=
ont-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width=
: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" borde=
r=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2To=
DOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"=
text-align: center;"></td><td class=3D"content" align=3D"left" width=3D"686=
" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" h=
ref=3D"https://link.sbstck.com/redirect/14f79ffc-0007-4e90-8ca1-c4fe3e4eb81=
f?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=
=3D"nofollow ugc noopener" style=3D"position: relative;flex-direction: colu=
mn;align-items: center;padding: 0;width: auto;height: auto;border: none;tex=
t-decoration: none;display: block;margin: 0;"><img class=3D"wide-image" dat=
a-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.=
com/public/images/58bcd69e-8ad2-4c3a-9ad4-2b31689d8951_686x54.png&quot;,&qu=
ot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&qu=
ot;:null,&quot;height&quot;:54,&quot;width&quot;:686,&quot;resizeWidth&quot=
;:null,&quot;bytes&quot;:17612,&quot;alt&quot;:null,&quot;title&quot;:null,=
&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowThe=
Fold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&qu=
ot;https://monicabarbosarecebe.substack.com/i/173894355?img=3Dhttps%3A%2F%2=
Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58bcd69e-8ad2-4c3=
a-9ad4-2b31689d8951_686x54.png&quot;,&quot;isProcessing&quot;:false,&quot;a=
lign&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D=
"43.29446064139942" src=3D"https://substackcdn.com/image/fetch/$s_!gexy!,w_=
1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack=
-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58bcd69e-8ad2-4c3a-9ad4-2b=
31689d8951_686x54.png" style=3D"border: none !important;vertical-align: mid=
dle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bott=
om: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;"></=
a></td><td style=3D"text-align: center;"></td></tr></tbody></table></figure=
></div><div class=3D"captioned-image-container-static" style=3D"font-size: =
16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;mar=
gin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" ce=
llspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic"=
 style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align=
: center;"></td><td class=3D"content" align=3D"left" width=3D"1100" style=
=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"=
https://link.sbstck.com/redirect/de00c44a-9513-40b6-a51d-1fd5e4be06f6?j=3De=
yJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofo=
llow ugc noopener" style=3D"position: relative;flex-direction: column;align=
-items: center;padding: 0;width: auto;height: auto;border: none;text-decora=
tion: none;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=
=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/pub=
lic/images/d679d510-f03a-461b-bfd7-26e99efbbda5_1100x778.jpeg&quot;,&quot;s=
rcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:=
null,&quot;height&quot;:778,&quot;width&quot;:1100,&quot;resizeWidth&quot;:=
null,&quot;bytes&quot;:1113790,&quot;alt&quot;:null,&quot;title&quot;:null,=
&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTh=
eFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&=
quot;https://monicabarbosarecebe.substack.com/i/173894355?img=3Dhttps%3A%2F=
%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd679d510-f03a-4=
61b-bfd7-26e99efbbda5_1100x778.jpeg&quot;,&quot;isProcessing&quot;:false,&q=
uot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" heig=
ht=3D"389" src=3D"https://substackcdn.com/image/fetch/$s_!w_CM!,w_1100,c_li=
mit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-med=
ia.s3.amazonaws.com%2Fpublic%2Fimages%2Fd679d510-f03a-461b-bfd7-26e99efbbda=
5_1100x778.jpeg" style=3D"border: none !important;vertical-align: middle;di=
splay: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;=
width: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td=
><td style=3D"text-align: center;"></td></tr></tbody></table><figcaption cl=
ass=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;font-=
size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margin=
-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: cente=
r;">Foto: Kohler</figcaption></figure></div><h2 class=3D"header-anchor-post=
" style=3D"position: relative;font-family: 'SF Pro Display',-apple-system-h=
eadline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvet=
ica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol'=
;font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smooth=
ing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: op=
timizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;col=
or: rgb(54,55,55);line-height: 1.16em;font-size: 1.625em;"><strong>Primaver=
a: quando a casa floresce em bem-estar</strong></h2><p style=3D"margin: 0 0=
 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><em><stron=
g>Na segunda-feira come&#231;a a primavera</strong><span>.</span></em><span=
> N&#227;o apenas no calend&#225;rio, mas na atmosfera: </span><em>a esta&#=
231;&#227;o do renascer</em><span>. E nunca foi t&#227;o claro que esse ren=
ascer passa pela casa. N&#227;o basta mais est&#233;tica; queremos lugares =
que se alinhem ao ritmo circadiano, que ofere&#231;am luz, sil&#234;ncio, a=
r puro e pequenos rituais de pausa. O mercado entendeu o recado. A </span><=
strong>Kohler</strong><span> lan&#231;ou saunas compactas para interiores e=
 jardins, transformando o spa em parte do cotidiano. Multiplicam-se as cham=
adas </span><em>wellness rooms</em><span> - espa&#231;os para medita&#231;&=
#227;o, relaxamento ou h&#237;bridos de trabalho e descanso. O design acomp=
anha com materiais naturais, texturas t&#225;teis, cores terrosas e verdes =
suaves, capazes de acalmar sem esfor&#231;o. Esse movimento n&#227;o &#233;=
 perif&#233;rico. Segundo o </span><strong>Global Wellness Institute</stron=
g><span>, o mercado de </span><em>wellness real estate</em><span> atingiu U=
S$ 584 bilh&#245;es em 2024 e deve dobrar at&#233; 2029. </span><em>E n&#22=
7;o se trata apenas de im&#243;veis de luxo: o bem-estar se expande para mo=
radias acess&#237;veis, habita&#231;&#227;o estudantil, comunidades s&#234;=
nior</em><span>. A casa do futuro ser&#225; ao mesmo tempo spa pessoal, hos=
pital preventivo, templo espiritual e laborat&#243;rio de longevidade. </sp=
an><strong>Se a arquitetura j&#225; foi s&#237;mbolo de poder, hoje ela &#2=
33; ferramenta de cuidado. Se o design j&#225; foi apenas forma, hoje ele &=
#233; ritual</strong><span>. A responsabilidade &#233; projetar casas que n=
&#227;o apenas abriguem, mas que regenerem, curem e preparem para o futuro.=
 Porque, no fim, o verdadeiro luxo n&#227;o est&#225; no m&#225;rmore, na t=
ecnologia ou na vista. O verdadeiro luxo &#233; acordar bem, respirar fundo=
 e sentir que a sua casa cuida de voc&#234;.</span></p><div class=3D"captio=
ned-image-container-static" style=3D"font-size: 16px;line-height: 26px;marg=
in: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=
