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Hello,
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M=C3=B4nica Barbosa Recebe =C3=A9 uma newsle=
tter semanal e gratuita que re=C3=BAne curadoria autoral sobre design, c=
omportamento e mercado.
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a, serif; color: #111111; font-size: 16px; line-height: 22px;">
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<table class=3D"container ml-16 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
<tr>
<td class=3D"ml-default-border container" height=
=3D"10" style=3D"line-height: 10px; min-width: 640px;"></td>
</tr>
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<h1 style=3D"font-family: Georgia, serif; color: #e74c3c; font-size:=
24px; line-height: 125%; font-weight: bold; font-style: normal; text-de=
coration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align: cent=
er;"><font style=3D"vertical-align: inherit;"><font style=3D"vertical-al=
ign: inherit;">Acordo Mercosul-Uni=C3=A3o Europeia: quem ganha espa=C3=A7=
o no design?</font></font><br></h1>
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<table class=3D"container ml-18 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
<tr>
<td class=3D"ml-default-border container" height=
=3D"10" style=3D"line-height: 10px; min-width: 640px;"></td>
</tr>
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><font><font><=
font style=3D"vertical-align: inherit;"><font style=3D"vertical-align: i=
nherit;">Na pr=C3=B3xima semana </font></font><strong></strong><font sty=
le=3D"vertical-align: inherit;"><font style=3D"vertical-align: inherit;"=
>a </font></font></font></font><strong><font><font><font style=3D"vertic=
al-align: inherit;"><font style=3D"vertical-align: inherit;">Cassina</fo=
nt></font></font></font></strong><font><font><font style=3D"vertical-ali=
gn: inherit;"><font style=3D"vertical-align: inherit;"> inaugura mais um=
carro-chefe no Brasil. Enquanto eu me preparava para entrevistar a dire=
tora criativa da marca, surgiu uma not=C3=ADcia: o acordo </font></font>=
</font></font><strong><font><font><font style=3D"vertical-align: inherit=
;"><font style=3D"vertical-align: inherit;">Mercosul-Uni=C3=A3o Europeia=
</font></font></font></font></strong><font><font><font style=3D"vertical=
-align: inherit;"><font style=3D"vertical-align: inherit;"> dever=C3=A1 =
ser votado at=C3=A9 o fim do ano. Uma coincid=C3=AAncia que escancara o =
ponto: falar de design europeu no Brasil =C3=A9 falar de tarifas, acordo=
s e de como esse jogo molda o mercado. J=C3=A1 trabalhei com algumas das=
maiores marcas de mobili=C3=A1rio europeu. Sei bem como o =E2=80=9C </f=
ont></font></font></font><em><font><font><font style=3D"vertical-align: =
inherit;"><font style=3D"vertical-align: inherit;">Made in Italy</font><=
/font></font></font></em><font><font><font style=3D"vertical-align: inhe=
rit;"><font style=3D"vertical-align: inherit;"> =E2=80=9D encanta os bra=
sileiros - e como se sustenta em tarifas altas que transformam m=C3=B3ve=
is em objeto de desejo. Lembrei de uma conversa com </font></font></font=
></font><strong><font><font><font style=3D"vertical-align: inherit;"><fo=
nt style=3D"vertical-align: inherit;">Claudio Feltrin</font></font></fon=
t></font></strong><font><font><font style=3D"vertical-align: inherit;"><=
font style=3D"vertical-align: inherit;"> , presidente da </font></font><=
/font></font><em><font><font><font style=3D"vertical-align: inherit;"><f=
ont style=3D"vertical-align: inherit;">FederlegnoArredo</font></font></f=
ont></font></em><font><font><font style=3D"vertical-align: inherit;"><fo=
nt style=3D"vertical-align: inherit;"> - ele falou com fervor quase =C3=A9=
pico sobre a import=C3=A2ncia de proteger esse selo. Hoje, =C3=A9 ele qu=
em lidera a press=C3=A3o em Bruxelas: </font></font></font></font><em><f=
ont><font><font style=3D"vertical-align: inherit;"><font style=3D"vertic=
al-align: inherit;">ou o acordo ea, ou o design italiano perde f=C3=B4le=
go justo quando tenta se consolidar como ativo cultural global</font></f=
ont></font></font></em><font><font><font style=3D"vertical-align: inheri=
t;"><font style=3D"vertical-align: inherit;"> . Curioso =C3=A9 que naque=
la =C3=A9poca j=C3=A1 queria entender melhor o potencial do nosso mercad=
o. O acordo promete zerar 92% das tarifas da UE em at=C3=A9 10 anos, e 9=
1% do Mercosul em at=C3=A9 15. A </font></font></font></font><strong><fo=
nt><font><font style=3D"vertical-align: inherit;"><font style=3D"vertica=
l-align: inherit;">Abim=C3=B3vel</font></font></font></font></strong><fo=
nt><font><font style=3D"vertical-align: inherit;"><font style=3D"vertica=
l-align: inherit;"> =20
projeta 20% de crescimento de nossas exporta=C3=A7=C3=B5es j=C3=A1 no pr=
imeiro ano. Parece bom - mas ainda h=C3=A1 a carga tribut=C3=A1ria brasi=
leira e o risco de abrir espa=C3=A7o demais para quem j=C3=A1 domina o j=
ogo. No fim, o acordo pode ser tanto a chance de reposicionar o Brasil n=
o tabuleiro global quanto a armadilha que refor=C3=A7a nosso papel de =E2=
=80=9C </font></font></font></font><strong><font><font><font style=3D"ve=
rtical-align: inherit;"><font style=3D"vertical-align: inherit;">consumi=
dores fi=C3=A9is</font></font></font></font></strong><font><font><font s=
tyle=3D"vertical-align: inherit;"><font style=3D"vertical-align: inherit=
;"> =E2=80=9D do design europeu. Vai depender de como - e se - n=C3=B3s =
vamos nos preparar para jogar de igual para igual.</font></font></font><=
/font><br></p>
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<table class=3D"container ml-20 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"
width: 640px; min-width: 640px;
;
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%">
<tr>
<td class=3D"row" style=3D"padding: 0 50px; line-height:=
1;" align=3D"center">
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<img src=3D"https://storage.mlcdn.com/account_im=
age/1752013/0zox3pgPKb9iYYJqvvppmksP24DHt2x7w1MgY07x.png" loading=3D"laz=
y" border=3D"0" alt width=3D"220" class style=3D"display: block;">
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ing=3D"0" cellpadding=3D"0">
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<table class=3D"container ml-22 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<tr>
<td class=3D"row" style=3D"padding: 0 50px;">
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<table align=3D"center" width=3D"100%" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0">
<tr>
<td class=3D"blockquote-22 ">
<p style=3D"font-family: Georgia, serif; color: #515856; fon=
t-size: 19px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><em><=
/em><em><em><font style=3D"vertical-align: inherit;"><font style=3D"vert=
ical-align: inherit;">E se l=C3=A1 fora a batalha =C3=A9 por tarifas e d=
iplomacia, aqui dentro o desafio =C3=A9 outro: afirmar o design brasilei=
ro de alto valor como linguagem pr=C3=B3pria, capaz de se sustentar para=
al=C3=A9m das compara=C3=A7=C3=B5es com o que vem de fora. </font></fon=
t></em> <em><font style=3D"vertical-align: inherit;"><font style=3D"vert=
