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Subject: Marcio Kogan e um cliente vivo de Frank Lloyd Wright
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View this post on the web at https://monicabarbosarecebe.substack.com/p/mar=
cio-kogan-e-um-cliente-vivo-de

NEWS #11 =E2=80=93 16/08/2025
O =C3=BAltimo cliente vivo de Frank Lloyd Wright
Roland Reisley, hoje com 101 anos, =C3=A9 o =C3=BAltimo cliente vivo de Fra=
nk Lloyd Wright - e vive h=C3=A1 74 anos na casa Usonian projetada por Wrig=
ht na comunidade de Usonia, em Nova York. Ele atribui sua longevidade =C3=
=A0 conviv=C3=AAncia di=C3=A1ria com arquitetura org=C3=A2nica e beleza int=
egrada =C3=A0 paisagem. A casa, constru=C3=ADda em 1951 e expandida em 1956=
, foi idealizada para ser parte da colina que a abriga, com teto baixo, esp=
a=C3=A7os abertos ao externo, e materiais naturais - uma arquitetura que re=
spira o entorno. Em seu relato recente =C3=A0 Architectural Digest, Reisley=
 conta como pediu mudan=C3=A7as simples, como um arm=C3=A1rio para vassoura=
s, e viu Wright responder: =E2=80=9CContinue at=C3=A9 se esgotar. Prometo q=
ue voc=C3=AA vai me agradecer=E2=80=9D. A li=C3=A7=C3=A3o vai al=C3=A9m da =
forma: Reisley afirma que =E2=80=9Cn=C3=A3o passou dia em que eu n=C3=A3o v=
i algo bonito aqui=E2=80=9D. Estudos recentes indicam que a presen=C3=A7a d=
e beleza pode reduzir estresse e contribuir para a sa=C3=BAde - e ele perce=
be essa rela=C3=A7=C3=A3o na pr=C3=B3pria vida. Para arquitetos que olham a=
l=C3=A9m da est=C3=A9tica, fica o lembrete: o design tamb=C3=A9m pode prese=
rvar a vida.
A nova arquitetura n=C3=A3o impressiona - ela escuta
Se Frank Lloyd Wright fez da emo=C3=A7=C3=A3o uma consequ=C3=AAncia da geni=
alidade, a arquitetura contempor=C3=A2nea transforma a emo=C3=A7=C3=A3o em =
ponto de partida. Uma nova gera=C3=A7=C3=A3o de arquitetos projeta espa=C3=
=A7os que acolhem, tocam e respondem ao estado emocional de quem os habita.=
 Nada de ostenta=C3=A7=C3=A3o ou formas espetaculares: agora, o gesto est=
=C3=A1 nas texturas transl=C3=BAcidas, na luz que se move, nos materiais co=
m mem=C3=B3ria, nos vazios que respiram. Estamos diante de uma tend=C3=AAnc=
ia global que transforma o espa=C3=A7o em linguagem emocional - e onde o de=
sejo coletivo se traduz em menos performance e mais presen=C3=A7a. O luxo, =
aqui, =C3=A9 outro: est=C3=A1 no tato, na escuta, no tempo que o espa=C3=A7=
o oferece. Se Wright nos deu casas com alma, os arquitetos de agora devolve=
m o corpo - e a calma - a quem atravessa o espa=C3=A7o.
Obrigado por ler M=C3=B4nica Barbosa Recebe! Subscreva gratuitamente para r=
eceber novos posts e apoiar o meu trabalho.
Marcio Kogan, fundador do studio mk27, dispensa apresenta=C3=A7=C3=B5es - m=
as =C3=A9 um prazer e um orgulho lembrar seus feitos. Est=C3=A1 entre as 10=
0 pessoas mais influentes do Brasil, segundo a Revista =C3=89poca, e figura=
 h=C3=A1 15 anos na lista dos 150 nomes de refer=C3=AAncia da Wallpaper. So=
ma mais de 250 pr=C3=AAmios nacionais e internacionais. Arquiteto, cineasta=
 e designer, =C3=A9 presen=C3=A7a celebrada no maior e mais disputado stand=
 do Salone del Mobile. Milano, na Minotti. Ao longo da minha trajet=C3=B3ri=
a, ele sempre esteve por perto, validando conquistas e abrindo caminhos. Ne=
sta nova conversa, aproveito para registrar minha gratid=C3=A3o pela aten=
=C3=A7=C3=A3o precisa e generosa que ele sempre dedicou.
1. O modernismo brasileiro revive, mas reinterpretado. Qual o ponto de equi=
l=C3=ADbrio entre reescrever uma tradi=C3=A7=C3=A3o e reinventar seu sentid=
o no mundo contempor=C3=A2neo?
O modernismo foi um movimento poderoso, e, na minha opini=C3=A3o, foi no Br=
asil onde ele atingiu sua maior pot=C3=AAncia. Com ra=C3=ADzes no racionali=
smo europeu, especialmente nas ideias de Le Corbusier - que chegou a atuar =
como consultor do projeto do Minist=C3=A9rio da Educa=C3=A7=C3=A3o e Sa=C3=
=BAde no Rio de Janeiro -, o modernismo ganhou uma for=C3=A7a =C3=BAnica ao=
 ser tropicalizado. =C3=89 imposs=C3=ADvel ignorar o impacto que esse movim=
ento teve na minha gera=C3=A7=C3=A3o e em todas as que vieram depois. Num s=
egundo momento, nomes como Lina Bo Bardi e Paulo Mendes da Rocha reinventar=
am essa tradi=C3=A7=C3=A3o, ampliando suas possibilidades e tra=C3=A7ando n=
ovos caminhos para a arquitetura brasileira. A partir deles, formou-se um c=
onjunto de valores que moldaram uma identidade nacional muito pr=C3=B3pria:=
 uma arquitetura sem excessos, racional, mas profundamente sens=C3=ADvel ao=
 clima, =C3=A0 cultura e =C3=A0s contradi=C3=A7=C3=B5es do Brasil. Arquitet=
uras como as de Zaha Hadid ou Frank Gehry, por mais incr=C3=ADveis que seja=
m em seus contextos, s=C3=A3o simplesmente incompat=C3=ADveis com nossa his=
t=C3=B3ria. N=C3=A3o se trata de uma quest=C3=A3o de qualidade, mas de coer=
=C3=AAncia. O Brasil n=C3=A3o poderia ter produzido esses gestos formais po=
rque carrega, at=C3=A9 hoje, os princ=C3=ADpios modernistas como uma base s=
=C3=B3lida e =C3=A9tica - uma arquitetura mais contida, mais silenciosa. E =
talvez, justamente por isso, t=C3=A3o potente.
2. A constru=C3=A7=C3=A3o hoje insere identidade - ou repete f=C3=B3rmulas =
universais? O que se ganha (e se perde) quando se projeta sem territ=C3=B3r=
io?
A arquitetura hoje evolui com novas t=C3=A9cnicas construtivas, mas a lingu=
agem permanece fiel aos fundamentos. Projetar sem territ=C3=B3rio =C3=A9 co=
mo desenhar um edif=C3=ADcio sem saber onde ele vai estar - simplesmente n=
=C3=A3o existe. O lugar =C3=A9 o ponto de partida de qualquer projeto.
3. A arquitetura pode ser sustent=C3=A1vel sem abrir m=C3=A3o do desejo? Ou=
 seguiremos ref=C3=A9ns da est=C3=A9tica crua do =E2=80=9Cpoliticamente cor=
reto ecol=C3=B3gico=E2=80=9D?
A sustentabilidade =C3=A9 inevit=C3=A1vel - =C3=A9 o futuro do planeta. Ape=
sar dos boicotes e do discurso vazio em torno do =E2=80=9Cpoliticamente cor=
reto ecol=C3=B3gico=E2=80=9D, ela precisa ser prioridade. Por que fazer um =
pr=C3=A9dio que consome energia se ele pode gerar a pr=C3=B3pria? Por que d=
esmatar uma floresta quando =C3=A9 poss=C3=ADvel manejar os insumos de form=
a inteligente? Numa perspectiva evolutiva, aprendemos a abrigar-nos, a cons=
truir, a melhorar os m=C3=A9todos de constru=C3=A7=C3=A3o e, mais recenteme=
nte, chegamos a um ponto em que podemos projetar e construir olhando para o=
 futuro. Podemos transformar o nosso ambiente, o nosso espa=C3=A7o, conside=
rando a preserva=C3=A7=C3=A3o dos recursos naturais, o que resulta na nossa=
 pr=C3=B3pria preserva=C3=A7=C3=A3o e, potencialmente, na nossa evolu=C3=A7=
=C3=A3o.
4. Com tantas imagens e tantas falas, o que faz uma obra calar o mundo ao r=
edor? O que ainda tem poder de parar algu=C3=A9m no meio do feed - ou de um=
a cidade?
A miss=C3=A3o da arquitetura =C3=A9 melhorar o mundo. Mesmo que o impacto s=
eja pequeno, se for positivo, j=C3=A1 vale. Esse deve ser o foco - n=C3=A3o=
 criar marcos que sirvam apenas para parar carros e tirar fotos, mas fazer =
bem feito, em qualquer escala. Em S=C3=A3o Paulo, tudo =C3=A9 mal feito. As=
 ruas, as cal=C3=A7adas, as leis. A cidade =C3=A9 hostil. Um cadeirante n=
=C3=A3o consegue dar a volta em um quarteir=C3=A3o, nem um pedestre. As cal=
=C3=A7adas s=C3=A3o como propriedade privada, de responsabilidade individua=
l do lote, e este =C3=A9 um dos maiores absurdos que existem. A rua =C3=A9 =
p=C3=BAblica - deveria ser tratada como tal, com o mesmo cuidado. A prefeit=
ura =C3=A9 desconectada da cidade e da sua hist=C3=B3ria. N=C3=A3o h=C3=A1 =
projeto urbano, n=C3=A3o h=C3=A1 continuidade, n=C3=A3o h=C3=A1 o m=C3=ADni=
mo. At=C3=A9 os sinais de pedestre duram dois segundos. =C3=89 um sistema q=
ue naturalizou o desrespeito =C3=A0 cidade e =C3=A0s pessoas.
Quando a arquitetura volta a ser estrutura
O NSW Awards 2025 me chamou aten=C3=A7=C3=A3o pelas escolhas - e por isso r=
esolvi compartilhar. Em vez do espet=C3=A1culo f=C3=A1cil, a premia=C3=A7=
=C3=A3o destacou arquitetura que constr=C3=B3i legado: inova=C3=A7=C3=A3o c=
om responsabilidade, respeito ao patrim=C3=B4nio e impacto real na vida p=
=C3=BAblica. Seriedade, consci=C3=AAncia - e uma pista do que vale ser valo=
rizado. O projeto vencedor, das novas esta=C3=A7=C3=B5es de metr=C3=B4 de S=
ydney, foi chamado pelo j=C3=BAri de =E2=80=9Ccriador de legado=E2=80=9D e =
=E2=80=9Cmodelador de cidade=E2=80=9D. N=C3=A3o s=C3=B3 pelas solu=C3=A7=C3=
=B5es de transporte, mas por redefinir a experi=C3=AAncia c=C3=ADvica da ca=
pital, conectando dezenas de escrit=C3=B3rios e especialidades em um esfor=
=C3=A7o coletivo exemplar. Elizabeth Carpenter, presidente do Instituto Aus=
traliano de Arquitetos de NSW, resumiu bem: arquitetura =C3=A9 arte, mas ta=
mb=C3=A9m =C3=A9 responsabilidade. Uma arte que conecta, amplia repert=C3=
=B3rios culturais e ajuda a imaginar futuros mais sustent=C3=A1veis - e men=
os vaidosos. Outros premiados seguiram a mesma linha: obras de restaura=C3=
=A7=C3=A3o, projetos residenciais originais (como a exc=C3=AAntrica Babylon=
, dos anos 1950, cheia de contradi=C3=A7=C3=B5es deliciosas) e centros urba=
nos pensados com o p=C3=A9 no ch=C3=A3o. Talvez esse seja o verdadeiro pr=
=C3=AAmio: quando se escolhe n=C3=A3o o que impressiona, mas o que permanec=
e.