=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddin=
g=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt:=
 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td class=
=3D"content" align=3D"left" width=3D"250" style=3D"text-align: center;"><a =
class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/redi=
rect/99085ad5-2f1c-496f-b485-803be0b09992?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBj=
nrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopener" style=3D"=
position: relative;flex-direction: column;align-items: center;padding: 0;wi=
dth: auto;height: auto;border: none;text-decoration: none;display: block;ma=
rgin: 0;"><img data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-m=
edia.s3.amazonaws.com/public/images/f9050622-9cc6-42fd-b64e-fa2194f2d485_25=
0x25.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,=
&quot;imageSize&quot;:null,&quot;height&quot;:25,&quot;width&quot;:250,&quo=
t;resizeWidth&quot;:null,&quot;bytes&quot;:3203,&quot;alt&quot;:null,&quot;=
title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:nu=
ll,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internal=
Redirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i/173894355?i=
mg=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2=
Ff9050622-9cc6-42fd-b64e-fa2194f2d485_250x25.png&quot;,&quot;isProcessing&q=
uot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=
=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!yFib!=
,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9050622-9cc6-42fd-b64e-=
fa2194f2d485_250x25.png" style=3D"border: none !important;vertical-align: m=
iddle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bo=
ttom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;">=
</a></td><td style=3D"text-align: center;"></td></tr></tbody></table></figu=
re></div><div class=3D"captioned-image-container-static" style=3D"font-size=
: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;m=
argin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStati=
c" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-ali=
gn: center;"></td><td class=3D"content" align=3D"left" width=3D"1100" style=
=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"=
https://link.sbstck.com/redirect/9cdfeb9f-e7b5-4c03-a3a0-62e74bd79c46?j=3De=
yJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofo=
llow ugc noopener" style=3D"position: relative;flex-direction: column;align=
-items: center;padding: 0;width: auto;height: auto;border: none;text-decora=
tion: none;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=
=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/pub=
lic/images/fd3f6bfb-3c3b-4b1f-98ba-1ddee15f483e_1100x577.jpeg&quot;,&quot;s=
rcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:=
null,&quot;height&quot;:577,&quot;width&quot;:1100,&quot;resizeWidth&quot;:=
null,&quot;bytes&quot;:270324,&quot;alt&quot;:null,&quot;title&quot;:null,&=
quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowThe=
Fold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&q=
uot;https://monicabarbosarecebe.substack.com/i/173894355?img=3Dhttps%3A%2F%=
2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffd3f6bfb-3c3b-4b=
1f-98ba-1ddee15f483e_1100x577.jpeg&quot;,&quot;isProcessing&quot;:false,&qu=
ot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" heigh=
t=3D"288.5" src=3D"https://substackcdn.com/image/fetch/$s_!kOY1!,w_1100,c_l=
imit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-me=
dia.s3.amazonaws.com%2Fpublic%2Fimages%2Ffd3f6bfb-3c3b-4b1f-98ba-1ddee15f48=
3e_1100x577.jpeg" style=3D"border: none !important;vertical-align: middle;d=
isplay: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0=
;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a></t=
d><td style=3D"text-align: center;"></td></tr></tbody></table><figcaption c=
lass=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;font=
-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margi=
n-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: cent=
er;">Casa revestida com alvenaria respir&#225;vel, projetada pelo Live Out =
Studio no Vietn&#227; / Foto: Live Out Studio</figcaption></figure></div><h=
2 class=3D"header-anchor-post" style=3D"position: relative;font-family: 'SF=
 Pro Display',-apple-system-headline,system-ui,-apple-system,BlinkMacSystem=
Font,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Sego=
e UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing: ant=
ialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimizel=
egibility;-moz-appearance: optimizelegibility;appearance: optimizelegibilit=
y;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-siz=
e: 1.625em;"><strong>Quando o luxo ensaia o futuro</strong></h2><p style=3D=
"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;=
"><span>A </span><em>Vogue Business</em><span> apresentou o </span><strong>=
100 Innovators 2025</strong><span> - um radar editorial (n&#227;o dogma) do=
 que pode alterar o luxo. A premissa &#233; clara: passarelas exibem ideias=
, mas os criadouros de inova&#231;&#227;o crescem fora do eixo tradicional =
- startups, plataformas e vozes culturais. Inova&#231;&#227;o se move; n&#2=
27;o posa. Nas categorias, o mapa &#233; n&#237;tido: </span><strong>tecnol=
ogia</strong><span> (IA, blockchain, rastreabilidade); </span><strong>impac=
to</strong><span> (biomateriais, circularidade); </span><strong>criadores/e=
st&#233;ticas h&#237;bridas</strong><span>; </span><strong>neg&#243;cios-pl=
ataforma</strong><span> com CEOs-influenciadores; e </span><strong>cultura<=
/strong><span> em que diversidade vira moeda de legitimidade. O foco n&#227=
;o &#233; a roupa mais bonita, e sim quem muda a engrenagem - do produto ao=
 discurso. Para design, arquitetura e decora&#231;&#227;o, fica a provoca&#=
231;&#227;o: enquanto muitos ainda se apoiam em hashtags como </span><em><a=
 href=3D"https://link.sbstck.com/redirect/b55fa30d-9c96-4965-95be-69fc01be0=
7a8?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" re=
l=3D"nofollow ugc noopener" style=3D"color: rgb(54,55,55);text-decoration: =
underline;">Japandi</a></em><span> ou </span><em><a href=3D"https://link.sb=
stck.com/redirect/b55fa30d-9c96-4965-95be-69fc01be07a8?j=3DeyJ1IjoiNmJkNTN3=
In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopen=
er" style=3D"color: rgb(54,55,55);text-decoration: underline;">quiet luxury=
</a></em><span>, a moda desloca a pauta para tecnologia, identidade e impac=
to. &#201; um discurso bem embalado - veremos o que se materializa. Mas o m=
ovimento existe. A pergunta &#233; direta: </span><strong>quem, no nosso ec=
ossistema, transforma inten&#231;&#227;o em perman&#234;ncia?</strong></p><=
div class=3D"captioned-image-container-static" style=3D"font-size: 16px;lin=
e-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 a=
uto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacin=
g=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=
=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: cent=
er;"></td><td class=3D"content" align=3D"left" width=3D"250" style=3D"text-=