ical-align: inherit;">=C3=89 nesse espa=C3=A7o, de constru=C3=A7=C3=A3o =
de identidade e experimenta=C3=A7=C3=A3o criativa, que vemos nascer movi=
mentos e cole=C3=A7=C3=B5es que merecem ser olhados com aten=C3=A7=C3=A3=
o.</font></font></em></em><br></p>
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<table class=3D"container ml-24 ml-default-border" width=
=3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"
width: 640px; min-width: 640px;
;
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">
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<td class=3D"ml-default-border container" height=
=3D"20" style=3D"line-height: 20px; min-width: 640px;"></td>
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<td class=3D"row" style=3D"padding: 0 50px; line-height:=
1;" align=3D"center">
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<img src=3D"https://storage.mlcdn.com/account_im=
age/1752013/0zox3pgPKb9iYYJqvvppmksP24DHt2x7w1MgY07x.png" loading=3D"laz=
y" border=3D"0" alt width=3D"220" class style=3D"display: block;">
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<table class=3D"container ml-26 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"
width: 640px; min-width: 640px;
;
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ng: 0 50px;">
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<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0">
<tr>
<td class=3D"col" align=3D"center" valign=3D"top" style=3D=
"line-height: 0;" width=3D"166">
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<!--[if gte mso 9]>
<v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml=
" fill=3D"true" stroke=3D"false" style=3D"width:166px;height:166px;">
<v:fill type=3D"frame" src=3D"https://storage.ml=
cdn.com/account_image/1752013/ZEG7IvMzXh5O3X7pAmRZ2C674PrpUaZIXp5JGP1Z.p=
ng" />
<v:textbox style=3D"mso-fit-shape-to-text:true" =
inset=3D"0,0,0,0">
<![endif]-->
<a href target=3D"_self" style=3D"text-decoratio=
n: none;">
<img src=3D"https://storage.mlcdn.com/accoun=
t_image/1752013/ZEG7IvMzXh5O3X7pAmRZ2C674PrpUaZIXp5JGP1Z.png" class=3D"i=
mg" width=3D"166" alt style=3D"display: block;" border=3D"0">
</a>
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<td class=3D"col" width=3D"20" height=3D"20" style=3D"li=
ne-height: 20px;"></td>
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"line-height: 0;" width=3D"166">
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<!--[if gte mso 9]>
<v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml=
" fill=3D"true" stroke=3D"false" style=3D"width:166px;height:166px;">
<v:fill type=3D"frame" src=3D"https://storage.ml=
cdn.com/account_image/1752013/V658bIXaGvk9jCZPbNNsZ7mhNR5MMqVHPoQ2XBnk.p=
ng" />
<v:textbox style=3D"mso-fit-shape-to-text:true" =
inset=3D"0,0,0,0">
<![endif]-->
<a href target=3D"_self" style=3D"text-decoratio=
n: none;">
<img src=3D"https://storage.mlcdn.com/accoun=
t_image/1752013/V658bIXaGvk9jCZPbNNsZ7mhNR5MMqVHPoQ2XBnk.png" class=3D"i=
mg" width=3D"166" alt style=3D"display: block;" border=3D"0">
</a>
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<td class=3D"col" width=3D"20" height=3D"20" style=3D"li=
ne-height: 20px;"></td>
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"line-height: 0;" width=3D"166">
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" fill=3D"true" stroke=3D"false" style=3D"width:166px;height:166px;">
<v:fill type=3D"frame" src=3D"https://storage.ml=
cdn.com/account_image/1752013/NKB0lt0j7IliRDP9xBn1YAejYmaDibdezeOpIYIF.p=
ng" />
<v:textbox style=3D"mso-fit-shape-to-text:true" =
inset=3D"0,0,0,0">
<![endif]-->
<a href target=3D"_self" style=3D"text-decoratio=
n: none;">
<img src=3D"https://storage.mlcdn.com/accoun=
t_image/1752013/NKB0lt0j7IliRDP9xBn1YAejYmaDibdezeOpIYIF.png" class=3D"i=
mg" width=3D"166" alt style=3D"display: block;" border=3D"0">
</a>
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<table class=3D"container ml-28 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<tr>
<td class=3D"row" style=3D"padding: 0 50px;">
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
13px; line-height: 165%; margin-top: 0; margin-bottom: 0; text-align: ce=
nter;"><font style=3D"vertical-align: inherit;"><font style=3D"vertical-=
align: inherit;">Foto: Peu Campos</font></font></p>
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<table class=3D"container ml-30 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<tr>
<td class=3D"row" style=3D"padding: 0 50px;">
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<h1 style=3D"font-family: Georgia, serif; color: #e74c3c; font-size:=
24px; line-height: 125%; font-weight: bold; font-style: normal; text-de=
coration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align: cent=
er;"><font style=3D"vertical-align: inherit;"><font style=3D"vertical-al=
ign: inherit;">+55design faz 5 anos</font></font></h1>
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<table class=3D"container ml-32 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
<tr>
<td class=3D"ml-default-border container" height=
=3D"20" style=3D"line-height: 20px; min-width: 640px;"></td>
</tr>
<tr>
<td class=3D"row" style=3D"padding: 0 50px;">
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><strong><font=
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inher=
it;">Os cinco anos da </font></font></strong><strong><font style=3D"vert=
ical-align: inherit;"><font style=3D"vertical-align: inherit;">+55design=
</font></font></strong><font style=3D"vertical-align: inherit;"><font st=
yle=3D"vertical-align: inherit;"> - n=C3=A3o poderiam ter sido diferente=
s: um dia inteiro de festa, com DJ, samba, banda sertaneja e at=C3=A9 ba=
iana, celebrando o design brasileiro em grande estilo. A nova cole=C3=A7=
=C3=A3o, </font></font><em><font style=3D"vertical-align: inherit;"><fon=
t style=3D"vertical-align: inherit;">=E2=80=9CA Beleza do Desvio=E2=80=9D=
</font></font></em><font style=3D"vertical-align: inherit;"><font style=3D=
"vertical-align: inherit;"> , junto =C3=A0 ambienta=C3=A7=C3=A3o renovad=
a do showroom em S=C3=A3o Paulo, mostrou-se como a marca segue provocand=
o e surpreendendo. Com curaria impec=C3=A1vel de </font></font><strong><=
font style=3D"vertical-align: inherit;"><font style=3D"vertical-align: i=
nherit;">Clarissa Schneider</font></font></strong><font style=3D"vertica=
l-align: inherit;"><font style=3D"vertical-align: inherit;"> , a cole=C3=
=A7=C3=A3o re=C3=BAne mais de 20 pe=C3=A7as in=C3=A9ditas - sof=C3=A1s, =
poltronas, mesas e cadeiras - explorando madeira, couro, concreto e twee=
d em um di=C3=A1logo direto com a nossa brasilidade elegante. E teve sur=
presa: a cria=C3=A7=C3=A3o de </font></font><strong><font style=3D"verti=
cal-align: inherit;"><font style=3D"vertical-align: inherit;">Neca Abran=
tes</font></font></strong><font style=3D"vertical-align: inherit;"><font=
style=3D"vertical-align: inherit;"> , a cadeira </font></font><em><font=
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inher=
it;">Kariri</font></font></em><font style=3D"vertical-align: inherit;"><=
