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** NEWS #06 =E2=80=93 12/07/2025
------------------------------------------------------------

https://monicabarbosa.com.br

Do consumo que vira v=C3=ADnculo ao design que repara. Tem iF Design Trend=
 Report=2C entrevista com Marcelo Lima=2C casa como laborat=C3=B3rio e um=
 novo luxo silencioso. Arte como resist=C3=AAncia=2C desejos brutos - e a=
 pergunta que fica: estamos mesmo saindo para comer ou para ser vistos?

Imagem: Divulga=C3=A7=C3=A3o


** O mundo mudou - e o design sabe
------------------------------------------------------------

O iF Design Trend Report 2025=2C fruto da parceria entre o iF Design e o T=
he Future: Project=2C =C3=A9 um dos materiais mais relevantes sobre o futu=
ro do design global. A edi=C3=A7=C3=A3o deste ano est=C3=A1 dispon=C3=ADve=
l para download gratuito at=C3=A9 17 de julho e=2C aviso logo: vale cada m=
egabyte. Mas nem sempre a gente tem tempo (ou f=C3=B4lego) para ler 338 p=
=C3=A1ginas de um relat=C3=B3rio internacional de tend=C3=AAncias. Por iss=
o=2C fa=C3=A7o aqui um recorte apurado e autoral - direto ao ponto do que=
 importa para quem vive=2C projeta ou vende design. O relat=C3=B3rio conec=
ta as maiores transforma=C3=A7=C3=B5es do nosso tempo com o impacto real s=
obre produtos=2C servi=C3=A7os e linguagem visual. Em primeira m=C3=A3o=2C=
 o que merece aten=C3=A7=C3=A3o entre as seis grandes transforma=C3=A7=C3=
=B5es globais mapeadas pelo iF: design para regenera=C3=A7=C3=A3o - o desi=
gn como reparo=2C n=C3=A3o s=C3=B3 do planeta=2C mas das rela=C3=A7=C3=B5e=
s; cidadania co-criativa - sair do =E2=80=9Cpara=E2=80=9D e entrar no =E2=
=80=9Ccom=E2=80=9D=2C criando junto com as comunidades; artesanato p=C3=B3=
s-industrial - resgatar o valor do gesto=2C com t=C3=A9cnica=2C alma e con=
tex
to; tecnologia com afeto - inova=C3=A7=C3=A3o que toca=2C escuta e sente=
=2C n=C3=A3o s=C3=B3 executa; prosperidade expandida - qualidade de vida c=
omo novo indicador de avan=C3=A7o social; imagina=C3=A7=C3=A3o cr=C3=ADtic=
a - pensar futuros poss=C3=ADveis para agir no presente com mais inten=C3=
=A7=C3=A3o. Para cada uma dessas transforma=C3=A7=C3=B5es=2C o relat=C3=B3=
rio apresenta solu=C3=A7=C3=B5es e dire=C3=A7=C3=B5es que j=C3=A1 est=C3=
=A3o em curso - e que desenham um novo pacto entre pessoas=2C marcas e pla=
neta. Abaixo=2C sigo com tr=C3=AAs mergulhos bem curados: o primeiro sobre=
 consumo=2C varejo e o papel do design nessa reinven=C3=A7=C3=A3o; o segun=
do sobre a casa como laborat=C3=B3rio de futuro; e o terceiro sobre o lar=
 como centro sensorial do novo morar. Porque mais do que prever tend=C3=AA=
ncias=2C =C3=A9 hora de enxergar para onde estamos indo.

Pe=C3=A7as da exposi=C3=A7=C3=A3o Strata=2C no Fuorisalone 2025 - Foto: Al=
ejandro Ramirez Orozco


** Do desejo por ter
------------------------------------------------------------


** =C3=A0 vontade de pertencer
------------------------------------------------------------

O Relat=C3=B3rio de Tend=C3=AAncias do iF Design 2025 mostra: n=C3=A3o se=
 trata mais de o que consumir - mas de por que consumir. O consumo est=C3=
=A1 deixando de ser material para se tornar relacional. Mais do que utilid=
ade ou est=C3=A9tica=2C o que justifica a exist=C3=AAncia de um produto ho=
je =C3=A9 o v=C3=ADnculo que ele =C3=A9 capaz de criar - com o tempo=2C co=
m a hist=C3=B3ria=2C com o outro. Valor est=C3=A1 na origem=2C no cuidado=
=2C na inten=C3=A7=C3=A3o. Marcas com posicionamento claro e narrativas ve=
rdadeiras conquistam confian=C3=A7a. Design sem discurso=2C n=C3=A3o conve=
nce. Autenticidade deixou de ser diferencial: virou exig=C3=AAncia. O p=C3=
=BAblico rejeita marcas que performam valores e busca o que =C3=A9 honesto=
=2C imperfeito=2C artesanal. A est=C3=A9tica do feito =C3=A0 m=C3=A3o=2C d=
o tempo vis=C3=ADvel nas pe=C3=A7as=2C traduz uma nova confian=C3=A7a. A c=
ultura do cuidado tamb=C3=A9m molda escolhas. Produtos que promovem bem-es=
tar=2C empatia e responsabilidade ambiental criam conex=C3=B5es duradouras=
=2E Emo=C3=A7=C3=B5es como seguran=C3=A7a=2C nostalgia e pertencimento s=C3=
=A3o os novos gatilhos de desejo. N=C3=A3o =C3=A9 o fim do consumo -
=C3=A9 a reinven=C3=A7=C3=A3o dele. E o design est=C3=A1 no centro dessa v=
irada=2C transformando valor simb=C3=B3lico em proposta concreta.
https://monicabarbosa.com.br

Foto: Marco Ant=C3=B4nio

Marcelo Lima dispensa apresenta=C3=A7=C3=B5es. Colunista de ideias raras=
=2C cr=C3=ADtico implac=C3=A1vel e a voz brasileira mais reconhecida no ci=
rcuito internacional do design. Entre n=C3=B3s=2C h=C3=A1 o tipo de afinid=
ade que desafia explica=C3=A7=C3=B5es: respeito m=C3=BAtuo=2C admira=C3=A7=
=C3=A3o velada e longas conversas onde cada palavra importa. Com ele=2C co=
mpartilho n=C3=A3o apenas momentos sublimes - mas o entendimento silencios=
o de quem v=C3=AA o mundo por lentes parecidas=2C mesmo quando tudo em vol=
ta pede o contr=C3=A1rio.

1. Se o design reflete a cultura do seu tempo=2C o que as escolhas dos bra=
sileiros est=C3=A3o dizendo sobre o pa=C3=ADs em 2025 - no estilo=2C no co=
mportamento e at=C3=A9 na pol=C3=ADtica?