align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://l=
ink.sbstck.com/redirect/6cf5b4fb-dbe5-43fa-9dbe-751be5f9efe1?j=3DeyJ1IjoiNm=
JkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc =
noopener" style=3D"position: relative;flex-direction: column;align-items: c=
enter;padding: 0;width: auto;height: auto;border: none;text-decoration: non=
e;display: block;margin: 0;"><img data-attrs=3D"{&quot;src&quot;:&quot;http=
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e}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/ima=
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ody></table></figure></div><div class=3D"captioned-image-container-static" =
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td style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" =
width=3D"700" style=3D"text-align: center;"><a class=3D"image-link" target=
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e-image" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s=
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lse,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550=
" height=3D"55" src=3D"https://substackcdn.com/image/fetch/$s_!R1D0!,w_1100=
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d41f22_700x70.png" style=3D"border: none !important;vertical-align: middle;=
display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: =
0;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a></=
td><td style=3D"text-align: center;"></td></tr></tbody></table></figure></d=
iv><div class=3D"captioned-image-container-static" style=3D"font-size: 16px=
;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin:=
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acing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" sty=
le=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: ce=
nter;"></td><td class=3D"content" align=3D"left" width=3D"1100" style=3D"te=
xt-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https:=
//link.sbstck.com/redirect/3c479792-5fb8-421e-8be7-bc15ac945cc4?j=3DeyJ1Ijo=
iNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow u=
gc noopener" style=3D"position: relative;flex-direction: column;align-items=
: center;padding: 0;width: auto;height: auto;border: none;text-decoration: =
none;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&q=
uot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/ima=
ges/0d06fee5-e31d-4643-90dc-7f4fdcfaabd6_1100x1649.jpeg&quot;,&quot;srcNoWa=
termark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&=
quot;height&quot;:1649,&quot;width&quot;:1100,&quot;resizeWidth&quot;:null,=
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type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&=
quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;ht=
tps://monicabarbosarecebe.substack.com/i/173894355?img=3Dhttps%3A%2F%2Fsubs=
tack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0d06fee5-e31d-4643-90d=
c-7f4fdcfaabd6_1100x1649.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;al=
ign&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"=
824.5" src=3D"https://substackcdn.com/image/fetch/$s_!NcRi!,w_1100,c_limit,=
f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s=
3.amazonaws.com%2Fpublic%2Fimages%2F0d06fee5-e31d-4643-90dc-7f4fdcfaabd6_11=
00x1649.jpeg" style=3D"border: none !important;vertical-align: middle;displ=
ay: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;wid=
th: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><t=
d style=3D"text-align: center;"></td></tr></tbody></table><figcaption class=
=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;font-siz=
e: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margin-to=
p: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: center;"=
>Foto: Cortesia Gabriele Chiave</figcaption></figure></div><p style=3D"marg=
in: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><sp=
an>Conheci </span><strong>Gabriele Chiave, </strong><span>em sua primeira v=
isita ao Brasil. O que poderia ser uma maratona exaustiva virou dois dias i=
ntensos de trocas - sobre o design nacional e sua leitura aguda do que se p=
assa no mundo. Criamos ali um v&#237;nculo que resiste ao tempo: mesmo na c=
orreria de Mil&#227;o ou Paris, bastam o olhar e poucas palavras para reafi=
rmarmos nosso carinho m&#250;tuo. Hoje recebo esse designer cuja trajet&#24=
3;ria inclui </span><em>Moooi, Natuzzi, Fendi Casa, Audi, Poliform, Flos, C=
appellini, Baccarat, Louis Vuitton, Tom Ford Beauty, Balmain Beauty, Cliniq=
ue, Est&#233;e Lauder</em><span>...</span></p><p style=3D"margin: 0 0 20px =
0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>1. Voc&#=
234; vem de uma forma&#231;&#227;o em design italiana, mas seu percurso foi=
 moldado por diferentes culturas e est&#250;dios ao redor do mundo. Na sua =
vis&#227;o, o que permanece essencial na boa forma&#231;&#227;o de um desig=
ner - e o que a ind&#250;stria insiste em esquecer?</strong></p><p style=3D=
"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;=
"><em>O essencial continua sendo aprender a observar profundamente - n&#227=
;o apenas os objetos, mas as pessoas, os rituais, as contradi&#231;&#245;es=
, as tradi&#231;&#245;es, a forma como as coisas s&#227;o feitas e usadas. =
O design italiano me deu essa base: a beleza como linguagem e o respeito pe=
la hist&#243;ria e pelo artesanato. Mas minha trajet&#243;ria em diferentes=
 culturas me ensinou que empatia, curiosidade e abertura s&#227;o igualment=
e cruciais. Infelizmente, a ind&#250;stria muitas vezes esquece de cuidar d=
as equipes por tr&#225;s dos projetos. Celebramos o talento, mas subestimam=
os o valor da escuta e da colabora&#231;&#227;o. E esquecemos o valor do te=
mpo - tanto no pensar quanto no fazer. A educa&#231;&#227;o em design dever=
ia cultivar mais a curiosidade e a autocr&#237;tica do que a certeza.</em><=
br><br><strong>2. Ao fundar a Controvento, voc&#234; prop&#245;e um modelo =
coletivo, quase an&#244;nimo, em um campo ainda movido por egos e assinatur=
as. O que se ganha - e o que se perde - quando o design deixa de carregar u=
m nome?</strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);lin=
e-height: 26px;font-size: 16px;"><em>Quando o design se liberta da obsess&#=
227;o pela autoria, algo libertador acontece: o foco deixa de ser &#8220;qu=
em&#8221; e passa a ser &#8220;por qu&#234;&#8221;, &#8220;como&#8221; e &#=
8220;para quem&#8221;. Com a Controvento, abra&#231;amos a diversidade - n&=
#227;o apenas de pessoas e culturas, mas tamb&#233;m de pensamento, de proc=
esso e de express&#227;o. O ganho &#233; uma criatividade mais rica e fluid=
a, mais pertinente a um mundo complexo. Talvez se perca o mito rom&#226;nti=
co do g&#234;nio solit&#225;rio. Mas acredito que esse mito j&#225; se esgo=
tou. Hoje, o design precisa de novos mitos: os da coletividade, da vis&#227=
;o compartilhada, da inclus&#227;o. Para mim, isso n&#227;o &#233; um model=
o an&#244;nimo - an&#244;nimo &#233; o sistema atual, que muitas vezes esqu=
ece os colaboradores silenciosos.</em></p><p style=3D"margin: 0 0 20px 0;co=
