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 Content preview:  View this post on the web at https://monicabarbosarecebe.substack.com/p/patricia-urquiola-o-futuro-azul-e
    NOTÍCIAS#15 – 13 SET Quando o design vira hashtag Você já reparou como,
    de repente, tudo ganha um nome pronto? Japandi, quiet luxury, grandmillennial...
    O World of Interiors publicou um artigo qu [...] 
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View this post on the web at https://monicabarbosarecebe.substack.com/p/pat=
ricia-urquiola-o-futuro-azul-e

NOT=C3=8DCIAS#15 =E2=80=93 13 SET
Quando o design vira hashtag
Voc=C3=AA j=C3=A1 reparou como, de repente, tudo ganha um nome pronto? Japa=
ndi, quiet luxury, grandmillennial... O World of Interiors publicou um arti=
go que me fez parar para pensar - e acho que vale dividir com voc=C3=AA. A =
provoca=C3=A7=C3=A3o =C3=A9 direta: estamos matando o design transformando =
ideias em hashtags e tend=C3=AAncias de consumo instant=C3=A2neo. O que dev=
eria amadurecer e se enraizar =C3=A9 embalado em r=C3=B3tulos que duram pou=
co mais que um post no Instagram. Tony Liu, do Diet Prada, lembra que nesse=
 ritmo brutal at=C3=A9 pe=C3=A7as ic=C3=B4nicas entram e saem da moda em qu=
est=C3=A3o de meses. O sof=C3=A1 Camaleonda, de Mario Bellini- s=C3=ADmbolo=
 dos anos 1970 que voltou com for=C3=A7a recentemente - j=C3=A1 come=C3=A7a=
 a ser tratado como =E2=80=9Cdatado=E2=80=9D por uma gera=C3=A7=C3=A3o que =
consome imagens mais r=C3=A1pido do que experi=C3=AAncias. Estilos viram me=
mes. Termos culturais complexos como wabi-sabi ou chinoiserie s=C3=A3o redu=
zidos a filtros visuais r=C3=A1pidos, usados sem contexto ou profundidade. =
O resultado? Espa=C3=A7os =E2=80=9Cinstagram=C3=A1veis=E2=80=9D, mas sem al=
ma. E aqui entra minha leitura: isso n=C3=A3o =C3=A9 s=C3=B3 est=C3=A9tica,=
 =C3=A9 poder. Quem decide o que vira tend=C3=AAncia hoje n=C3=A3o s=C3=A3o=
 cr=C3=ADticos, nem criadores - mas algoritmos e campanhas de marketing. O =
risco =C3=A9 enorme: perder n=C3=A3o s=C3=B3 originalidade, mas tamb=C3=A9m=
 mem=C3=B3ria. Em tempos de acelera=C3=A7=C3=A3o, resistir talvez seja cult=
ivar identidade, insistir na profundidade, recuperar o tempo lento do desig=
n que dura.
Interni On Board: o luxo em movimento
Design e luxo, quando se encontram, transformam n=C3=A3o s=C3=B3 objetos, m=
as modos de viver. Ao ler o dossi=C3=AA Interni On Board 2025, me chamou at=
en=C3=A7=C3=A3o como iates, resid=C3=AAncias e hot=C3=A9is come=C3=A7am a f=
alar a mesma linguagem: conforto, estilo e, sobretudo, experi=C3=AAncias. N=
=C3=A3o se trata mais de espa=C3=A7os est=C3=A1ticos, mas de lugares que re=
spiram e prolongam o tempo. E n=C3=A3o =C3=A9 acaso que esse dossi=C3=AA ch=
egue agora. Em poucos dias come=C3=A7a o Monaco Yacht Show, maior exibi=C3=
=A7=C3=A3o de superiates da Europa. Ali, marcas de mobili=C3=A1rio como Pao=
la Lenti mostram que o design de interiores j=C3=A1 conquistou o universo n=
=C3=A1utico. O que a Interni investiga em suas p=C3=A1ginas ganha corpo no =
cais de M=C3=B4naco. O destaque =C3=A9 o novo projeto Maiora, que redefine =
paradigmas no design de iates. Os ambientes deixam de responder a l=C3=B3gi=
cas r=C3=ADgidas para se tornarem espa=C3=A7os de conv=C3=ADvio, contempla=
=C3=A7=C3=A3o e prazer - um resgate da experi=C3=AAncia como centro. =C3=89=
 a aproxima=C3=A7=C3=A3o definitiva entre arquitetura, mobili=C3=A1rio e es=
tilo de vida. E o que os propriet=C3=A1rios desejam em 2025? Cruzeiros tran=
quilos, quase informais. Iates abertos, em contato direto com o mar, cheios=
 de personalidade e conforto. Tecnologias integradas permitem viagens mais =
longas e conscientes - mas sem espet=C3=A1culo excessivo. O luxo do futuro =
n=C3=A3o est=C3=A1 na ostenta=C3=A7=C3=A3o, mas no ritmo desacelerado, onde=
 o mar se torna extens=C3=A3o da casa. Do arranha-c=C3=A9u ao iate, do hote=
l ao mobili=C3=A1rio assinado, a busca =C3=A9 a mesma: unir heran=C3=A7a cu=
ltural e inova=C3=A7=C3=A3o para devolver ao humano a qualidade de estar. O=
 mar, antes limite, agora =C3=A9 linguagem.
Compartilho a conversa que tive esta semana com Patricia Urquiola - mente a=
fiada, fala impositiva, presen=C3=A7a que domina o espa=C3=A7o e um sorriso=
 vibrante que desarma. R=C3=A1pida no racioc=C3=ADnio, conecta ideias impro=
v=C3=A1veis e traduz em design o que muitos apenas intuem. Formada sob a or=
ienta=C3=A7=C3=A3o de mestres como Achille Castiglioni, Vico Magistretti e =
Maddalena de Padova, aprendeu com eles a ousar, experimentar e romper barre=
iras. =C3=80 frente de seu est=C3=BAdio em Mil=C3=A3o, com 70 profissionais=
 de 18 nacionalidades, Urquiola cria muito al=C3=A9m de m=C3=B3veis e arqui=
teturas: projeta futuros - mobilidade, ambientes de trabalho, ciclos de pro=
du=C3=A7=C3=A3o. Em sua linguagem, tradi=C3=A7=C3=A3o e tecnologia se entre=
la=C3=A7am, artesanato e ind=C3=BAstria se provocam, sempre em busca do pr=
=C3=B3ximo movimento.
1 - Marcas como Prada, Dior ou Armani transformaram produtos em s=C3=ADmbol=
os de desejo global, muito al=C3=A9m da fun=C3=A7=C3=A3o. No mobili=C3=A1ri=
o, poucas atingem esse patamar. O que falta para que design de interiores e=
 m=C3=B3veis conquistem o mesmo capital simb=C3=B3lico?
A moda e o design de interiores s=C3=A3o mundos distintos, ainda que compar=
tilhem valores culturais e comunicacionais. A moda construiu um sistema de =
comunica=C3=A7=C3=A3o muito potente, capaz de transformar um produto em s=
=C3=ADmbolo global. J=C3=A1 o design de mobili=C3=A1rio segue outro process=
o: mais lento, vinculado =C3=A0 durabilidade, =C3=A0 artesania e =C3=A0 mem=
=C3=B3ria. O fato de poucas pessoas no mundo conhecerem uma marca como Cass=
ina, por exemplo, n=C3=A3o =C3=A9 uma fraqueza, mas sim reflexo de outro te=
mpo e de outro ritmo. O nosso caminho deve ser o da identidade cont=C3=ADnu=
a, da autenticidade e, sobretudo, da sustentabilidade. N=C3=A3o podemos cop=
iar a velocidade da moda. O design se legitima quando dura - quando atraves=
sa o tempo sem perder a ess=C3=AAncia.
2 - Qual =C3=A9 o segredo para um designer-diretor criar para v=C3=A1rias m=
arcas sem diluir sua identidade - nem a delas?
Cada companhia =C3=A9 diferente, com sua hist=C3=B3ria, sua cultura, suas t=
ecnologias. Trabalhar com v=C3=A1rias marcas =C3=A9 como ter diferentes di=
=C3=A1logos: cada conversa =C3=A9 =C3=BAnica, n=C3=A3o se repete. O segredo=
 =C3=A9 manter viva a pr=C3=B3pria identidade cultural, mas ao mesmo tempo =
entrar no universo da companhia com curiosidade e respeito. Eu me alimento =
desse interc=C3=A2mbio - questionando, experimentando, aprendendo. A identi=
dade do designer n=C3=A3o se dilui quando =C3=A9 aut=C3=AAntica; pelo contr=
=C3=A1rio, se fortalece em contato com outras realidades. Cada colabora=C3=
=A7=C3=A3o =C3=A9 irrepet=C3=ADvel, como uma boa conversa entre amigos.
3 - Com fabricantes cada vez mais focados no direct-to-consumer e em flagsh=
ip stores ic=C3=B4nicas, vendendo direto ao consumidor, qual ser=C3=A1 o de=
stino das multimarcas: sobreviver como curadoras ou desaparecer dos grandes=
 centros?
As multimarcas sempre tiveram um papel essencial como curadoras. Defenderam=
 os designers, protegeram os produtos, criaram narrativas. Eu gosto muito d=
as multimarcas, tenho um apre=C3=A7o verdadeiro por elas, porque sempre nos=
 apoiaram de maneira extraordin=C3=A1ria. Claro que o sistema est=C3=A1 mud=
ando: haver=C3=A1 mais digital, novos formatos de aquisi=C3=A7=C3=A3o. Mas =
as multimarcas sempre se reinventaram e continuar=C3=A3o a faz=C3=AA-lo. Ta=
lvez mais seletivas, talvez mais ligadas ao colecionismo, com um trabalho a=
inda mais cultural. Num mundo cada vez mais complexo, a diversidade de cana=
is ser=C3=A1 fundamental. As multimarcas continuar=C3=A3o a dar aquilo que =
uma flagship n=C3=A3o pode: um olhar m=C3=BAltiplo e diverso sobre o design=
=2E
Tudo azul, meu bem
Quem acompanhou minhas palestras de p=C3=B3s-Mil=C3=A3o sabe: eu disse que =
a cor de 2026 seria o azul. Coincid=C3=AAncia, talvez=E2=80=A6 Mas eu j=C3=
=A1 estava l=C3=A1 na frente. Azul =C3=A9 predileto universal - a cor da si=
mpatia, da harmonia, da fidelidade. Feminino e intelectual, frio mas magn=
=C3=A9tico. Pesquisa recente mostra: 46% dos homens e 44% das mulheres o el=
egem favorito. Apenas 1% e 2% o rejeitam. Ou seja: quase ningu=C3=A9m resis=
te ao azul. Coco Chanel decretava: depois dos 40, nada de preto, apenas azu=
l-marinho. Diana, no casamento com Charles, bordou sua fidelidade com fitas=
 e flores azuis - ironia da hist=C3=B3ria, mas simbologia intacta. Nesta se=
mana, a 22=C2=AA edi=C3=A7=C3=A3o do ColourFutures=E2=84=A2, estudo global =
da AkzoNobel, confirmou o pressentimento: Azul Puro =C3=A9 a cor do ano de =
2026. Vibrante, vers=C3=A1til, ele encarna equil=C3=ADbrio e clareza em mei=
o ao ru=C3=ADdo contempor=C3=A2neo. Como explicou Heleen van Gent, diretora=
 criativa da marca, cor =C3=A9 emo=C3=A7=C3=A3o - por isso, tr=C3=AAs palet=
as acompanham o Azul Puro para traduzir estados de esp=C3=ADrito que v=C3=
=A3o da desacelera=C3=A7=C3=A3o contemplativa ao desejo de ousar e celebrar=
=2E Afinal, azul =C3=A9 mais que co=
r: =C3=A9 ant=C3=ADdoto. Do c=C3=A9u ao ma=
r, da azulejaria portuguesa =C3=A0 cer=C3=A2mica chinesa, da safira ao mirt=
ilo, ele carrega hist=C3=B3rias e mem=C3=B3rias que atravessam culturas. Ag=
ora, em vers=C3=A3o pura, ele se instala como manifesto: desacelerar, recon=
ectar, viver com autenticidade. O futuro - como j=C3=A1 suspeit=C3=A1vamos =
- =C3=A9 azul.