font style=3D"vertical-align: inherit;"> , onde couro e franjas se encon=
tram com a palha de buriti - pura poesia em movimento. O showroom, agora=
com cerca de 150 pe=C3=A7as, ganhou uma atmosfera mais aconchegante e s=
edutora. " </font></font><em><font style=3D"vertical-align: inherit;"><f=
ont style=3D"vertical-align: inherit;">Reunimos mem=C3=B3ria e futuro em=
um mesmo espa=C3=A7o. Uma nova montagem sintetizada os cinco anos da +5=
5design ao mesmo tempo em que aponta para novas colabora=C3=A7=C3=B5es, =
linguagens e experimenta=C3=A7=C3=B5es</font></font></em><font style=3D"=
vertical-align: inherit;"><font style=3D"vertical-align: inherit;"> ", c=
ompleta </font></font><strong><font style=3D"vertical-align: inherit;"><=
font style=3D"vertical-align: inherit;">Tatiana Amorim</font></font></st=
rong><font style=3D"vertical-align: inherit;"><font style=3D"vertical-al=
ign: inherit;"> , cofundadora da marca.</font></font><br></p>
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
13px; line-height: 165%; margin-top: 0; margin-bottom: 0; text-align: ce=
nter;"><font style=3D"vertical-align: inherit;"><font style=3D"vertical-=
align: inherit;">Foto: Divulga=C3=A7=C3=A3o</font></font></p>
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong><f=
ont style=3D"vertical-align: inherit;"><font style=3D"vertical-align: in=
herit;">Carlos Piazza </font></font></strong> <em><font style=3D"vertica=
l-align: inherit;"><font style=3D"vertical-align: inherit;">=C3=A9 chiqu=
e de pensamento, de gostos, de amizades - e n=C3=A3o sarcasmo</font></fo=
nt></em><font style=3D"vertical-align: inherit;"><font style=3D"vertical=
-align: inherit;"> . Intenso, provocativo, mas um exemplo hospedado em s=
ua cobertura que avista S=C3=A3o Paulo. </font></font><strong><font styl=
e=3D"vertical-align: inherit;"><font style=3D"vertical-align: inherit;">=
Futur=C3=B3logo darwinista</font></font></strong><font style=3D"vertical=
-align: inherit;"><font style=3D"vertical-align: inherit;"> , =C3=A9 con=
siderado um dos maiores futuristas brasileiros em exerc=C3=ADcio, certif=
icado como </font></font><em><font style=3D"vertical-align: inherit;"><f=
ont style=3D"vertical-align: inherit;">futurista praticante</font></font=
></em><font style=3D"vertical-align: inherit;"><font style=3D"vertical-a=
lign: inherit;"> pelo Projeto Mil=C3=AAnio, ligado =C3=A0 ONU. =C3=89 re=
fer=C3=AAncia em temas como intelig=C3=AAncia artificial regenerativa, g=
overnan=C3=A7a de dados e economia p=C3=B3s-capitalista.</font></font></=
p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong><font =
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inheri=
t;">1. O que =C3=A9 finalmente a Sociedade 5.0, conceito que voc=C3=AA c=
ostuma destacar? E o que ainda falta para que essa ideia chegue, de fato=
, ao cotidiano das pessoas? </font></font></strong><br>
<em><font style=3D"vertical-align: inherit;"><font style=3D"vertical-ali=
gn: inherit;">A Sociedade 5.0 nasceu no Jap=C3=A3o em 2016 como proposta=
de um novo design social: alta tecnologia a servi=C3=A7o do ser humano,=
conectando mundo f=C3=ADsico e ciberespa=C3=A7o. Depois da sociedade da=
ca=C3=A7a, agr=C3=ADcola, industrial e da informa=C3=A7=C3=A3o, ela se =
apresenta como sustent=C3=A1vel, resiliente e centrada no bem-estar. Mas=
ainda carregamos o peso dos velhos paradigmas industriais, obcecados pe=
lo hiperconsumo e pelo imediatismo. Falta consci=C3=AAncia do tempo v=C3=
=ADvido, coragem de decidir diante de verdades =C3=B3bvias e limites pla=
net=C3=A1rios. A Sociedade 5.0 s=C3=B3 ser=C3=A1 real quando usarmos a t=
ecnologia para ampliar escolhas humanas - e n=C3=A3o para perpetuar ilus=
=C3=B5es.</font></font></em></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong><font =
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inheri=
t;">2. Voc=C3=AA fala sobre viver, trabalhar e aprender como partes de u=
m mesmo fluxo. Que caminhos pr=C3=A1ticos nas cidades podem adotar para =
integrar habita=C3=A7=C3=A3o, trabalho e educa=C3=A7=C3=A3o sem barreira=
s artificiais? </font></font></strong><br>
<em><font style=3D"vertical-align: inherit;"><font style=3D"vertical-ali=
gn: inherit;">A pandemia exp=C3=B4s a fragilidade das casas e das cidade=
s: resid=C3=AAncias projetadas apenas para =E2=80=9Cmorar de vez em quan=
do=E2=80=9D n=C3=A3o suportaram a press=C3=A3o do viver integral. O ford=
ismo, com seus hor=C3=A1rios fixos e fun=C3=A7=C3=B5es r=C3=ADgidas, ain=
da dita nossos espa=C3=A7os, mas n=C3=A3o faz mais sentido. O trabalho s=
e dispersou, o estudo pode ser h=C3=ADbrido e acess=C3=ADvel de qualquer=
lugar. O desafio =C3=A9 criar habita=C3=A7=C3=B5es e cidades que integr=
em essas fun=C3=A7=C3=B5es de forma fluida, sem cen=C3=A1rios cenogr=C3=A1=
ficos, mas com qualidade real de vida - ambientes que acolham v=C3=ADncu=
los, polimatia e pertencimento.</font></font></em></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong><font =
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inheri=
t;">3. Como futurista, voc=C3=AA defende que os verdadeiros luxos ser=C3=
=A3o sil=C3=AAncio, tempo e privacidade, t=C3=A3o raros na 'idade do vid=
ro'. Como criar espa=C3=A7os que devolvam esses bens essenciais sem cair=
na nostalgia - mas apontando caminhos para o futuro? </font></font></st=
rong><br>
<em><font style=3D"vertical-align: inherit;"><font style=3D"vertical-ali=
gn: inherit;">Vivemos em frente =C3=A0s telas - essa =E2=80=9Cidade do v=
idro=E2=80=9D que captura nossa aten=C3=A7=C3=A3o e recorta o mundo em p=
ixels. O resultado: burnout, estafa, solid=C3=A3o. O luxo verdadeiro ser=
=C3=A1 desacelerar, reconectar-se ao natural e recuperar tempo, sil=C3=AA=
ncio e horizonte. N=C3=A3o =C3=A9 nostalgia, mas futuro: usar tecnologia=
para simular abund=C3=A2ncia enquanto devolvemos =C3=A0s pessoas experi=
=C3=AAncias humanas essenciais. Espa=C3=A7os projetados com resson=C3=A2=
ncia - como diz Hartmut Rosa - onde podemos sentir o tempo, ouvir o sil=C3=
=AAncio e viver a casa como ref=C3=BAgio, n=C3=A3o como vitrine.</font><=
/font></em></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 0;"><strong><font sty=
le=3D"vertical-align: inherit;"><font style=3D"vertical-align: inherit;"=
>4. O consumo massivo muitas vezes promete felicidade - mas j=C3=A1 pare=
ce desenhado para desapontar. O que poderia ocupar esse lugar como fonte=
real de bem-estar hoje? </font></font></strong><br>
<em><font style=3D"vertical-align: inherit;"><font style=3D"vertical-ali=
gn: inherit;">O consumo preenche faltas, mas nunca entrega o que promete=
: tempo, sa=C3=BAde, afeto. O hedonismo digital s=C3=B3 refor=C3=A7a a s=
olid=C3=A3o. As novas gera=C3=A7=C3=B5es j=C3=A1 sinalizam outro caminho=
: uma revolu=C3=A7=C3=A3o no=C3=A9tica, onde o esp=C3=ADrito, a intelig=C3=
=AAncia e o conhecimento ocupam o centro. O futuro do bem-estar est=C3=A1=
menos na posse e mais no uso; menos na ostenta=C3=A7=C3=A3o e mais no v=
alor de conex=C3=A3o. Ser um bom ancestral, como diz Roman Krznaric, =C3=
=A9 talvez a miss=C3=A3o maior do nosso tempo: deixar heran=C3=A7as de c=
uidado, e n=C3=A3o de excesso.</font></font></em></p>