lor: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>3. Voc&#234;=
 j&#225; disse que inova&#231;&#227;o sem tempo &#233; apenas ru&#237;do. C=
omo criar espa&#231;o para uma inova&#231;&#227;o verdadeiramente respons&#=
225;vel em um setor ainda regido por lan&#231;amentos e pela efemeridade?</=
strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height:=
 26px;font-size: 16px;"><em>Precisamos recuperar a lentid&#227;o - n&#227;o=
 como nostalgia, mas como ato radical. Inova&#231;&#227;o n&#227;o &#233; a=
penas o que &#233; novo, mas o que &#233; significativo. E o significado ex=
ige tempo: tempo para pesquisar, prototipar, repensar, falhar e tentar de n=
ovo. A press&#227;o por lan&#231;amentos constantes transforma criatividade=
 em performance. Na Controvento, tentamos pausar, refletir, deixar as ideia=
s amadurecerem. Tomar o tempo certo, quando e se necess&#225;rio, para faze=
r os projetos certos do jeito certo. Inova&#231;&#227;o respons&#225;vel n&=
#227;o &#233; reativa - &#233; antecipat&#243;ria, estratificada, respeitos=
a e relevante para o mundo em que entra. Hoje, mais do que nunca, projetos =
realmente relevantes precisam entrela&#231;ar m&#250;ltiplas camadas de ino=
va&#231;&#227;o - cultural, t&#233;cnica, cient&#237;fica, funcional, socia=
l e emocional - como pontos essenciais para criar impacto atemporal.</em></=
p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;fon=
t-size: 16px;"><strong>4.</strong><span> </span><strong>Fun&#231;&#227;o, e=
mo&#231;&#227;o, poesia, t&#233;cnica e tempo s&#227;o palavras que voc&#23=
4; frequentemente invoca. O que o design precisa recuperar com urg&#234;nci=
a para n&#227;o perder seu prop&#243;sito - e sua conex&#227;o com o que &#=
233; humano?</strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55=
);line-height: 26px;font-size: 16px;"><em>O design precisa recuperar sua ca=
pacidade de cuidar do significado. Num mundo inundado de objetos, o que pre=
cisamos n&#227;o s&#227;o mais coisas, mas presen&#231;as mais conscientes.=
 Uma cadeira n&#227;o &#233; apenas algo para se sentar - &#233; um gesto d=
e acolhimento, de encontro, de descanso, de cultura e muito mais. A poesia =
do design est&#225; nessas camadas invis&#237;veis. Precisamos recentrar a =
emo&#231;&#227;o como forma de intelig&#234;ncia, e a fun&#231;&#227;o como=
 forma de empatia. O design n&#227;o deve apenas resolver problemas, mas ta=
mb&#233;m criar significado - refletir quem somos, o que sonhamos e como qu=
eremos viver</em><span>.</span></p><div class=3D"captioned-image-container-=
static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><fig=
ure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" wi=
dth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-componen=
t-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody=
><tr><td style=3D"text-align: center;"></td><td class=3D"content" align=3D"=
left" width=3D"250" style=3D"text-align: center;"><a class=3D"image-link" t=
arget=3D"_blank" href=3D"https://link.sbstck.com/redirect/c5ef5ac9-8bfa-43b=
d-9dc7-4493e747f2af?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXb=
t1I9RCkBRAoY" rel=3D"nofollow ugc noopener" style=3D"position: relative;fle=
x-direction: column;align-items: center;padding: 0;width: auto;height: auto=
;border: none;text-decoration: none;display: block;margin: 0;"><img data-at=
trs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/=
public/images/e3eb9adc-4110-4052-86a5-c2c26268eda4_250x25.png&quot;,&quot;s=
rcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:=
null,&quot;height&quot;:25,&quot;width&quot;:250,&quot;resizeWidth&quot;:nu=
ll,&quot;bytes&quot;:3203,&quot;alt&quot;:null,&quot;title&quot;:null,&quot=
;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&=
quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;ht=
tps://monicabarbosarecebe.substack.com/i/173894355?img=3Dhttps%3A%2F%2Fsubs=
tack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe3eb9adc-4110-4052-86a=
5-c2c26268eda4_250x25.png&quot;,&quot;isProcessing&quot;:false,&quot;align&=
quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"250" height=3D"25" =
src=3D"https://substackcdn.com/image/fetch/$s_!eLuq!,w_250,c_limit,f_auto,q=
_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazon=
aws.com%2Fpublic%2Fimages%2Fe3eb9adc-4110-4052-86a5-c2c26268eda4_250x25.png=
" style=3D"border: none !important;vertical-align: middle;display: block;-m=
s-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !im=
portant;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"t=
ext-align: center;"></td></tr></tbody></table></figure></div><div class=3D"=
captioned-image-container-static" style=3D"font-size: 16px;line-height: 26p=
x;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table =
class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellp=
adding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding=
-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td c=
lass=3D"content" align=3D"left" width=3D"1080" style=3D"text-align: center;=
"><a class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com=
/redirect/b9e82a41-829d-46b9-9680-f4dc9847319e?j=3DeyJ1IjoiNmJkNTN3In0.N99R=
IJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopener" styl=
e=3D"position: relative;flex-direction: column;align-items: center;padding:=
 0;width: auto;height: auto;border: none;text-decoration: none;display: blo=
ck;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&qu=
ot;https://substack-post-media.s3.amazonaws.com/public/images/24c64e82-a3a1=
-48ad-9af2-2e8a681cdd99_1080x1350.jpeg&quot;,&quot;srcNoWatermark&quot;:nul=
l,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;=
:1350,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;=
:139836,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;=
image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;=
topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://monicabarbo=
sarecebe.substack.com/i/173894355?img=3Dhttps%3A%2F%2Fsubstack-post-media.s=
3.amazonaws.com%2Fpublic%2Fimages%2F24c64e82-a3a1-48ad-9af2-2e8a681cdd99_10=
80x1350.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&q=
uot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"687.5" src=3D"htt=
ps://substackcdn.com/image/fetch/$s_!LySJ!,w_1100,c_limit,f_auto,q_auto:goo=
d,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2=
Fpublic%2Fimages%2F24c64e82-a3a1-48ad-9af2-2e8a681cdd99_1080x1350.jpeg" sty=
le=3D"border: none !important;vertical-align: middle;display: block;-ms-int=
erpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !importa=
nt;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-a=
lign: center;"></td></tr></tbody></table><figcaption class=3D"image-caption=
" style=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-heig=
ht: 20px;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%=
;padding-left: 15%;padding-right: 15%;text-align: center;">Foto: Cortesia d=
e Sioduhi Wa&#237;kh&#7550;n</figcaption></figure></div><h2 class=3D"header=
-anchor-post" style=3D"position: relative;font-family: 'SF Pro Display',-ap=