De maneira geral=2C percebo que nossos designers est=C3=A3o se reconectand=
o com nossas ra=C3=ADzes=2C apesar dos ouvidos ainda bem atentos aos ecos=
 que v=C3=AAm de fora. As formas org=C3=A2nicas=2C materiais nativos e t=
=C3=A9cnicas artesanais come=C3=A7am a ser observadas de maneira menos sup=
erficial=2C revelando muito da nossa ancestralidade e natureza. Existe=2C=
 sem d=C3=BAvida e isso =C3=A9 bom uma busca maior por m=C3=B3veis colecio=
n=C3=A1veis=2C revelando um desejo de criar v=C3=ADnculos mais profundos c=
om os objetos. J=C3=A1 em termos pol=C3=ADticos=2C o principal problema=2C=
 talvez=2C esteja no descolamento de muitos dos nossos designers das reais=
 aspira=C3=A7=C3=B5es do mercado=2C insistindo em situar sua produ=C3=A7=
=C3=A3o em um nicho de elite - lucrativo no curto prazo=2C sem d=C3=BAvida=
=2C mas perdendo de vista o papel primordialmente inclusivo do design.

2. Qual =C3=A9=2C hoje=2C o verdadeiro papel da m=C3=ADdia - e do editor d=
e design - na forma=C3=A7=C3=A3o de desejo e repert=C3=B3rio? Ainda influe=
nciamos o olhar dos profissionais=E2=80=A6 ou j=C3=A1 estamos falando dire=
to com o consumidor final?

Penso que os dois continuam tendo papel relevante=2C por=C3=A9m dentro de=
 um ecossistema muito mais din=C3=A2mico e descentralizado. A m=C3=ADdia i=
mpressa ainda =C3=A9 essencial=2C mas hoje ela divide essa fun=C3=A7=C3=A3=
o com algoritmos e influenciadores - queiramos ou n=C3=A3o. O editor de de=
sign=2C por sua vez=2C deixou de atuar apenas nos bastidores e passou a fa=
lar mais diretamente com o p=C3=BAblico=2C em m=C3=BAltiplas plataformas.=
 Pelo menos =C3=A9 assim que me sinto ao escrever no Estad=C3=A3o e atuar=
 nas redes sociais. Sinto que=2C de certa forma=2C ainda influencio o olha=
r dos profissionais=2C mas tamb=C3=A9m posso vir a cativar outras camadas=
 de consumidores que nem necessariamente s=C3=A3o do meio - mas talvez sej=
am ainda mais exigentes.

3. O mundo nunca produziu tanto design - e talvez nunca tenha consumido ta=
ntas narrativas de marca. Na sua vis=C3=A3o=2C o que tem faltado (ou sobra=
do) no processo de cria=C3=A7=C3=A3o e posicionamento das marcas e dos des=
igners hoje=2C no Brasil e no mundo?

Essa pergunta me faz lembrar da express=C3=A3o "muito chantilly para pouco=
 bolo"=2C ou=2C em outras palavras: muitos m=C3=B3veis=2C mas pouco conte=
=C3=BAdo. O mundo do design est=C3=A1 saturado de est=C3=A9tica impec=C3=
=A1vel e de storytellings gen=C3=A9ricos. Infelizmente=2C a pressa por se=
 atualizar=2C por acontecer nas redes=2C sufoca o tempo de matura=C3=A7=C3=
=A3o de muitos projetos. O que falta=2C talvez=2C n=C3=A3o seja mais inova=
=C3=A7=C3=A3o=2C mas mais tempo. Tempo para criar com maior densidade - n=
=C3=A3o s=C3=B3 com mais agilidade. De fato=2C vejo isso como uma quest=C3=
=A3o global. E=2C neste quesito=2C arrisco dizer que o Brasil n=C3=A3o est=
=C3=A1 nada atr=C3=A1s do que rola l=C3=A1 fora.

4. Colunistas de design costumam circular por muitas rodas: marcas=2C desi=
gners=2C arquitetos=E2=80=A6 Entre press kits criativos=2C jantares tentad=
ores e os inevit=C3=A1veis =E2=80=9Ccafun=C3=A9s editoriais=E2=80=9D=2C co=
mo manter o olhar cr=C3=ADtico sem virar s=C3=B3cio informal dos departame=
ntos de marketing?

Adorei os cafun=C3=A9s editoriais (risos). Acho que j=C3=A1 me chamaram pa=
ra muitos - mas nem sempre aceitei (risos again). Essa =C3=A9 uma longa hi=
st=C3=B3ria que comporta m=C3=BAltiplas quest=C3=B5es. Mas=2C em geral=2C=
 sempre me senti bastante confort=C3=A1vel em ir al=C3=A9m do press kit e=
 dizer =E2=80=9Cn=C3=A3o=E2=80=9D a convites=2C elogios f=C3=A1ceis e paut=
as - bem ou mal - dissimuladas. E=2C para o bem ou para o mal=2C me sinto=
=2C verdadeiramente=2C meio imune a tudo isso. E feliz em saber que o merc=
ado me v=C3=AA assim. Porque=2C no fim=2C venha de onde vier=2C qualquer i=
nforma=C3=A7=C3=A3o passa pelo meu filtro. E o que vale mesmo n=C3=A3o =C3=
=A9 agradar a gregos ou troianos - mas ter credibilidade.

Projeto Alquinia do Morar=2C por Marina Linhares - Casa Cor SP - Foto: Den=
ilson Machado


** A casa como laborat=C3=B3rio de futuro
------------------------------------------------------------

A casa virou campo de testes. Em meio =C3=A0 sobrecarga digital e =C3=A0 b=
usca por qualidade de vida=2C o lar se transforma em espa=C3=A7o de experi=
menta=C3=A7=C3=A3o: de tecnologias=2C de comportamentos e de novos pactos=
 emocionais com o cotidiano. Para o varejo e o design=2C isso exige produt=
os que estimulem o conforto sensorial=2C a adaptabilidade e a conex=C3=A3o=
 afetiva com o ambiente. Ganha ainda mais for=C3=A7a a est=C3=A9tica da im=
perfei=C3=A7=C3=A3o: texturas naturais=2C materiais brutos=2C objetos arte=
sanais. O ideal de lar impec=C3=A1vel cede lugar =C3=A0 autenticidade.Tape=
tes com tramas org=C3=A2nicas=2C costuras aparentes - o valor est=C3=A1 no=
 que se sente=2C n=C3=A3o no que se mostra. O Relat=C3=B3rio de Tend=C3=AA=
ncias do iF Design 2025 destaca tamb=C3=A9m a ascens=C3=A3o do design rege=
nerativo. O consumidor quer saber de onde vem=2C quem fez e como foi feito=
=2E Rastreabilidade=2C produ=C3=A7=C3=A3o local e transpar=C3=AAncia viram d=
iferenciais estrat=C3=A9gicos. E o hedonismo dom=C3=A9stico est=C3=A1 de v=
olta. Cozinhas mais sociais=2C banheiros com alma de spa=2C =C3=A1reas ext=
ernas transformadas em lounges. Cores inte
nsas=2C pe=C3=A7as ousadas e ambienta=C3=A7=C3=B5es sensoriais - o prazer=
 voltou a ser parte do projeto do morar. Uma boa not=C3=ADcia para criador=
es=2C ind=C3=BAstria e varejo. Por fim=2C o morar intergeracional se confi=
rma. Ambientes que conciliam conviv=C3=AAncia e privacidade demandam proje=
tos emp=C3=A1ticos=2C com m=C3=B3veis modulares=2C ergon=C3=B4micos e de l=
inguagem universal.