A afinidade entre Kogan e a Minotti vem do mesmo DNA: reinterpretar a tradi=
=C3=A7=C3=A3o com olhar contempor=C3=A2neo. Como diz Roberto Minotti, ele t=
raduziu o estilo americano dos anos 1950 de forma nova e absolutamente mode=
rna, projetando-o para o futuro. Essa sintonia atingiu o auge na cole=C3=A7=
=C3=A3o Brasilia, de 2021 - minha favorita. Inspirada no Brasil ut=C3=B3pic=
o dos anos 1950, =C3=A9 um encontro raro entre mem=C3=B3ria e futuro, tradu=
zido em design que j=C3=A1 nasceu cl=C3=A1ssico.
Sof=C3=A1 Brasilia - Modernismo brasileiro em linhas puras e volumes precis=
os. A madeira nobre dialoga com metal e tecidos, criando uma presen=C3=A7a =
arquitet=C3=B4nica que equilibra rigor geom=C3=A9trico e calor t=C3=A1til.
Poltrona Brasilia - Escultura habit=C3=A1vel que revisita o design de meado=
s do s=C3=A9culo. Estrutura de madeira envolvente e estofado generoso expre=
ssam a eleg=C3=A2ncia contida da obra de Kogan.
Cama Brasilia - Cabeceira arquitet=C3=B4nica que integra madeira e tecido e=
m harmonia estrutural. Um gesto cont=C3=ADnuo que traduz o modernismo em pe=
=C3=A7a central da narrativa visual do quarto.
Aparador Superquadra -Geometria limpa e volumes assim=C3=A9tricos remetem =
=C3=A0 utopia urbana dos anos 1950. Materiais nobres e propor=C3=A7=C3=B5es=
 precisas revelam um luxo silencioso e atemporal.
Visionnaire assina ref=C3=BAgio em Ibiza
O ver=C3=A3o est=C3=A1 a todo vapor no hemisf=C3=A9rio norte - e em Ibiza, =
ele encontra na rec=C3=A9m-lan=C3=A7ada resid=C3=AAncia da marca italiana V=
isionnaire um ref=C3=BAgio sensorial e duradouro. Assinada pelo arquiteto A=
ntonio Baroncelli, do escrit=C3=B3rio MetroArea Architetti Associati, a cas=
a =C3=A9 um santu=C3=A1rio suave e natural, esculpido delicadamente na enco=
sta, com volumes que seguem as curvas do terreno. Luz, ar, terra e c=C3=A9u=
 fluem juntos: paredes de vidro deslizam como membranas, canopies e jardins=
 suspensos borram os limites entre dentro e fora. No cora=C3=A7=C3=A3o da r=
esid=C3=AAncia, um p=C3=A1tio em refer=C3=AAncia ao impluvium romano coleta=
 as =C3=A1guas da chuva, canalizando-as por uma queda d=E2=80=99=C3=A1gua a=
t=C3=A9 um riacho que liga duas piscinas. A proposta criativa de Eleonore C=
avalli nasceu da for=C3=A7a do mar, da natureza e do verde profundo da ilha=
=2E Distribu=C3=ADdo em tr=C3=AAs n=C3=AD=
veis - com su=C3=ADtes no t=C3=A9rre=
o, =C3=A1reas sociais e wellness no primeiro andar, e um espa=C3=A7o de dor=
mir panor=C3=A2mico no topo - o projeto n=C3=A3o =C3=A9 uma interven=C3=A7=
=C3=A3o tempor=C3=A1ria de ver=C3=A3o, mas uma resid=C3=AAncia permanente q=
ue celebra a luz, o sil=C3=AAncio e a paisagem mediterr=C3=A2nea. =C3=89 um=
a casa que traduz uma arquitetura emocional, pautada pela presen=C3=A7a e p=
ela resson=C3=A2ncia sensorial - ecoando, sem mencion=C3=A1-las, os conceit=
os que t=C3=AAm marcado outras reflex=C3=B5es recentes sobre como o habitar=
 contempor=C3=A2neo traz mais =E2=80=9Cescuta=E2=80=9D que ostenta=C3=A7=C3=
=A3o.
O retorno da superf=C3=ADcie que emociona
Nos =C3=BAltimos anos, a est=C3=A9tica minimalista reduziu a superf=C3=ADci=
e a coadjuvante. Tons neutros e aus=C3=AAncia de ornamento pareciam a =C3=
=BAnica linguagem poss=C3=ADvel. Mas um movimento silencioso est=C3=A1 em c=
urso: a volta da superf=C3=ADcie emocional. T=C3=AAxteis, pap=C3=A9is de pa=
rede, tape=C3=A7arias e revestimentos recuperam o protagonismo - n=C3=A3o c=
omo enfeite, mas como narrativa visual. Este ano, em Mil=C3=A3o, mesmo com =
os neutros ainda dominando a l=C3=B3gica, o que vi foram texturas infinitas=
=2E Paredes, m=C3=B3veis e tecidos gan=
haram relevos, tramas, ondula=C3=A7=C3=
=B5es e toques inesperados que transformavam a neutralidade em experi=C3=AA=
ncia sensorial. N=C3=A3o era sobre cor, mas sobre presen=C3=A7a: superf=C3=
=ADcies que convidavam o olhar e pediam a m=C3=A3o. Foi com essa chave de l=
eitura que vivi o lan=C3=A7amento da Liberty Interiors no Brasil, represent=
ada agora pela By Tri Brands, refer=C3=AAncia em tecidos e pap=C3=A9is de p=
arede de alto luxo. Divis=C3=A3o da ic=C3=B4nica Liberty London, fundada h=
=C3=A1 mais de 150 anos, ela carrega um acervo de estampas autorais - flora=
is, grafismos e releituras do Art Nouveau e Art D=C3=A9co - que h=C3=A1 d=
=C3=A9cadas s=C3=A3o refer=C3=AAncia global. N=C3=A3o por acaso, Oscar Wild=
e a chamou de =E2=80=9Co ref=C3=BAgio preferido do comprador art=C3=ADstico=
=E2=80=9D. Ver essa chegada ao Brasil, no momento em que o design recupera =
o ornamento como linguagem leg=C3=ADtima, =C3=A9 perceber que decorar volta=
 a ser mais que compor espa=C3=A7os: =C3=A9 criar superf=C3=ADcies que emoc=
ionam, contam hist=C3=B3rias e se tornam mem=C3=B3ria. E poucas marcas trab=
alham a cor de maneira t=C3=A3o espetaculosa quanto a Liberty.
Na conversa com Marcio Kogan, ele afirma: "=C3=89 imposs=C3=ADvel ignorar o=
 impacto que esse movimento teve na minha gera=C3=A7=C3=A3o e em todas as q=
ue vieram depois." A fala, l=C3=BAcida e generosa, abre espa=C3=A7o para al=
go que tamb=C3=A9m merece ser lembrado: no pr=C3=B3ximo dia 27,
completam-se 60 anos da morte de Le Corbusier, figura central do modernismo=
 e influ=C3=AAncia direta na forma=C3=A7=C3=A3o de nomes como L=C3=BAcio Co=
sta, Niemeyer e Reidy - e, por consequ=C3=AAncia, de toda uma linguagem arq=
uitet=C3=B4nica brasileira.
A Maison Louis Carr=C3=A9, de Alvar Aalto - sua =C3=BAnica resid=C3=AAncia =
na Fran=C3=A7a - acaba de reabrir ao p=C3=BAblico ap=C3=B3s restaurar facha=
da e jardins, ambos projetados pelo pr=C3=B3prio arquiteto. As obras come=
=C3=A7aram em 2022 e agora foram conclu=C3=ADdas, devolvendo ao conjunto um=
 novo f=C3=B4lego externo. Louis Carr=C3=A9 dizia, na =C3=A9poca, que queri=
a =E2=80=9Cuma casa que fosse pequena por fora e grande por dentro=E2=80=9D=
 - e Aalto materializou esse desejo em volumes contidos e um interior expan=
sivo. Um marco imperd=C3=ADvel para os admiradores da arquitetura moderna q=
ue dialoga com a paisagem, o corpo humano e o tempo presente.
Descobri uma das exposi=C3=A7=C3=B5es mais perturbadoras e po=C3=A9ticas qu=
e j=C3=A1 vi: o Archeoplastica, o =E2=80=9Cmuseu do pl=C3=A1stico=E2=80=9D =
da It=C3=A1lia, com mais de 500 objetos vintage encontrados em praias - mui=
tos intactos desde os anos 1950. Surgiu do achado de uma garrafa de proteto=
r solar Ambre Solaire com pre=C3=A7o em liras, preservada por d=C3=A9cadas.=
 =E2=80=9CVer com os pr=C3=B3prios olhos=E2=80=9D, diz seu idealizador, Enz=
o Suma, faz toda diferen=C3=A7a. =C3=89 um alerta: a natureza devolve nosso=
s t=C3=B3xicos como um espelho - e o pl=C3=A1stico n=C3=A3o desaparece.
Se voc=C3=AA =C3=A9 quase inconveniente, como eu, quando o assunto =C3=A9 t=
rilha sonora - e, principalmente, qualidade de som - anote: no m=C3=AAs pas=
sado abriu a Darsena Listening Suite, no hotel Il Sereno, =C3=A0s margens d=
o Lago de Como. Projeto de Patricia Urquiola, criado com o audi=C3=B3filo L=
uis Contreras, =C3=A9 um ref=C3=BAgio para ouvir m=C3=BAsica como se fosse =
um gesto arquitet=C3=B4nico: McIntosh, Klipsch, vinil e vistas que se disso=
lvem entre =C3=A1gua e c=C3=A9u. Um deleite reservado a raros ouvidos.
Acompanhei as diversas manifesta=C3=A7=C3=B5es na semana passada contra a c=
onstru=C3=A7=C3=A3o da ponte do Estreito de Messina, que ligar=C3=A1 a Sic=
=C3=ADlia ao continente. Com 3,7 km e custo estimado em =E2=82=AC13,5 bilh=
=C3=B5es, ser=C3=A1 a maior ponte de v=C3=A3o =C3=BAnico do mundo, prometen=
do empregos e transforma=C3=A7=C3=A3o na mobilidade. O projeto divide opini=
=C3=B5es: defensores celebram o marco de engenharia; cr=C3=ADticos alertam =
para riscos s=C3=ADsmicos, impactos ambientais e at=C3=A9 infiltra=C3=A7=C3=
=A3o mafiosa.