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</table>
</div>
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</table>
<!-- Carousel style -->
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</table>
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<table class=3D"ml-default" width=3D"100%" bgcolor border=3D"0" cellspac=
ing=3D"0" cellpadding=3D"0">
<tr>
<td style>
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<table class=3D"container ml-81 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
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640px;">
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
12px; line-height: 165%; margin-top: 0; margin-bottom: 0; text-align: ce=
nter;">Foto: Maison
Mouton Noir / Denilson Machado<br></p>
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<table class=3D"container ml-83 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<h1 style=3D"font-family: Georgia, serif; color: #e74c3c; font-size:=
24px; line-height: 125%; font-weight: bold; font-style: normal; text-de=
coration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align: cent=
er;">Galerie
Philia ocupou o MAC Niter=C3=B3i com um tributo ao legado do design bras=
ileiro</h1>
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<table class=3D"container ml-85 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
<tr>
<td class=3D"ml-default-border container" height=
=3D"10" style=3D"line-height: 10px; min-width: 640px;"></td>
</tr>
<tr>
<td class=3D"row" style=3D"padding: 0 50px;">
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">De 29 a 31=
de
agosto, o ic=C3=B4nico MAC Niter=C3=B3i, de Oscar Niemeyer, recebeu a ex=
posi=C3=A7=C3=A3o <strong>Then and
Now - Brazilian Legacy</strong>, organizada pela <strong>Galerie Philia<=
/strong>,
refer=C3=AAncia internacional em mostras site-specific. O prop=C3=B3sito=
foi tra=C3=A7ar um
di=C3=A1logo entre mestres do modernismo - como Tenreiro, Lina Bo Bardi,=
Zanine
Caldas, S=C3=A9rgio Rodrigues, Jorge Zalszupin e o pr=C3=B3prio Niemeyer=
- e uma gera=C3=A7=C3=A3o
contempor=C3=A2nea que reinventa esse vocabul=C3=A1rio. Curada por <stro=
ng>Yga=C3=ABl Attali</strong>, a
mostra apresentou mais de 60 pe=C3=A7as de nomes como Arthur Casas, Hugo=
Fran=C3=A7a,
Gisela Simas, Ronald Sasson, Jay Boggo e Maximiliano Crovato. Obras em m=
adeira
carbonizada, pedras amaz=C3=B4nicas e estruturas em a=C3=A7o inox revela=
ram um Brasil que
transforma mem=C3=B3ria artesanal em cr=C3=ADtica e experimenta=C3=A7=C3=
=A3o. A Galerie Philia,
fundada em 2015, reafirmou seu papel: <em>usar a arquitetura como palco =
para
tornar o design brasileiro presen=C3=A7a viva, entre tradi=C3=A7=C3=A3o =
e futuro</em>.</p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 0;"><br></p>
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=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"
width: 640px; min-width: 640px;
;
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<td class=3D"row" style=3D"padding: 0 50px; line-height:=
1;" align=3D"center">
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<img src=3D"https://storage.mlcdn.com/account_im=
age/1752013/0zox3pgPKb9iYYJqvvppmksP24DHt2x7w1MgY07x.png" loading=3D"laz=
y" border=3D"0" alt width=3D"220" class style=3D"display: block;">
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<table class=3D"container ml-89 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"
width: 640px; min-width: 640px;
;
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<tr>
<td class=3D"ml-default-border container" height=
=3D"30" style=3D"line-height: 30px; min-width: 640px;"></td>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%">
<tr>
<td class=3D"row" style=3D"padding: 0 50px; line-height:=
1;" align=3D"center">
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<img src=3D"https://storage.mlcdn.com/account_im=
age/1752013/agLFRD9wkEowX2z0IMO6FeXdcimz0mZjjj31KXIp.png" loading=3D"laz=
y" border=3D"0" alt width=3D"540" class=3D"img" style=3D"display: block;=
">
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<td height=3D"20" style=3D"line-height: 20px;"><=
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<td style>
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<table class=3D"container ml-91 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<tr>
<td class=3D"row" style=3D"padding: 0 50px;">
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><font style=3D=
"vertical-align: inherit;"><font style=3D"vertical-align: inherit;">Fui =
conferir de perto a mostra </font></font><strong><font style=3D"vertical=
-align: inherit;"><font style=3D"vertical-align: inherit;">=E2=80=9C </f=
ont></font></strong><strong><em><font style=3D"vertical-align: inherit;"=
><font style=3D"vertical-align: inherit;">Ref=C3=BAgios Urbanos</font></=
font></em></strong><strong><font style=3D"vertical-align: inherit;"><fon=
t style=3D"vertical-align: inherit;"> =E2=80=9D</font></font></strong><f=
ont style=3D"vertical-align: inherit;"><font style=3D"vertical-align: in=
herit;"> , estreia da nova fase do </font></font><strong><font style=3D"=
vertical-align: inherit;"><font style=3D"vertical-align: inherit;">Mestr=
e Artes=C3=A3o</font></font></strong><font style=3D"vertical-align: inhe=
rit;"><font style=3D"vertical-align: inherit;"> . Com curadoria de </fon=
t></font><strong><font style=3D"vertical-align: inherit;"><font style=3D=
"vertical-align: inherit;">Ricardo Gaioso</font></font></strong><font st=
yle=3D"vertical-align: inherit;"><font style=3D"vertical-align: inherit;=
"> e cenografia po=C3=A9tica da </font></font><strong><font style=3D"ver=
tical-align: inherit;"><font style=3D"vertical-align: inherit;">FLO Atel=
ier Bot=C3=A2nico</font></font></strong><font style=3D"vertical-align: i=
nherit;"><font style=3D"vertical-align: inherit;"> , as pe=C3=A7as ganha=
ram vida em tr=C3=AAs ambienta=C3=A7=C3=B5es que falaram da casa como re=
f=C3=BAgio - lugar de pausa e inspira=C3=A7=C3=A3o no meio da cidade. Vo=
ltei cheio de ideias e compartilho aqui os lan=C3=A7amentos que mais me =
encantaram.</font></font><br></p>
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<table class=3D"container ml-93 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<tr>
<td class=3D"row" style=3D"padding: 0 50px;">
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
13px; line-height: 165%; margin-top: 0; margin-bottom: 10px; text-align:=
center;"><font style=3D"vertical-align: inherit;"><font style=3D"vertic=
al-align: inherit;">Foto: Ruy Teixeira</font></font></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 13px=
; line-height: 165%; margin-top: 0; margin-bottom: 0;"><br></p>
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<table class=3D"container ml-95 ml-default-border" width=
=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<td class=3D"row" style=3D"padding: 0 50px;">
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<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
<tr>
<td class=3D"col" valign=3D"top" width=3D"250">