Foto: ZDROJ - Samsung


** O lar como centro sensorial
------------------------------------------------------------


** do novo morar
------------------------------------------------------------

O Relat=C3=B3rio de Tend=C3=AAncias do iF Design 2025 ainda aponta: com a=
 dissolu=C3=A7=C3=A3o das fronteiras entre vida pessoal e profissional=2C=
 o lar se torna o centro da experi=C3=AAncia sensorial. A casa n=C3=A3o=
 =C3=A9 mais apenas abrigo - ela representa quem somos=2C como nos sentimo=
s e o que valorizamos. Cresce a demanda por ambientes que proporcionem aco=
lhimento emocional=2C ativem os sentidos e promovam bem-estar. Texturas en=
volventes=2C ilumina=C3=A7=C3=A3o din=C3=A2mica e sons ambientes moldam o=
 humor dos espa=C3=A7os e definem uma nova ergonomia emocional. O morar ta=
mb=C3=A9m ficou h=C3=ADbrido: o mesmo ambiente precisa servir para trabalh=
ar=2C socializar=2C descansar e cuidar. Isso desafia o design a ser flex=
=C3=ADvel por ess=C3=AAncia. M=C3=B3veis com dupla fun=C3=A7=C3=A3o=2C mod=
ularidade e facilidade de adapta=C3=A7=C3=A3o ganham valor emocional e uti=
lit=C3=A1rio. Outra virada importante est=C3=A1 no conceito de luxo. Sai o=
 status ostensivo=2C entra o conforto silencioso. Fibras naturais=2C tons=
 terrosos e escolhas com alma tornam-se s=C3=ADmbolos de um novo ref=C3=BA=
gio est=C3=A9tico - mais sobre serenidad
e do que sobre apar=C3=AAncia. Trata-se de um minimalismo consciente=2C e=
 n=C3=A3o est=C3=A9tico: a busca =C3=A9 por consumir menos=2C mas melhor.=
 O design precisa comunicar a raz=C3=A3o de ser de cada objeto. Por fim=2C=
 o lar como espa=C3=A7o de cura se consolida. Biofilia=2C ventila=C3=A7=C3=
=A3o cruzada=2C integra=C3=A7=C3=A3o com a natureza e zonas para contempla=
=C3=A7=C3=A3o passam a ser considerados infraestrutura b=C3=A1sica. A casa=
 cuida - e nos ensina a cuidar.
https://monicabarbosa.com.br

Fazia todo o sentido convidar Marcelo Lima para compartilhar os seus atuai=
s desejos de design. E aqui=2C com sua escrita afiada=2C ele tamb=C3=A9m d=
efine - =C3=A0 sua maneira - as escolhas que o movem=2C desvendando o segr=
edo de cada pe=C3=A7a com um olhar s=C3=B3 dele.

Foto: Divulga=C3=A7=C3=A3o

Grande pr=C3=AAmio - Os vasos de casca natural Utsuwa-Juhi=2C do designer=
 japon=C3=AAs Kazuki Nagasawa - grande vencedor do Pr=C3=AAmio SaloneSatel=
lite 2025=2C em Mil=C3=A3o - conquistaram o j=C3=BAri pela ousadia de prop=
or uma presen=C3=A7a =E2=80=9Cn=C3=A3o f=C3=ADsica=E2=80=9D=2C na qual o d=
esign se manifesta mais como conceito ou gesto do que como um produto tang=
=C3=ADvel.

Caixa de surpresas - Direto do mundo da fantasia para a consagrada cole=C3=
=A7=C3=A3o Objets Nomades=2C da Louis Vuitton=2C o vibrante Kaleidoscope C=
abinet=2C do Estudio Campana=2C =C3=A9 mais uma cria=C3=A7=C3=A3o da cultu=
ada dupla brasileira=2C manufaturada por alguns dos melhores artes=C3=A3os=
 do mundo.

Beleza em estado bruto - O design da estante FF. Spine=2C do est=C3=BAdio=
 Formafantasma=2C =C3=A9 deliberadamente arquet=C3=ADpico em sua presen=C3=
=A7a intencionalmente humilde. Essa simplicidade evidencia a beleza da mad=
eira maci=C3=A7a=2C permitindo que ela se integre=2C de forma natural=2C a=
 qualquer ambiente.

Design mutante - O sof=C3=A1 Gruuvelot=2C lan=C3=A7ado pela Moroso e assin=
ado por Patricia Urquiola=2C =C3=A9 uma verdadeira escultura org=C3=A2nica=
 e mutante=2C descrita com precis=C3=A3o por sua criadora como um =E2=80=
=9Corganismo que se desdobra no espa=C3=A7o=E2=80=9D=2C com volumes que se=
 adaptam ao corpo humano.

Foto: Willy Biondani


** Tang=C3=AAncias e encantamentos
------------------------------------------------------------

N=C3=A3o costumo escrever sobre exposi=C3=A7=C3=B5es que ainda n=C3=A3o vi=
=2E Mas=2C ao ler o release de Tang=C3=AAncias/Alumbramento=2C consegui cami=
nhar mentalmente pelos 250 m=C2=B2 que ser=C3=A3o ocupados por Elisa Stecc=
a e Willy Biondani no MIS. Imaginei as trinta obras in=C3=A9ditas - fotos=
=2C esculturas=2C trabalhos t=C3=AAxteis e sonoros - e reconheci=2C ali=2C=
 a assinatura de quem sabe provocar encantamento. Como boa parte de S=C3=
=A3o Paulo=2C sou f=C3=A3 confessa da artista multim=C3=ADdia Elisa Stecca=
 - e n=C3=A3o d=C3=A1 para ignorar isso. Mas=2C quando ela se junta a Will=
y Biondani=2C fot=C3=B3grafo e cineasta de trajet=C3=B3ria intensa=2C algo=
 raro acontece: o encontro de duas pot=C3=AAncias sens=C3=ADveis que trans=
formam a natureza em experi=C3=AAncia est=C3=A9tica=2C pol=C3=ADtica e emo=
cional. O que veremos (e sentiremos) =C3=A9 uma ode =C3=A0 biodiversidade=
 brasileira=2C com florestas imagin=C3=A1rias=2C materiais contrastantes=
=2C trilha sonora de Cid Campos - e a delicada pulsa=C3=A7=C3=A3o de um mu=
ndo que ainda resiste. Ao propor beleza como resist=C3=AAncia e sonho como=
 linguagem=2C a mostra se alinha a um dos movimentos mais
relevantes da atualidade: o resgate da conex=C3=A3o afetiva e simb=C3=B3li=
ca entre o ser humano e o mundo natural - um biophilic design em vers=C3=
=A3o po=C3=A9tica. Tang=C3=AAncias/Alumbramento estreia no MIS no dia 17 d=
e julho e segue at=C3=A9 31 de agosto. Vale o alumbramento. Eu vou - e voc=
=C3=AA?
Sabe de algu=C3=A9m que vai gostar do M=C3=B4nica Barbosa Recebe? Clique a=
qui e compartilhe pelo Whatsapp (https://wa.me/?text=3DVoc=C3=AA%20conhece=
%20a%20newsletter%20da%20M=C3=B4nica%20Barbosa%3F%20Segue%20o%20link%20par=
a%20voc=C3=AA%20se%20cadastrar%20gratuitamente%3A%20bit.ly%2F4dDPYz7)
https://monicabarbosa.com.br