ple-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Sego=
e UI Symbol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx=
-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-ap=
pearance: optimizelegibility;appearance: optimizelegibility;margin: 1em 0 0=
=2E625em 0;color: rgb(54,55,55);line-he=
ight: 1.16em;font-size: 1.625em;"><str=
ong>O fim do mito do g&#234;nio solit&#225;rio</strong></h2><p style=3D"mar=
gin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><s=
pan>A </span><em>Vogue Business</em><span> apresentou o </span><strong>100 =
Innovators 2025</strong><span> - um radar editorial (n&#227;o dogma) do que=
 pode alterar o luxo. A premissa &#233; clara: passarelas exibem ideias, ma=
s os criadouros de inova&#231;&#227;o crescem fora do eixo tradicional - st=
artups, plataformas e vozes culturais. Inova&#231;&#227;o se move; n&#227;o=
 posa. Nas categorias, o mapa &#233; n&#237;tido: </span><strong>tecnologia=
</strong><span> (IA, blockchain, rastreabilidade); </span><strong>impacto</=
strong><span> (biomateriais, circularidade); </span><strong>criadores/est&#=
233;ticas h&#237;bridas</strong><span>; </span><strong>neg&#243;cios-plataf=
orma</strong><span> com CEOs-influenciadores; e </span><strong>cultura</str=
ong><span> em que diversidade vira moeda de legitimidade. O foco n&#227;o &=
#233; a roupa mais bonita, e sim quem muda a engrenagem - do produto ao dis=
curso. Para design, arquitetura e decora&#231;&#227;o, fica a provoca&#231;=
&#227;o: enquanto muitos ainda se apoiam em hashtags como </span><em>Japand=
i</em><span> ou </span><em>quiet luxury</em><span>, a moda desloca a pauta =
para tecnologia, identidade e impacto. &#201; um discurso bem embalado - ve=
remos o que se materializa. Mas o movimento existe. A pergunta &#233; diret=
a: </span><em><strong>quem, no nosso ecossistema, transforma inten&#231;&#2=
27;o em perman&#234;ncia</strong></em><strong>?</strong></p><div class=3D"c=
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le=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=
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trs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/=
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quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"55" =
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text-align: center;"></td></tr></tbody></table></figure></div><p style=3D"m=
argin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">=
<span>Meus desejos desta semana n&#227;o s&#227;o apenas pe&#231;as, s&#227=
;o narrativas. </span><strong>Gabriele Chiave</strong><span> e o coletivo <=
/span><strong>Controvento</strong><span> mostram como o design, ao encontra=
r grandes marcas, ganha for&#231;a simb&#243;lica: </span><em>traduz luxo e=
m identidade, mem&#243;ria em desejo. Aqui, design n&#227;o decora - declar=
a</em><span>.</span></p><h6 style=3D"font-family: 'SF Pro Display',-apple-s=
ystem-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto=
,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI =
Symbol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font=
-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-appeara=
nce: optimizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625e=
m 0;color: rgb(54,55,55);line-height: 1.16em;">Foto: Divulga&#231;&#227;o /=
 Instagram</h6><div class=3D"captioned-image-container-static" style=3D"fon=
t-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: =
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OMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"t=
ext-align: center;"></td><td class=3D"content" align=3D"left" width=3D"1456=
" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" h=
ref=3D"https://link.sbstck.com/redirect/440a9e1b-032a-467f-a7e2-41ad5445ffa=
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mn;align-items: center;padding: 0;width: auto;height: auto;border: none;tex=
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uot;:&quot;https://monicabarbosarecebe.substack.com/i/173894355?img=3Dhttps=
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lse,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550=
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uto;margin-bottom: 0;width: auto !important;max-width: 100% !important;marg=
in: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody><=
/table></figure></div><div class=3D"captioned-image-container-static" style=
=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"=
width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" =
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ge2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td styl=
e=3D"text-align: center;"></td><td class=3D"content" align=3D"left" width=
=3D"1456" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_=
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n: column;align-items: center;padding: 0;width: auto;height: auto;border: n=
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ge" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.ama=
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h=3D"550" height=3D"424.96565934065933" src=3D"https://substackcdn.com/imag=
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eight: auto;margin-bottom: 0;width: auto !important;max-width: 100% !import=
ant;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr><=
/tbody></table></figure></div><div class=3D"captioned-image-container-stati=
c" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure s=
tyle=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=
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ame=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><t=
r><td style=3D"text-align: center;"></td><td class=3D"content" align=3D"lef=
t" width=3D"250" style=3D"text-align: center;"><a class=3D"image-link" targ=
et=3D"_blank" href=3D"https://link.sbstck.com/redirect/6f5b9bb2-1648-44a6-a=
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9RCkBRAoY" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-d=
irection: column;align-items: center;padding: 0;width: auto;height: auto;bo=
rder: none;text-decoration: none;display: block;margin: 0;"><img data-attrs=
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l,&quot;height&quot;:25,&quot;width&quot;:250,&quot;resizeWidth&quot;:null,=
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t;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"250" height=3D"25" src=
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tyle=3D"border: none !important;vertical-align: middle;display: block;-ms-i=
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tant;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text=
-align: center;"></td></tr></tbody></table></figure></div><div class=3D"cap=
tioned-image-container-static" style=3D"font-size: 16px;line-height: 26px;m=
argin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table cla=
ss=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-al=
t: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td clas=
s=3D"content" align=3D"left" width=3D"1100" style=3D"text-align: center;"><=