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<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">
<tr>
<td align=3D"left">
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<img src=3D"https://storage.mlcdn.com/account_image/1752013/RzVaHfkE=
Dx4ndFasAd5iL6ZpYivGYAhf85gvHZxV.jpg" loading=3D"lazy" border=3D"0" alt =
width=3D"250" class=3D"img" style=3D"display: block;">
</td>
</tr>
<tr>
<td height=3D"20" style=3D"line-height: 20px;"></td>
</tr>
</table>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><strong><font=
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inher=
it;">Poltrona Daedalus</font></font></strong><font style=3D"vertical-ali=
gn: inherit;"><font style=3D"vertical-align: inherit;"> - </font><=
/font><font style=3D"vertical-align: inherit;"><font style=3D"vertical-a=
lign: inherit;">De Marcelo Stefanovicz - cilindros repetidos em espuma c=
riam ritmo e acolhimento, evocando Brancusi, S=C3=A9rgio Camargo e Gaeta=
no Pesce em um gesto escult=C3=B3rico cont=C3=ADnuo.</font></font></p>
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</td>
<td class=3D"col" width=3D"40" height=3D"30" style=3D"line-heigh=
t: 30px;"></td>
<td class=3D"col" valign=3D"top" width=3D"250">
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<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">
<tr>
<td align=3D"left">
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<img src=3D"https://storage.mlcdn.com/account_image/1752013/umqwXH1t=
B3Lw811wXViE4Y79miHop7yrB5OphEVx.jpg" loading=3D"lazy" border=3D"0" alt =
width=3D"250" class=3D"img" style=3D"display: block;">
</td>
</tr>
<tr>
<td height=3D"20" style=3D"line-height: 20px;"></td>
</tr>
</table>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><strong>Lumin=
=C3=A1ria Solst=C3=ADcio</strong> - De Camilla D'Anunziata -=
esculturas de luz que fundem a for=C3=A7a ancestral dos totens =C3=A0 b=
usca pela serenidade, filtrando e texturizando a ilumina=C3=A7=C3=A3o em=
equil=C3=ADbrio contemplativo.<br></p>
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<table class=3D"container ml-107 ml-default-border" widt=
h=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<td class=3D"row" style=3D"padding: 0 50px;">
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<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">
<tr>
<td align=3D"left">
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<img src=3D"https://storage.mlcdn.com/account_image/1752013/w40qAocx=
x5mv0GVVX6acjZQOh9dGvxhZkZfIzBOa.jpg" loading=3D"lazy" border=3D"0" alt =
width=3D"250" class=3D"img" style=3D"display: block;">
</td>
</tr>
<tr>
<td height=3D"20" style=3D"line-height: 20px;"></td>
</tr>
</table>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><strong><font=
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inher=
it;">Cadeira Zig</font></font></strong><font style=3D"vertical-align: in=
herit;"><font style=3D"vertical-align: inherit;"> - </font><=
/font><font style=3D"vertical-align: inherit;"><font style=3D"vertical-a=
lign: inherit;">De Carolina Starke - linhas precisas e =C3=A2ngulos reto=
s definem uma silhueta minimalista, em um di=C3=A1logo racional entre pe=
rnas, bra=C3=A7os e encosto, sempre em encontros de 90 graus.</font></fo=
nt><br></p>
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<td class=3D"col" width=3D"40" height=3D"30" style=3D"line-heigh=
t: 30px;"></td>
<td class=3D"col" valign=3D"top" width=3D"250">
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<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0">
<tr>
<td align=3D"left">
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<img src=3D"https://storage.mlcdn.com/account_image/1752013/ohJ0g987=
qpA05cItTV8nzVIRtJu9HuoetJnabmrM.jpg" loading=3D"lazy" border=3D"0" alt =
width=3D"250" class=3D"img" style=3D"display: block;">
</td>
</tr>
<tr>
<td height=3D"20" style=3D"line-height: 20px;"></td>
</tr>
</table>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 0;"><strong>Espre=
gui=C3=A7adeira Bossa - </strong> De Bruno Niz - refer=C3=AAncia ao=
Rio de 1950 e 1960, quando o modernismo deixava as pranchetas e in=
vadia ruas, casas e praias, em formas solares e arquitetura limpa.<br></=
p>
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h=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"
width: 640px; min-width: 640px;
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1;" align=3D"center">
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<img src=3D"https://storage.mlcdn.com/account_im=
age/1752013/0zox3pgPKb9iYYJqvvppmksP24DHt2x7w1MgY07x.png" loading=3D"laz=
y" border=3D"0" alt width=3D"230" class=3D"img" style=3D"display: block;=
">
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h=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
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<table class=3D"container ml-126 ml-default-border" widt=
h=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
13px; line-height: 165%; margin-top: 0; margin-bottom: 0; text-align: ce=
nter;"><font style=3D"vertical-align: inherit;"><font style=3D"vertical-=
align: inherit;">Foto: Henrique Padilha</font></font></p>
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<table class=3D"container ml-128 ml-default-border" widt=
h=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<h1 style=3D"font-family: Georgia, serif; color: #e74c3c; font-size:=
24px; line-height: 125%; font-weight: bold; font-style: normal; text-de=
coration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align: cent=
er;"> &nbs=
p; <font style=3D"vertical-align: inherit;"><font style=3D"vertical-alig=
n: inherit;">No CONAD 2025: O futuro =C3=A9 &=
nbsp; </font></font><fo=
nt style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inh=
erit;">agora - e =C3=A9 humano</font></font></h1>
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<table class=3D"container ml-130 ml-default-border" widt=
h=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<td class=3D"ml-default-border container" height=
=3D"10" style=3D"line-height: 10px; min-width: 640px;"></td>
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong><f=
ont style=3D"vertical-align: inherit;"><font style=3D"vertical-align: in=
herit;">O futuro =C3=A9 agora.</font></font></strong><font style=3D"vert=
ical-align: inherit;"><font style=3D"vertical-align: inherit;">=20
N=C3=A3o =C3=A9 uma promessa distante, mas um exerc=C3=ADcio di=C3=A1rio=
entre tecnologia e sensibilidade humana. A m=C3=A1quina acelera e apren=
de; n=C3=B3s, humanos, damos sentido e criamos. Na semana passada, em S=C3=
=A3o Paulo, tive a honra de </font></font><strong><font style=3D"vertica=
l-align: inherit;"><font style=3D"vertical-align: inherit;">apresentar e=
dirigir o CONAD</font></font></strong><font style=3D"vertical-align: in=
herit;"><font style=3D"vertical-align: inherit;"> , que trouxe =C3=A0 ce=
na o painel </font></font><em><font style=3D"vertical-align: inherit;"><=
font style=3D"vertical-align: inherit;">Intelig=C3=AAncia Humana & T=
ecnologia</font></font></em><font style=3D"vertical-align: inherit;"><fo=