Foto: Divulga=C3=A7=C3=A3o
* Um novo mapa interativo nos EUA viralizou ao ranquear restaurantes pela=
 =E2=80=9Catratividade dos clientes=E2=80=9D - segundo uma IA que analisou=
 2=2C8 milh=C3=B5es de fotos. A provoca=C3=A7=C3=A3o escancara algo que j=
=C3=A1 se percebia: na hora de escolher onde comer=2C a est=C3=A9tica (do=
 lugar e das pessoas) pesa tanto quanto o card=C3=A1pio. Em tempos de diet=
as r=C3=ADgidas e selfies discretas=2C o d=C3=A9cor=2C a frequ=C3=AAncia e=
 o desejo de pertencimento muitas vezes definem a mesa. A pergunta que fic=
a =C3=A9: estamos mesmo saindo para comer - ou para ser vistos?
* Recebi o release de Turbulence 2025=2C de Suchi Reddy=2C e o assunto me=
 atravessou. A instala=C3=A7=C3=A3o=2C em cartaz no Brooklyn Botanic Garde=
n=2C une escultura e som para provocar uma resposta sensorial diante da cr=
ise clim=C3=A1tica. Sons de esp=C3=A9cies amea=C3=A7adas=2C dados ambienta=
is em tempo real e formas que evocam ra=C3=ADzes em movimento criam uma es=
p=C3=A9cie de organismo vivo. Reddy fala de empatia=2C mas tamb=C3=A9m de=
 urg=C3=AAncia - e faz a arte tocar onde as palavras j=C3=A1 n=C3=A3o bast=
am.
* Bom ver novos nomes atentos =C3=A0s sobras e aos sentidos. A Helen Granz=
ote=2C arquiteta e designer que passou pelo Est=C3=BAdio Campana=2C me esc=
reveu depois de ler nossa mat=C3=A9ria =E2=80=9CO que o design faz como qu=
e sobra? =E2=80=9D. Quis dividir comigo um projeto lindo: puff e almofadas=
 feitos com retalhos de couro=2C inspirados na flor do pequi. Um gesto del=
icado=2C cheio de inten=C3=A7=C3=A3o - e que merece aten=C3=A7=C3=A3o de q=
uem fabrica e vende design com prop=C3=B3sito. Olho nela=2C ind=C3=BAstria=
 e varejo.
=F0=9F=93=8D O Brilho do Diamante Secreto - Estreia 17 de julho
Estreia nos cinemas brasileiros o novo filme da dupla belga H=C3=A9l=C3=A8=
ne Cattete Bruno Forzani=2C exibido na Berlinale 2025. Mestres do visual s=
ensorial=2C os diretores descrevem a obra como um improv=C3=A1vel encontro=
 entre James Bond e Morte em Veneza - com humor no lugar da crise existenc=
ial. Mas esque=C3=A7a o glamour americano: a refer=C3=AAncia aqui =C3=A9 o=
 eurospy=2C vertente europeia dos anos 1960=2C com filmes coloridos=2C sen=
suais e irreverentes=2C inspirados no sucesso de 007.
=F0=9F=93=8DRECLAIMING HOPE - Nova Gorica - 18 a 22 de setembro
Para quem estiver na Europa (ou de olho nos rumos do design global)=2C a c=
idade eslovena de Nova Gorica recebe o evento internacional Reclaiming Hop=
e - parte da programa=C3=A7=C3=A3o da Capital Europeia da Cultura GO! 2025=
=2E Com simp=C3=B3sio e summer school=2C o encontro prop=C3=B5e navegar pela=
s (in)certezas e imaginar futuros mais justos=2C resilientes e poss=C3=ADv=
eis=2C a partir do design e dos desafios locais.
=F0=9F=93=8D=E2=80=AFDesign & Interior Forecast 2027 - 24 de julho
Lidewij Edelkoort apresenta seu novo relat=C3=B3rio de tend=C3=AAncias=2C=
 com o tema every room will be a living room - uma reflex=C3=A3o sobre o e=
spa=C3=A7o dom=C3=A9stico do futuro=2C quando at=C3=A9 o banheiro=2C a coz=
inha e o closet ganham for=C3=A7a de sala de estar. O encontro =C3=A9 onli=
ne e inclui an=C3=A1lise de Mil=C3=A3o por Philip Fimmano. Ingressos a US$=
=E2=80=AF300 para o p=C3=BAblico geral e US$=E2=80=AF195 para assinantes d=
a Trend Union. Brasileiros t=C3=AAm acesso a condi=C3=A7=C3=B5es especiais=
 de inscri=C3=A7=C3=A3o com
Lili Tedde: lili@edelkoortsth.com.
=F0=9F=93=8D=E2=80=AFABUP Show - 12 a 15 de agosto
Com quase 200 expositores confirmados=2C a segunda edi=C3=A7=C3=A3o da ABU=
P Show 2025 acontece no PRO MAGNO=2C em S=C3=A3o Paulo=2C reunindo marcas=
 de todo o pa=C3=ADs nos segmentos de decora=C3=A7=C3=A3o=2C design autora=
l=2C mesa posta=2C t=C3=AAxteis=2C utilidades e presentes. O credenciament=
o para profissionais do setor j=C3=A1 est=C3=A1 aberto no site oficial da=
 feira.
=F0=9F=93=8D iF DESIGN AWARD 2026 - com desconto at=C3=A9 26 de setembro
O Brasil superou mais uma vez seu pr=C3=B3prio recorde: 85 projetos nacion=
ais premiados na edi=C3=A7=C3=A3o 2025 do iF Design Award. Um feito que re=
afirma a for=C3=A7a do nosso design no cen=C3=A1rio global. As inscri=C3=
=A7=C3=B5es para 2026 j=C3=A1 est=C3=A3o abertas - aten=C3=A7=C3=A3o ao de=
sconto para quem se antecipa. S=C3=A3o 93 categorias em 9 disciplinas=2C c=
om sustentabilidade ganhando peso como crit=C3=A9rio-chave. No Brasil=2C J=
uliana Buso pode orientar seu processo: juliana.buso@ifdesign.com.