a class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/re=
direct/4589036a-ef3e-4e84-b14a-f26b2e8f1567?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJS=
BjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc noopener" style=
=3D"position: relative;flex-direction: column;align-items: center;padding: =
0;width: auto;height: auto;border: none;text-decoration: none;display: bloc=
k;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quo=
t;https://substack-post-media.s3.amazonaws.com/public/images/06dbf5bf-90bb-=
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0,&quot;width&quot;:1100,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:174=
6233,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;ima=
ge/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topI=
mage&quot;:false,&quot;internalRedirect&quot;:&quot;https://monicabarbosare=
cebe.substack.com/i/173894355?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.am=
azonaws.com%2Fpublic%2Fimages%2F06dbf5bf-90bb-434b-bf7b-2b960f9435d5_1100x8=
50.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;of=
fset&quot;:false}" alt=3D"" width=3D"550" height=3D"425" src=3D"https://sub=
stackcdn.com/image/fetch/$s_!ql0w!,w_1100,c_limit,f_auto,q_auto:good,fl_pro=
gressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%=
2Fimages%2F06dbf5bf-90bb-434b-bf7b-2b960f9435d5_1100x850.png" style=3D"bord=
er: none !important;vertical-align: middle;display: block;-ms-interpolation=
-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-wid=
th: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: cent=
er;"></td></tr></tbody></table><figcaption class=3D"image-caption" style=3D=
"box-sizing: content-box;color: #777777;font-size: 14px;line-height: 20px;f=
ont-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;padding-l=
eft: 15%;padding-right: 15%;text-align: center;">Foto: Michael Sinclair / T=
heo Tennant / Tom Fallon</figcaption></figure></div><h2 class=3D"header-anc=
hor-post" style=3D"position: relative;font-family: 'SF Pro Display',-apple-=
system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Robot=
o,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI=
 Symbol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-fon=
t-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-appear=
ance: optimizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625=
em 0;color: rgb(54,55,55);line-height: 1.16em;font-size: 1.625em;"><strong>=
Retrouvius e a arte do </strong><em><strong>salvage design</strong></em></h=
2><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;fon=
t-size: 16px;"><em><strong>Retrouvius: Salvamento Contempor&#226;neo: Proje=
tando Casas a Partir de uma Filosofia de Reuso</strong></em><strong> </stro=
ng><span>(</span><em>Retrouvius: Contemporary Salvage: Designing Homes from=
 a Philosophy of Re-Use</em><span>) &#233; o novo livro da </span><strong>R=
izzoli</strong><span> que merece aten&#231;&#227;o de quem trabalha com des=
ign de interiores. A publica&#231;&#227;o celebra o est&#250;dio londrino <=
/span><strong>Retrouvius</strong><span>, fundado por </span><strong>Maria S=
peake</strong><span> e </span><strong>Adam Hills</strong><span>, refer&#234=
;ncia em transformar materiais resgatados em projetos autorais. </span><em>=
O est&#250;dio nasceu da convic&#231;&#227;o de que reutilizar n&#227;o &#2=
33; apenas poss&#237;vel, mas tamb&#233;m elegante e desej&#225;vel</em><sp=
an>. Seus interiores n&#227;o buscam a perfei&#231;&#227;o polida, mas sim =
a narrativa que s&#243; o tempo confere: </span><em><strong>p&#225;tina, ci=
catrizes e marcas de desgaste s&#227;o celebradas, n&#227;o escondidas</str=
ong></em><span>. O processo come&#231;a com Hills, respons&#225;vel por rec=
uperar materiais de demoli&#231;&#245;es, reformas e descobertas inesperada=
s - de madeiras tropicais e m&#225;rmores vintage a janelas, portas, lumin&=
#225;rias e ferragens. Esse acervo em constante muta&#231;&#227;o abastece =
o bra&#231;o de design liderado por Speake, que reinventa cada elemento em =
projetos residenciais e comerciais. Entre os exemplos recentes, est&#225; u=
ma casa no norte de Londres em que t&#225;buas usadas para maturar queijos =
revestem a sala de jogos, moldes de charuto viram marcenaria de cozinha e u=
m antigo telhado de cobre de galinheiro transforma-se em lavat&#243;rio de =
banheiro. Com imagens de resid&#234;ncias e projetos emblem&#225;ticos, o l=
ivro mostra como a Retrouvius elevou o </span><em><strong><a href=3D"https:=
//link.sbstck.com/redirect/d1edf50f-3091-44b3-bde9-d918f9bc8644?j=3DeyJ1Ijo=
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gc noopener" style=3D"color: rgb(54,55,55);text-decoration: underline;">sal=
vage design</a></strong></em><span> a um territ&#243;rio de desejo, onde me=
m&#243;ria e estilo se encontram de forma natural.</span></p><div class=3D"=
captioned-image-container-static" style=3D"font-size: 16px;line-height: 26p=
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lass=3D"content" align=3D"left" width=3D"250" style=3D"text-align: center;"=
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igure></div><div class=3D"captioned-image-container-static" style=3D"font-s=
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yle=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=
=3D"https://link.sbstck.com/redirect/b36ed06b-4e84-4948-973b-93a04c908ae8?j=
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coration: none;display: block;margin: 0;"><img class=3D"wide-image" data-at=
trs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/=
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quot;https://monicabarbosarecebe.substack.com/i/173894355?img=3Dhttps%3A%2F=
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uot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" heig=
ht=3D"322.5" src=3D"https://substackcdn.com/image/fetch/$s_!bdSX!,w_1100,c_=
limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-m=
edia.s3.amazonaws.com%2Fpublic%2Fimages%2Fb5dc3aac-27d9-43e9-9224-d1abbdbc5=
e44_1100x645.jpeg" style=3D"border: none !important;vertical-align: middle;=
display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: =
0;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a></=
td><td style=3D"text-align: center;"></td></tr></tbody></table><figcaption =
class=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;fon=
t-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;marg=
in-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: cen=
ter;">Foto: Terminal 1, Zayed International Airport, Abu Dhabi - palco da N=
omad em fevereiro</figcaption></figure></div><h2 class=3D"header-anchor-pos=
t" style=3D"position: relative;font-family: 'SF Pro Display',-apple-system-=
headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helve=
tica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol=
';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoot=
hing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: o=
ptimizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;co=