Na semana passada, vi alguns ve=C3=ADculos internacionais comentando sobre =
a revitaliza=C3=A7=C3=A3o da Ladeira da Miseric=C3=B3rdia - enquanto, no Br=
asil, pouco se fala sobre o risco de gentrifica=C3=A7=C3=A3o por l=C3=A1. C=
oncebido por Lina Bo Bardi nos anos 1980 para preservar o centro vivo de Sa=
lvador, o projeto ter=C3=A1 reabertura em parceria da prefeitura com o Inst=
ituto Bardi e a plataforma Piv=C3=B4. Motivos para cautela n=C3=A3o faltam:=
 hot=C3=A9is de luxo, restaurantes caros e galerias de arte j=C3=A1 ocupam =
pr=C3=A9dios hist=C3=B3ricos pr=C3=B3ximos, transformando o entorno em um c=
ircuito tur=C3=ADstico de acesso restrito =C3=A0 elite econ=C3=B4mica.
Exibir e-mail no navegador [ https://link.sbstck.com/redirect/be824676-a1eb=
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0;overflow:hidden;">A casa que preserva vidas. Marcio Kogan em um di&#225;l=
ogo raro. A estreia da Liberty Interiors no Brasil. O ref&#250;gio Visionna=
ire em Ibiza. E a Maison Louis Carr&#233;, de Alvar Aalto, renascida.</div>=
<div class=3D"preview" style=3D"display:none;font-size:1px;color:#333333;li=
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sp; &#8199; &#173;&#847; &nbsp; &#8199; &#173;</div><table class=3D"email-b=
ody-container" role=3D"presentation" width=3D"100%" border=3D"0" cellspacin=
g=3D"0" cellpadding=3D"0"><tbody><tr><td></td><td class=3D"content" width=
=3D"550"></td><td></td></tr><tr><td></td><td class=3D"content" width=3D"550=
" align=3D"left"><div style=3D"font-size: 16px;line-height: 26px;max-width:=
 550px;width: 100%;margin: 0 auto;overflow-wrap: break-word;"><table role=
=3D"presentation" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=
=3D"0"><tbody><tr><td align=3D"right" style=3D"height:20px;"><table role=3D=
"presentation" width=3D"auto" border=3D"0" cellspacing=3D"0" cellpadding=3D=
"0"><tbody><tr><td style=3D"vertical-align:middle;"><span class=3D"pencraft=
 pc-reset reset-IxiVJZ tw-font-body tw-text-ssm tw-text-substack-secondary"=
 style=3D"font-family: SF Pro Text, -apple-system, system-ui, BlinkMacSyste=
mFont, Inter, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color E=
moji, Segoe UI Emoji, Segoe UI Symbol;font-size: 13px;color: unset;list-sty=
le: none;text-decoration: unset;margin: 0;"><div class=3D"pencraft pc-reset=
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color: unset;text-align: right;font-size: 12px;line-height: 16px;text-decor=
ation: unset;margin: 0;"><span class=3D"pencraft pc-reset reset-IxiVJZ" tra=
nslated=3D"" style=3D"list-style: none;color: unset;text-decoration: unset;=
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decoration-underline-ClTkYc reset-IxiVJZ" href=3D"https://substack.com/redi=
rect/2/eyJlIjoiaHR0cHM6Ly9tb25pY2FiYXJib3NhcmVjZWJlLnN1YnN0YWNrLmNvbS9zdWJz=
Y3JpYmU_dXRtX3NvdXJjZT1lbWFpbCZ1dG1fY2FtcGFpZ249ZW1haWwtc3Vic2NyaWJlJnI9NmJ=
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UyRnAlMkZtYXJjaW8ta29nYW4tZS11bS1jbGllbnRlLXZpdm8tZGUiLCJwIjoxNzEwMDk2OTUsI=
nMiOjU5Mzk0ODMsImYiOnRydWUsInUiOjM4MTg4ODcyNSwiaWF0IjoxNzU1MzU0MzEyLCJleHAi=
OjIwNzA5MzAzMTIsImlzcyI6InB1Yi0wIiwic3ViIjoibGluay1yZWRpcmVjdCJ9.inP-px7x2M=
HGBoz--ZoIdmeeJ260f8FyW9EpJYvRsi4?" style=3D"list-style: none;color: unset;=
text-decoration: unset;margin: 0;-webkit-text-decoration-line: underline;te=
xt-decoration-line: underline;">Subscreva aqui</a> para mais</span></div></=
span></td></tr></tbody></table></td></tr></tbody></table><table class=3D"he=
ader graphic-header" role=3D"presentation" style=3D"border-spacing: 0;paddi=
ng: 16px 0 32px;"><tbody><tr><td align=3D"center" style=3D"text-align: cent=
er;padding: 0;"><a href=3D"https://substack.com/redirect/2/eyJlIjoiaHR0cHM6=
Ly9tb25pY2FiYXJib3NhcmVjZWJlLnN1YnN0YWNrLmNvbS9wL21hcmNpby1rb2dhbi1lLXVtLWN=
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1ssqQ7vsdZGsI-QB0HMFBcX7gQ?"><img class=3D"header-image" role=3D"presentati=
on" width=3D"550" height=3D"190" src=3D"https://substackcdn.com/image/fetch=
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ical-align: middle;max-width: 550px;display: block;margin: 0 auto;height: a=
uto;width: 100%;"></a></td></tr></tbody></table><div class=3D"typography" s=
tyle=3D"--image-offset-margin: -120px;font-size: 16px;line-height: 26px;"><=
div class=3D"preamble" style=3D"font-size: 16px;line-height: 26px;margin-to=
p: 16px;"><div class=3D"body markup" dir=3D"auto" style=3D"text-align: init=
ial;font-size: 16px;line-height: 26px;width: 100%;word-break: break-word;ma=
rgin-bottom: 16px;"><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);lin=
e-height: 26px;font-size: 16px;margin-top: 0;margin-bottom: 0;"><em><strong=
>M&#244;nica Barbosa Recebe</strong></em><span> &#233; uma newsletter seman=
al e gratuita</span><br><span>que re&#250;ne curadoria autoral sobre design=
, comportamento e mercado.</span></p></div><hr style=3D"padding: 0;height: =
1px;background: #e1e1e1;border: none;margin: 16px 0 0;"></div></div><div cl=
ass=3D"post typography" dir=3D"auto" style=3D"--image-offset-margin: -120px=
;padding: 32px 0 0 0;font-size: 16px;line-height: 26px;"><div class=3D"post=
-header" role=3D"region" aria-label=3D"Cabe&#231;alho do post" style=3D"fon=
t-size: 16px;line-height: 26px;"><h1 class=3D"post-title published" style=
=3D"color: rgb(54,55,55);font-family: 'SF Pro Display', -apple-system, syst=
em-ui, BlinkMacSystemFont, 'Inter', 'Segoe UI', Roboto, Helvetica, Arial, s=
ans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';font-we=
ight: 900;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: anti=
aliased;-webkit-appearance: optimizelegibility;-moz-appearance: optimizeleg=
ibility;appearance: optimizelegibility;margin: 0;line-height: 36px;font-siz=
e: 32px;"><a href=3D"https://substack.com/app-link/post?publication_id=3D59=
39483&post_id=3D171009695&utm_source=3Dpost-email-title&utm_campaign=3Demai=
l-post-title&isFreemail=3Dtrue&r=3D6bd785&token=3DeyJ1c2VyX2lkIjozODE4ODg3M=
jUsInBvc3RfaWQiOjE3MTAwOTY5NSwiaWF0IjoxNzU1MzU0MzEyLCJleHAiOjE3NTc5NDYzMTIs=
ImlzcyI6InB1Yi01OTM5NDgzIiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.g1jjLUT1zgZYRx_WA7=
sYDz3xywJQpEK0eGlLHQD_qSQ" style=3D"color: rgb(54,55,55);text-decoration: n=
one;">Marcio Kogan e um cliente vivo de Frank Lloyd Wright</a></h1><h3 clas=
s=3D"subtitle" style=3D"font-family: 'SF Pro Display',-apple-system-headlin=
e,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Ar=
ial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-=
weight: normal;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing:=
 antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: optimi=
zelegibility;appearance: optimizelegibility;margin: 4px 0 0;color: #777777;=
line-height: 24px;font-size: 18px;margin-top: 12px;">A casa que preserva vi=
das. Marcio Kogan em um di&#225;logo raro. A estreia da Liberty Interiors n=
o Brasil. O ref&#250;gio Visionnaire em Ibiza. E a Maison Louis Carr&#233;,=
 de Alvar Aalto, renascida.</h3><table class=3D"post-meta custom" cellpaddi=
ng=3D"0" cellspacing=3D"0" style=3D"margin: 1em 0;height: 20px;align-items:=
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ght: 14px;font-size: 14px;font-family: system-ui,-apple-system,BlinkMacSyst=
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: 0;padding-bottom: 0;"><div class=3D"pencraft pc-reset color-secondary-ls1=
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f,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: 500;t=
ext-transform: uppercase;letter-spacing: .2px;"><time datetime=3D"2025-08-1=
6T14:25:05.020Z">Aug 16</time></div></td></tr></tbody></table><table class=
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t=3D"16"><td height=3D"16" style=3D"font-size:0px;line-height:0;">&nbsp;</t=
d></tr><tr><td><table role=3D"presentation" width=3D"100%" border=3D"0" cel=
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dy></table></td><td align=3D"right"><table role=3D"presentation" width=3D"a=
uto" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td style=
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der=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td align=3D"cente=
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ight: 4px">LER NA APP</span><img class=3D"icon text-icon" src=3D"https://su=
bstackcdn.com/image/fetch/$s_!ET-_!,w_36,c_scale,f_png,q_auto:good,fl_progr=
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%26height%3D36%26fill%3Dnone%26stroke%3D%2523808080%26strokeWidth%3D2" widt=
h=3D"18" height=3D"18" style=3D"min-width: 18px;min-height: 18px;border: no=
ne;vertical-align: middle;margin-right: 0;margin-left: 0;max-width: 18px" a=
lt=3D""></a></td></tr></tbody></table></td></tr></tbody></table></td></tr><=
/tbody></table></td></tr><tr height=3D"16"><td height=3D"16" style=3D"font-=
size:0px;line-height:0;">&nbsp;</td></tr></tbody></table></div></div><div c=
lass=3D"pencraft pc-paddingTop-16 pc-reset" style=3D"text-decoration: unset=
;list-style: none;padding-top: 16px;font-size: 16px;line-height: 26px;"><di=
v class=3D"pencraft pc-padding-16 pc-reset bg-primary-hover-d7iQcV border-d=
etail-EGrm7T pc-borderRadius-md" style=3D"text-decoration: unset;list-style=
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ckground-color: rgb(250,250,250);font-size: 16px;line-height: 26px;"><div c=
lass=3D"pencraft pc-reset line-height-24-jnGwiv font-text-qe4AeH size-17-JH=
HggF weight-heavy-BCI3Mb reset-IxiVJZ" translated=3D"" style=3D"list-style:=
 none;color: unset;font-size: 17px;line-height: 24px;text-decoration: unset=
;margin: 0;font-family: system-ui,-apple-system,BlinkMacSystemFont,'Segoe U=
I',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','=
Segoe UI Symbol';font-weight: 800;">Bem-vindo ao M&#244;nica Barbosa Recebe=
</div><div class=3D"pencraft pc-paddingTop-8 pc-reset color-secondary-ls1g8=
s line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr font-style-italic-I=
3_Jdy weight-regular-mUq6Gb reset-IxiVJZ" translated=3D"" style=3D"list-sty=
le: none;padding-top: 8px;font-style: italic;font-size: 13px;line-height: 2=
0px;text-decoration: unset;color: rgb(119,119,119);margin: 0;font-family: s=
ystem-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial=
,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-wei=
ght: 400;">N&#227;o reconhece este remetente? <a class=3D"pencraft pc-reset=
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s://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9tb25pY2FiYXJib3NhcmVjZWJlLnN=
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lUxTXpVME16RXlMQ0psZUhBaU9qRTNPRFk0T1RBek1USXNJbWx6Y3lJNkluQjFZaTAxT1RNNU5E=
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t-text-decoration-line: underline;text-decoration-line: underline;">Cancele=
 a subscri&#231;&#227;o com um clique</a></div><div class=3D"pencraft pc-pa=
ddingTop-8 pc-reset line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr w=
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e;padding-top: 8px;color: unset;font-size: 13px;line-height: 20px;text-deco=
ration: unset;margin: 0;font-family: system-ui,-apple-system,BlinkMacSystem=
Font,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Sego=
e UI Emoji','Segoe UI Symbol';font-weight: 400;">M&#244;nica Barbosa import=
ou recentemente o seu endere&#231;o de e-mail de outra plataforma para o Su=
bstack. Passar&#225; agora a receber os posts dessa pessoa por e-mail ou pe=
la <a class=3D"pencraft pc-reset decoration-underline-ClTkYc reset-IxiVJZ" =
href=3D"https://link.sbstck.com/redirect/6d426a94-f81e-4463-b487-75366b245c=
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t-text-decoration-line: underline;text-decoration-line: underline;">App Sub=
stack</a>. Para configurar o seu perfil e descobrir mais no Substack, <a cl=
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t typography" dir=3D"auto" style=3D"--i=
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l;font-size: 16px;line-height: 26px;width: 100%;word-break: break-word;marg=
in-bottom: 16px;font-family: Lora,sans-serif;font-weight: 400;"><div class=
=3D"captioned-image-container-static" style=3D"font-size: 16px;line-height:=