** Obrigada por estar aqui!
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  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =
 =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=
=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F=
 =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=
=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=
=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C=
 =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=
=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0=
 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=
=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=
=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87=
  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =
 =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=
=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F=
 =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=
=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=
=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C=
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=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0=
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=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=
=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87=
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=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F=
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=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=
=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C=
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=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0=
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=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=
=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87=
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=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F=
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=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=
=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C=
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=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0=
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=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=
=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87=
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=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F=
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=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=
=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C=
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=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0=
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=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=
=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87=
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=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F=
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=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=
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=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0=
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=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=
=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87=
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=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F=
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=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=
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=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=
=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87  =CD=8F =E2=80=8C =C2=A0 =E2=80=87=
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e=3D"display:none;"><img src=3D"https://monicabarbosa.us13.list-manage.com=
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td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></tabl=
e></td></tr><tr><td style=3D"background-color:transparent;padding-top:20px=
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n:0;vertical-align:top;max-width:63%;width:63%;height:auto" role=3D"presen=
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tainer"><div data-block-id=3D"112" class=3D"mceText" id=3D"d112" style=3D"=
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uto da parceria entre o iF Design e o </span></span><em><span style=3D"fon=
t-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica N=
eue'=2C Helvetica=2C sans-serif">The Future: Project</span></span></em><sp=
an style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=
=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=2C =C3=A9 um dos materia=
is mais relevantes sobre o futuro do design global. A edi=C3=A7=C3=A3o des=
te ano est=C3=A1 dispon=C3=ADvel para </span></span><strong><span style=3D=
"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helveti=
ca Neue'=2C Helvetica=2C sans-serif">download gratuito at=C3=A9 17 de julh=
o</span></span></strong><span style=3D"font-size: 19px"><span style=3D"fon=
t-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"=
> e=2C aviso logo: </span></span><em><span style=3D"font-size: 19px"><span=
 style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
=2C sans-serif">vale cada megabyte</span></span></em><span style=3D"font-s=
ize: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue=
'=2C Helvetica=2C sans-serif">. Mas nem sempre a gente tem tempo (ou f=C3=
=B4lego) para ler 338 p=C3=A1ginas de um relat=C3=B3rio internacional de t=
end=C3=AAncias</span></span><em><span style=3D"font-size: 19px"><span styl=
e=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C san=
s-serif">. Por isso=2C fa=C3=A7o aqui um recorte apurado e autoral - diret=
o ao ponto do que importa para quem vive=2C projeta ou vende design</span>=
</span></em><span style=3D"font-size: 19px"><span style=3D"font-family: 'A=
rimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">. O relat=
=C3=B3rio conecta as maiores transforma=C3=A7=C3=B5es do nosso tempo com o=
 impacto real sobre produtos=2C servi=C3=A7os e linguagem visual. Em prime=
ira m=C3=A3o=2C o que merece aten=C3=A7=C3=A3o entre as </span></span><em>=
<strong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo=
'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">seis grandes tr=
ansforma=C3=A7=C3=B5es globais mapeadas pelo iF</span></span></strong></em=
><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Ar=
ial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">: </span></span><em><s=
trong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=
=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">design para rege=
nera=C3=A7=C3=A3o</span></span></strong></em><span style=3D"font-size: 19p=
x"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Hel=
vetica=2C sans-serif"> - o design como reparo=2C n=C3=A3o s=C3=B3 do plane=
ta=2C mas das rela=C3=A7=C3=B5es; </span></span><em><strong><span style=3D=
"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helveti=
ca Neue'=2C Helvetica=2C sans-serif">cidadania co-criativa </span></span><=
/strong></em><span style=3D"font-size: 19px"><span style=3D"font-family: '=
Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">- sair do=