Minha escolha desta semana =C3=A9 tamb=C3=A9m um manifesto: aqui tem futuro=
=2E Everton Souza, =C3=A0 frente do E=
st=C3=BAdio Dend=C3=AA, estreia com a Co=
le=C3=A7=C3=A3o Rec=C3=B4ncavo que j=C3=A1 nasce com identidade e for=C3=A7=
a. Azul da Bahia, mem=C3=B3ria e ritmo se transformam em design sensorial e=
 potente. N=C3=A3o =C3=A9 apenas estreia - =C3=A9 linguagem pronta para dis=
putar espa=C3=A7o.
Mula sem Cabe=C3=A7a Encosto curto e assento sinuoso revelam a tens=C3=A3o =
entre conten=C3=A7=C3=A3o e liberdade. Propor=C3=A7=C3=B5es quebram simetri=
as e convidam a atravessar limites.
Mand=C3=BA Coluna alta inspirada no carnaval, mas com luz rebaixada a 1,10m=
=2E Uma distor=C3=A7=C3=A3o po=C3=A9tica que=20=
desloca o olhar e cria intimidad=
e inesperada.
Acordeon Volumes que se expandem e retraem como um fole, criando diferentes=
 possibilidades de uso e novas formas de ocupar o espa=C3=A7o.
No CONAD 2025: Sustentabilidade =C3=A9 sobreviv=C3=AAncia
O futuro =C3=A9 agora. N=C3=A3o =C3=A9 uma promessa distante, mas um exerc=
=C3=ADcio di=C3=A1rio entre tecnologia e sensibilidade humana. A m=C3=A1qui=
na acelera e aprende; n=C3=B3s, humanos, damos sentido e criamos. Na semana=
 passada, em S=C3=A3o Paulo, tive a honra de apresentar e dirigir o CONAD ,=
 que trouxe =C3=A0 cena o painel Intelig=C3=AAncia Humana & Tecnologia . O =
tema n=C3=A3o poderia ser mais urgente: como equilibrar algoritmos e emo=C3=
=A7=C3=B5es para projetar futuros mais humanos. Compartilho aqui os pontos =
que mais ecoaram na manh=C3=A3 de abertura do primeiro dia.
Christie Schulka lembrou que emo=C3=A7=C3=A3o, desejo e criatividade s=C3=
=A3o nossa for=C3=A7a vital. A neuroci=C3=AAncia, disse ela, nos d=C3=A1 ca=
madas mais profundas de leitura das pessoas, e isso =C3=A9 indispens=C3=A1v=
el para projetar. Para Christie, o designer de interiores tem uma responsab=
ilidade maior: desenhar n=C3=A3o apenas casas, mas o futuro das cidades, co=
m pensamento cr=C3=ADtico, colabora=C3=A7=C3=A3o e vis=C3=A3o sist=C3=AAmic=
a.
L=C3=ADgia Zotini trouxe uma imagem que marcou o dia: =E2=80=9CCompartilham=
os o mesmo espa=C3=A7o, mas definitivamente n=C3=A3o o mesmo tempo.=E2=80=
=9D A frase se refere ao fato de que cada pessoa vive um =E2=80=9Ctempo de =
consci=C3=AAncia=E2=80=9D distinto - alguns ainda presos a vis=C3=B5es de d=
=C3=A9cadas passadas, outros j=C3=A1 vivendo mentalmente em futuros poss=C3=
=ADveis. Para nos relacionarmos e projetarmos de forma verdadeira, =C3=A9 p=
reciso entender em que =E2=80=9Ctempo interno=E2=80=9D o outro est=C3=A1. P=
ara ela, os =E2=80=9Cnovos humanos=E2=80=9D exigir=C3=A3o transpar=C3=AAnci=
a e verdade, e buscar=C3=A3o casas regenerativas, que considerem tempo e am=
pliem consci=C3=AAncia. A tecnologi
Na cobertura do CONAD 2025, no painel de Sustentabilidade, um alerta atrave=
ssou a sala: o futuro j=C3=A1 chegou - e =C3=A9 de emerg=C3=AAncia. O mundo=
 ultrapassou o limite de 1,5 =C2=B0C. O papel do design n=C3=A3o =C3=A9 mai=
s mitigar impactos, mas adaptar-se a mudan=C3=A7as irrevers=C3=ADveis. Sai =
o discurso do =E2=80=9Creduza sua pegada=E2=80=9D; entra a pergunta inc=C3=
=B4moda: como garantir resili=C3=AAncia, recursos e vida em tempos de colap=
so?
Adriana Petrella Hansen lembrou que cada ambiente molda como vivemos. A con=
stru=C3=A7=C3=A3o civil responde por 75% dos recursos naturais extra=C3=ADd=
os no Brasil e 33,4% das emiss=C3=B5es globais. Sua defesa: a verdadeira el=
eg=C3=A2ncia =C3=A9 criar beleza com prop=C3=B3sito e baixo impacto.
Lula Gouveia provocou: o futuro pode estar no passado. Arcos, formas redond=
as e solu=C3=A7=C3=B5es biomim=C3=A9ticas s=C3=A3o mais eficientes do que o=
 mundo ortogonal da pressa moderna. =E2=80=9CA natureza n=C3=A3o desperdi=
=C3=A7a.=E2=80=9D
Ana Julia Kfouri trouxe pragmatismo: 73% dos clientes premium j=C3=A1 pagar=
iam mais por projetos sustent=C3=A1veis. Em EUA, Europa e Jap=C3=A3o, isso =
j=C3=A1 =C3=A9 lei. No Brasil, muitos designers ainda n=C3=A3o abordam o te=
ma - e perdem espa=C3=A7o. =E2=80=9CSustentabilidade n=C3=A3o =C3=A9 improv=
iso, =C3=A9 m=C3=A9todo e gest=C3=A3o. N=C3=A3o =C3=A9 a cobertura: =C3=A9 =
o bolo inteiro.=E2=80=9D
Carol Piccin alertou: no Brasil, metade das 100 mil toneladas de res=C3=ADd=
uos vem da constru=C3=A7=C3=A3o civil 70% de pequenas ca=C3=A7ambas. =E2=80=
=9CSe o fornecedor n=C3=A3o mostra licen=C3=A7a de extra=C3=A7=C3=A3o, repe=
nse.=E2=80=9D Para ela, o futuro est=C3=A1 nos materiais circulares, que un=
em est=C3=A9tica e =C3=A9tica.
A converg=C3=AAncia foi clara: n=C3=A3o h=C3=A1 mais espa=C3=A7o para negli=
g=C3=AAncia. Sustentabilidade n=C3=A3o =C3=A9 est=C3=A9tica. =C3=89 sobrevi=
v=C3=AAncia.
No CONAD 2025: Experi=C3=AAncia & Conex=C3=A3o Humana
Na reta final do CONAD, chegou o painel mais esperado: Experi=C3=AAncia & C=
onex=C3=A3o Humana. Porque, no fim, =C3=A9 disso que se trata - de como o d=
esign cria v=C3=ADnculos, gera mem=C3=B3rias, desperta sentidos e transform=
a rela=C3=A7=C3=B5es. Experi=C3=AAncia e conex=C3=A3o n=C3=A3o s=C3=A3o ten=
d=C3=AAncia: s=C3=A3o ess=C3=AAncia do humano.
Roberta Banqueri e Frank Zierenberg mostraram que pr=C3=AAmios de design n=
=C3=A3o s=C3=A3o medalhas, mas plataformas de impacto. Frank destacou os pr=
ojetos sociais, os relat=C3=B3rios de tend=C3=AAncias globais e at=C3=A9 a =
nova Academia do iF, criada para inspirar e formar futuros criadores. Rober=
ta lembrou: o setor s=C3=B3 cresce quando produto e interiores caminham jun=
tos - com respeito =C3=A0 autoralidade.
Luciana F=C3=ADgaro trouxe a provoca=C3=A7=C3=A3o: todo designer tamb=C3=A9=
m =C3=A9 uma marca. E marca n=C3=A3o =C3=A9 logotipo, mas ess=C3=AAncia. =
=E2=80=9CO diferente se destaca. Quando somos aut=C3=AAnticos, n=C3=A3o h=
=C3=A1 c=C3=B3pia.=E2=80=9D Construir marca =C3=A9 traduzir valores em rele=
v=C3=A2ncia.
Delphine Araxi foi al=C3=A9m da superf=C3=ADcie com Design com Raiz. Sua ex=
peri=C3=AAncia no Rosewood e no Nubank mostrou como o design se sustenta n=
=C3=A3o apenas na forma, mas na fus=C3=A3o de identidade, cultura e prop=C3=
=B3sito.
Lucila Turquetto alertou: =E2=80=9CQuando a arquitetura vira egotetura, o e=
spa=C3=A7o fica inflado e vazio de sentido.=E2=80=9D Para ela, a beleza =C3=
=A9 democr=C3=A1tica e a casa deve ser territ=C3=B3rio de autenticidade n=
=C3=A3o um cen=C3=A1rio pasteurizado ditado por algoritmos.
O encerramento coube a Guto Requena, que misturou tecnologia e afeto. Prop=
=C3=B4s unir o digital ao anal=C3=B3gico para criar experi=C3=AAncias senso=
riais e emp=C3=A1ticas, incorporando narrativas do Sul global e da arquitet=
ura afrodiasp=C3=B3rica. E concluiu, ovacionado: =E2=80=9CA tecnologia pode=
 falar de afeto, pode falar de amor.=E2=80=9D
A mensagem que fica =C3=A9 clara: o futuro do design =C3=A9 humano - e ser=
=C3=A1 tanto mais potente quanto mais souber cultivar mem=C3=B3rias, ra=C3=
=ADzes e empatia em cada gesto criativo.
- AquaPra=C3=A7a, o t=C3=A3o esperado lan=C3=A7amento de Carlo Ratti Associ=
ati, estreou na semana passada em Veneza. Uma pra=C3=A7a flutuante que tran=
sforma a =C3=A1gua em espa=C3=A7o de encontro - e que agora segue como mani=
festo para a COP30 em Bel=C3=A9m, unindo arquitetura, ecologia e comunidade=
=2E
- Olha que espetacular: o est=C3=BAdio espanhol Selgascano acaba de inaugur=
ar um centro esportivo nos arredores de Xangai feito com pavilh=C3=B5es de =
membrana ETFE. Leves, transparentes e quase flutuantes, as estruturas deixa=
m a luz e o ar atravessarem, criando um espa=C3=A7o que =C3=A9 ao mesmo tem=
po esporte, encontro e comunidade. Um lembrete de que a arquitetura tamb=C3=
=A9m pode respirar.