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: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cells=
pacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" st=
yle=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: c=
enter;"></td><td class=3D"content" align=3D"left" width=3D"621" style=3D"te=
xt-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https:=
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none;display: block;margin: 0;margin-top: 0;margin-bottom: 0;"><img class=
=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-=
media.s3.amazonaws.com/public/images/bafdcafe-a380-49bc-b904-4b169cc3fdbf_6=
21x17.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null=
,&quot;imageSize&quot;:null,&quot;height&quot;:17,&quot;width&quot;:621,&qu=
ot;resizeWidth&quot;:null,&quot;bytes&quot;:7266,&quot;alt&quot;:null,&quot=
;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:n=
ull,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internal=
Redirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i/171009695?i=
mg=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2=
Fbafdcafe-a380-49bc-b904-4b169cc3fdbf_621x17.png&quot;,&quot;isProcessing&q=
uot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=
=3D"550" height=3D"15.056360708534621" src=3D"https://substackcdn.com/image=
/fetch/$s_!69QA!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/htt=
ps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbafdcaf=
e-a380-49bc-b904-4b169cc3fdbf_621x17.png" style=3D"border: none !important;=
vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;heigh=
t: auto;margin-bottom: 0;width: auto !important;max-width: 100% !important;=
margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbo=
dy></table></figure></div><h4 class=3D"header-anchor-post" style=3D"positio=
n: relative;font-family: 'SF Pro Display',-apple-system-headline,system-ui,=
-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-ser=
if,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold=
;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-=
webkit-appearance: optimizelegibility;-moz-appearance: optimizelegibility;a=
ppearance: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);=
line-height: 1.16em;font-size: 1.125em;"><strong>NEWS #11 &#8211; 16/08/202=
5</strong></h4><div class=3D"captioned-image-container-static" style=3D"fon=
t-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: =
100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToD=
OMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"t=
ext-align: center;"></td><td class=3D"content" align=3D"left" width=3D"1456=
" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" h=
ref=3D"https://link.sbstck.com/redirect/72d36a43-c7a2-4f61-aa36-1f4df48e703=
4?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=
=3D"nofollow ugc noopener" style=3D"position: relative;flex-direction: colu=
mn;align-items: center;padding: 0;width: auto;height: auto;border: none;tex=
t-decoration: none;display: block;margin: 0;"><img class=3D"wide-image" dat=
a-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.=
com/public/images/95092447-123a-4404-8eca-0fd7971b3183_2560x1440.jpeg&quot;=
,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSiz=
e&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidt=
h&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;titl=
e&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold=
&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&=
quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:fal=
se}" alt=3D"" title=3D"" width=3D"550" height=3D"309.375" src=3D"https://su=
bstackcdn.com/image/fetch/$s_!YduA!,w_1100,c_limit,f_auto,q_auto:good,fl_pr=
ogressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic=
%2Fimages%2F95092447-123a-4404-8eca-0fd7971b3183_2560x1440.jpeg" style=3D"b=
order: none !important;vertical-align: middle;display: block;-ms-interpolat=
ion-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-=
width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: c=
enter;"></td></tr></tbody></table><figcaption class=3D"image-caption" style=
=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-height: 20p=
x;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;paddin=
g-left: 15%;padding-right: 15%;text-align: center;">Foto: Roland Reisley</f=
igcaption></figure></div><h3 class=3D"header-anchor-post" style=3D"position=
: relative;font-family: 'SF Pro Display',-apple-system-headline,system-ui,-=
apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-seri=
f,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;=
-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-w=
ebkit-appearance: optimizelegibility;-moz-appearance: optimizelegibility;ap=
pearance: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);l=
ine-height: 1.16em;font-size: 1.375em;"><strong>O &#250;ltimo cliente vivo =
de Frank Lloyd Wright</strong></h3><p style=3D"margin: 0 0 20px 0;color: rg=
b(54,55,55);line-height: 26px;font-size: 16px;"><strong>Roland Reisley</str=
ong><span>, hoje com 101 anos, &#233; o &#250;ltimo cliente vivo de </span>=
<strong>Frank Lloyd Wright</strong><span> - e vive h&#225; 74 anos na casa =
</span><em>Usonian </em><span>projetada por Wright na comunidade de Usonia,=
 em Nova York. </span><strong>Ele atribui sua longevidade &#224; conviv&#23=
4;ncia di&#225;ria com arquitetura org&#226;nica e beleza integrada &#224; =
paisagem</strong><span>. A casa, constru&#237;da em 1951 e expandida em 195=
6, foi idealizada para ser parte da colina que a abriga, com teto baixo, es=
pa&#231;os abertos ao externo, e materiais naturais - uma arquitetura que r=
espira o entorno. Em seu relato recente &#224; </span><em>Architectural Dig=
est</em><span>, Reisley conta como pediu mudan&#231;as simples, como um arm=
&#225;rio para vassouras, e viu Wright responder: &#8220;</span><em>Continu=
e at&#233; se esgotar. Prometo que voc&#234; vai me agradecer</em><span>&#8=
221;. A li&#231;&#227;o vai al&#233;m da forma: Reisley afirma que </span><=
em>&#8220;n&#227;o passou dia em que eu n&#227;o vi algo bonito aqui</em><s=
pan>&#8221;. Estudos recentes indicam que a presen&#231;a de beleza pode re=
duzir estresse e contribuir para a sa&#250;de - e ele percebe essa rela&#23=
1;&#227;o na pr&#243;pria vida. Para arquitetos que olham al&#233;m da est&=
#233;tica, fica o lembrete</span><em>: o design tamb&#233;m pode preservar =
a vida</em><span>.</span></p><div class=3D"captioned-image-container-static=
" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure st=
yle=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D=
"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=
=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><=
td style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" =
width=3D"206" style=3D"text-align: center;"><a class=3D"image-link" target=
=3D"_blank" href=3D"https://link.sbstck.com/redirect/d042523d-55e5-4918-9ee=
6-1eee581bb28b?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0=
L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-dir=
ection: column;align-items: center;padding: 0;width: auto;height: auto;bord=
er: none;text-decoration: none;display: block;margin: 0;"><img data-attrs=
=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/pub=
lic/images/9870ab83-5424-4111-bad3-beca151e563b_206x25.png&quot;,&quot;srcN=
oWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:nul=
l,&quot;height&quot;:25,&quot;width&quot;:206,&quot;resizeWidth&quot;:null,=
&quot;bytes&quot;:8896,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;ty=
pe&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quo=
t;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;http=
s://monicabarbosarecebe.substack.com/i/171009695?img=3Dhttps%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9870ab83-5424-4111-bad3-=
beca151e563b_206x25.png&quot;,&quot;isProcessing&quot;:false,&quot;align&qu=
ot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"206" height=3D"25" sr=
c=3D"https://substackcdn.com/image/fetch/$s_!dZQr!,w_206,c_limit,f_auto,q_a=
uto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaw=
s.com%2Fpublic%2Fimages%2F9870ab83-5424-4111-bad3-beca151e563b_206x25.png" =
style=3D"border: none !important;vertical-align: middle;display: block;-ms-=
interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !impo=
rtant;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"tex=
t-align: center;"></td></tr></tbody></table></figure></div><div class=3D"ca=
ptioned-image-container-static" style=3D"font-size: 16px;line-height: 26px;=
margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table cl=
ass=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-a=
lt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td cla=
ss=3D"content" align=3D"left" width=3D"1456" style=3D"text-align: center;">=
<a class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/r=
edirect/0bd4c012-da62-47ed-8d50-84d9ba928679?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hY=
qjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc noopener" style=
=3D"position: relative;flex-direction: column;align-items: center;padding: =
0;width: auto;height: auto;border: none;text-decoration: none;display: bloc=
k;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quo=
t;https://substack-post-media.s3.amazonaws.com/public/images/4efa91da-e9e5-=
489f-abf4-6c1b359834c8_1476x1646.jpeg&quot;,&quot;srcNoWatermark&quot;:null=
,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:=
1624,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:=
null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:n=
ull,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quo=
t;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&=
quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" title=3D"" width=
=3D"550" height=3D"613.4615384615385" src=3D"https://substackcdn.com/image/=
fetch/$s_!w43Y!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/http=
s%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4efa91da=
-e9e5-489f-abf4-6c1b359834c8_1476x1646.jpeg" style=3D"border: none !importa=
nt;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;he=
ight: auto;margin-bottom: 0;width: auto !important;max-width: 100% !importa=
nt;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></=
tbody></table><figcaption class=3D"image-caption" style=3D"box-sizing: cont=
ent-box;color: #777777;font-size: 14px;line-height: 20px;font-weight: 400;l=
etter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-=
right: 15%;text-align: center;">Canopy House, por M&#225;rcio Kogan / Foto:=
 Fernando Guerra</figcaption></figure></div><h3 class=3D"header-anchor-post=
" style=3D"position: relative;font-family: 'SF Pro Display',-apple-system-h=
eadline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvet=
ica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol'=
;font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smooth=
ing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: op=
timizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;col=
or: rgb(54,55,55);line-height: 1.16em;font-size: 1.375em;"><strong>A nova a=
rquitetura n&#227;o impressiona - ela escuta</strong></h3><p style=3D"margi=
n: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><spa=
n>Se Frank Lloyd Wright fez da emo&#231;&#227;o uma consequ&#234;ncia da ge=
nialidade, a arquitetura contempor&#226;nea transforma a emo&#231;&#227;o e=
m ponto de partida. Uma nova gera&#231;&#227;o de arquitetos projeta espa&#=
231;os que </span><strong>acolhem, tocam e respondem</strong><span> ao esta=
do emocional de quem os habita. Nada de ostenta&#231;&#227;o ou formas espe=
taculares: agora, o gesto est&#225; nas </span><strong>texturas transl&#250=
;cidas</strong><span>, na </span><strong>luz que se move</strong><span>, no=
s </span><strong>materiais com mem&#243;ria</strong><span>, nos </span><str=
ong>vazios que respiram</strong><span>. Estamos diante de uma tend&#234;nci=
a global que transforma o espa&#231;o em </span><strong>linguagem emocional=
</strong><span> - e onde o desejo coletivo se traduz em menos performance e=
 mais presen&#231;a. O luxo, aqui, &#233; outro: est&#225; no tato, na escu=