 =E2=80=9C</span></span><em><span style=3D"font-size: 19px"><span style=3D=
"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-se=
rif">para</span></span></em><span style=3D"font-size: 19px"><span style=3D=
"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-se=
rif">=E2=80=9D e entrar no =E2=80=9C</span></span><em><span style=3D"font-=
size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neu=
e'=2C Helvetica=2C sans-serif">com</span></span></em><span style=3D"font-s=
ize: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue=
'=2C Helvetica=2C sans-serif">=E2=80=9D=2C criando junto com as comunidade=
s; </span></span><em><strong><span style=3D"font-size: 19px"><span style=
=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans=
-serif">artesanato p=C3=B3s-industrial</span></span></strong></em><span st=
yle=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'H=
elvetica Neue'=2C Helvetica=2C sans-serif"> - resgatar o valor do gesto=2C=
 com t=C3=A9cnica=2C alma e contexto; </span></span><em><strong><span styl=
e=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Hel=
vetica Neue'=2C Helvetica=2C sans-serif">tecnologia com afeto</span></span=
></strong></em><span style=3D"font-size: 19px"><span style=3D"font-family:=
 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> - inova=
=C3=A7=C3=A3o que toca=2C escuta e sente=2C n=C3=A3o s=C3=B3 executa; </sp=
an></span><em><strong><span style=3D"font-size: 19px"><span style=3D"font-=
family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">p=
rosperidade expandida </span></span></strong></em><span style=3D"font-size=
: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=
=2C Helvetica=2C sans-serif">- qualidade de vida como novo indicador de av=
an=C3=A7o social; </span></span><em><strong><span style=3D"font-size: 19px=
"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helv=
etica=2C sans-serif">imagina=C3=A7=C3=A3o cr=C3=ADtica</span></span></stro=
ng></em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo=
'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> - pensar futur=
os poss=C3=ADveis para agir no presente com mais inten=C3=A7=C3=A3o. Para=
 cada uma dessas transforma=C3=A7=C3=B5es=2C o relat=C3=B3rio apresenta so=
lu=C3=A7=C3=B5es e dire=C3=A7=C3=B5es que j=C3=A1 est=C3=A3o em curso - e=
 que desenham um novo pacto entre pessoas=2C marcas e planeta. Abaixo=2C s=
igo com tr=C3=AAs mergulhos bem curados: o primeiro sobre </span></span><e=
m><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C A=
rial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">consumo=2C varejo e o=
 papel do design nessa reinven=C3=A7=C3=A3o</span></span></em><span style=
=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helv=
etica Neue'=2C Helvetica=2C sans-serif">; o segundo sobre a </span></span>=
<em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C=
 Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">casa como laborat=
=C3=B3rio de futuro</span></span></em><span style=3D"font-size: 19px"><spa=
n style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
=2C sans-serif">; e o terceiro sobre </span></span><em><span style=3D"font=
-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Ne=
ue'=2C Helvetica=2C sans-serif">o lar como centro sensorial do novo morar<=
/span></span></em><span style=3D"font-size: 19px"><span style=3D"font-fami=
ly: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">. Por=
que mais do que prever tend=C3=AAncias=2C =C3=A9 hora de enxergar para ond=
e estamos indo.</span></span></p></div></td></tr></tbody></table></td></tr=
><tr><td style=3D"padding-top:13px;padding-bottom:13px;padding-right:13px;=
padding-left:13px;border:0;border-radius:0" valign=3D"top" class=3D"mceIma=
geBlockContainer" align=3D"center" id=3D"b61"><div><!--[if !mso]><!--></d=
iv><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
" width=3D"38%" style=3D"border-collapse:separate;margin:0;vertical-align:=
top;max-width:38%;width:38%;height:auto" role=3D"presentation" data-testid=
=3D"image-61"><tbody><tr><td style=3D"border:0;border-radius:0;margin:0" v=
align=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com/943ac02b3b9c3=
2af29c9adbc9/images/9fe4037e-842d-7052-89f0-ad3b349f48cc.png" width=3D"240=
=2E92000000000002" height=3D"auto" style=3D"display:block;max-width:100%;hei=
ght:auto;border-radius:0" class=3D"imageDropZone mceImage" data-block-id=
=3D"61" /></td></tr></tbody></table><div><!--<![endif]--></div><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052=
-89f0-ad3b349f48cc.png" alt=3D"" width=3D"240.92000000000002" height=3D"au=
to" style=3D"display:block;max-width:240.92000000000002px;width:240.920000=
00000002px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" class=3D"mce=
ImageBlockContainer" align=3D"center" id=3D"b30"><div><!--[if !mso]><!-->=
</div><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%" style=3D"border-collapse:separate;margin:0;vertical-=
align:top;max-width:100%;width:100%;height:auto" role=3D"presentation" dat=
a-testid=3D"image-30"><tbody><tr><td style=3D"border:0;border-radius:0;mar=
gin:0" valign=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com/943ac=
02b3b9c32af29c9adbc9/images/d8e155b3-d6a2-e97f-87bf-a699fac468de.jpeg" wid=
th=3D"660" height=3D"auto" style=3D"display:block;max-width:100%;height:au=
to;border-radius:0" class=3D"imageDropZone mceImage" data-block-id=3D"30"=
 /></td></tr></tbody></table><div><!--<![endif]--></div><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/d8e155b3-d6a2-e97f=
-87bf-a699fac468de.jpeg" alt=3D"" width=3D"660" height=3D"auto" style=3D"d=
isplay:block;max-width:660px;width:660px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b136">=
<table width=3D"100%" style=3D"border:0;border-radius:0;border-collapse:se=
parate"><tbody><tr><td style=3D"padding-left:12px;padding-right:12px;paddi=
ng-top:10px;padding-bottom:0" class=3D"mceTextBlockContainer"><div data-bl=
ock-id=3D"136" class=3D"mceText" id=3D"d136" style=3D"width:100%"><p class=
=3D"MsoNormal last-child" style=3D"text-align: center;"><span style=3D"fon=
t-size: 12px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica N=
eue'=2C Helvetica=2C sans-serif">Pe=C3=A7as da exposi=C3=A7=C3=A3o </span>=
</span><em><span style=3D"font-size: 12px"><span style=3D"font-family: 'Ar=
imo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Strata</span=
></span></em><span style=3D"font-size: 12px"><span style=3D"font-family: '=
Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=2C no Fuo=
risalone 2025 - </span></span><span style=3D"color:black;"><span style=3D"=
font-size: 12px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetic=
a Neue'=2C Helvetica=2C sans-serif">Foto: </span></span></span><span style=
=3D"font-size: 12px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helv=
etica Neue'=2C Helvetica=2C sans-serif">Alejandro Ramirez Orozco</span></s=
pan></p></div></td></tr></tbody></table></td></tr><tr><td style=3D"padding=
-top:0;padding-bottom:0;padding-right:0;padding-left:0;border:0;border-rad=
ius:0" valign=3D"top" id=3D"b109"><table width=3D"100%" style=3D"border:0;=
border-radius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-=
left:12px;padding-right:12px;padding-top:10px;padding-bottom:0" class=3D"m=
ceTextBlockContainer"><div data-block-id=3D"109" class=3D"mceText" id=3D"d=
109" style=3D"width:100%"><h3 style=3D"line-height: 1.25; mso-line-height-=