lor: rgb(54,55,55);line-height: 1.16em;font-size: 1.625em;"><strong>O itine=
r&#225;rio secreto da arte e do design</strong></h2><p style=3D"margin: 0 0=
 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>Para=
 quem j&#225; percebeu que feiras tradicionais n&#227;o bastam, a </span><s=
trong>Nomad</strong><span> &#233; um caso &#224; parte. Desde 2017, a mostr=
a itinerante de design de colecionador e arte contempor&#226;nea ganhou aur=
a de culto: encontro para poucos, no cruzamento entre arquitetura, paisagem=
 e colecionismo. Ap&#243;s Veneza, Capri e Cannes, anuncia as pr&#243;ximas=
 paradas: </span><strong>fevereiro, Abu Dhabi</strong><span>; </span><stron=
g>julho, Hamptons</strong><span>; </span><strong>dezembro, St. Moritz</stro=
ng><span> - sua casa alpina. Em cada edi&#231;&#227;o, vilas, pal&#225;cios=
 e resorts hist&#243;ricos viram palco onde a arquitetura dialoga com pe&#2=
31;as raras e edi&#231;&#245;es limitadas. O charme est&#225; no que n&#227=
;o se replica: n&#227;o &#233; feira de massas, &#233; experi&#234;ncia qua=
se secreta, guiada por curadoria seletiva e p&#250;blico global. Mais que c=
omprar ou ver, trata-se de </span><strong>estar - e ser visto</strong><span=
> num territ&#243;rio onde arte, design e poder se encontram sem pressa. </=
span><em><span>Para arquitetos e amantes da arte, seguir a Nomad &#233; map=
ear destinos em que </span><strong>o design tamb&#233;m &#233; destino</str=
ong></em><span>.</span></p><div class=3D"captioned-image-container-static" =
style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure styl=
e=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"1=
00%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=
=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><=
td style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" =
width=3D"250" style=3D"text-align: center;"><a class=3D"image-link" target=
=3D"_blank" href=3D"https://link.sbstck.com/redirect/4115eb0c-f3bd-4f88-a28=
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n-wrapper" data-attrs=3D"{&quot;url&quot;:&quot;https://wa.me/?text=3Dhttps=
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lhe com um amigo.&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" da=
ta-component-name=3D"ButtonCreateButton" style=3D"margin: 0 0 20px 0;color:=
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ink.sbstck.com/redirect/f4a76d4d-3b40-420b-8293-0a9dc608ce67?j=3DeyJ1IjoiNm=
JkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow ugc =
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r: pointer;border: none;border-radius: 8px;font-size: 14px;line-height: 20p=
x;font-weight: 600;text-align: center;margin: 0;opacity: 1;outline: none;wh=
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t;background-color: #e11d48;padding: 12px 20px;height: auto;"><span style=
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o.</span></a></p><div class=3D"captioned-image-container-static" style=3D"f=
ont-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width=
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100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center;"=
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tainer-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto=
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per" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-c=
omponent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"=
><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" al=
ign=3D"left" width=3D"1456" style=3D"text-align: center;"><a class=3D"image=
-link" target=3D"_blank" href=3D"https://link.sbstck.com/redirect/753d75f8-=
6956-4285-ab1b-cae1c587de8a?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmI=
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tive;flex-direction: column;align-items: center;padding: 0;width: auto;heig=
ht: auto;border: none;text-decoration: none;display: block;margin: 0;"><img=
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ot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false=
,&quot;internalRedirect&quot;:&quot;https://monicabarbosarecebe.substack.co=
m/i/173894355?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpu=
blic%2Fimages%2F767fd42a-e425-4b50-88fc-bad9b0d5bb1a_2000x1545.png&quot;,&q=
uot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:fals=
e}" alt=3D"" width=3D"550" height=3D"424.96565934065933" src=3D"https://sub=
stackcdn.com/image/fetch/$s_!_3Uy!,w_1100,c_limit,f_auto,q_auto:good,fl_pro=
gressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%=
2Fimages%2F767fd42a-e425-4b50-88fc-bad9b0d5bb1a_2000x1545.png" style=3D"bor=
der: none !important;vertical-align: middle;display: block;-ms-interpolatio=
n-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-wi=
dth: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: cen=
ter;"></td></tr></tbody></table><figcaption class=3D"image-caption" style=
=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-height: 20p=
x;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;paddin=
g-left: 15%;padding-right: 15%;text-align: center;">Foto: Divulga&#231;&#22=
7;o / MIR / Chris Mottalini / Instagram / Journeys/Braulio Romero</figcapti=
on></figure></div><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-=
height: 26px;font-size: 16px;"><span>- Fui conferir o talk de </span><stron=
g>Ricardo Gaioso</strong><span> na </span><strong>Galeria Heran&#231;a Cult=
ural</strong><span>, onde ele refor&#231;ou: </span><em>o protagonismo cria=
tivo deixou de ser individual e passou a ser coletivo</em><span>.</span></p=
><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font=
-size: 16px;"><span>- Irreverente? Talvez. Mas necess&#225;rio: at&#233; o =
m&#225;rmore mais solene precisa lembrar que n&#227;o carrega a hist&#243;r=
ia sozinho. No domingo, a fachada do </span><strong>The Met</strong><span> =
ganhou nova vida com </span><em>The Animal That Therefore I Am</em><span>, =
de </span><strong>Jeffrey Gibson</strong><span>. Quatro bronzes monumentais=
 - falc&#227;o, esquilo, coiote e veado - ocupam os nichos da Quinta Avenid=
a. Inspiradas na fauna local e em tradi&#231;&#245;es ind&#237;genas, as ob=
ras mesclam padr&#245;es vibrantes, tecidos e mi&#231;angas. O prop&#243;si=
to: reconfigurar a leitura cl&#225;ssica da fachada, inserindo s&#237;mbolo=
s de outras narrativas culturais.</span></p><p style=3D"margin: 0 0 20px 0;=
color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- Vai ser in=
teressante observar como Helsinque traduzir&#225; esse manifesto em arquite=
tura real. A </span><strong>JKMM</strong><span> venceu a competi&#231;&#227=
;o global para o novo Museu de Arquitetura e Design, batizado </span><stron=
g>&#8220;Kumma&#8221;</strong><span>, em frente ao porto hist&#243;rico. O =
projeto aposta em minimalismo, sustentabilidade, acessibilidade e neutralid=
ade de carbono at&#233; 2030. O museu reunir&#225; mais de </span><strong>9=
00 mil artefatos</strong><span> em um s&#243; acervo, com a miss&#227;o de =
&#8220;</span><em><strong>democratizar as ferramentas do design</strong></e=