ta, no tempo que o espa&#231;o oferece. Se Wright nos deu casas com alma, o=
s arquitetos de agora devolvem o corpo - e a calma - a quem atravessa o esp=
a&#231;o.</span></p><div class=3D"subscription-widget-wrap" style=3D"font-s=
ize: 16px;line-height: 26px;"><div class=3D"subscription-widget show-subscr=
ibe" style=3D"font-size: 16px;direction: ltr !important;font-weight: 400;te=
xt-decoration: none;font-family: system-ui,-apple-system,BlinkMacSystemFont=
,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI=
 Emoji','Segoe UI Symbol';color: #363737;line-height: 1.5;max-width: 560px;=
margin: 24px auto;align-items: flex-start;display: block;text-align: center=
;padding: 0px 32px;"><div class=3D"preamble" style=3D"margin-top: 16px;font=
-family: system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helve=
tica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol=
';font-size: 18px;max-width: 384px;width: fit-content;line-height: 22px;dis=
play: flex;align-items: center;text-align: center;font-weight: 400;margin-l=
eft: auto;margin-right: auto;"><p style=3D"margin: 0 0 20px 0;color: rgb(54=
,55,55);line-height: 26px;font-size: 16px;">Obrigado por ler M&#244;nica Ba=
rbosa Recebe! Subscreva gratuitamente para receber novos posts e apoiar o m=
eu trabalho.</p></div><div class=3D"subscribe-widget is-signed-up" data-com=
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pper" style=3D"text-decoration: unset;list-style: none;font-size: 16px;line=
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<a class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/r=
edirect/7634f915-6cac-4070-ad7a-58bb8cd2862a?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hY=
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atic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-=
align: center;"></td><td class=3D"content" align=3D"left" width=3D"447" sty=
le=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=
=3D"https://link.sbstck.com/redirect/170871b8-d0c6-407c-a124-8b28631b2b09?j=
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t;:67,&quot;width&quot;:447,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:=
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ecebe.substack.com/i/171009695?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.a=
mazonaws.com%2Fpublic%2Fimages%2Fe33bb2f6-16d7-4b0f-9da9-a57350888e44_447x6=
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set&quot;:false}" alt=3D"" width=3D"447" height=3D"67" src=3D"https://subst=
ackcdn.com/image/fetch/$s_!ocVt!,w_447,c_limit,f_auto,q_auto:good,fl_progre=
ssive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fi=
mages%2Fe33bb2f6-16d7-4b0f-9da9-a57350888e44_447x67.png" style=3D"border: n=
one !important;vertical-align: middle;display: block;-ms-interpolation-mode=
: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 1=
00% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center;">=
</td></tr></tbody></table></figure></div><div class=3D"captioned-image-cont=
ainer-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;=
"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapp=
er" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-co=
mponent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;">=
<tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" ali=
gn=3D"left" width=3D"1456" style=3D"text-align: center;"><a class=3D"image-=
link" target=3D"_blank" href=3D"https://link.sbstck.com/redirect/a22d7759-5=
6ad-43c9-a42e-69c4461a1f0f?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mn=
zw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"position: relat=
ive;flex-direction: column;align-items: center;padding: 0;width: auto;heigh=
t: auto;border: none;text-decoration: none;display: block;margin: 0;"><img =
class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-=
post-media.s3.amazonaws.com/public/images/2c021264-eeff-40ac-bcab-b9fb93567=
9ef_2400x3000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&q=
uot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1820,&quot;width&qu=
ot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot=
;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot=
;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;inter=
nalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:nul=
l,&quot;offset&quot;:false}" alt=3D"" title=3D"" width=3D"550" height=3D"68=
7.5" src=3D"https://substackcdn.com/image/fetch/$s_!zsQA!,w_1100,c_limit,f_=
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amazonaws.com%2Fpublic%2Fimages%2F2c021264-eeff-40ac-bcab-b9fb935679ef_2400=
x3000.jpeg" style=3D"border: none !important;vertical-align: middle;display=
: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width=
: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><td =
style=3D"text-align: center;"></td></tr></tbody></table><figcaption class=
=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;font-siz=
e: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margin-to=
p: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: center;"=
>Foto: Victor Affaro</figcaption></figure></div><p style=3D"margin: 0 0 20p=
x 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>Marcio=
 Kogan</strong><span>, fundador do studio </span><strong>mk27</strong><span=
>, </span><em>dispensa apresenta&#231;&#245;es - mas &#233; um prazer e um =
orgulho lembrar seus feitos.</em><span> Est&#225; entre as 100 pessoas mais=
 influentes do Brasil, segundo a </span><em>Revista &#201;poca</em><span>, =
e figura h&#225; 15 anos na lista dos 150 nomes de refer&#234;ncia da </spa=
n><em>Wallpaper</em><span>. Soma mais de 250 pr&#234;mios nacionais e inter=
nacionais. Arquiteto, cineasta e designer, &#233; presen&#231;a celebrada n=
o maior e mais disputado stand do </span><em>Salone del Mobile. Milano</em>=
<span>, na </span><em>Minotti</em><span>. Ao longo da minha trajet&#243;ria=
, ele sempre esteve por perto, validando conquistas e abrindo caminhos</spa=
n><em>. Nesta nova conversa, aproveito para registrar minha gratid&#227;o p=
ela aten&#231;&#227;o precisa e generosa que ele sempre dedicou</em><span>.=
</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height:=
 26px;font-size: 16px;"><strong>1. O modernismo brasileiro revive, mas rein=
terpretado. Qual o ponto de equil&#237;brio entre reescrever uma tradi&#231=
;&#227;o e reinventar seu sentido no mundo contempor&#226;neo?</strong></p>=
<p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-=
size: 16px;"><em>O modernismo foi um movimento poderoso, e, na minha opini&=
#227;o, foi no Brasil onde ele atingiu sua maior pot&#234;ncia. Com ra&#237=
;zes no racionalismo europeu, especialmente nas ideias de Le Corbusier - qu=
e chegou a atuar como consultor do projeto do Minist&#233;rio da Educa&#231=
;&#227;o e Sa&#250;de no Rio de Janeiro -, o modernismo ganhou uma for&#231=
;a &#250;nica ao ser tropicalizado. &#201; imposs&#237;vel ignorar o impact=
o que esse movimento teve na minha gera&#231;&#227;o e em todas as que vier=
am depois. Num segundo momento, nomes como Lina Bo Bardi e Paulo Mendes da =
Rocha reinventaram essa tradi&#231;&#227;o, ampliando suas possibilidades e=
 tra&#231;ando novos caminhos para a arquitetura brasileira. A partir deles=
, formou-se um conjunto de valores que moldaram uma identidade nacional mui=
to pr&#243;pria: uma arquitetura sem excessos, racional, mas profundamente =
sens&#237;vel ao clima, &#224; cultura e &#224;s contradi&#231;&#245;es do =
Brasil. Arquiteturas como as de Zaha Hadid ou Frank Gehry, por mais incr&#2=
37;veis que sejam em seus contextos, s&#227;o simplesmente incompat&#237;ve=
is com nossa hist&#243;ria. N&#227;o se trata de uma quest&#227;o de qualid=
ade, mas de coer&#234;ncia. O Brasil n&#227;o poderia ter produzido esses g=
estos formais porque carrega, at&#233; hoje, os princ&#237;pios modernistas=
 como uma base s&#243;lida e &#233;tica - uma arquitetura mais contida, mai=
s silenciosa. E talvez, justamente por isso, t&#227;o potente.</em></p><p s=
tyle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size=
: 16px;"><strong>2. A constru&#231;&#227;o hoje insere identidade - ou repe=
te f&#243;rmulas universais? O que se ganha (e se perde) quando se projeta =
sem territ&#243;rio?</strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(=
54,55,55);line-height: 26px;font-size: 16px;"><em>A arquitetura hoje evolui=
 com novas t&#233;cnicas construtivas, mas a linguagem permanece fiel aos f=
undamentos. Projetar sem territ&#243;rio &#233; como desenhar um edif&#237;=
cio sem saber onde ele vai estar - simplesmente n&#227;o existe. O lugar &#=
233; o ponto de partida de qualquer projeto.</em></p><p style=3D"margin: 0 =
0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>3=
=2E A arquitetura pode ser sustent&#225=
;vel sem abrir m&#227;o do desejo? Ou=20=
seguiremos ref&#233;ns da est&#233;tica crua do &#8220;politicamente corret=
o ecol&#243;gico&#8221;?</strong></p><p style=3D"margin: 0 0 20px 0;color: =
rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>A sustentabilidade &#=
233; inevit&#225;vel - &#233; o futuro do planeta. Apesar dos boicotes e do=
 discurso vazio em torno do &#8220;politicamente correto ecol&#243;gico&#82=
21;, ela precisa ser prioridade. Por que fazer um pr&#233;dio que consome e=
nergia se ele pode gerar a pr&#243;pria? Por que desmatar uma floresta quan=
do &#233; poss&#237;vel manejar os insumos de forma inteligente? Numa persp=
ectiva evolutiva, aprendemos a abrigar-nos, a construir, a melhorar os m&#2=
33;todos de constru&#231;&#227;o e, mais recentemente, chegamos a um ponto =
em que podemos projetar e construir olhando para o futuro. Podemos transfor=
mar o nosso ambiente, o nosso espa&#231;o, considerando a preserva&#231;&#2=
27;o dos recursos naturais, o que resulta na nossa pr&#243;pria preserva&#2=
31;&#227;o e, potencialmente, na nossa evolu&#231;&#227;o.</em></p><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16=
px;"><strong>4. Com tantas imagens e tantas falas, o que faz uma obra calar=
 o mundo ao redor? O que ainda tem poder de parar algu&#233;m no meio do fe=
ed - ou de uma cidade?</strong></p><p style=3D"margin: 0 0 20px 0;color: rg=
b(54,55,55);line-height: 26px;font-size: 16px;"><em>A miss&#227;o da arquit=
etura &#233; melhorar o mundo. Mesmo que o impacto seja pequeno, se for pos=
itivo, j&#225; vale. Esse deve ser o foco - n&#227;o criar marcos que sirva=
m apenas para parar carros e tirar fotos, mas fazer bem feito, em qualquer =
escala. Em S&#227;o Paulo, tudo &#233; mal feito. As ruas, as cal&#231;adas=
, as leis. A cidade &#233; hostil. Um cadeirante n&#227;o consegue dar a vo=
lta em um quarteir&#227;o, nem um pedestre. As cal&#231;adas s&#227;o como =
propriedade privada, de responsabilidade individual do lote, e este &#233; =
um dos maiores absurdos que existem. A rua &#233; p&#250;blica - deveria se=
r tratada como tal, com o mesmo cuidado. A prefeitura &#233; desconectada d=
a cidade e da sua hist&#243;ria. N&#227;o h&#225; projeto urbano, n&#227;o =
h&#225; continuidade, n&#227;o h&#225; o m&#237;nimo. At&#233; os sinais de=
 pedestre duram dois segundos. &#201; um sistema que naturalizou o desrespe=
ito &#224; cidade e &#224;s pessoas.</em></p><div class=3D"captioned-image-=
container-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px a=
uto;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-w=
rapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" dat=
a-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6e=
m;"><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content"=
 align=3D"left" width=3D"206" style=3D"text-align: center;"><a class=3D"ima=
ge-link" target=3D"_blank" href=3D"https://link.sbstck.com/redirect/0f74536=
9-7d20-456a-b9e6-ca97e159e6b9?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd=
4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"position: re=
lative;flex-direction: column;align-items: center;padding: 0;width: auto;he=
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mg data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amaz=
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null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;bel=