alt: 125%;"><strong><span style=3D"color:#ee2a4d;"><span style=3D"font-siz=
e: 33px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=
=2C Helvetica=2C sans-serif">Do desejo por ter </span></span></span></stro=
ng></h3><h3 style=3D"line-height: 1.25; mso-line-height-alt: 125%;" class=
=3D"last-child"><strong><span style=3D"color:#ee2a4d;"><span style=3D"font=
-size: 33px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Ne=
ue'=2C Helvetica=2C sans-serif">=C3=A0 vontade de pertencer</span></span><=
/span></strong></h3></div></td></tr></tbody></table></td></tr><tr><td styl=
e=3D"padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;border:=
0;border-radius:0" valign=3D"top" id=3D"b48"><table width=3D"100%" style=
=3D"border:0;border-radius:0;border-collapse:separate"><tbody><tr><td styl=
e=3D"padding-left:24px;padding-right:24px;padding-top:0;padding-bottom:7px=
" class=3D"mceTextBlockContainer"><div data-block-id=3D"48" class=3D"mceTe=
xt" id=3D"d48" style=3D"width:100%"><p class=3D"mcePastedContent last-chil=
d"><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C=
 Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">O </span></span><em=
><strong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arim=
o'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Relat=C3=B3rio=
 de Tend=C3=AAncias do iF Design 2025</span></span></strong></em><span sty=
le=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'He=
lvetica Neue'=2C Helvetica=2C sans-serif"> mostra: n=C3=A3o se trata mais=
 de o que consumir - mas de por que consumir. O consumo est=C3=A1 deixando=
 de ser material para se tornar relacional. Mais do que utilidade ou est=
=C3=A9tica=2C o que justifica a exist=C3=AAncia de um produto hoje =C3=A9=
 o v=C3=ADnculo que ele =C3=A9 capaz de criar - com o tempo=2C com a hist=
=C3=B3ria=2C com o outro. Valor est=C3=A1 na origem=2C no cuidado=2C na in=
ten=C3=A7=C3=A3o. Marcas com posicionamento claro e narrativas verdadeiras=
 conquistam confian=C3=A7a. </span></span><em><span style=3D"font-size: 19=
px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C He=
lvetica=2C sans-serif">Design sem discurso=2C n=C3=A3o convence</span></sp=
an></em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo=
'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">. Autenticidade=
 deixou de ser diferencial: virou exig=C3=AAncia. </span></span><strong><s=
pan style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=
=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">O p=C3=BAblico rejeita ma=
rcas que performam valores e busca o que =C3=A9 honesto=2C imperfeito=2C a=
rtesanal. </span></span></strong><span style=3D"font-size: 19px"><span sty=
le=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sa=
ns-serif">A est=C3=A9tica do feito =C3=A0 m=C3=A3o=2C do tempo vis=C3=ADve=
l nas pe=C3=A7as=2C traduz uma nova confian=C3=A7a. A cultura do cuidado t=
amb=C3=A9m molda escolhas. Produtos que promovem bem-estar=2C empatia e re=
sponsabilidade ambiental criam conex=C3=B5es duradouras. Emo=C3=A7=C3=B5es=
 como seguran=C3=A7a=2C nostalgia e pertencimento s=C3=A3o os novos gatilh=
os de desejo. </span></span><em><strong><span style=3D"font-size: 19px"><s=
pan style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetic=
a=2C sans-serif">N=C3=A3o =C3=A9 o fim do consumo - =C3=A9 a reinven=C3=A7=
=C3=A3o dele</span></span></strong></em><span style=3D"font-size: 19px"><s=
pan style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetic=
a=2C sans-serif">. E o design est=C3=A1 no centro dessa virada=2C transfor=
mando valor simb=C3=B3lico em proposta concreta.</span></span></p></div></=
td></tr></tbody></table></td></tr><tr><td style=3D"padding-top:13px;paddin=
g-bottom:13px;padding-right:13px;padding-left:13px;border:0;border-radius:=
0" valign=3D"top" class=3D"mceImageBlockContainer" align=3D"center" id=3D"=
b148"><div><!--[if !mso]><!--></div><table align=3D"center" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" width=3D"38%" style=3D"border-collaps=
e:separate;margin:0;vertical-align:top;max-width:38%;width:38%;height:auto=
" role=3D"presentation" data-testid=3D"image-148"><tbody><tr><td style=3D"=
border:0;border-radius:0;margin:0" valign=3D"top"><img alt=3D"" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052=
-89f0-ad3b349f48cc.png" width=3D"240.92000000000002" height=3D"auto" style=
=3D"display:block;max-width:100%;height:auto;border-radius:0" class=3D"ima=
geDropZone mceImage" data-block-id=3D"148" /></td></tr></tbody></table><di=
v><!--<![endif]--></div><div>
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<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052=
-89f0-ad3b349f48cc.png" alt=3D"" width=3D"240.92000000000002" height=3D"au=
to" style=3D"display:block;max-width:240.92000000000002px;width:240.920000=
00000002px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"background-color:#ffffff;padding-top:12px=
;padding-bottom:12px;padding-right:0;padding-left:0;border:0;border-radius=
:0" valign=3D"top" class=3D"mceImageBlockContainer" align=3D"center" id=3D=
"b107"><div><!--[if !mso]><!--></div><a href=3D"https://monicabarbosa.us1=
3.list-manage.com/track/click?u=3D943ac02b3b9c32af29c9adbc9&id=3D451eb9acb=
5&e=3D39d9ab8afe" style=3D"display:block" target=3D"_blank" data-block-id=
=3D"107"><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0" width=3D"100%" style=3D"border-collapse:separate;margin:0;vertical=
-align:top;max-width:100%;width:100%;height:auto" role=3D"presentation" da=
ta-testid=3D"image-107"><tbody><tr><td style=3D"border:0;border-radius:0;m=
argin:0" valign=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com/943=
ac02b3b9c32af29c9adbc9/images/ff1892d8-960d-e81a-37e7-de9ec04f43f8.png" wi=
dth=3D"660" height=3D"auto" style=3D"display:block;max-width:100%;height:a=
uto;border-radius:0" class=3D"imageDropZone mceImage" /></td></tr></tbody>=
</table></a><div><!--<![endif]--></div><div>
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yle=3D"border:0;vertical-align:top;margin:0"><img role=3D"presentation" cl=
ass=3D"imageDropZone mceImage" src=3D"https://mcusercontent.com/943ac02b3b=
9c32af29c9adbc9/images/ff1892d8-960d-e81a-37e7-de9ec04f43f8.png" alt=3D""=
 width=3D"660" height=3D"auto" style=3D"display:block;max-width:660px;widt=
h:660px;height:auto"/></span></a>
<![endif]-->
</div></td></tr><tr><td style=3D"background-color:#cbb6a1;padding-top:0;pa=
dding-bottom:0;padding-right:0;padding-left:0;border:0;border-radius:0" va=
lign=3D"top" class=3D"mceImageBlockContainer" align=3D"center" id=3D"b54">=
<div><!--[if !mso]><!--></div><table align=3D"center" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"border-collapse:sepa=
rate;margin:0;vertical-align:top;max-width:100%;width:100%;height:auto" ro=
le=3D"presentation" data-testid=3D"image-54"><tbody><tr><td style=3D"borde=
r:0;border-radius:0;margin:0" valign=3D"top"><img alt=3D"" src=3D"https://=
mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/04670756-ca3d-b145-ef8d=
-5febaff81d27.jpeg" width=3D"660" height=3D"auto" style=3D"display:block;m=
ax-width:100%;height:auto;border-radius:0" class=3D"imageDropZone mceImage=
" data-block-id=3D"54" /></td></tr></tbody></table><div><!--<![endif]--><=
/div><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/04670756-ca3d-b145=
-ef8d-5febaff81d27.jpeg" alt=3D"" width=3D"660" height=3D"auto" style=3D"d=
isplay:block;max-width:660px;width:660px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b65"><=