nt style=3D"vertical-align: inherit;"> . O tema n=C3=A3o poderia ser mai=
s urgente: como equilibrar algoritmos e emo=C3=A7=C3=B5es para projetar =
futuros mais humanos. Compartilho aqui os pontos que mais ecoaram na man=
h=C3=A3 de abertura do primeiro dia.</font></font></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong><font =
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inheri=
t;">Christie Schulka</font></font></strong><font style=3D"vertical-align=
: inherit;"><font style=3D"vertical-align: inherit;">=20
lembrou que emo=C3=A7=C3=A3o, desejo e criatividade s=C3=A3o nossa for=C3=
=A7a vital. A neuroci=C3=AAncia, disse ela, nos d=C3=A1 camadas mais pro=
fundas de leitura das pessoas, e isso =C3=A9 indispens=C3=A1vel para pro=
jetar. Para Christie, o designer de interiores tem uma responsabilidade =
maior: desenhar n=C3=A3o apenas casas, mas o futuro das cidades, com pen=
samento cr=C3=ADtico, colabora=C3=A7=C3=A3o e vis=C3=A3o sist=C3=AAmica.=
</font></font></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong><font =
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inheri=
t;">L=C3=ADgia Zotini</font></font></strong><font style=3D"vertical-alig=
n: inherit;"><font style=3D"vertical-align: inherit;">=20
trouxe uma imagem que marcou o dia: </font></font><em><font style=3D"ver=
tical-align: inherit;"><font style=3D"vertical-align: inherit;">=E2=80=9C=
Compartilhamos o mesmo espa=C3=A7o, mas definitivamente n=C3=A3o o mesmo=
tempo.=E2=80=9D</font></font></em><font style=3D"vertical-align: inheri=
t;"><font style=3D"vertical-align: inherit;"> A frase se refere ao fato =
de que cada pessoa vive um =E2=80=9Ctempo de consci=C3=AAncia=E2=80=9D d=
istinto - alguns ainda presos a vis=C3=B5es de d=C3=A9cadas passadas, ou=
tros j=C3=A1 vivendo mentalmente em futuros poss=C3=ADveis. Para nos rel=
acionarmos e projetarmos de forma verdadeira, =C3=A9 preciso entender em=
que =E2=80=9Ctempo interno=E2=80=9D o outro est=C3=A1. Para ela, os =E2=
=80=9Cnovos humanos=E2=80=9D exigir=C3=A3o transpar=C3=AAncia e verdade,=
e buscar=C3=A3o casas regenerativas, que considerem tempo e ampliem con=
sci=C3=AAncia. A tecnologia, neste cen=C3=A1rio, s=C3=B3 faz sentido se =
liberar espa=C3=A7o para vivermos de forma mais presente.</font></font><=
/p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong><font =
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inheri=
t;">Mariana Cabugueira</font></font></strong><font style=3D"vertical-ali=
gn: inherit;"><font style=3D"vertical-align: inherit;">=20
trouxe uma pergunta central do nosso tempo: quem ser=C3=A1 o protagonist=
a da constru=C3=A7=C3=A3o dos mundos por vir - humanos ou m=C3=A1quinas?=
N=C3=A3o =C3=A9 apenas uma quest=C3=A3o t=C3=A9cnica, mas de autoria e =
de identidade criativa.</font></font></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><strong><font =
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inheri=
t;">Gustavo Curcio</font></font></strong><font style=3D"vertical-align: =
inherit;"><font style=3D"vertical-align: inherit;">=20
falou sobre o encantamento como ess=C3=AAncia do design. O conceito de <=
/font></font><em><font style=3D"vertical-align: inherit;"><font style=3D=
"vertical-align: inherit;">AWE</font></font></em><font style=3D"vertical=
-align: inherit;"><font style=3D"vertical-align: inherit;"> - o deslumbr=
amento que muda nossa vis=C3=A3o de mundo - deveria estar no centro de c=
ada projeto. A tecnologia, quando vista como mediadora criativa, pode po=
tencializar esse impacto, mas nunca substituir a empatia humana. Sua def=
esa da =E2=80=9CIntelig=C3=AAncia Humana Aumentada=E2=80=9D foi clara: p=
rojetar =C3=A9 provocar bem-estar, mem=C3=B3ria e admira=C3=A7=C3=A3o co=
m firmeza.</font></font></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 0;"><font style=3D"ve=
rtical-align: inherit;"><font style=3D"vertical-align: inherit;">No fim,=
todas as vozes convergiram em um mesmo recado: projetar n=C3=A3o =C3=A9=
escolher entre humano ou m=C3=A1quina. =C3=89 s=C3=A9rio que o futuro j=
=C3=A1 chegou - e que s=C3=B3 ser=C3=A1 verdadeiramente nosso se colocar=
mos a intelig=C3=AAncia humana no centro. </font></font><strong><font st=
yle=3D"vertical-align: inherit;"><font style=3D"vertical-align: inherit;=
">O futuro =C3=A9 agora. E =C3=A9 humano.</font></font></strong><br></p>=
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1;" align=3D"center">
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<img src=3D"https://storage.mlcdn.com/account_im=
age/1752013/0zox3pgPKb9iYYJqvvppmksP24DHt2x7w1MgY07x.png" loading=3D"laz=
y" border=3D"0" alt width=3D"230" class=3D"img" style=3D"display: block;=
">
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<table class=3D"container ml-134 ml-default-border" widt=
h=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
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<img src=3D"https://storage.mlcdn.com/account_image/1752013/h7L1VHuF=
9VQ62sBz07a3sziGULutE8gJOVVB5PfN.jpg" loading=3D"lazy" border=3D"0" alt =
width=3D"538.5" class=3D"img" style=3D"display: block;">
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
13px; line-height: 165%; margin-top: 0; margin-bottom: 0; text-align: ce=
nter;">Foto: Henrique Padilha</p>
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<table class=3D"container ml-141 ml-default-border" widt=
h=3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<td class=3D"row" style=3D"padding: 0 50px;">
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<h1 style=3D"font-family: Georgia, serif; color: #e74c3c; font-size:=
24px; line-height: 125%; font-weight: bold; font-style: normal; text-de=
coration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align: cent=
er;">No CONAD 2025: Autoralidade =C3=A9 identidade</h1>
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<table class=3D"container ml-143 ml-default-border" widt=
h=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
640px;">
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<td class=3D"row" style=3D"padding: 0 50px;">
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><br></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Iniciamos a ta=
rde com o <strong>Painel Autoralidade</strong>.<br>
Copiar ficou f=C3=A1cil. Mas isso n=C3=A3o torna a c=C3=B3pia menos noci=
va.</p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Foi nesse tom =
que <strong>Lissa Carmona</strong> abriu o debate, em sua fala <em>=E2=80=
=9CO Desrespeito ao Design Autoral=E2=80=9D</em>. Ela alertou para as co=
nsequ=C3=AAncias da pirataria criativa: perda de identidade, enfraquecim=
ento da ind=C3=BAstria e a eros=C3=A3o da reputa=C3=A7=C3=A3o internacio=
nal do design brasileiro. Lembrou que =E2=80=9Cos originais de hoje s=C3=
=A3o os vintages de amanh=C3=A3=E2=80=9D e destacou a import=C3=A2ncia d=
o certificado de autenticidade - garantia de valor, raridade e respeito =
=C3=A0 mem=C3=B3ria.</p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Na sequ=C3=AAn=
cia, <strong>Gis=C3=A8le Schwartsburd</strong> refor=C3=A7ou que protege=
r o design autoral =C3=A9 tamb=C3=A9m defender =C3=A9tica e cultura. <st=