- E agora essa: nos Estados Unidos, o senador Jim Banks quer que pr=C3=A9di=
os p=C3=BAblicos federais s=C3=B3 possam ser cl=C3=A1ssicos - colunas grega=
s, front=C3=B5es romanos. Brutalismo? Desconstrutivismo? S=C3=B3 com b=C3=
=AAn=C3=A7=C3=A3o presidencial. O projeto retoma a ordem de Trump de =E2=80=
=9Cembelezar=E2=80=9D a arquitetura federal. Se aprovado, n=C3=A3o ser=C3=
=A1 apenas sobre fachadas, mas sobre quem decide o que =C3=A9 - ou n=C3=A3o=
 - =E2=80=9Cbeleza oficial=E2=80=9D no espa=C3=A7o p=C3=BAblico.
- Mas, quando o Grupo Consumoteca perguntou aos brasileiros =E2=80=9CO que =
voc=C3=AA costuma fazer nas suas horas vagas?=E2=80=9D, a surpresa veio dos=
 que trabalham no modelo h=C3=ADbrido: s=C3=A3o eles que mais leem, se exer=
citam e ainda encontram tempo para amigos e fam=C3=ADlia. Os dados deixam c=
laro: o formato de trabalho molda tamb=C3=A9m a vida fora do escrit=C3=B3ri=
o. E fica a provoca=C3=A7=C3=A3o - faz sentido insistir no =E2=80=9Cpresenc=
ial a qualquer custo=E2=80=9D se o h=C3=ADbrido entrega n=C3=A3o s=C3=B3 pr=
odutividade, mas qualidade de vida?
- Nesta semana, em Mil=C3=A3o, rolou uma troca poderosa na entrada da Trien=
nale: saiu o elefante da Nam=C3=ADbia, entrou a girafa de Rothschild, escul=
tura monumental de Jacopo Allegrucci. Parte da s=C3=A9rie The Fragility of =
the Future, feita em papier-m=C3=A2ch=C3=A9, a obra lembra que n=C3=A3o tem=
os mais tempo de pausa diante do risco de extin=C3=A7=C3=A3o.
- Ainda me recuperando do impacto das imagens da nova Gentle Monster em Seu=
l. O Haus Nowhere, um brutalista de 14 andares, re=C3=BAne tudo: =C3=B3culo=
s, perfumes, acess=C3=B3rios e at=C3=A9 a p=C3=A2tisserie Nudake. Mas nada =
ali =C3=A9 loja - tudo =C3=A9 espet=C3=A1culo. Arte cin=C3=A9tica, m=C3=B3v=
eis surrealistas, experi=C3=AAncias imersivas. Na inaugura=C3=A7=C3=A3o, Ti=
lda Swinton, rosto da marca, deixou claro: consumo virou performance.
- Entrei para o clube de f=C3=A3s de Rafael Nadal. Descobri que ele est=C3=
=A1 construindo, perto de Bolonha, um ref=C3=BAgio de 15 hectares chamado D=
ogtopia: um centro para c=C3=A3es abandonados ou traumatizados, com investi=
mento de US$ 5 milh=C3=B5es. N=C3=A3o =C3=A9 s=C3=B3 abrigo - =C3=A9 cuidad=
o, tratamento e acolhimento gratuito. Curioso ver como algu=C3=A9m t=C3=A3o=
 ligado ao esporte e ao luxo mergulha agora em algo t=C3=A3o visceral quant=
o o afeto animal.
- Confesso: fui convidada para ser jurada do Decor Chef no D&D, mas n=C3=A3=
o deu. A 3=C2=AA edi=C3=A7=C3=A3o trocou pranchetas por panelas e coroou Pa=
ulo Evangelista e Daniel Polacchini, que levaram 1=C2=BA lugar e vouchers p=
ara Mil=C3=A3o. Criatividade tamb=C3=A9m se serve no prato.
=F0=9F=93=8D Lake Como Design Festival - 14 a 21 de setembro
O festival chega =C3=A0 sua 7=C2=AA edi=C3=A7=C3=A3o com o tema Fragments o=
f Memory, ocupando edif=C3=ADcios hist=C3=B3ricos de Como. Na Villa del Gru=
mello, a ETEL apresenta uma mostra dedicada a Claudia Moreira Salles, revel=
ando a densidade po=C3=A9tica da madeira em sua obra. Heran=C3=A7a, identid=
ade e reinven=C3=A7=C3=A3o em di=C3=A1logo no cora=C3=A7=C3=A3o do design b=
rasileiro.
=F0=9F=93=8D Movimentos Criativos e Design Contempor=C3=A2neo - 16 de setem=
bro
Ricardo Gaioso recebe arquitetos, jornalistas e colecionadores para um enco=
ntro na galeria Heran=C3=A7a Cultural. Em pauta: os movimentos criativos da=
s semanas de design, macro e metatend=C3=AAncias globais, al=C3=A9m de insi=
ghts que est=C3=A3o redesenhando nosso segmento. Participam tamb=C3=A9m os =
designers H=C3=A9lio Ascari e Andr=C3=A9 Bastos.
=F0=9F=93=8D Galeria Little Wishes - 16 de setembro
Inaugura em S=C3=A3o Paulo a Galeria Little Wishes, novo espa=C3=A7o de Jad=
er Almeida que costura arte, design e experi=C3=AAncias =C3=BAnicas. Um lug=
ar criado para provocar sentidos e abrir di=C3=A1logos entre cria=C3=A7=C3=
=A3o e desejo - inquieto e instigante, como o pr=C3=B3prio designer.

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@media screen and (max-width: 650px) {
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@media screen and (max-width: 650px) {
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@media screen and (max-width: 650px) {
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}
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 370px) {
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}
@media (max-width: 1024px) {
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}
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}
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}
@media (max-width: 768px) {
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}
@media screen and (max-width: 650px) {
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}
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}
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
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}
@media (max-width: 420px) {
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}
@media (max-width: 420px) {
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}
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}
@media screen and (max-width: 420px) {
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}
@media screen and (min-width: 481px) {
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}
@media screen and (max-width: 480px) {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (min-width: 500px) {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 750px) {
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}</style></head><body class=3D"email-body" style=3D"font-kerning: auto;--im=
age-offset-margin: -120px;"><img src=3D"https://eotrx.substackcdn.com/open?=
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ortant;border-width:0 !important;margin-top:0 !important;margin-bottom:0 !i=
mportant;margin-right:0 !important;margin-left:0 !important;padding-top:0 !=
important;padding-bottom:0 !important;padding-right:0 !important;padding-le=
ft:0 !important;"/><div class=3D"preview" style=3D"display:none;font-size:1=
px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;ove=
rflow:hidden;">Hashtags matam o design, iates viram casas em movimento, Pat=
ricia Urquiola fala sobre identidade, o azul domina 2026, novos talentos de=
spontam no Brasil - e at&#233; Nadal troca o luxo pelo afeto animal.</div><=
div class=3D"preview" style=3D"display:none;font-size:1px;color:#333333;lin=
e-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">&#847=
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on: auto;text-align: start;unicode-bidi: isolate;font-family: 'SF Pro Displ=
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y;-moz-appearance: optimizelegibility;appearance: optimizelegibility;margin=
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hLXVycXVpb2xhLW8tZnV0dXJvLWF6dWwtZT91dG1fc291cmNlPXN1YnN0YWNrJnV0bV9tZWRpdW=
09ZW1haWwmdXRtX2NhbXBhaWduPWVtYWlsLXJlc3RhY2stY29tbWVudCZhY3Rpb249cmVzdGFja=
y1jb21tZW50JnI9NmJkNzg1JnRva2VuPWV5SjFjMlZ5WDJsa0lqb3pPREU0T0RnM01qVXNJbkJ2=
YzNSZmFXUWlPakUzTXpVd056QTBOaXdpYVdGMElqb3hOelUzTnpjeU5qSXhMQ0psZUhBaU9qRTN=
OakF6TmpRMk1qRXNJbWx6Y3lJNkluQjFZaTAxT1RNNU5EZ3pJaXdpYzNWaUlqb2ljRzl6ZEMxeV=
pXRmpkR2x2YmlKOS5lM3JfeWVmYVBua292cXp0ZUxickZXUmIxcUdabi1SRk8zODlWRDluaWhNI=
iwicCI6MTczNTA3MDQ2LCJzIjo1OTM5NDgzLCJmIjp0cnVlLCJ1IjozODE4ODg3MjUsImlhdCI6=
MTc1Nzc3MjYyMSwiZXhwIjoyMDczMzQ4NjIxLCJpc3MiOiJwdWItMCIsInN1YiI6ImxpbmstcmV=
kaXJlY3QifQ.x1r5E4-oyi-dBMyyRRUBzpmhS2CE2ll6C8g34EuPT2A?&utm_source=3Dsubst=
ack&utm_medium=3Demail" style=3D"font-family: system-ui,-apple-system,Blink=
MacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emo=
ji','Segoe UI Emoji','Segoe UI Symbol';display: inline-block;font-weight: 5=
00;border: 1px solid rgb(0,0,0,.1);border-radius: 9999px;text-transform: up=
percase;font-size: 12px;line-height: 1;padding: 9px 0;text-decoration: none=
;color: rgb(119,119,119);min-width: 38px;box-sizing: border-box;width: 38px=
"><img class=3D"icon" src=3D"https://substackcdn.com/image/fetch/$s_!5EGt!,=
w_36,c_scale,f_png,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.=
com%2Ficon%2FNoteForwardIcon%3Fv%3D4%26height%3D36%26fill%3Dnone%26stroke%3=
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y></table></td></tr></tbody></table></td><td align=3D"right"><table role=3D=
"presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D=
"0"><tbody><tr><td style=3D"vertical-align:middle;"><table role=3D"presenta=
tion" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbod=
y><tr><td align=3D"center"><a class=3D"email-button-outline" href=3D"https:=
//open.substack.com/pub/monicabarbosarecebe/p/patricia-urquiola-o-futuro-az=
ul-e?utm_source=3Demail&redirect=3Dapp-store&utm_campaign=3Demail-read-in-a=
pp" style=3D"font-family: system-ui,-apple-system,BlinkMacSystemFont,'Segoe=
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,'Segoe UI Symbol';display: inline-block;font-weight: 500;border: 1px solid=
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2px;line-height: 12px;padding: 9px 14px;text-decoration: none;color: rgb(11=
9,119,119);"><div class=3D"email-button-spacer" style=3D"font-size: 16px;li=
ne-height: 26px;display: inline-block;vertical-align: middle;max-width: 0;m=
in-height: 18px;"></div><span class=3D"email-button-text" style=3D"vertical=
-align: middle;margin-right: 4px">LER NA APP</span><img class=3D"icon text-=
icon" src=3D"https://substackcdn.com/image/fetch/$s_!ET-_!,w_36,c_scale,f_p=
ng,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Ficon%2FLuc=
ideArrowUpRight%3Fv%3D4%26height%3D36%26fill%3Dnone%26stroke%3D%2523808080%=
26strokeWidth%3D2" width=3D"18" height=3D"18" style=3D"min-width: 18px;min-=
height: 18px;border: none;vertical-align: middle;margin-right: 0;margin-lef=
t: 0;max-width: 18px" alt=3D""></a></td></tr></tbody></table></td></tr></tb=
ody></table></td></tr></tbody></table></td></tr><tr height=3D"16"><td heigh=
t=3D"16" style=3D"font-size:0px;line-height:0;">&nbsp;</td></tr></tbody></t=
able></div></div><div class=3D"post typography" dir=3D"auto" style=3D"--ima=
ge-offset-margin: -120px;padding: 32px 0 0 0;font-size: 16px;line-height: 2=
6px;"><div class=3D"body markup" dir=3D"auto" style=3D"text-align: initial;=
font-size: 16px;line-height: 26px;width: 100%;word-break: break-word;margin=
-bottom: 16px;font-family: 'SF Pro Display', -apple-system, system-ui, Blin=
kMacSystemFont, 'Inter', 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, =
'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';font-weight: 400;"=
><h3 class=3D"header-anchor-post" style=3D"position: relative;font-family: =
'SF Pro Display',-apple-system-headline,system-ui,-apple-system,BlinkMacSys=
temFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','S=
egoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing: =
antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimi=
zelegibility;-moz-appearance: optimizelegibility;appearance: optimizelegibi=
lity;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-=
size: 1.375em;margin-top: 0;"><strong>NOT&#205;CIAS#15 &#8211; 13 SET</stro=
ng></h3><div class=3D"captioned-image-container-static" style=3D"font-size:=
 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;ma=
rgin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic=
" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-alig=
n: center;"></td><td class=3D"content" align=3D"left" width=3D"686" style=
=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"=
https://link.sbstck.com/redirect/2ae25ff2-d00b-49f5-bbb5-e20bba0e1a8c?j=3De=
yJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofo=
llow ugc noopener" style=3D"position: relative;flex-direction: column;align=
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tion: none;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=
=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/pub=
lic/images/42b6d89e-9925-4770-8f4f-42ec29003829_686x54.png&quot;,&quot;srcN=
oWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:nul=