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;:&quot;https://monicabarbosarecebe.substack.com/i/171009695?img=3Dhttps%3A=
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b-401c-bc32-ce15a92f7514_206x25.png&quot;,&quot;isProcessing&quot;:false,&q=
uot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"206" heig=
ht=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!32C4!,w_206,c_limi=
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: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><td =
style=3D"text-align: center;"></td></tr></tbody></table></figure></div><div=
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eight: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto=
;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D=
"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;=
"></td><td class=3D"content" align=3D"left" width=3D"1456" style=3D"text-al=
ign: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://lin=
k.sbstck.com/redirect/8271e867-7953-4ba4-a349-967d5767a4a7?j=3DeyJ1IjoiNmJk=
Nzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc no=
opener" style=3D"position: relative;flex-direction: column;align-items: cen=
ter;padding: 0;width: auto;height: auto;border: none;text-decoration: none;=
display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quot;s=
rc&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4=
43cd760-88c1-4c43-9d1b-0ac0b69c344a_1920x1080.png&quot;,&quot;srcNoWatermar=
k&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;h=
eight&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;b=
ytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;t=
ype&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;to=
pImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quo=
t;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" title=
=3D"" width=3D"550" height=3D"309.375" src=3D"https://substackcdn.com/image=
/fetch/$s_!fsZl!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/htt=
ps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F443cd76=
0-88c1-4c43-9d1b-0ac0b69c344a_1920x1080.png" style=3D"border: none !importa=
nt;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;he=
ight: auto;margin-bottom: 0;width: auto !important;max-width: 100% !importa=
nt;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></=
tbody></table><figcaption class=3D"image-caption" style=3D"box-sizing: cont=
ent-box;color: #777777;font-size: 14px;line-height: 20px;font-weight: 400;l=
etter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-=
right: 15%;text-align: center;">Foto: Woods Bagot / Zella Casey Brownon</fi=
gcaption></figure></div><h3 class=3D"header-anchor-post" style=3D"position:=
 relative;font-family: 'SF Pro Display',-apple-system-headline,system-ui,-a=
pple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif=
,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-=
webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-we=
bkit-appearance: optimizelegibility;-moz-appearance: optimizelegibility;app=
earance: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);li=
ne-height: 1.16em;font-size: 1.375em;"><strong>Quando a arquitetura volta a=
 ser estrutura</strong></h3><p style=3D"margin: 0 0 20px 0;color: rgb(54,55=
,55);line-height: 26px;font-size: 16px;"><strong>O NSW Awards 2025 </strong=
><span>me chamou aten&#231;&#227;o pelas escolhas - e por isso resolvi comp=
artilhar. </span><em>Em vez do espet&#225;culo f&#225;cil, a premia&#231;&#=
227;o destacou arquitetura que constr&#243;i legado: inova&#231;&#227;o com=
 responsabilidade, respeito ao patrim&#244;nio e impacto real na vida p&#25=
0;blica.</em><span> Seriedade, consci&#234;ncia - e uma pista do que vale s=
er valorizado. O projeto vencedor, das novas esta&#231;&#245;es de metr&#24=
4; de Sydney, foi chamado pelo j&#250;ri de &#8220;</span><strong>criador d=
e legado</strong><span>&#8221; e &#8220;</span><strong>modelador de cidade<=
/strong><span>&#8221;. N&#227;o s&#243; pelas solu&#231;&#245;es de transpo=
rte, mas por redefinir a experi&#234;ncia c&#237;vica da capital, conectand=
o dezenas de escrit&#243;rios e especialidades em um esfor&#231;o coletivo =
exemplar. </span><strong>Elizabeth Carpenter</strong><span>, presidente do =
</span><em>Instituto Australiano de Arquitetos de NSW</em><span>, resumiu b=
em: </span><em><strong>arquitetura &#233; arte, mas tamb&#233;m &#233; resp=
onsabilidade. Uma arte que conecta, amplia repert&#243;rios culturais e aju=
da a imaginar futuros mais sustent&#225;veis - e menos vaidosos</strong></e=
m><span>. Outros premiados seguiram a mesma linha: obras de restaura&#231;&=
#227;o, projetos residenciais originais (como a exc&#234;ntrica Babylon, do=
s anos 1950, </span><em>cheia de contradi&#231;&#245;es deliciosas</em><spa=
n>) e centros urbanos pensados com o p&#233; no ch&#227;o. Talvez esse seja=
 o verdadeiro pr&#234;mio: quando se escolhe n&#227;o o que impressiona, ma=
s o que permanece.</span></p><div class=3D"captioned-image-container-static=
" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure st=
yle=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D=
"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=
=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><=
td style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" =
width=3D"206" style=3D"text-align: center;"><a class=3D"image-link" target=
=3D"_blank" href=3D"https://link.sbstck.com/redirect/a0a57186-fb21-40df-b66=
9-02293830c4f9?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0=
L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-dir=
ection: column;align-items: center;padding: 0;width: auto;height: auto;bord=
er: none;text-decoration: none;display: block;margin: 0;"><img data-attrs=
=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/pub=
lic/images/3932a9e1-f2bd-411d-9f41-13162640667d_206x25.png&quot;,&quot;srcN=
oWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:nul=
l,&quot;height&quot;:25,&quot;width&quot;:206,&quot;resizeWidth&quot;:null,=
&quot;bytes&quot;:8896,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;ty=
pe&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quo=
t;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https=
://monicabarbosarecebe.substack.com/i/171009695?img=3Dhttps%3A%2F%2Fsubstac=
k-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3932a9e1-f2bd-411d-9f41-1=
3162640667d_206x25.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quo=
t;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"206" height=3D"25" src=
=3D"https://substackcdn.com/image/fetch/$s_!f00S!,w_206,c_limit,f_auto,q_au=
to:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws=
=2Ecom%2Fpublic%2Fimages%2F3932a9e1-f2b=
d-411d-9f41-13162640667d_206x25.png" s=
tyle=3D"border: none !important;vertical-align: middle;display: block;-ms-i=
nterpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !impor=
tant;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text=
-align: center;"></td></tr></tbody></table></figure></div><div class=3D"cap=
tioned-image-container-static" style=3D"font-size: 16px;line-height: 26px;m=
argin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table cla=
ss=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-al=
t: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td clas=
s=3D"content" align=3D"left" width=3D"361" style=3D"text-align: center;"><a=
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irect/92ead3af-2e66-4178-9b5e-5158942a7e4a?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqj=
sIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D=
"position: relative;flex-direction: column;align-items: center;padding: 0;w=
idth: auto;height: auto;border: none;text-decoration: none;display: block;m=
argin: 0;"><img data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-=
media.s3.amazonaws.com/public/images/0f506815-3e11-4d2a-8dbc-b386aaa208c1_3=
61x52.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null=
,&quot;imageSize&quot;:null,&quot;height&quot;:52,&quot;width&quot;:361,&qu=
ot;resizeWidth&quot;:null,&quot;bytes&quot;:15071,&quot;alt&quot;:null,&quo=
t;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:=
null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;interna=
lRedirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i/171009695?=
img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%=
2F0f506815-3e11-4d2a-8dbc-b386aaa208c1_361x52.png&quot;,&quot;isProcessing&=
quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" widt=
h=3D"361" height=3D"52" src=3D"https://substackcdn.com/image/fetch/$s_!6HsU=
!,w_361,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubst=
ack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f506815-3e11-4d2a-8dbc=
-b386aaa208c1_361x52.png" style=3D"border: none !important;vertical-align: =
middle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-b=
ottom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;"=
></a></td><td style=3D"text-align: center;"></td></tr></tbody></table></fig=
ure></div><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: =
26px;font-size: 16px;"><span>A afinidade entre </span><strong>Kogan</strong=
><span> e a </span><strong>Minotti</strong><span> vem do mesmo DNA: reinter=
pretar a tradi&#231;&#227;o com olhar contempor&#226;neo. Como diz </span><=
strong>Roberto Minotti</strong><span>, ele traduziu o estilo americano dos =
anos 1950 de forma nova e absolutamente moderna, projetando-o para o futuro=
=2E Essa sintonia atingiu o auge na col=
e&#231;&#227;o </span><em>Brasilia</em=
><span>, de 2021 - minha favorita. Inspirada no Brasil ut&#243;pico dos ano=
s 1950, &#233; um encontro raro entre mem&#243;ria e futuro, traduzido em d=
esign que j&#225; nasceu cl&#225;ssico.</span></p><div class=3D"static-he6U=
rp imageGallery-npMLlr" data-component-name=3D"ImageGalleryStatic" style=3D=
"-webkit-margin-end: 0;-webkit-margin-start: 0;width: 100%;margin-inline: 0=
;font-size: 16px;line-height: 26px;margin: 32px0;"><img src=3D"https://subs=
tackcdn.com/image/fetch/$s_!Ea0e!,w_1456,c_limit,f_auto,q_auto:good,fl_prog=
ressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2=
Fimages%2Fde81db81-6c33-44e8-93db-dfe36055103b_1456x720.png" alt=3D"" style=
=3D"border: none !important;vertical-align: middle;display: block;-ms-inter=
polation-mode: bicubic;max-width: 100%;height: auto;margin: 0 auto;"><div c=
lass=3D"imageCaption-iHC8xR static-he6Urp" style=3D"font-size: calc(14px + =
0px);line-height: 20px;color: #777777;font-weight: 400;letter-spacing: -.15=
px;text-align: center;margin-top: 12px;margin-left: 15%;margin-right: 15%;"=
>Foto: Monotti</div></div><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,5=
5);line-height: 26px;font-size: 16px;"><strong>Sof&#225; Brasilia</strong><=
span> - Modernismo brasileiro em linhas puras e volumes precisos. A madeira=
 nobre dialoga com metal e tecidos, criando uma presen&#231;a arquitet&#244=
;nica que equilibra rigor geom&#233;trico e calor t&#225;til.</span></p><p =
style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-siz=
e: 16px;"><strong>Poltrona Brasilia</strong><span> - Escultura habit&#225;v=
el que revisita o design de meados do s&#233;culo. Estrutura de madeira env=
olvente e estofado generoso expressam a eleg&#226;ncia contida da obra de K=
ogan.</span></p><div class=3D"static-he6Urp imageGallery-npMLlr" data-compo=
nent-name=3D"ImageGalleryStatic" style=3D"-webkit-margin-end: 0;-webkit-mar=
gin-start: 0;width: 100%;margin-inline: 0;font-size: 16px;line-height: 26px=
;margin: 32px0;"><img src=3D"https://substackcdn.com/image/fetch/$s_!0V5a!,=
w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff8cf1443-aaa5-402a-85c2-=
579a6c48721b_1456x720.png" alt=3D"" style=3D"border: none !important;vertic=
al-align: middle;display: block;-ms-interpolation-mode: bicubic;max-width: =
100%;height: auto;margin: 0 auto;"><div class=3D"imageCaption-iHC8xR static=
-he6Urp" style=3D"font-size: calc(14px + 0px);line-height: 20px;color: #777=
777;font-weight: 400;letter-spacing: -.15px;text-align: center;margin-top: =
12px;margin-left: 15%;margin-right: 15%;">Foto: Minotti</div></div><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16=