rong>Gabriel de La Cruz</strong> trouxe a vis=C3=A3o pr=C3=A1tica do cri=
ador, compartilhando sua experi=C3=AAncia na galeria Design na Metr=C3=B3=
pole, onde o di=C3=A1logo coletivo previne repeti=C3=A7=C3=B5es e susten=
ta a originalidade.</p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;">Encerrando, a =
jurista <strong>Mait=C3=AA Moro</strong> trouxe o olhar legal sobre a pr=
opriedade intelectual. Explicou as fronteiras entre direito autoral, des=
enho industrial e patentes, lembrando que autoria =C3=A9 sempre humana: =
=E2=80=9CIA n=C3=A3o cria obra, gera apenas conte=C3=BAdo sint=C3=A9tico=
=E2=80=9D.</p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;">O painel deixo=
u uma certeza: <strong>sem autoria n=C3=A3o h=C3=A1 mem=C3=B3ria. E sem =
mem=C3=B3ria, n=C3=A3o h=C3=A1 futuro.</strong></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 0;"><br></p>
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h=3D"640" bgcolor=3D"#fffef7" align=3D"center" border=3D"0" cellspacing=3D=
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1;" align=3D"center">
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<img src=3D"https://storage.mlcdn.com/account_im=
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 10px;">- Uma Roll=
s na piscina. Para celebrar os <em>100 anos da Phantom</em>, a <strong>R=
olls=E2=80=91Royce</strong> mergulhou seu carro=E2=80=91=C3=ADcone num <=
em>lido</em> art d=C3=A9co em Plymouth - uma cena t=C3=A3o extravagante =
quanto a lenda: o baterista <strong>Keith Moon</strong> teria =E2=80=9Cm=
ergulhado=E2=80=9D seu Phantom numa piscina nos anos 70. A encena=C3=A7=C3=
=A3o brinca com essa mitologia do rock and roll e refor=C3=A7a d=C3=A9ca=
das de identidade cultural, entre o luxo e o caos - muito antes das rede=
s sociais existirem.</p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;">- <strong>Quan=
do morar vira luxo - at=C3=A9 no ref=C3=BAgio dos ricos.</strong> <em>So=
uthampton</em> acaba de proibir os alugu=C3=A9is de fim de semana: s=C3=B3=
entra quem puder bancar estadias de duas semanas ou mais. O discurso of=
icial fala em proteger a =E2=80=9Ctranquilidade da comunidade=E2=80=9D; =
na pr=C3=A1tica, =C3=A9 mais um filtro social que transforma at=C3=A9 o =
descanso em privil=C3=A9gio. O turista comum? Cancelado. <em>Ter casa no=
s Hamptons n=C3=A3o =C3=A9 suficiente; o luxo mesmo =C3=A9 poder ir embo=
ra na hora que quiser.</em></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><em>- </em>Pes=
quisadores na China desenvolveram um cimento que =E2=80=9Csuper-resfria=E2=
=80=9D edif=C3=ADcios. O segredo est=C3=A1 em cristais reflexivos de alu=
mina e enxofre, que mant=C3=AAm as superf=C3=ADcies at=C3=A9 26 =C2=B0C =
mais frias que o concreto comum. Al=C3=A9m de reduzir a necessidade de a=
r-condicionado, sua produ=C3=A7=C3=A3o emite 25% menos carbono, sinaliza=
ndo um futuro mais sustent=C3=A1vel para as cidades.</p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;">- O Jap=C3=A3o=
encontra a =C3=81sia Central. <strong>Tadao Ando</strong>, mestre do mi=
nimalismo, acaba de iniciar seu primeiro projeto no Uzbequist=C3=A3o: o =
novo <em>Museu Nacional em Tashkent</em>, com inaugura=C3=A7=C3=A3o prev=
ista para 2028. O pr=C3=A9dio nasce da geometria pura - c=C3=ADrculo, qu=
adrado e tri=C3=A2ngulo -, traduzindo sua linguagem em di=C3=A1logo com =
a tradi=C3=A7=C3=A3o isl=C3=A2mica e o passado sovi=C3=A9tico. Mais que =
museu, ser=C3=A1 um polo cultural com biblioteca, audit=C3=B3rio e resid=
=C3=AAncias art=C3=ADsticas: um centro para novas ideias, sil=C3=AAncio =
e luz.<br></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;">- Seguindo o h=
ype dos encontros culturais petit comit=C3=A9 que ganham for=C3=A7a pelo=
mundo, o cl=C3=A3 Danemberg abriu a flagship <strong>Arnaldo Danemberg =
Collection</strong> para a 5=C2=AA edi=C3=A7=C3=A3o do CINEAD. Em cartaz=
, o delicioso <em>O Sabor da Vida</em> - com direito a pipoca, vinho e b=
oas conversas. N=C3=A3o estive l=C3=A1, mas soube que <strong>Andr=C3=A9=
Danemberg</strong> roubou a cena ao narrar, com charme, hist=C3=B3rias =
da gastronomia francesa e os prim=C3=B3rdios dos restaurantes.</p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;">- Um cl=C3=A1s=
sico que ganha status fixo. A fragr=C3=A2ncia <em>Orange Marmalade</em> =
da <strong>Jo Malone London</strong> volta agora permanentemente. Inspir=
ada na tradi=C3=A7=C3=A3o brit=C3=A2nica de fazer geleia de laranja, ela=
captura o instante em que a casca ferve na panela - vibrante e levement=
e amarga. Notas de topo de casca de laranja, cora=C3=A7=C3=A3o de laranj=
a amarga e base de patchouli se combinam a madeiras quentes, criando uma=
col=C3=B4nia dourada e acolhedora, reverenciada por quem entende do aro=
ma da mem=C3=B3ria.</p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 10px;">- O design bra=
sileiro se despede de <strong>Liliana Tuneu</strong>, fundadora da <em>C=
ollectania</em><em></em> e uma das pioneiras no varejo de design. =C3=80=
Lili e familiares, fica o recado: o legado de sua m=C3=A3e n=C3=A3o se =
mede apenas nas pe=C3=A7as que trouxe, mas na for=C3=A7a com que acredit=
ou no design como cultura, e n=C3=A3o apenas como neg=C3=B3cio. Esse =C3=
=A9 o fio que segue vivo. </p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 0;">- Tamb=C3=A9m pre=
sto minha homenagem a <strong>Giorgio Armani</strong> com uma frase que =
=C3=A9 verdadeiro manifesto de estilo. No seu retorno =C3=A0 MDW 2022, a=
o apresentar pela primeira vez nos <em>Silos Armani</em>
uma mostra imersiva do universo <strong>Armani Casa</strong>, ele resumi=
u a ess=C3=AAncia de sua trajet=C3=B3ria: <em>=E2=80=9CNos =C3=BAltimos =
anos, concentrei-me nos aspectos essenciais do meu l=C3=A9xico de estilo=
. No design, como na moda, sinto a necessidade de reafirmar os elementos=
fundadores que definem o estilo Armani.=E2=80=9D</em><br></p>
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<table class=3D"container ml-165 ml-default-border" widt=
h=3D"640" bgcolor=3D"#ead1ce" align=3D"center" border=3D"0" cellspacing=3D=
"0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: =
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<p style=3D"font-family: Georgia, serif; color: #515856; font-size: =
19px; line-height: 165%; margin-top: 0; margin-bottom: 10px;"><font styl=
e=3D"vertical-align: inherit;"><font style=3D"vertical-align: inherit;">=
=F0=9F=93=8DDW </font></font><strong><font style=3D"vertical-align: inhe=
rit;"><font style=3D"vertical-align: inherit;">! Tour Bras=C3=ADlia - </=
font></font></strong><strong><font style=3D"vertical-align: inherit;"><f=
ont style=3D"vertical-align: inherit;">9 a 13 de setembro</font></font><=
/strong><br><font style=3D"vertical-align: inherit;"><font style=3D"vert=
ical-align: inherit;"> O </font></font><strong><font style=3D"vertical-a=
lign: inherit;"><font style=3D"vertical-align: inherit;">Casapark</font>=
</font></strong><font style=3D"vertical-align: inherit;"><font style=3D"=
vertical-align: inherit;"> comemora 25 anos recebido pela</font></font><=