l,&quot;height&quot;:54,&quot;width&quot;:686,&quot;resizeWidth&quot;:null,=
&quot;bytes&quot;:17612,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;t=
ype&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&qu=
ot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;http=
s://monicabarbosarecebe.substack.com/i/173507046?img=3Dhttps%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F42b6d89e-9925-4770-8f4f-=
42ec29003829_686x54.png&quot;,&quot;isProcessing&quot;:false,&quot;align&qu=
ot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"43.294=
46064139942" src=3D"https://substackcdn.com/image/fetch/$s_!AY_b!,w_1100,c_=
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play: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;w=
idth: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td>=
<td style=3D"text-align: center;"></td></tr></tbody></table></figure></div>=
<div class=3D"captioned-image-container-static" style=3D"font-size: 16px;li=
ne-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 =
auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=
=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: cent=
er;"></td><td class=3D"content" align=3D"left" width=3D"769" style=3D"text-=
align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://l=
ink.sbstck.com/redirect/3872a38e-ce28-4824-acc4-7dbcf5b37e99?j=3DeyJ1IjoiNm=
JkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc =
noopener" style=3D"position: relative;flex-direction: column;align-items: c=
enter;padding: 0;width: auto;height: auto;border: none;text-decoration: non=
e;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quot=
;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images=
/69f66d09-9767-467a-972b-1a53c3a81956_769x513.png&quot;,&quot;srcNoWatermar=
k&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;h=
eight&quot;:513,&quot;width&quot;:769,&quot;resizeWidth&quot;:null,&quot;by=
tes&quot;:991526,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quo=
t;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:fal=
se,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://mo=
nicabarbosarecebe.substack.com/i/173507046?img=3Dhttps%3A%2F%2Fsubstack-pos=
t-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69f66d09-9767-467a-972b-1a53c3=
a81956_769x513.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:n=
ull,&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"366.9050715=
214564" src=3D"https://substackcdn.com/image/fetch/$s_!onQ-!,w_1100,c_limit=
,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.=
s3.amazonaws.com%2Fpublic%2Fimages%2F69f66d09-9767-467a-972b-1a53c3a81956_7=
69x513.png" style=3D"border: none !important;vertical-align: middle;display=
: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width=
: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><td =
style=3D"text-align: center;"></td></tr></tbody></table><figcaption class=
=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;font-siz=
e: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margin-to=
p: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: center;"=
>Foto: B&amp;B Italia</figcaption></figure></div><h1 class=3D"header-anchor=
-post" style=3D"position: relative;font-family: 'SF Pro Display',-apple-sys=
tem-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,H=
elvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Sy=
mbol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-s=
moothing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearanc=
e: optimizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em =
0;color: rgb(54,55,55);line-height: 1.16em;font-size: 2em;"><strong>Quando =
o design vira hashtag</strong></h1><p style=3D"margin: 0 0 20px 0;color: rg=
b(54,55,55);line-height: 26px;font-size: 16px;"><span>Voc&#234; j&#225; rep=
arou como, de repente, tudo ganha um nome pronto? </span><em><strong>Japand=
i</strong></em><span>, </span><em><strong>quiet luxury</strong></em><span>,=
 </span><em><strong>grandmillennial</strong></em><span>... O </span><em>Wor=
ld of Interiors</em><span> publicou um artigo que me fez parar para pensar =
- e acho que vale dividir com voc&#234;. A provoca&#231;&#227;o &#233; dire=
ta: estamos matando o design transformando ideias em hashtags e tend&#234;n=
cias de consumo instant&#226;neo. O que deveria amadurecer e se enraizar &#=
233; embalado em r&#243;tulos que duram pouco mais que um post no Instagram=
=2E </span><strong>Tony Liu</strong><sp=
an>, do Diet Prada, lembra que nesse r=
itmo brutal at&#233; pe&#231;as ic&#244;nicas entram e saem da moda em ques=
t&#227;o de meses. O sof&#225; </span><em><strong>Camaleonda</strong></em><=
span>, de </span><strong>Mario Bellini</strong><span>- s&#237;mbolo dos ano=
s 1970 que voltou com for&#231;a recentemente - j&#225; come&#231;a a ser t=
ratado como &#8220;datado&#8221; por uma gera&#231;&#227;o que consome imag=
ens mais r&#225;pido do que experi&#234;ncias. Estilos viram memes. Termos =
culturais complexos como </span><em>wabi-sabi</em><span> ou </span><em>chin=
oiserie</em><span> s&#227;o reduzidos a filtros visuais r&#225;pidos, usado=
s sem contexto ou profundidade. O resultado? Espa&#231;os &#8220;</span><em=
>instagram&#225;veis</em><span>&#8221;, </span><em>mas sem alma</em><span>.=
 E aqui entra minha leitura: </span><em><strong>isso n&#227;o &#233; s&#243=
; est&#233;tica, &#233; poder</strong></em><span>. </span><em>Quem decide o=
 que vira tend&#234;ncia hoje n&#227;o s&#227;o cr&#237;ticos, nem criadore=
s - mas algoritmos e campanhas de marketing. O risco &#233; enorme: perder =
n&#227;o s&#243; originalidade, mas tamb&#233;m mem&#243;ria. Em tempos de =
acelera&#231;&#227;o, resistir talvez seja cultivar identidade, insistir na=
 profundidade, recuperar o tempo lento do design que dura.</em></p><div cla=
ss=3D"captioned-image-container-static" style=3D"font-size: 16px;line-heigh=
t: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><=
table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0"=
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adding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td=
><td class=3D"content" align=3D"left" width=3D"250" style=3D"text-align: ce=
nter;"><a class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstc=
k.com/redirect/6aa405dd-c04e-45e2-a697-66f9571e9134?j=3DeyJ1IjoiNmJkNzg1In0=
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0L9KbpYI" rel=3D"nofollow ugc noopener"=
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ding: 0;width: auto;height: auto;border: none;text-decoration: none;display=
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uot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:25,&quot;width&quot=
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ull,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;hre=
f&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quo=
t;internalRedirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i/1=
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2Fimages%2F24c5b2dc-2ac2-4204-acf8-7a4ce4562010_250x25.png&quot;,&quot;isPr=
ocessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=
=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetc=
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o;margin-bottom: 0;width: auto !important;max-width: 100% !important;margin=
: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></t=
able></figure></div><div class=3D"captioned-image-container-static" style=
=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"=
width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Ima=
ge2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td styl=
e=3D"text-align: center;"></td><td class=3D"content" align=3D"left" width=
=3D"800" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_b=
lank" href=3D"https://link.sbstck.com/redirect/b58828fb-1f91-4d2a-81fa-5f67=
254ed07c?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpY=
I" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-direction=
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ne;text-decoration: none;display: block;margin: 0;"><img class=3D"wide-imag=
e" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amaz=
onaws.com/public/images/0cf86c7d-a272-43fa-8571-5e90f5f179ba_800x441.jpeg&q=
uot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imag=
eSize&quot;:null,&quot;height&quot;:441,&quot;width&quot;:800,&quot;resizeW=
idth&quot;:null,&quot;bytes&quot;:99599,&quot;alt&quot;:null,&quot;title&qu=
ot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quo=
t;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirec=
t&quot;:&quot;https://monicabarbosarecebe.substack.com/i/173507046?img=3Dht=
tps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf86c=
7d-a272-43fa-8571-5e90f5f179ba_800x441.jpeg&quot;,&quot;isProcessing&quot;:=
false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"5=
50" height=3D"303.1875" src=3D"https://substackcdn.com/image/fetch/$s_!x5WX=
!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubs=
tack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cf86c7d-a272-43fa-857=
1-5e90f5f179ba_800x441.jpeg" style=3D"border: none !important;vertical-alig=
n: middle;display: block;-ms-interpolation-mode: bicubic;height: auto;margi=
n-bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 aut=
o;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></table><f=
igcaption class=3D"image-caption" style=3D"box-sizing: content-box;color: #=
777777;font-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -=
=2E15px;margin-top: 8px;width: 70%;padd=
ing-left: 15%;padding-right: 15%;text-=
align: center;">Foto: Maiora</figcaption></figure></div><h1 class=3D"header=
-anchor-post" style=3D"position: relative;font-family: 'SF Pro Display',-ap=
ple-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',R=
oboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Sego=
e UI Symbol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx=
-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-ap=
pearance: optimizelegibility;appearance: optimizelegibility;margin: 1em 0 0=
=2E625em 0;color: rgb(54,55,55);line-he=
ight: 1.16em;font-size: 2em;"><strong>=
Interni On Board: o luxo em movimento</strong></h1><p style=3D"margin: 0 0 =
20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>Des=
ign e luxo, quando se encontram, transformam n&#227;o s&#243; objetos, mas =
modos de viver.</strong><span> Ao ler o dossi&#234; </span><strong>Interni =
On Board 2025</strong><span>, me chamou aten&#231;&#227;o como iates, resid=
&#234;ncias e hot&#233;is come&#231;am a falar a mesma linguagem: conforto,=
 estilo e, sobretudo, experi&#234;ncias. N&#227;o se trata mais de espa&#23=
1;os est&#225;ticos, mas de lugares que respiram e prolongam o tempo. E n&#=
227;o &#233; acaso que esse dossi&#234; chegue agora. Em poucos dias come&#=
231;a o </span><em>Monaco Yacht Show</em><span>, maior exibi&#231;&#227;o d=
e superiates da Europa. Ali, marcas de mobili&#225;rio como </span><strong>=
Paola Lenti</strong><span> mostram que o design de interiores j&#225; conqu=
istou o universo n&#225;utico. O que a </span><em>Interni</em><span> invest=
iga em suas p&#225;ginas ganha corpo no cais de M&#244;naco. O destaque &#2=
33; o novo projeto </span><strong>Maiora</strong><span>, que redefine parad=
igmas no design de iates. Os ambientes deixam de responder a l&#243;gicas r=
&#237;gidas para se tornarem espa&#231;os de conv&#237;vio, contempla&#231;=
&#227;o e prazer - um resgate da experi&#234;ncia como centro. &#201; a apr=
oxima&#231;&#227;o definitiva entre arquitetura, mobili&#225;rio e estilo d=
e vida. </span><em>E o que os propriet&#225;rios desejam em 2025?</em><span=
> </span><strong>Cruzeiros tranquilos, quase informais</strong><span>. Iate=
s abertos, em contato direto com o mar, cheios de personalidade e conforto.=
 Tecnologias integradas permitem viagens mais longas e conscientes - mas se=