px;"><strong>Cama Brasilia</strong><span> - Cabeceira arquitet&#244;nica qu=
e integra madeira e tecido em harmonia estrutural. Um gesto cont&#237;nuo q=
ue traduz o modernismo em pe&#231;a central da narrativa visual do quarto.<=
/span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: =
26px;font-size: 16px;"><strong>Aparador Superquadra</strong><span> -Geometr=
ia limpa e volumes assim&#233;tricos remetem &#224; utopia urbana dos anos =
1950. Materiais nobres e propor&#231;&#245;es precisas revelam um luxo sile=
ncioso e atemporal.</span></p><div class=3D"captioned-image-container-stati=
c" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure s=
tyle=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=
=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-n=
ame=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><t=
r><td style=3D"text-align: center;"></td><td class=3D"content" align=3D"lef=
t" width=3D"206" style=3D"text-align: center;"><a class=3D"image-link" targ=
et=3D"_blank" href=3D"https://link.sbstck.com/redirect/1b7d1f74-faf9-4aa1-8=
b33-53c292286e9a?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEgg=
w0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-d=
irection: column;align-items: center;padding: 0;width: auto;height: auto;bo=
rder: none;text-decoration: none;display: block;margin: 0;"><img data-attrs=
=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/pub=
lic/images/0285c855-d71d-4452-81c4-48e7cc51578f_206x25.png&quot;,&quot;srcN=
oWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:nul=
l,&quot;height&quot;:25,&quot;width&quot;:206,&quot;resizeWidth&quot;:null,=
&quot;bytes&quot;:8896,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;ty=
pe&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quo=
t;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https=
://monicabarbosarecebe.substack.com/i/171009695?img=3Dhttps%3A%2F%2Fsubstac=
k-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0285c855-d71d-4452-81c4-4=
8e7cc51578f_206x25.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quo=
t;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"206" height=3D"25" src=
=3D"https://substackcdn.com/image/fetch/$s_!ofyk!,w_206,c_limit,f_auto,q_au=
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tyle=3D"border: none !important;vertical-align: middle;display: block;-ms-i=
nterpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !impor=
tant;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text=
-align: center;"></td></tr></tbody></table></figure></div><div class=3D"cap=
tioned-image-container-static" style=3D"font-size: 16px;line-height: 26px;m=
argin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table cla=
ss=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadd=
ing=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-al=
t: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td clas=
s=3D"content" align=3D"left" width=3D"1456" style=3D"text-align: center;"><=
a class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/re=
direct/9d73d949-ce77-4830-bbd6-10c368b0e7f7?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYq=
jsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc noopener" style=
=3D"position: relative;flex-direction: column;align-items: center;padding: =
0;width: auto;height: auto;border: none;text-decoration: none;display: bloc=
k;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quo=
t;https://substack-post-media.s3.amazonaws.com/public/images/205351be-2da1-=
4164-aeb1-6d4582318be7_1531x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null=
,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:=
1027,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:=
null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:n=
ull,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot=
;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&q=
uot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" title=3D"" width=
=3D"550" height=3D"387.94642857142856" src=3D"https://substackcdn.com/image=
/fetch/$s_!Gmvg!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/htt=
ps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F205351b=
e-2da1-4164-aeb1-6d4582318be7_1531x1080.jpeg" style=3D"border: none !import=
ant;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;h=
eight: auto;margin-bottom: 0;width: auto !important;max-width: 100% !import=
ant;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr><=
/tbody></table><figcaption class=3D"image-caption" style=3D"box-sizing: con=
tent-box;color: #777777;font-size: 14px;line-height: 20px;font-weight: 400;=
letter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding=
-right: 15%;text-align: center;">Foto: Robert Rieger</figcaption></figure><=
/div><h3 class=3D"header-anchor-post" style=3D"position: relative;font-fami=
ly: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system,BlinkMa=
cSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji=
','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothi=
ng: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: op=
timizelegibility;-moz-appearance: optimizelegibility;appearance: optimizele=
gibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;f=
ont-size: 1.375em;"><strong>Visionnaire assina ref&#250;gio em Ibiza</stron=
g></h3><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26p=
x;font-size: 16px;"><span>O ver&#227;o est&#225; a todo vapor no hemisf&#23=
3;rio norte - e em Ibiza, ele encontra na rec&#233;m-lan&#231;ada resid&#23=
4;ncia da marca italiana </span><strong>Visionnaire </strong><span>um ref&#=
250;gio sensorial e duradouro. Assinada pelo arquiteto </span><strong>Anton=
io Baroncelli</strong><span>, do escrit&#243;rio </span><strong>MetroArea A=
rchitetti Associati</strong><span>, a casa &#233; um </span><strong>santu&#=
225;rio suave e natural</strong><span>, esculpido delicadamente na encosta,=
 com volumes que seguem as curvas do terreno. Luz, ar, terra e c&#233;u flu=
em juntos: paredes de vidro deslizam como membranas, canopies e jardins sus=
pensos borram os limites entre dentro e fora. No cora&#231;&#227;o da resid=
&#234;ncia, um p&#225;tio em refer&#234;ncia ao impluvium romano coleta as =
&#225;guas da chuva, canalizando-as por uma queda d&#8217;&#225;gua at&#233=
; um riacho que liga duas piscinas. A proposta criativa de </span><strong>E=
leonore Cavalli</strong><span> </span><em>nasceu da for&#231;a do mar, da n=
atureza e do verde profundo da ilha</em><span>. Distribu&#237;do em tr&#234=
;s n&#237;veis - com su&#237;tes no t&#233;rreo, &#225;reas sociais e welln=
ess no primeiro andar, e um espa&#231;o de dormir panor&#226;mico no topo -=
 o projeto n&#227;o &#233; uma interven&#231;&#227;o tempor&#225;ria de ver=
&#227;o, mas uma resid&#234;ncia permanente que celebra a luz, o sil&#234;n=
cio e a paisagem mediterr&#226;nea. &#201; uma casa que traduz uma arquitet=
ura emocional, pautada pela presen&#231;a e pela resson&#226;ncia sensorial=
 - ecoando, sem mencion&#225;-las, os conceitos que t&#234;m marcado outras=
 reflex&#245;es recentes sobre como o habitar contempor&#226;neo traz mais =
&#8220;escuta&#8221; que ostenta&#231;&#227;o.</span></p><div class=3D"capt=
ioned-image-container-static" style=3D"font-size: 16px;line-height: 26px;ma=
rgin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table clas=
s=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt=
: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td class=
=3D"content" align=3D"left" width=3D"206" style=3D"text-align: center;"><a =
class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/redi=
rect/31d1e6a3-70a4-441a-b9f6-7a10898f0e36?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjs=
IOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"=
position: relative;flex-direction: column;align-items: center;padding: 0;wi=
dth: auto;height: auto;border: none;text-decoration: none;display: block;ma=
rgin: 0;"><img data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-m=
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t;resizeWidth&quot;:null,&quot;bytes&quot;:8896,&quot;alt&quot;:null,&quot;=
title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:nu=
ll,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalR=
edirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i/171009695?im=
g=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F=
e9a07cb9-0f1e-4402-a549-2a092bae22f3_206x25.png&quot;,&quot;isProcessing&qu=
ot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=
=3D"206" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!9-8Q!=
,w_206,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubsta=
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2a092bae22f3_206x25.png" style=3D"border: none !important;vertical-align: m=
iddle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bo=
ttom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;">=
</a></td><td style=3D"text-align: center;"></td></tr></tbody></table></figu=
re></div><div class=3D"captioned-image-container-static" style=3D"font-size=
: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;m=
argin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStati=
c" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-ali=
gn: center;"></td><td class=3D"content" align=3D"left" width=3D"1456" style=
=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"=
https://link.sbstck.com/redirect/0b51c9b0-a95c-4411-81e7-77b355a17c93?j=3De=
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llow ugc noopener" style=3D"position: relative;flex-direction: column;align=
-items: center;padding: 0;width: auto;height: auto;border: none;text-decora=
tion: none;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=
=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/pub=
lic/images/6ddce134-c410-4648-8fd7-bda872421e80_6028x8038.jpeg&quot;,&quot;=
srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;=
:null,&quot;height&quot;:1941,&quot;width&quot;:1456,&quot;resizeWidth&quot=
;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot=
;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;=
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Processing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" al=
t=3D"" title=3D"" width=3D"550" height=3D"733.2074175824176" src=3D"https:/=
/substackcdn.com/image/fetch/$s_!Gp9_!,w_1100,c_limit,f_auto,q_auto:good,fl=
_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpub=
lic%2Fimages%2F6ddce134-c410-4648-8fd7-bda872421e80_6028x8038.jpeg" style=
=3D"border: none !important;vertical-align: middle;display: block;-ms-inter=
polation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important=
;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-ali=
gn: center;"></td></tr></tbody></table><figcaption class=3D"image-caption" =
style=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-height=
: 20px;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;p=
adding-left: 15%;padding-right: 15%;text-align: center;">Foto: Divulga&#231=
;&#227;o</figcaption></figure></div><h3 class=3D"header-anchor-post" style=
=3D"position: relative;font-family: 'SF Pro Display',-apple-system-headline=
,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Ari=
al,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-w=
eight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: an=
tialiased;-webkit-appearance: optimizelegibility;-moz-appearance: optimizel=
egibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb=
(54,55,55);line-height: 1.16em;font-size: 1.375em;"><strong>O retorno da su=
perf&#237;cie que emociona</strong></h3><p style=3D"margin: 0 0 20px 0;colo=
r: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>Nos &#250;ltimos=
 anos, a est&#233;tica minimalista reduziu a superf&#237;cie a coadjuvante.=
 Tons neutros e aus&#234;ncia de ornamento pareciam a &#250;nica linguagem =
poss&#237;vel. Mas um movimento silencioso est&#225; em curso: </span><stro=
ng>a volta da superf&#237;cie emocional</strong><span>. T&#234;xteis, pap&#=
233;is de parede, tape&#231;arias e revestimentos recuperam o protagonismo =
- n&#227;o como enfeite, mas como narrativa visual. Este ano, em Mil&#227;o=