u></u><font style=3D"vertical-align: inherit;"><font style=3D"vertical-a=
lign: inherit;">1=C2=AA vez o </font></font><strong><font style=3D"verti=
cal-align: inherit;"><font style=3D"vertical-align: inherit;">DW! Passei=
o por Bras=C3=ADlia</font></font></strong><font style=3D"vertical-align:=
inherit;"><font style=3D"vertical-align: inherit;"> . Ser=C3=A3o cerca =
de 40 eventos, palestras e shows, com nomes como </font></font><strong><=
font style=3D"vertical-align: inherit;"><font style=3D"vertical-align: i=
nherit;">Marcelo Rosenbaum</font></font></strong><font style=3D"vertical=
-align: inherit;"><font style=3D"vertical-align: inherit;"> , </font></f=
ont><strong><font style=3D"vertical-align: inherit;"><font style=3D"vert=
ical-align: inherit;">Jader Almeida</font></font></strong><font style=3D=
"vertical-align: inherit;"><font style=3D"vertical-align: inherit;"> , <=
/font></font><strong><font style=3D"vertical-align: inherit;"><font styl=
e=3D"vertical-align: inherit;">Celso Rayol</font></font></strong><font s=
tyle=3D"vertical-align: inherit;"><font style=3D"vertical-align: inherit=
;"> e </font></font><strong><font style=3D"vertical-align: inherit;"><fo=
nt style=3D"vertical-align: inherit;">Rodrigo Ohtake</font></font></stro=
ng><font style=3D"vertical-align: inherit;"><font style=3D"vertical-alig=
n: inherit;"> . Instala=C3=A7=C3=B5es art=C3=ADsticas, circuito gastron=C3=
=B4mico e uma programa=C3=A7=C3=A3o gratuita transformam o shopping em h=
ub criativo da capital.</font></font></p>
<p style=3D"font-family: Georgia, serif; color: #515856; font-size: 19px=
; line-height: 165%; margin-top: 0; margin-bottom: 0;"><font style=3D"ve=
rtical-align: inherit;"><font style=3D"vertical-align: inherit;">=F0=9F=93=
=8D </font></font><strong><font style=3D"vertical-align: inherit;"><font=
style=3D"vertical-align: inherit;">15=C2=AA ArtRio 2025 </font></font><=
/strong><strong><font style=3D"vertical-align: inherit;"><font style=3D"=
vertical-align: inherit;">- 10 a 14 de setembro</font></font></strong><b=
r><font style=3D"vertical-align: inherit;"><font style=3D"vertical-align=
: inherit;"> A Marina da Gl=C3=B3ria recebe a 15=C2=AA edi=C3=A7=C3=A3o =
da </font></font><strong><font style=3D"vertical-align: inherit;"><font =
style=3D"vertical-align: inherit;">ArtRio</font></font></strong><font st=
yle=3D"vertical-align: inherit;"><font style=3D"vertical-align: inherit;=
"> , uma das feiras de arte mais relevantes da Am=C3=A9rica Latina. Mais=
de 100 galerias nacionais e internacionais participam com programas com=
o </font></font><strong><font style=3D"vertical-align: inherit;"><font s=
tyle=3D"vertical-align: inherit;">Panorama</font></font></strong><font s=
tyle=3D"vertical-align: inherit;"><font style=3D"vertical-align: inherit=
;"> , </font></font><strong><font style=3D"vertical-align: inherit;"><fo=
nt style=3D"vertical-align: inherit;">Solo_Duo</font></font></strong><fo=
nt style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inh=
erit;"> , </font></font><strong><font style=3D"vertical-align: inherit;"=
><font style=3D"vertical-align: inherit;">Brasil Contempor=C3=A2neo</fon=
t></font></strong><font style=3D"vertical-align: inherit;"><font style=3D=
"vertical-align: inherit;"> , </font></font><strong><font style=3D"verti=
cal-align: inherit;"><font style=3D"vertical-align: inherit;">Jardim de =
Esculturas</font></font></strong><font style=3D"vertical-align: inherit;=
"><font style=3D"vertical-align: inherit;"> e o </font></font><strong><f=
ont style=3D"vertical-align: inherit;"><font style=3D"vertical-align: in=
herit;">MIRA</font></font></strong><font style=3D"vertical-align: inheri=
t;"><font style=3D"vertical-align: inherit;"> de videoarte. No primeiro =
dia, ser=C3=A3o anunciados os vencedores do </font></font><strong><font =
style=3D"vertical-align: inherit;"><font style=3D"vertical-align: inheri=
t;">Pr=C3=AAmio FOCO 2025</font></font></strong><font style=3D"vertical-=
align: inherit;"><font style=3D"vertical-align: inherit;"> , que valoriz=
a e projeta jovens talentos da arte contempor=C3=A2nea brasileira.</font=
></font><br></p>
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<img src=3D"https://storage.mlcdn.com/account_im=
age/1752013/jwbToszvfKieSVpNRiJbgcFUamdMuGBp6TZVSQhB.png" loading=3D"laz=
y" border=3D"0" alt width=3D"540" class=3D"img" style=3D"display: block;=
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"0" cellpadding=3D"0" style=3D"color: #ffffff; width: 640px; min-width: =
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<p style=3D"font-family: Georgia, serif; color: #ffffff; font-size: =
20px; line-height: 150%; margin-top: 0; margin-bottom: 10px;"><em></em><=
strong>Obrigada por estar aqui!</strong></p>
<p style=3D"font-family: Georgia, serif; color: #ffffff; font-size: 20px=
; line-height: 150%; margin-top: 0; margin-bottom: 10px;">=C3=89 sempre =
um prazer compartilhar novidades com voc=C3=AA. Sua presen=C3=A7a nessa =
comunidade faz toda a diferen=C3=A7a. Se quiser bater um papo, tirar d=C3=
=BAvidas ou compartilhar suas ideias, basta responder a este e-mail - vo=
u adorar ler sua mensagem.</p>
<p style=3D"font-family: Georgia, serif; color: #ffffff; font-size: 20px=
; line-height: 150%; margin-top: 0; margin-bottom: 10px;"><strong>Import=
ante: n=C3=A3o perca nenhuma edi=C3=A7=C3=A3o!</strong></p>
<p style=3D"font-family: Georgia, serif; color: #ffffff; font-size: 20px=
; line-height: 150%; margin-top: 0; margin-bottom: 0; text-align: justif=
y;">Para garantir que a newsletter chegue at=C3=A9 voc=C3=AA sem cair no=
spam, adicione meu e-mail =C3=A0 sua lista de contatos ou marque-o como=
remetente seguro. Assim, sua plataforma de e-mail valida o envio, e voc=
=C3=AA recebe minhas atualiza=C3=A7=C3=B5es semanalmente, sem interrup=C3=
=A7=C3=B5es.<br></p>
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<table align=3D"center" width=3D"100%" cellpadding=3D"0" cellspacing=3D"=
0" border=3D"0">
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<td class=3D"col" align=3D"left" width=3D"250" valign=3D"top" st=
yle=3D"text-align: left!important;">
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<h5 style=3D"font-family: Georgia, serif; color: #000000=
; font-size: 15px; line-height: 125%; font-weight: bold; font-style: nor=
mal; text-decoration: none; margin-bottom: 6px;">M=C3=B4nica Barbosa Rec=
ebe</h5>
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<p style=3D"font-family: Georgia, serif; color: #515856; fon=
t-size: 14px; line-height: 150%; margin-bottom: 6px;">Alameda Bar=C3=A3o=
Limeira, 1330/52, S=C3=A3o Paulo</p><p style=3D"font-family: Georgia, s=
erif; color: #515856; font-size: 14px; line-height: 150%; margin-bottom:=
6px;">Brazil</p>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" bo=
rder=3D"0">
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<td height=3D"16" style=3D"line-height: 16px;"></td>=
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<table class=3D"**$class**" role=3D"presentation" cellpadding=3D"0" cell=
spacing=3D"0" border=3D"0">
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