m espet&#225;culo excessivo. </span><strong>O luxo do futuro n&#227;o est&#=
225; na ostenta&#231;&#227;o, mas no ritmo desacelerado, onde o mar se torn=
a extens&#227;o da casa</strong><span>. Do arranha-c&#233;u ao iate, do hot=
el ao mobili&#225;rio assinado, a busca &#233; a mesma: unir heran&#231;a c=
ultural e inova&#231;&#227;o para devolver ao humano a qualidade de estar. =
O mar, antes limite, agora &#233; linguagem.</span></p><div class=3D"captio=
ned-image-container-static" style=3D"font-size: 16px;line-height: 26px;marg=
in: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=
=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddin=
g=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt:=
 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td class=
=3D"content" align=3D"left" width=3D"250" style=3D"text-align: center;"><a =
class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/redi=
rect/d470bf7f-05c0-48ea-ad60-f63b80b4493b?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjs=
IOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"=
position: relative;flex-direction: column;align-items: center;padding: 0;wi=
dth: auto;height: auto;border: none;text-decoration: none;display: block;ma=
rgin: 0;"><img data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-m=
edia.s3.amazonaws.com/public/images/9da79ad6-770b-44f2-bf7d-90e047a7a69e_25=
0x25.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,=
&quot;imageSize&quot;:null,&quot;height&quot;:25,&quot;width&quot;:250,&quo=
t;resizeWidth&quot;:null,&quot;bytes&quot;:3203,&quot;alt&quot;:null,&quot;=
title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:nu=
ll,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalR=
edirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i/173507046?im=
g=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F=
9da79ad6-770b-44f2-bf7d-90e047a7a69e_250x25.png&quot;,&quot;isProcessing&qu=
ot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=
=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!BWEI!=
,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9da79ad6-770b-44f2-bf7d-=
90e047a7a69e_250x25.png" style=3D"border: none !important;vertical-align: m=
iddle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bo=
ttom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;">=
</a></td><td style=3D"text-align: center;"></td></tr></tbody></table></figu=
re></div><div class=3D"captioned-image-container-static" style=3D"font-size=
: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;m=
argin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStati=
c" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-ali=
gn: center;"></td><td class=3D"content" align=3D"left" width=3D"668" style=
=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"=
https://link.sbstck.com/redirect/f3ecee45-55ee-4fb9-9b43-58782849acac?j=3De=
yJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofo=
llow ugc noopener" style=3D"position: relative;flex-direction: column;align=
-items: center;padding: 0;width: auto;height: auto;border: none;text-decora=
tion: none;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=
=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/pub=
lic/images/0bb15151-df6b-46e6-a5e8-42b59cca7e78_668x807.jpeg&quot;,&quot;sr=
cNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:n=
ull,&quot;height&quot;:807,&quot;width&quot;:668,&quot;resizeWidth&quot;:nu=
ll,&quot;bytes&quot;:362305,&quot;alt&quot;:null,&quot;title&quot;:null,&qu=
ot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFo=
ld&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot=
;https://monicabarbosarecebe.substack.com/i/173507046?img=3Dhttps%3A%2F%2Fs=
ubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bb15151-df6b-46e6-=
a5e8-42b59cca7e78_668x807.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;a=
lign&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D=
"664.4461077844311" src=3D"https://substackcdn.com/image/fetch/$s_!U0l-!,w_=
1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack=
-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bb15151-df6b-46e6-a5e8-42=
b59cca7e78_668x807.jpeg" style=3D"border: none !important;vertical-align: m=
iddle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bo=
ttom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;">=
</a></td><td style=3D"text-align: center;"></td></tr></tbody></table><figca=
ption class=3D"image-caption" style=3D"box-sizing: content-box;color: #7777=
77;font-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15p=
x;margin-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-alig=
n: center;">Foto: Site Patricia Urquiola</figcaption></figure></div><p styl=
e=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 1=
6px;"><span>Compartilho a conversa que tive esta semana com </span><strong>=
Patricia Urquiola</strong><span> - </span><em>mente afiada, fala impositiva=
, presen&#231;a que domina o espa&#231;o e um sorriso vibrante que desarma<=
/em><span>. R&#225;pida no racioc&#237;nio, conecta ideias improv&#225;veis=
 e traduz em design o que muitos apenas intuem. Formada sob a orienta&#231;=
&#227;o de mestres como </span><em>Achille Castiglioni</em><span>, </span><=
em>Vico Magistretti</em><span> e </span><em>Maddalena de Padov</em><span>a,=
 aprendeu com eles a ousar, experimentar e romper barreiras. &#192; frente =
de seu est&#250;dio em Mil&#227;o, com 70 profissionais de 18 nacionalidade=
s, Urquiola cria muito al&#233;m de m&#243;veis e arquiteturas: projeta fut=
uros - mobilidade, ambientes de trabalho, ciclos de produ&#231;&#227;o. Em =
sua linguagem, tradi&#231;&#227;o e tecnologia se entrela&#231;am, artesana=
to e ind&#250;stria se provocam, sempre em busca do pr&#243;ximo movimento.=
</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height:=
 26px;font-size: 16px;"><strong>1 - Marcas como Prada, Dior ou Armani trans=
formaram produtos em s&#237;mbolos de desejo global, muito al&#233;m da fun=
&#231;&#227;o. No mobili&#225;rio, poucas atingem esse patamar. O que falta=
 para que design de interiores e m&#243;veis conquistem o mesmo capital sim=
b&#243;lico?</strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55=
);line-height: 26px;font-size: 16px;"><em>A moda e o design de interiores s=
&#227;o mundos distintos, ainda que compartilhem valores culturais e comuni=
cacionais. A moda construiu um sistema de comunica&#231;&#227;o muito poten=
te, capaz de transformar um produto em s&#237;mbolo global. J&#225; o desig=
n de mobili&#225;rio segue outro processo: mais lento, vinculado &#224; dur=
abilidade, &#224; artesania e &#224; mem&#243;ria. O fato de poucas pessoas=
 no mundo conhecerem uma marca como Cassina, por exemplo, n&#227;o &#233; u=
ma fraqueza, mas sim reflexo de outro tempo e de outro ritmo. O nosso camin=
ho deve ser o da identidade cont&#237;nua, da autenticidade e, sobretudo, d=
a sustentabilidade. N&#227;o podemos copiar a velocidade da moda. O design =
se legitima quando dura - quando atravessa o tempo sem perder a ess&#234;nc=
ia.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height=
: 26px;font-size: 16px;"><strong>2 - Qual &#233; o segredo para um designer=
-diretor criar para v&#225;rias marcas sem diluir sua identidade - nem a de=
las?</strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-h=
eight: 26px;font-size: 16px;"><em>Cada companhia &#233; diferente, com sua =
hist&#243;ria, sua cultura, suas tecnologias. Trabalhar com v&#225;rias mar=
cas &#233; como ter diferentes di&#225;logos: cada conversa &#233; &#250;ni=
ca, n&#227;o se repete. O segredo &#233; manter viva a pr&#243;pria identid=
ade cultural, mas ao mesmo tempo entrar no universo da companhia com curios=
idade e respeito. Eu me alimento desse interc&#226;mbio - questionando, exp=
erimentando, aprendendo. A identidade do designer n&#227;o se dilui quando =
&#233; aut&#234;ntica; pelo contr&#225;rio, se fortalece em contato com out=
ras realidades. Cada colabora&#231;&#227;o &#233; irrepet&#237;vel, como um=
a boa conversa entre amigos.</em></p><p style=3D"margin: 0 0 20px 0;color: =
rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>3 - Com fabricant=
es cada vez mais focados no direct-to-consumer e em flagship stores ic&#244=
;nicas, vendendo direto ao consumidor, qual ser&#225; o destino das multima=
rcas: sobreviver como curadoras ou desaparecer dos grandes centros?</strong=
></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;=
font-size: 16px;"><em>As multimarcas sempre tiveram um papel essencial como=
 curadoras. Defenderam os designers, protegeram os produtos, criaram narrat=
ivas. Eu gosto muito das multimarcas, tenho um apre&#231;o verdadeiro por e=
las, porque sempre nos apoiaram de maneira extraordin&#225;ria. Claro que o=
 sistema est&#225; mudando: haver&#225; mais digital, novos formatos de aqu=
isi&#231;&#227;o. Mas as multimarcas sempre se reinventaram e continuar&#22=
7;o a faz&#234;-lo. Talvez mais seletivas, talvez mais ligadas ao colecioni=
smo, com um trabalho ainda mais cultural. Num mundo cada vez mais complexo,=
 a diversidade de canais ser&#225; fundamental. As multimarcas continuar&#2=
27;o a dar aquilo que uma flagship n&#227;o pode: um olhar m&#250;ltiplo e =
diverso sobre o design.</em></p><div class=3D"captioned-image-container-sta=
tic" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure=
 style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=
=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-n=
ame=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><t=
r><td style=3D"text-align: center;"></td><td class=3D"content" align=3D"lef=
t" width=3D"250" style=3D"text-align: center;"><a class=3D"image-link" targ=
et=3D"_blank" href=3D"https://link.sbstck.com/redirect/30d95010-c6ab-48ea-9=
430-60640f112f2b?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEgg=
w0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-d=
irection: column;align-items: center;padding: 0;width: auto;height: auto;bo=
rder: none;text-decoration: none;display: block;margin: 0;"><img data-attrs=
=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/pub=
lic/images/bae1fe35-7e65-4704-9e0d-7bc6f90884d9_250x25.png&quot;,&quot;srcN=
oWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:nul=
l,&quot;height&quot;:25,&quot;width&quot;:250,&quot;resizeWidth&quot;:null,=
&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,=
&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&=
quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcess=
ing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" =
title=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/image=
/fetch/$s_!mv0R!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/http=
s%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbae1fe35=
-7e65-4704-9e0d-7bc6f90884d9_250x25.png" style=3D"border: none !important;v=
ertical-align: middle;display: block;-ms-interpolation-mode: bicubic;height=
: auto;margin-bottom: 0;width: auto !important;max-width: 100% !important;m=
argin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbod=
y></table></figure></div><div class=3D"static-he6Urp imageGallery-npMLlr" d=
ata-component-name=3D"ImageGalleryStatic" style=3D"-webkit-margin-end: 0;-w=
ebkit-margin-start: 0;width: 100%;margin-inline: 0;font-size: 16px;line-hei=
ght: 26px;margin: 32px0;"><img src=3D"https://substackcdn.com/image/fetch/$=
s_!x1jV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F=
%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc41a6218-bd7d-4=
373-a997-bb4ae6341373_1456x720.png" alt=3D"" style=3D"border: none !importa=
nt;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;ma=
x-width: 100%;height: auto;margin: 0 auto;"><div class=3D"imageCaption-iHC8=
xR static-he6Urp" style=3D"font-size: calc(14px + 0px);line-height: 20px;co=
lor: #777777;font-weight: 400;letter-spacing: -.15px;text-align: center;mar=
gin-top: 12px;margin-left: 15%;margin-right: 15%;">Foto: Divulga&#231;&#227=
;o/AkzoNobel</div></div><h1 class=3D"header-anchor-post" style=3D"position:=