m><span>&#8221;.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,=
55);line-height: 26px;font-size: 16px;"><span>- Herman Miller d&#225; novo =
f&#244;lego a um cl&#225;ssico: a Eames Molded Plastic (EC-127), de 1950, p=
assa a ser produzida com </span><strong>99% de pl&#225;stico reciclado p&#2=
43;s-industrial</strong><span> - mesma silhueta, menor impacto - e estreia =
paleta atualizada.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,5=
5,55);line-height: 26px;font-size: 16px;"><span>- Mais uma dica de livro im=
perd&#237;vel, rico nas imagens e na ess&#234;ncia dos trabalhos. </span><s=
trong>Hendricks Churchill</strong><span> lan&#231;ou com a </span><em>Rizzo=
li Distinctly American</em><span>, segundo mon&#243;grafo da dupla </span><=
strong>Heide Hendricks</strong><span> e </span><strong>Rafe Churchill</stro=
ng><span>. A obra re&#250;ne dez projetos que transitam entre o campo e a c=
idade, revelando uma est&#233;tica que valoriza o vernacular local, a hist&=
#243;ria e os materiais com alma. A edi&#231;&#227;o narra uma presen&#231;=
a que n&#227;o se curva ao ef&#234;mero das tend&#234;ncias.</span></p><p s=
tyle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size=
: 16px;"><span>- Os parques nacionais dos EUA vivem uma virada neste outono=
: deixam de ser destino de mochila para entrar no mapa das </span><strong>v=
iagens sob medida</strong><span>, com voos charter, chefs privados e acampa=
mentos exclusivos. A </span><em>wilderness</em><span> passa a ser servida c=
om narrativa, servi&#231;o e est&#233;tica de estilo de vida. No fundo, n&#=
227;o t&#227;o distante da l&#243;gica do </span><em>wellness home</em><spa=
n>: seja na montanha ou na sala de estar, o luxo hoje &#233; reconfigurar c=
omo respiramos.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,5=
5);line-height: 26px;font-size: 16px;"><span>- Marcos Batista lan&#231;a </=
span><strong><a href=3D"https://link.sbstck.com/redirect/de21c47f-cc89-4b21=
-b42c-883c51aea8f0?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt=
1I9RCkBRAoY" rel=3D"nofollow ugc noopener" style=3D"color: rgb(54,55,55);te=
xt-decoration: underline;">Inova&#231;&#227;o Humanizada</a></strong><span>=
, livro que prop&#245;e tirar a inova&#231;&#227;o do palco e coloc&#225;-l=
a no cotidiano: gente no centro, menos f&#243;rmula, mais cultura, m&#233;t=
odo e prop&#243;sito nas decis&#245;es. Um convite a l&#237;deres e criativ=
os que querem gerar valor real e sustent&#225;vel.</span></p><div style=3D"=
font-size: 16px;line-height: 26px;"><hr style=3D"margin: 32px 0;padding: 0;=
height: 1px;background: #e6e6e6;border: none;"></div><p style=3D"margin: 0 =
0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>&#1=
28205; </span><strong>Semana Criativa de Tiradentes - 16 a 19 de outubro</s=
trong><br><span>Na 9&#170; edi&#231;&#227;o, a Semana Criativa reafirma Tir=
adentes como um dos grandes palcos da cultura feita &#224; m&#227;o no Bras=
il. Mantendo a tradi&#231;&#227;o, haver&#225; circuitos art&#237;sticos es=
palhados pela cidade, Casa Para&#237;ba, retorno da Casa Par&#225; e da cen=
a cearense, al&#233;m do Palco Artes&#227;o ampliado. O evento integra tamb=
&#233;m o Outubro Urbano (ONU Habitat), refor&#231;ando sua relev&#226;ncia=
 global.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line=
-height: 26px;font-size: 16px;"><span>&#128205; </span><strong>Exposi&#231;=
&#227;o Art D&#233;co por Paul Milet - at&#233; 21 de setembro</strong><br>=
<span>A </span><strong>Gozto - Galeria de Design do Rio</strong><span> apre=
senta, para venda, porcelanas do ceramista </span><strong>Paul Milet</stron=
g><span>, de S&#232;vres (Fran&#231;a). Raridades </span><em><strong>Art D&=
#233;co</strong></em><span> da cole&#231;&#227;o do arquiteto </span><stron=
g>Luiz Fernando Grabowsky</strong><span>, que se desprende de parte do acer=
vo. Quatro dias, pe&#231;as &#250;nicas - anote na agenda.</span></p><p sty=
le=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: =
16px;"><span>&#128205; </span><strong>Cersaie - 22 a 26 de setembro</strong=
><br><span>Come&#231;a na segunda, em Bolonha, o Sal&#227;o Internacional d=
e Cer&#226;mica e Banho. Destaques: &#8220;jornada culin&#225;ria&#8221; co=
m </span><strong>33 experi&#234;ncias</strong><span> assinadas por chefs es=
trelados pelo Guia Michelin; </span><strong>I Portici di Cersaie</strong><s=
pan>, mostra fotogr&#225;fica que revela o ciclo da cer&#226;mica; e progra=
ma&#231;&#227;o cultural com palestras e talks.</span></p><p style=3D"margi=
n: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><spa=
n>&#128205; </span><strong>Feria H&#225;bitat Val&#232;ncia &#8211; 29 sete=
mbro a 02 de outubro</strong><br><span>Principal vitrine do habitat espanho=
l, com mobili&#225;rio, ilumina&#231;&#227;o, t&#234;xteis e d&#233;cor. Ac=
ontece junto &#224; </span><strong>Textilhogar</strong><span> e amplia fren=
tes de </span><em>contract</em><span>, office e artesania. Para profissiona=
is: </span><strong>Val&#232;ncia</strong><span> respira design na virada de=
 setembro.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);li=
ne-height: 26px;font-size: 16px;"><span>&#128205; </span><strong>Stickel Po=
ster Contest</strong><span> </span><strong>- inscri&#231;&#245;es at&#233; =
14 de outubro</strong><br><span>J&#225; est&#227;o abertas as inscri&#231;&=
#245;es para o concurso de cartazes da </span><em>Funda&#231;&#227;o Sticke=
l</em><span>, idealizado por </span><strong>Carlos Perrone</strong><span>, =
com curadoria de </span><strong>Rico Lins</strong><span> e dire&#231;&#227;=
o art&#237;stica de </span><strong>Fernando Stickel</strong><span>. A parti=
cipa&#231;&#227;o &#233; livre e gratuita, individual ou coletiva. Uma opor=
tunidade de criar, experimentar e valorizar o cartaz como express&#227;o ar=
t&#237;stica e comunica&#231;&#227;o visual. Leia o </span><a href=3D"https=
://link.sbstck.com/redirect/09983f86-93e0-43ea-a20e-0c5b659f8866?j=3DeyJ1Ij=
oiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"nofollow =
ugc noopener" style=3D"color: rgb(54,55,55);text-decoration: underline;">re=
gulamento</a><span> antes de participar.</span></p><p style=3D"margin: 0 0 =
20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>&#128=
205; </span><strong>Toyota Logistic Design Competition 2026 - </strong><spa=
n>Inscri&#231;&#245;es at&#233; 1&#186; de dezembro</span><br><span>A </spa=
n><strong>Toyota Material Handling Europe</strong><span> lan&#231;ou a 7&#1=
70; edi&#231;&#227;o do </span><em>Toyota Logistic Design Competition</em><=
span>, desafiando estudantes e rec&#233;m-formados a repensar log&#237;stic=
a na &#193;frica, com foco em entregas de primeira/&#250;ltima milha, infra=
estrutura prec&#225;ria e acesso a bens essenciais. S&#227;o quatro categor=
ias - Produto, Plataformas Digitais, Inova&#231;&#227;o em Neg&#243;cios e =
Aberta.</span></p><div class=3D"captioned-image-container-static" style=3D"=
font-size: 16px;line-height: 26px;margin: 32px auto;margin-bottom: 0;"><fig=
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