, mesmo com os neutros ainda dominando a l&#243;gica, o que vi foram </span=
><strong>texturas infinitas</strong><span>. Paredes, m&#243;veis e tecidos =
ganharam relevos, tramas, ondula&#231;&#245;es e toques inesperados que tra=
nsformavam a neutralidade em experi&#234;ncia sensorial. N&#227;o era sobre=
 cor, mas sobre presen&#231;a: superf&#237;cies que convidavam o olhar e pe=
diam a m&#227;o. Foi com essa chave de leitura que vivi o lan&#231;amento d=
a </span><strong>Liberty Interiors</strong><span> no Brasil, representada a=
gora pela </span><strong>By Tri Brands</strong><span>, refer&#234;ncia em t=
ecidos e pap&#233;is de parede de alto luxo. Divis&#227;o da ic&#244;nica <=
/span><strong>Liberty London</strong><span>, fundada h&#225; mais de 150 an=
os, ela carrega um acervo de estampas autorais - florais, grafismos e relei=
turas do Art Nouveau e Art D&#233;co - que h&#225; d&#233;cadas s&#227;o re=
fer&#234;ncia global. N&#227;o por acaso, </span><strong>Oscar Wilde</stron=
g><span> a chamou de </span><em>&#8220;o ref&#250;gio preferido do comprado=
r art&#237;stico&#8221;</em><span>. Ver essa chegada ao Brasil, no momento =
em que o design recupera o ornamento como linguagem leg&#237;tima, &#233; p=
erceber que decorar volta a ser mais que compor espa&#231;os: &#233; criar =
superf&#237;cies que emocionam, contam hist&#243;rias e se tornam mem&#243;=
ria. </span><em>E poucas marcas trabalham a cor de maneira t&#227;o espetac=
ulosa quanto a Liberty.</em></p><div class=3D"captioned-image-container-sta=
tic" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure=
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=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-n=
ame=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><t=
r><td style=3D"text-align: center;"></td><td class=3D"content" align=3D"lef=
t" width=3D"206" style=3D"text-align: center;"><a class=3D"image-link" targ=
et=3D"_blank" href=3D"https://link.sbstck.com/redirect/c25ab388-f145-4374-9=
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t;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https=
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t;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"206" height=3D"25" src=
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center;"></td><td class=3D"content" align=3D"left" width=3D"206" style=3D"t=
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tant;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr>=
</tbody></table></figure></div><div class=3D"captioned-image-container-stat=
ic" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure =
style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=
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r><td style=3D"text-align: center;"></td><td class=3D"content" align=3D"lef=
t" width=3D"286" style=3D"text-align: center;"><a class=3D"image-link" targ=
et=3D"_blank" href=3D"https://link.sbstck.com/redirect/519a5380-f8fc-4e90-a=
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w0L9KbpYI" rel=3D"nofollow ugc noopener" style=3D"position: relative;flex-d=
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rder: none;text-decoration: none;display: block;margin: 0;"><img data-attrs=
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ot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;http=
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ot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"286" height=3D"61" sr=
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s.com%2Fpublic%2Fimages%2Fb21857e2-d67e-4d4c-b588-763a7c6e34b5_286x61.png" =
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rtant;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"tex=
t-align: center;"></td></tr></tbody></table></figure></div><div class=3D"ca=
ptioned-image-container-static" style=3D"font-size: 16px;line-height: 26px;=
margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table cl=
ass=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpad=
ding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-a=
lt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td cla=
ss=3D"content" align=3D"left" width=3D"1456" style=3D"text-align: center;">=
<a class=3D"image-link" target=3D"_blank" href=3D"https://link.sbstck.com/r=
edirect/4233963e-3926-4f7b-8765-a1df131af9ef?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hY=
qjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"nofollow ugc noopener" style=
=3D"position: relative;flex-direction: column;align-items: center;padding: =
0;width: auto;height: auto;border: none;text-decoration: none;display: bloc=
k;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quo=
t;https://substack-post-media.s3.amazonaws.com/public/images/9f593489-3836-=
4e95-afd4-3f83f7b2ed6d_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,=
&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:8=
19,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:nu=
ll,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:nul=
l,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:=
false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quo=
t;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" title=3D"" width=3D"=
550" height=3D"309.375" src=3D"https://substackcdn.com/image/fetch/$s_!GS9b=
!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubs=
tack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f593489-3836-4e95-afd=
4-3f83f7b2ed6d_1920x1080.png" style=3D"border: none !important;vertical-ali=
gn: middle;display: block;-ms-interpolation-mode: bicubic;height: auto;marg=
in-bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 au=
to;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></table><=
figcaption class=3D"image-caption" style=3D"box-sizing: content-box;color: =
#777777;font-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: =
-.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text=
-align: center;">Foto: Jean-Baptiste Vetter / Archeoplastica / Sereno Hotel=
s /iStockphoto</figcaption></figure></div><ul style=3D"margin-top: 0;paddin=
g: 0;"><li style=3D"margin: 8px 0 0 32px;mso-special-format: bullet;"><p st=
yle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;margin-bot=
tom: 0;box-sizing: border-box;padding-left: 4px;font-size: 16px;"><span>Na =
conversa com </span><strong>Marcio Kogan</strong><span>, ele afirma: </span=
><em>"&#201; imposs&#237;vel ignorar o impacto que esse movimento teve na m=
inha gera&#231;&#227;o e em todas as que vieram depois."</em><span> A fala,=
 l&#250;cida e generosa, abre espa&#231;o para algo que tamb&#233;m merece =
ser lembrado: </span><strong>no pr&#243;ximo dia 27,</strong></p><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;margin-bottom=
: 0;box-sizing: border-box;padding-left: 4px;font-size: 16px;"><strong>comp=
letam-se 60 anos da morte de Le Corbusier</strong><span>, figura central do=
 modernismo e influ&#234;ncia direta na forma&#231;&#227;o de nomes como L&=
#250;cio Costa, Niemeyer e Reidy - e, por consequ&#234;ncia, de toda uma li=
nguagem arquitet&#244;nica brasileira.</span></p></li><li style=3D"margin: =
8px 0 0 32px;mso-special-format: bullet;"><p style=3D"color: rgb(54,55,55);=
line-height: 26px;margin-bottom: 0;box-sizing: border-box;padding-left: 4px=
;font-size: 16px;margin: 0;"><span>A </span><strong>Maison Louis Carr&#233;=
</strong><span>, de </span><strong>Alvar Aalto</strong><span> - sua &#250;n=
ica resid&#234;ncia na Fran&#231;a - acaba de reabrir ao p&#250;blico ap&#2=
43;s restaurar fachada e jardins, ambos projetados pelo pr&#243;prio arquit=
eto. As obras come&#231;aram em 2022 e agora foram conclu&#237;das, devolve=
ndo ao conjunto um novo f&#244;lego externo. </span><em>Louis Carr&#233;</e=
m><span> dizia, na &#233;poca, que queria &#8220;</span><em>uma casa que fo=
sse pequena por fora e grande por dentro</em><span>&#8221; - e Aalto materi=
alizou esse desejo em volumes contidos e um interior expansivo. Um marco im=
perd&#237;vel para os admiradores da arquitetura moderna que dialoga com a =
paisagem, o corpo humano e o tempo presente.</span></p></li><li style=3D"ma=
rgin: 8px 0 0 32px;mso-special-format: bullet;"><p style=3D"color: rgb(54,5=
5,55);line-height: 26px;margin-bottom: 0;box-sizing: border-box;padding-lef=
t: 4px;font-size: 16px;margin: 0;"><span>Descobri uma das exposi&#231;&#245=
;es mais perturbadoras e po&#233;ticas que j&#225; vi: o </span><strong>Arc=
heoplastica</strong><span>, o &#8220;</span><em>museu do pl&#225;stico</em>=
<span>&#8221; da It&#225;lia, com mais de 500 objetos vintage encontrados e=
m praias - muitos intactos </span><strong>desde os anos 1950</strong><span>=
=2E Surgiu do achado de uma garrafa de=20=
protetor solar </span><strong>Ambre So=
laire</strong><span> com pre&#231;o em liras, preservada por d&#233;cadas. =
&#8220;</span><em>Ver com os pr&#243;prios olhos</em><span>&#8221;, diz seu=
 idealizador, Enzo Suma, faz toda diferen&#231;a. &#201; um alerta: </span>=
<em><strong>a natureza devolve nossos t&#243;xicos como um espelho - e o pl=
&#225;stico n&#227;o desaparece.</strong></em></p></li><li style=3D"margin:=
 8px 0 0 32px;mso-special-format: bullet;"><p style=3D"color: rgb(54,55,55)=
;line-height: 26px;margin-bottom: 0;box-sizing: border-box;padding-left: 4p=
x;font-size: 16px;margin: 0;"><span>Se voc&#234; &#233; quase inconveniente=
, como eu, quando o assunto &#233; trilha sonora - e, principalmente, quali=
dade de som - anote: no m&#234;s passado abriu a </span><strong>Darsena Lis=
tening Suite</strong><span>, no hotel </span><em>Il Sereno</em><span>, &#22=
4;s margens do Lago de Como. Projeto de </span><strong>Patricia Urquiola</s=
trong><span>, criado com o audi&#243;filo </span><strong>Luis Contreras</st=
rong><span>, &#233; um ref&#250;gio para ouvir m&#250;sica como se fosse um=
 gesto arquitet&#244;nico: </span><em>McIntosh</em><span>, </span><em>Klips=
ch</em><span>, vinil e vistas que se dissolvem entre &#225;gua e c&#233;u. =
Um deleite reservado a raros ouvidos.</span></p></li><li style=3D"margin: 8=
px 0 0 32px;mso-special-format: bullet;"><p style=3D"color: rgb(54,55,55);l=
ine-height: 26px;margin-bottom: 0;box-sizing: border-box;padding-left: 4px;=
font-size: 16px;margin: 0;"><span>Acompanhei as diversas manifesta&#231;&#2=
45;es na semana passada contra a constru&#231;&#227;o da ponte do </span><s=
trong>Estreito de Messina</strong><span>, que ligar&#225; a </span><em>Sic&=
#237;lia</em><span> ao continente. Com 3,7 km e custo estimado em </span><s=
trong>&#8364;13,5 bilh&#245;es</strong><span>, </span><em>ser&#225; a maior=
 ponte de v&#227;o &#250;nico do mundo</em><span>, prometendo empregos e tr=
ansforma&#231;&#227;o na mobilidade. O projeto divide opini&#245;es: defens=
ores celebram o marco de engenharia; cr&#237;ticos alertam para riscos s&#2=
37;smicos, impactos ambientais e at&#233; infiltra&#231;&#227;o mafiosa.</s=
pan></p></li><li style=3D"margin: 8px 0 0 32px;mso-special-format: bullet;"=
><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;marg=
in-bottom: 0;box-sizing: border-box;padding-left: 4px;font-size: 16px;"><sp=
an>Na semana passada, vi alguns ve&#237;culos internacionais comentando sob=
re a revitaliza&#231;&#227;o da </span><strong>Ladeira da Miseric&#243;rdia=
</strong><span> - enquanto, no Brasil, </span><em><strong>pouco se fala sob=
re o risco de gentrifica&#231;&#227;o por l&#225;</strong></em><span>. Conc=
ebido por </span><strong>Lina Bo Bard</strong><span>i nos anos 1980 para pr=
eservar o centro vivo de Salvador, o projeto ter&#225; reabertura em parcer=
ia da prefeitura com o Instituto Bardi e a plataforma Piv&#244;. Motivos pa=
ra cautela n&#227;o faltam: hot&#233;is de luxo, restaurantes caros e galer=
ias de arte j&#225; ocupam pr&#233;dios hist&#243;ricos pr&#243;ximos, tran=
sformando o entorno em um circuito tur&#237;stico de acesso restrito &#224;=
 elite econ&#244;mica.</span></p><div class=3D"captioned-image-container-st=
atic" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;margin-b=
ottom: 0;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"im=
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