 relative;font-family: 'SF Pro Display',-apple-system-headline,system-ui,-a=
pple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif=
,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-=
webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-we=
bkit-appearance: optimizelegibility;-moz-appearance: optimizelegibility;app=
earance: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);li=
ne-height: 1.16em;font-size: 2em;"><strong>Tudo azul, meu bem</strong></h1>=
<p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-=
size: 16px;"><span>Quem acompanhou minhas palestras de p&#243;s-Mil&#227;o =
sabe: </span><em>eu disse que a cor de 2026 seria o azul. Coincid&#234;ncia=
, talvez&#8230; Mas eu j&#225; estava l&#225; na frente</em><span>. Azul &#=
233; predileto universal - a cor da simpatia, da harmonia, da fidelidade. F=
eminino e intelectual, frio mas magn&#233;tico. Pesquisa recente mostra: 46=
% dos homens e 44% das mulheres o elegem favorito. Apenas 1% e 2% o rejeita=
m. Ou seja: </span><em><strong>quase ningu&#233;m resiste ao azul.</strong>=
</em><span> </span><strong>Coco Chanel</strong><span> decretava: </span><em=
>depois dos 40, nada de preto, apenas azul-marinho.</em><span> </span><stro=
ng>Diana</strong><span>, no casamento com </span><strong>Charles</strong><s=
pan>, bordou sua fidelidade com fitas e flores azuis - ironia da hist&#243;=
ria, mas simbologia intacta. Nesta semana, a 22&#170; edi&#231;&#227;o do <=
/span><em>ColourFutures&#8482;</em><span>, estudo global da </span><strong>=
AkzoNobel</strong><span>, confirmou o pressentimento: </span><em><strong>Az=
ul Puro</strong></em><span> &#233; a cor do ano de 2026. Vibrante, vers&#22=
5;til, ele encarna equil&#237;brio e clareza em meio ao ru&#237;do contempo=
r&#226;neo. Como explicou </span><strong>Heleen van Gent</strong><span>, di=
retora criativa da marca, cor &#233; emo&#231;&#227;o - por isso, tr&#234;s=
 paletas acompanham o </span><em>Azul Puro</em><span> para traduzir estados=
 de esp&#237;rito que v&#227;o da desacelera&#231;&#227;o contemplativa ao =
desejo de ousar e celebrar. Afinal, azul &#233; mais que cor: &#233; ant&#2=
37;doto. Do c&#233;u ao mar, da azulejaria portuguesa &#224; cer&#226;mica =
chinesa, da safira ao mirtilo, ele carrega hist&#243;rias e mem&#243;rias q=
ue atravessam culturas. Agora, em vers&#227;o pura, ele se instala como man=
ifesto: desacelerar, reconectar, viver com autenticidade. O futuro - como j=
&#225; suspeit&#225;vamos - &#233; azul.</span></p><div class=3D"captioned-=
image-container-static" style=3D"font-size: 16px;line-height: 26px;margin: =
32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"i=
mage-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em =
0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"co=
ntent" align=3D"left" width=3D"250" style=3D"text-align: center;"><a class=
=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/redirect/=
c264f32d-d0f7-4eae-9cb5-077a10c4036f?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOark=
NrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"posit=
ion: relative;flex-direction: column;align-items: center;padding: 0;width: =
auto;height: auto;border: none;text-decoration: none;display: block;margin:=
 0;"><img data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.=
s3.amazonaws.com/public/images/cc1bf726-4f7e-4dfa-8c51-ca9af5fc26d4_250x25.=
png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot=
;imageSize&quot;:null,&quot;height&quot;:25,&quot;width&quot;:250,&quot;res=
izeWidth&quot;:null,&quot;bytes&quot;:3203,&quot;alt&quot;:null,&quot;title=
&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&q=
uot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedire=
ct&quot;:&quot;https://monicabarbosarecebe.substack.com/i/173507046?img=3Dh=
ttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc1bf=
726-4f7e-4dfa-8c51-ca9af5fc26d4_250x25.png&quot;,&quot;isProcessing&quot;:f=
alse,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"25=
0" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!cBwT!,w_250=
,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-pos=
t-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc1bf726-4f7e-4dfa-8c51-ca9af5=
fc26d4_250x25.png" style=3D"border: none !important;vertical-align: middle;=
display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: =
0;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a></=
td><td style=3D"text-align: center;"></td></tr></tbody></table></figure></d=
iv><div class=3D"captioned-image-container-static" style=3D"font-size: 16px=
;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin:=
 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" sty=
le=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: ce=
nter;"></td><td class=3D"content" align=3D"left" width=3D"700" style=3D"tex=
t-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https:/=
/link.sbstck.com/redirect/0ab827c5-791c-4526-be9e-d59f877abc1b?j=3DeyJ1Ijoi=
NmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ug=
c noopener" style=3D"position: relative;flex-direction: column;align-items:=
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one;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&qu=
ot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/imag=
es/57ee20c3-a6a4-4052-a3ae-acb96c3f15c5_700x70.png&quot;,&quot;srcNoWaterma=
rk&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;=
height&quot;:70,&quot;width&quot;:700,&quot;resizeWidth&quot;:null,&quot;by=
tes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;ty=
pe&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;top=
Image&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot=
;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" title=3D=
"" width=3D"550" height=3D"55" src=3D"https://substackcdn.com/image/fetch/$=
s_!bCCr!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F=
%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F57ee20c3-a6a4-4=
052-a3ae-acb96c3f15c5_700x70.png" style=3D"border: none !important;vertical=
-align: middle;display: block;-ms-interpolation-mode: bicubic;height: auto;=
margin-bottom: 0;width: auto !important;max-width: 100% !important;margin: =
0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></tab=
le></figure></div><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-=
height: 26px;font-size: 16px;"><span>Minha escolha desta semana &#233; tamb=
&#233;m um manifesto: aqui tem futuro. </span><strong>Everton Souza</strong=
><span>, &#224; frente do </span><strong>Est&#250;dio Dend&#234;</strong><s=
pan>, estreia com a </span><em>Cole&#231;&#227;o Rec&#244;ncavo</em><span> =
que j&#225; nasce com identidade e for&#231;a. Azul da Bahia, mem&#243;ria =
e ritmo se transformam em design sensorial e potente. N&#227;o &#233; apena=
s estreia - &#233; linguagem pronta para disputar espa&#231;o.</span></p><d=
iv class=3D"static-he6Urp imageGallery-npMLlr" data-component-name=3D"Image=
GalleryStatic" style=3D"-webkit-margin-end: 0;-webkit-margin-start: 0;width=
: 100%;margin-inline: 0;font-size: 16px;line-height: 26px;margin: 32px0;"><=
img src=3D"https://substackcdn.com/image/fetch/$s_!ssyR!,w_1456,c_limit,f_a=
uto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.a=
mazonaws.com%2Fpublic%2Fimages%2F2aa433cb-5d71-4a28-a75a-744548c8e2c3_1456x=
474.png" alt=3D"" style=3D"border: none !important;vertical-align: middle;d=
isplay: block;-ms-interpolation-mode: bicubic;max-width: 100%;height: auto;=
margin: 0 auto;"><div class=3D"imageCaption-iHC8xR static-he6Urp" style=3D"=
font-size: calc(14px + 0px);line-height: 20px;color: #777777;font-weight: 4=
00;letter-spacing: -.15px;text-align: center;margin-top: 12px;margin-left: =
15%;margin-right: 15%;">Foto: Ruy Teixeira</div></div><p style=3D"margin: 0=
 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>=
Mula sem Cabe&#231;a</strong><span> Encosto curto e assento sinuoso revelam=
 a tens&#227;o entre conten&#231;&#227;o e liberdade. Propor&#231;&#245;es =
quebram simetrias e convidam a atravessar limites.</span></p><p style=3D"ma=
rgin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><=
strong>Mand&#250;</strong><span> Coluna alta inspirada no carnaval, mas com=
 luz rebaixada a 1,10m. Uma distor&#231;&#227;o po&#233;tica que desloca o =
olhar e cria intimidade inesperada.</span></p><p style=3D"margin: 0 0 20px =
0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>Acordeon=
</strong><span> Volumes que se expandem e retraem como um fole, criando dif=
erentes possibilidades de uso e novas formas de ocupar o espa&#231;o.</span=
></p><div class=3D"captioned-image-container-static" style=3D"font-size: 16=
px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margi=
n: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cell=
spacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" s=
tyle=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: =
center;"></td><td class=3D"content" align=3D"left" width=3D"250" style=3D"t=
ext-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https=
://link.sbstck.com/redirect/9fa61c5e-12be-4e0c-9459-8cbdf44f58a2?j=3DeyJ1Ij=
oiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow =
ugc noopener" style=3D"position: relative;flex-direction: column;align-item=
s: center;padding: 0;width: auto;height: auto;border: none;text-decoration:=
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;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:25,&qu=
ot;width&quot;:250,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3203,&quo=
t;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&qu=
ot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot=
;:false,&quot;internalRedirect&quot;:&quot;https://monicabarbosarecebe.subs=
tack.com/i/173507046?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.c=
om%2Fpublic%2Fimages%2F538775ea-73eb-45b0-90ba-5b388474fe26_250x25.png&quot=
;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:=
false}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com=
/image/fetch/$s_!52Iu!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:stee=
p/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53=
8775ea-73eb-45b0-90ba-5b388474fe26_250x25.png" style=3D"border: none !impor=
tant;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;=
height: auto;margin-bottom: 0;width: auto !important;max-width: 100% !impor=
tant;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr>=
</tbody></table></figure></div><div class=3D"captioned-image-container-stat=
ic" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure =
style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=
=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-n=
ame=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><t=
r><td style=3D"text-align: center;"></td><td class=3D"content" align=3D"lef=
t" width=3D"800" style=3D"text-align: center;"><a class=3D"image-link" targ=
et=3D"_blank" href=3D"https://link.sbstck.com/redirect/7a3ee3d6-fdc3-4a01-9=
0fd-d85540ea48bd?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEgg=
w0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-d=
irection: column;align-items: center;padding: 0;width: auto;height: auto;bo=
rder: none;text-decoration: none;display: block;margin: 0;"><img class=3D"w=
ide-image" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media=
=2Es3.amazonaws.com/public/images/daa82=
526-ad42-44a0-8597-335ee12e5d6a_800x53=
3.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&q=
uot;imageSize&quot;:null,&quot;height&quot;:533,&quot;width&quot;:800,&quot=
;resizeWidth&quot;:null,&quot;bytes&quot;:235731,&quot;alt&quot;:null,&quot=
;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:=
null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;interna=
lRedirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i/173507046?=
img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%=
2Fdaa82526-ad42-44a0-8597-335ee12e5d6a_800x533.jpeg&quot;,&quot;isProcessin=
g&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" wi=
dth=3D"550" height=3D"366.4375" src=3D"https://substackcdn.com/image/fetch/=
$s_!OXmT!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2=
F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdaa82526-ad42-=
44a0-8597-335ee12e5d6a_800x533.jpeg" style=3D"border: none !important;verti=
cal-align: middle;display: block;-ms-interpolation-mode: bicubic;height: au=
to;margin-bottom: 0;width: auto !important;max-width: 100% !important;margi=
n: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></=
table><figcaption class=3D"image-caption" style=3D"box-sizing: content-box;=
color: #777777;font-size: 14px;line-height: 20px;font-weight: 400;letter-sp=
acing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-right: 1=
5%;text-align: center;">Lula Gouveia / Foto: Henrique Padilha</figcaption><=
/figure></div><h1 class=3D"header-anchor-post" style=3D"position: relative;=
font-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple-syste=
m,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Co=
lor Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-fon=
t-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appea=
rance: optimizelegibility;-moz-appearance: optimizelegibility;appearance: o=
ptimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height:=
 1.16em;font-size: 2em;"><strong>No CONAD 2025: Sustentabilidade &#233; sob=
reviv&#234;ncia</strong></h1><p style=3D"margin: 0 0 20px 0;color: rgb(54,5=
5,55);line-height: 26px;font-size: 16px;"><strong>O futuro &#233; agora.</s=
trong><span> N&#227;o &#233; uma promessa distante, mas um exerc&#237;cio d=
i&#225;rio entre tecnologia e sensibilidade humana. A m&#225;quina acelera =
e aprende; n&#243;s, humanos, damos sentido e criamos. Na semana passada, e=
m S&#227;o Paulo, tive a honra de </span><strong>apresentar e dirigir o CON=
AD</strong><span> , que trouxe &#224; cena o painel </span><em>Intelig&#234=
;ncia Humana &amp; Tecnologia</em><span> . O tema n&#227;o poderia ser mais=
 urgente: como equilibrar algoritmos e emo&#231;&#245;es para projetar futu=
ros mais humanos. Compartilho aqui os pontos que mais ecoaram na manh&#227;=
 de abertura do primeiro dia.</span></p><p style=3D"margin: 0 0 20px 0;colo=
r: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>Christie Schul=
ka</strong><span> lembrou que emo&#231;&#227;o, desejo e criatividade s&#22=
7;o nossa for&#231;a vital. A neuroci&#234;ncia, disse ela, nos d&#225; cam=
adas mais profundas de leitura das pessoas, e isso &#233; indispens&#225;ve=
l para projetar. Para Christie, o designer de interiores tem uma responsabi=
lidade maior: desenhar n&#227;o apenas casas, mas o futuro das cidades, com=
 pensamento cr&#237;tico, colabora&#231;&#227;o e vis&#227;o sist&#234;mica=
=2E</span></p><p style=3D"margin: 0 0 20=
px 0;color: rgb(54,55,55);line-height=
: 26px;font-size: 16px;"><strong>L&#237;gia Zotini</strong><span> trouxe um=
a imagem que marcou o dia: </span><em>&#8220;Compartilhamos o mesmo espa&#2=
31;o, mas definitivamente n&#227;o o mesmo tempo.&#8221;</em><span> A frase=
 se refere ao fato de que cada pessoa vive um &#8220;tempo de consci&#234;n=
cia&#8221; distinto - alguns ainda presos a vis&#245;es de d&#233;cadas pas=
sadas, outros j&#225; vivendo mentalmente em futuros poss&#237;veis. Para n=
os relacionarmos e projetarmos de forma verdadeira, &#233; preciso entender=
 em que &#8220;tempo interno&#8221; o outro est&#225;. Para ela, os &#8220;=
novos humanos&#8221; exigir&#227;o transpar&#234;ncia e verdade, e buscar&#=
227;o casas regenerativas, que considerem tempo e ampliem consci&#234;ncia.=
 A tecnologi</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);=
line-height: 26px;font-size: 16px;"><span>Na cobertura do </span><strong>CO=
NAD 2025, </strong><span>no painel de </span><strong>Sustentabilidade</stro=
ng><span>, um alerta atravessou a sala: o futuro j&#225; chegou - e &#233; =
de emerg&#234;ncia. O mundo ultrapassou o limite de 1,5 &#176;C. O papel do=
 design n&#227;o &#233; mais mitigar impactos, mas adaptar-se a mudan&#231;=
as irrevers&#237;veis. Sai o discurso do &#8220;</span><em>reduza sua pegad=
a</em><span>&#8221;; entra a pergunta inc&#244;moda: </span><em>como garant=
ir resili&#234;ncia, recursos e vida em tempos de colapso</em><span>?</span=
></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;=
font-size: 16px;"><strong>Adriana Petrella Hansen</strong><span> lembrou qu=
e cada ambiente molda como vivemos. A constru&#231;&#227;o civil responde p=
or 75% dos recursos naturais extra&#237;dos no Brasil e 33,4% das emiss&#24=
5;es globais. Sua defesa: </span><em>a verdadeira eleg&#226;ncia &#233; cri=
ar beleza com prop&#243;sito e baixo impacto</em><span>.</span></p><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16=
px;"><strong>Lula Gouveia</strong><span> provocou: o futuro pode estar no p=
assado. Arcos, formas redondas e solu&#231;&#245;es biomim&#233;ticas s&#22=
7;o mais eficientes do que o mundo ortogonal da pressa moderna. &#8220;</sp=
an><em>A natureza n&#227;o desperdi&#231;a</em><span>.&#8221;</span></p><p =
style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-siz=
e: 16px;"><strong>Ana Julia Kfouri</strong><span> trouxe pragmatismo: 73% d=
os clientes premium j&#225; pagariam mais por projetos sustent&#225;veis. E=
m EUA, Europa e Jap&#227;o, isso j&#225; &#233; lei. No Brasil, muitos desi=
gners ainda n&#227;o abordam o tema - e perdem espa&#231;o. </span><em>&#82=
20;Sustentabilidade n&#227;o &#233; improviso, &#233; m&#233;todo e gest&#2=
27;o. N&#227;o &#233; a cobertura: &#233; o bolo inteiro</em><span>.&#8221;=
</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height:=
 26px;font-size: 16px;"><strong>Carol Piccin</strong><span> alertou: no Bra=
sil, metade das 100 mil toneladas de res&#237;duos vem da constru&#231;&#22=
7;o civil 70% de pequenas ca&#231;ambas. &#8220;</span><em>Se o fornecedor =
n&#227;o mostra licen&#231;a de extra&#231;&#227;o, repense</em><span>.&#82=
21; Para ela, o futuro est&#225; nos materiais circulares, que unem est&#23=
3;tica e &#233;tica.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54=
,55,55);line-height: 26px;font-size: 16px;"><span>A converg&#234;ncia foi c=
lara: n&#227;o h&#225; mais espa&#231;o para neglig&#234;ncia. </span><stro=
ng>Sustentabilidade n&#227;o &#233; est&#233;tica. &#201; sobreviv&#234;nci=
a.</strong></p><div class=3D"captioned-image-container-static" style=3D"fon=
t-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: =
100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToD=
OMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"t=
ext-align: center;"></td><td class=3D"content" align=3D"left" width=3D"250"=
 style=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" hr=
ef=3D"https://link.sbstck.com/redirect/30d95010-c6ab-48ea-9430-60640f112f2b=
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=3D"nofollow ugc noopener" style=3D"position: relative;flex-direction: colu=
mn;align-items: center;padding: 0;width: auto;height: auto;border: none;tex=
t-decoration: none;display: block;margin: 0;"><img data-attrs=3D"{&quot;src=
&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bae=
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&quot;:25,&quot;width&quot;:250,&quot;resizeWidth&quot;:null,&quot;bytes&qu=
ot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quo=
t;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&=
quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:fals=
e,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" title=3D"" wid=
th=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!mv0=
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bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;=
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gure></div><div class=3D"captioned-image-container-static" style=3D"font-si=
ze: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%=
;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0=
" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMSta=
tic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-a=
lign: center;"></td><td class=3D"content" align=3D"left" width=3D"800" styl=
e=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D=
"https://link.sbstck.com/redirect/019aef3c-aa99-4d78-b3d3-b1d87db7f2b5?j=3D=
eyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nof=
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ation: none;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=
=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/pub=
lic/images/0e1baab8-34c3-4a73-94a9-6cfe2cc87e7c_800x533.jpeg&quot;,&quot;sr=
cNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:n=
ull,&quot;height&quot;:533,&quot;width&quot;:800,&quot;resizeWidth&quot;:nu=
ll,&quot;bytes&quot;:205680,&quot;alt&quot;:null,&quot;title&quot;:null,&qu=
ot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFo=
ld&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot=
;https://monicabarbosarecebe.substack.com/i/173507046?img=3Dhttps%3A%2F%2Fs=
ubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0e1baab8-34c3-4a73-=
94a9-6cfe2cc87e7c_800x533.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;a=
lign&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D=
"366.4375" src=3D"https://substackcdn.com/image/fetch/$s_!nfo7!,w_1100,c_li=
mit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-med=
ia.s3.amazonaws.com%2Fpublic%2Fimages%2F0e1baab8-34c3-4a73-94a9-6cfe2cc87e7=
c_800x533.jpeg" style=3D"border: none !important;vertical-align: middle;dis=
play: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;w=
idth: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td>=
<td style=3D"text-align: center;"></td></tr></tbody></table><figcaption cla=
ss=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;font-s=
ize: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margin-=
top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: center=
;">Guto Requena / Foto: Henrique Padilha</figcaption></figure></div><h1 cla=
ss=3D"header-anchor-post" style=3D"position: relative;font-family: 'SF Pro =
Display',-apple-system-headline,system-ui,-apple-system,BlinkMacSystemFont,=
'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI =
Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing: antialia=
sed;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimizelegibi=
lity;-moz-appearance: optimizelegibility;appearance: optimizelegibility;mar=
gin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-size: 2e=
m;"><strong>No CONAD 2025: Experi&#234;ncia &amp; Conex&#227;o Humana</stro=
ng></h1><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26=
px;font-size: 16px;"><span>Na reta final do CONAD, chegou o painel mais esp=
erado: </span><strong>Experi&#234;ncia &amp; Conex&#227;o Humana</strong><s=
pan>. Porque, no fim, &#233; disso que se trata - de como o design cria v&#=
237;nculos, gera mem&#243;rias, desperta sentidos e transforma rela&#231;&#=
245;es. Experi&#234;ncia e conex&#227;o n&#227;o s&#227;o tend&#234;ncia: s=
&#227;o ess&#234;ncia do humano.</span></p><p style=3D"margin: 0 0 20px 0;c=
olor: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>Roberta Ban=
queri</strong><span> e </span><strong>Frank Zierenberg</strong><span> mostr=
aram que pr&#234;mios de design n&#227;o s&#227;o medalhas, mas plataformas=
 de impacto. Frank destacou os projetos sociais, os relat&#243;rios de tend=
&#234;ncias globais e at&#233; a nova Academia do iF, criada para inspirar =
e formar futuros criadores. Roberta lembrou: </span><em>o setor s&#243; cre=
sce quando produto e interiores caminham juntos - com respeito &#224; autor=
alidade</em><span>.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,=
55,55);line-height: 26px;font-size: 16px;"><strong>Luciana F&#237;garo</str=
ong><span> trouxe a provoca&#231;&#227;o: todo designer tamb&#233;m &#233; =
uma marca. E marca n&#227;o &#233; logotipo, mas ess&#234;ncia. &#8220;</sp=
an><em>O diferente se destaca. Quando somos aut&#234;nticos, n&#227;o h&#22=
5; c&#243;pia</em><span>.&#8221; Construir marca &#233; traduzir valores em=
 relev&#226;ncia.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55=
,55);line-height: 26px;font-size: 16px;"><strong>Delphine Araxi</strong><sp=
an> foi al&#233;m da superf&#237;cie com </span><em>Design com Raiz</em><sp=
an>. Sua experi&#234;ncia no Rosewood e no Nubank mostrou como o design se =
sustenta n&#227;o apenas na forma, mas na fus&#227;o de identidade, cultura=
 e prop&#243;sito.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,5=
5,55);line-height: 26px;font-size: 16px;"><strong>Lucila Turquetto</strong>=
<span> alertou: &#8220;Quando a arquitetura vira </span><em>egotetura</em><=
span>, o espa&#231;o fica inflado e vazio de sentido.&#8221; Para ela, </sp=
an><em>a beleza &#233; democr&#225;tica e a casa deve ser territ&#243;rio d=
e autenticidade n&#227;o um cen&#225;rio pasteurizado ditado por algoritmos=
</em><span>.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);=
line-height: 26px;font-size: 16px;"><span>O encerramento coube a </span><st=
rong>Guto Requena</strong><span>, que misturou tecnologia e afeto. Prop&#24=
4;s unir o digital ao anal&#243;gico para criar experi&#234;ncias sensoriai=
s e emp&#225;ticas, incorporando narrativas do Sul global e da arquitetura =
afrodiasp&#243;rica. E concluiu, ovacionado: &#8220;</span><em>A tecnologia=
 pode falar de afeto, pode falar de amor</em><span>.&#8221;</span></p><p st=
yle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size:=
 16px;"><span>A mensagem que fica &#233; clara: </span><em><strong>o futuro=
 do design &#233; humano</strong><span> - e ser&#225; tanto mais potente qu=
anto mais souber cultivar mem&#243;rias, ra&#237;zes e empatia em cada gest=
o criativo</span></em><span>.</span></p><div class=3D"captioned-image-conta=
iner-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"=
><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrappe=
r" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-com=
ponent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><=
tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" alig=
n=3D"left" width=3D"250" style=3D"text-align: center;"><a class=3D"image-li=
nk" target=3D"_blank" href=3D"https://link.sbstck.com/redirect/30d95010-c6a=
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6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"position: relativ=
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ta-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws=
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sProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" a=
lt=3D"" title=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.c=
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ortant;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></t=
r></tbody></table></figure></div><p class=3D"button-wrapper" data-attrs=3D"=
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ign: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://lin=
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8f2b_1121x169.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:nu=
ll,&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"82.917038358=
60838" src=3D"https://substackcdn.com/image/fetch/$s_!L8FK!,w_1100,c_limit,=
f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s=
3.amazonaws.com%2Fpublic%2Fimages%2Ff3a99caf-923d-4ad1-b6e1-dad7167c8f2b_11=
21x169.png" style=3D"border: none !important;vertical-align: middle;display=
: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width=
: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><td =
style=3D"text-align: center;"></td></tr></tbody></table></figure></div><div=
 class=3D"static-he6Urp imageGallery-npMLlr" data-component-name=3D"ImageGa=
lleryStatic" style=3D"-webkit-margin-end: 0;-webkit-margin-start: 0;width: =
100%;margin-inline: 0;font-size: 16px;line-height: 26px;margin: 32px0;"><im=
g src=3D"https://substackcdn.com/image/fetch/$s_!9A8s!,w_1456,c_limit,f_aut=
o,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.ama=
zonaws.com%2Fpublic%2Fimages%2F513dd4ec-ca5e-4ac8-ad36-39505d00587a_1456x14=
54.png" alt=3D"" style=3D"border: none !important;vertical-align: middle;di=
splay: block;-ms-interpolation-mode: bicubic;max-width: 100%;height: auto;m=
argin: 0 auto;"><div class=3D"imageCaption-iHC8xR static-he6Urp" style=3D"f=
ont-size: calc(14px + 0px);line-height: 20px;color: #777777;font-weight: 40=
0;letter-spacing: -.15px;text-align: center;margin-top: 12px;margin-left: 1=
5%;margin-right: 15%;">Foto: Divulga&#231;&#227;o / Cimolai / Playtime / Et=
el / Grupo Consumoteca / Instagram / Thiago Scheufen Mendon&#231;a / Jim Lo=
 Scalzo</div></div><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line=
-height: 26px;font-size: 16px;">- AquaPra&#231;a, o t&#227;o esperado lan&#=
231;amento de Carlo Ratti Associati, estreou na semana passada em Veneza. U=
ma pra&#231;a flutuante que transforma a &#225;gua em espa&#231;o de encont=
ro - e que agora segue como manifesto para a COP30 em Bel&#233;m, unindo ar=
quitetura, ecologia e comunidade.</p><p style=3D"margin: 0 0 20px 0;color: =
rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- Olha que espetacu=
lar: o est&#250;dio espanhol </span><strong>Selgascano</strong><span> acaba=
 de inaugurar um centro esportivo nos arredores de Xangai feito com pavilh&=
#245;es de membrana </span><strong>ETFE</strong><span>. Leves, transparente=
s e quase flutuantes, as estruturas deixam a luz e o ar atravessarem, crian=
do um espa&#231;o que &#233; ao mesmo tempo esporte, encontro e comunidade.=
 Um lembrete de que a arquitetura tamb&#233;m pode respirar.</span></p><p s=
tyle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size=
: 16px;"><span>- </span><strong>E agora essa:</strong><span> nos Estados Un=
idos, o senador Jim Banks quer que pr&#233;dios p&#250;blicos federais s&#2=
43; possam ser cl&#225;ssicos - colunas gregas, front&#245;es romanos. Brut=
alismo? Desconstrutivismo? S&#243; com b&#234;n&#231;&#227;o presidencial. =
O projeto retoma a ordem de Trump de &#8220;embelezar&#8221; a arquitetura =
federal. Se aprovado, n&#227;o ser&#225; apenas sobre fachadas, mas sobre q=
uem decide o que &#233; - ou n&#227;o - &#8220;beleza oficial&#8221; no esp=
a&#231;o p&#250;blico.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(=
54,55,55);line-height: 26px;font-size: 16px;"><span>- Mas, quando o </span>=
<strong>Grupo Consumoteca</strong><span> perguntou aos brasileiros &#8220;<=
/span><em>O que voc&#234; costuma fazer nas suas horas vagas?</em><span>&#8=
221;, a surpresa veio dos que trabalham no modelo h&#237;brido: s&#227;o el=
es que mais leem, se exercitam e ainda encontram tempo para amigos e fam&#2=
37;lia. Os dados deixam claro: o formato de trabalho molda tamb&#233;m a vi=
da fora do escrit&#243;rio. E fica a provoca&#231;&#227;o - </span><em>faz =
sentido insistir no &#8220;presencial a qualquer custo&#8221; se o h&#237;b=
rido entrega n&#227;o s&#243; produtividade, mas qualidade de vida?</em></p=
><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font=
-size: 16px;"><span>- Nesta semana, em Mil&#227;o, rolou uma troca poderosa=
 na entrada da </span><strong>Triennale</strong><span>: saiu o elefante da =
Nam&#237;bia, entrou a girafa de Rothschild, escultura monumental de </span=
><strong>Jacopo Allegrucci</strong><span>. Parte da s&#233;rie </span><em>T=
he Fragility of the Future</em><span>, feita em papier-m&#226;ch&#233;, a o=
bra lembra que n&#227;o temos mais tempo de pausa diante do risco de extin&=
#231;&#227;o.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55)=
;line-height: 26px;font-size: 16px;"><span>- Ainda me recuperando do impact=
o das imagens da nova </span><strong>Gentle Monster</strong><span> em Seul.=
 O </span><strong>Haus Nowhere</strong><span>, um brutalista de 14 andares,=
 re&#250;ne tudo: &#243;culos, perfumes, acess&#243;rios e at&#233; a p&#22=
6;tisserie Nudake. Mas nada ali &#233; loja - tudo &#233; espet&#225;culo. =
Arte cin&#233;tica, m&#243;veis surrealistas, experi&#234;ncias imersivas. =
Na inaugura&#231;&#227;o, </span><strong>Tilda Swinton</strong><span>, rost=
o da marca, deixou claro: </span><em>consumo virou performance</em><span>.<=
/span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: =
26px;font-size: 16px;"><span>- Entrei para o clube de f&#227;s de </span><s=
trong>Rafael Nadal</strong><span>. Descobri que ele est&#225; construindo, =
perto de Bolonha, um ref&#250;gio de 15 hectares chamado </span><strong>Dog=
topia</strong><span>: um centro para c&#227;es abandonados ou traumatizados=
, com investimento de US$ 5 milh&#245;es. N&#227;o &#233; s&#243; abrigo - =
&#233; cuidado, tratamento e acolhimento gratuito. Curioso ver como algu&#2=
33;m t&#227;o ligado ao esporte e ao luxo mergulha agora em algo t&#227;o v=
isceral quanto o afeto animal.</span></p><p style=3D"margin: 0 0 20px 0;col=
or: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- Confesso: fui=
 convidada para ser jurada do </span><strong>Decor Chef</strong><span> no D=
&amp;D, mas n&#227;o deu. A 3&#170; edi&#231;&#227;o trocou pranchetas por =
panelas e coroou </span><strong>Paulo Evangelista</strong><span> e </span><=
strong>Daniel Polacchini</strong><span>, que levaram 1&#186; lugar e vouche=
rs para Mil&#227;o. Criatividade tamb&#233;m se serve no prato.</span></p><=
div style=3D"font-size: 16px;line-height: 26px;"><hr style=3D"margin: 32px =
0;padding: 0;height: 1px;background: #e5dada;border: none;"></div><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16=
px;"><span>&#128205; </span><strong>Lake Como Design Festival - 14 a 21 de =
setembro</strong><br><span>O festival chega &#224; sua 7&#170; edi&#231;&#2=
27;o com o tema </span><em>Fragments of Memory</em><span>, ocupando edif&#2=
37;cios hist&#243;ricos de Como. Na Villa del Grumello, a </span><strong>ET=
EL</strong><span> apresenta uma mostra dedicada a </span><strong>Claudia Mo=
reira Salles</strong><span>, revelando a densidade po&#233;tica da madeira =
em sua obra. Heran&#231;a, identidade e reinven&#231;&#227;o em di&#225;log=
o no cora&#231;&#227;o do design brasileiro.</span></p><p style=3D"margin: =
0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>&=
#128205; </span><strong>Movimentos Criativos e Design Contempor&#226;neo</s=
trong><span> - </span><strong>16 de setembro</strong><br><strong>Ricardo Ga=
ioso</strong><span> recebe arquitetos, jornalistas e colecionadores para um=
 encontro na galeria </span><strong>Heran&#231;a Cultural</strong><span>. E=
m pauta: os movimentos criativos das semanas de design, macro e metatend&#2=
34;ncias globais, al&#233;m de insights que est&#227;o redesenhando nosso s=
egmento. Participam tamb&#233;m os designers </span><strong>H&#233;lio Asca=
ri</strong><span> e </span><strong>Andr&#233; Bastos</strong><span>.</span>=
</p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;f=
ont-size: 16px;"><span>&#128205; </span><strong>Galeria Little Wishes</stro=
ng><span> - </span><strong>16 de setembro</strong><br><span>Inaugura em S&#=
227;o Paulo a Galeria Little Wishes, novo espa&#231;o de Jader Almeida que =
costura arte, design e experi&#234;ncias &#250;nicas. Um lugar criado para =
provocar sentidos e abrir di&#225;logos entre cria&#231;&#227;o e desejo - =
inquieto e instigante, como o pr&#243;prio designer.</span></p><div class=
=3D"captioned-image-container-static" style=3D"font-size: 16px;line-height:=
 26px;margin: 32px auto;margin-bottom: 0;"><figure style=3D"width: 100%;mar=
gin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" ce=
llspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic"=
 style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align=
: center;"></td><td class=3D"content" align=3D"left" width=3D"686" style=3D=
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