table width=3D"100%" style=3D"border:0;background-color:#999999;border-rad=
ius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:24px;=
padding-right:24px;padding-top:0;padding-bottom:12px" class=3D"mceTextBloc=
kContainer"><div data-block-id=3D"65" class=3D"mceText" id=3D"d65" style=
=3D"width:100%"><p style=3D"text-align: center;" class=3D"last-child"><spa=
n style=3D"color:#000000;"><span style=3D"font-size: 12px"><span style=3D"=
font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-ser=
if">Foto: Marco Ant=C3=B4nio</span></span></span></p></div></td></tr></tbo=
dy></table></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;paddi=
ng-right:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b=
49"><table width=3D"100%" style=3D"border:0;background-color:#999999;borde=
r-radius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:=
24px;padding-right:24px;padding-top:0;padding-bottom:20px" class=3D"mceTex=
tBlockContainer"><div data-block-id=3D"49" class=3D"mceText" id=3D"d49" st=
yle=3D"width:100%"><p class=3D"mcePastedContent"><strong><span style=3D"fo=
nt-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica=
 Neue'=2C Helvetica=2C sans-serif">Marcelo Lima </span></span></strong><sp=
an style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=
=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">dispensa apresenta=C3=A7=
=C3=B5es. Colunista de ideias raras=2C cr=C3=ADtico implac=C3=A1vel e a vo=
z brasileira mais reconhecida no circuito internacional do design. Entre n=
=C3=B3s=2C h=C3=A1 o tipo de afinidade que desafia explica=C3=A7=C3=B5es:=
 respeito m=C3=BAtuo=2C admira=C3=A7=C3=A3o velada e longas conversas onde=
 cada palavra importa. Com ele=2C compartilho n=C3=A3o apenas momentos sub=
limes - mas o entendimento silencioso de quem v=C3=AA o mundo por lentes p=
arecidas=2C mesmo quando tudo em volta pede o contr=C3=A1rio.</span></span=
></p><p class=3D"mcePastedContent"><br /></p><p class=3D"mcePastedContent"=
><strong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arim=
o'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">1. Se o design=
 reflete a cultura do seu tempo=2C o que as escolhas dos brasileiros est=
=C3=A3o dizendo sobre o pa=C3=ADs em 2025 - no estilo=2C no comportamento=
 e at=C3=A9 na pol=C3=ADtica?</span></span></strong></p><p class=3D"mcePas=
tedContent"><br /></p><p class=3D"mcePastedContent"><em><span style=3D"fon=
t-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica N=
eue'=2C Helvetica=2C sans-serif">De maneira geral=2C percebo que nossos de=
signers est=C3=A3o se reconectando com nossas ra=C3=ADzes=2C apesar dos ou=
vidos ainda bem atentos aos ecos que v=C3=AAm de fora. As formas org=C3=A2=
nicas=2C materiais nativos e t=C3=A9cnicas artesanais come=C3=A7am a ser o=
bservadas de maneira menos superficial=2C revelando muito da nossa ancestr=
alidade e natureza. Existe=2C sem d=C3=BAvida e isso =C3=A9 bom uma busca=
 maior por m=C3=B3veis colecion=C3=A1veis=2C revelando um desejo de criar=
 v=C3=ADnculos mais profundos com os objetos. J=C3=A1 em termos pol=C3=ADt=
icos=2C o principal problema=2C talvez=2C esteja no descolamento de muitos=
 dos nossos designers das reais aspira=C3=A7=C3=B5es do mercado=2C insisti=
ndo em situar sua produ=C3=A7=C3=A3o em um nicho de elite - lucrativo no c=
urto prazo=2C sem d=C3=BAvida=2C mas perdendo de vista o papel primordialm=
ente inclusivo do design.</span></span></em></p><p class=3D"mcePastedConte=
nt"><br /></p><p class=3D"mcePastedContent"><strong><span style=3D"font-si=
ze: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=
=2C Helvetica=2C sans-serif">2. Qual =C3=A9=2C hoje=2C o verdadeiro papel=
 da m=C3=ADdia - e do editor de design - na forma=C3=A7=C3=A3o de desejo e=
 repert=C3=B3rio? Ainda influenciamos o olhar dos profissionais=E2=80=A6 o=
u j=C3=A1 estamos falando direto com o consumidor final?</span></span></st=
rong></p><p class=3D"mcePastedContent"><br /></p><p class=3D"mcePastedCont=
ent"><em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arim=
o'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Penso que os d=
ois continuam tendo papel relevante=2C por=C3=A9m dentro de um ecossistema=
 muito mais din=C3=A2mico e descentralizado. A m=C3=ADdia impressa ainda=
 =C3=A9 essencial=2C mas hoje ela divide essa fun=C3=A7=C3=A3o com algorit=
mos e influenciadores - queiramos ou n=C3=A3o. O editor de design=2C por s=
ua vez=2C deixou de atuar apenas nos bastidores e passou a falar mais dire=
tamente com o p=C3=BAblico=2C em m=C3=BAltiplas plataformas. Pelo menos=
 =C3=A9 assim que me sinto ao escrever no Estad=C3=A3o e atuar nas redes s=
ociais. Sinto que=2C de certa forma=2C ainda influencio o olhar dos profis=
sionais=2C mas tamb=C3=A9m posso vir a cativar outras camadas de consumido=
res que nem necessariamente s=C3=A3o do meio - mas talvez sejam ainda mais=
 exigentes.</span></span></em></p><p class=3D"mcePastedContent"><br /></p>=
<p class=3D"mcePastedContent"><strong><span style=3D"font-size: 19px"><spa=
n style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
=2C sans-serif">3. O mundo nunca produziu tanto design - e talvez nunca te=
nha consumido tantas narrativas de marca. Na sua vis=C3=A3o=2C o que tem f=
altado (ou sobrado) no processo de cria=C3=A7=C3=A3o e posicionamento das=
 marcas e dos designers hoje=2C no Brasil e no mundo?</span></span></stron=
g></p><p class=3D"mcePastedContent"><br /></p><p class=3D"mcePastedContent=
"><em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=
=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Essa pergunta me=
 faz lembrar da express=C3=A3o "muito chantilly para pouco bolo"=2C ou=2C=
 em outras palavras: muitos m=C3=B3veis=2C mas pouco conte=C3=BAdo. O mund=
o do design est=C3=A1 saturado de est=C3=A9tica impec=C3=A1vel e de storyt=
ellings gen=C3=A9ricos. Infelizmente=2C a pressa por se atualizar=2C por a=
contecer nas redes=2C sufoca o tempo de matura=C3=A7=C3=A3o de muitos proj=
etos. O que falta=2C talvez=2C n=C3=A3o seja mais inova=C3=A7=C3=A3o=2C ma=
s mais tempo. Tempo para criar com maior densidade - n=C3=A3o s=C3=B3 com=
 mais agilidade. De fato=2C vejo isso como uma quest=C3=A3o global. E=2C n=
este quesito=2C arrisco dizer que o Brasil n=C3=A3o est=C3=A1 nada atr=C3=
=A1s do que rola l=C3=A1 fora.</span></span></em></p><p class=3D"mcePasted=
Content"><br /></p><p class=3D"mcePastedContent"><strong><span style=3D"fo=
nt-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica=
 Neue'=2C Helvetica=2C sans-serif">4. Colunistas de design costumam circul=
ar por muitas rodas: marcas=2C designers=2C arquitetos=E2=80=A6 Entre pres=
s kits criativos=2C jantares tentadores e os inevit=C3=A1veis =E2=80=9Ccaf=
un=C3=A9s editoriais=E2=80=9D=2C como manter o olhar cr=C3=ADtico sem vira=
r s=C3=B3cio informal dos departamentos de marketing?</span></span></stron=
g></p><p class=3D"mcePastedContent"><br /></p><p class=3D"mcePastedContent=
 last-child"><em><span style=3D"font-size: 19px"><span style=3D"font-famil=
y: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Adorei=
 os cafun=C3=A9s editoriais (risos). Acho que j=C3=A1 me chamaram para mui=
tos - mas nem sempre aceitei (risos again). Essa =C3=A9 uma longa hist=C3=
=B3ria que comporta m=C3=BAltiplas quest=C3=B5es. Mas=2C em geral=2C sempr=
e me senti bastante confort=C3=A1vel em ir al=C3=A9m do press kit e dizer=
 =E2=80=9Cn=C3=A3o=E2=80=9D a convites=2C elogios f=C3=A1ceis e pautas - b=
em ou mal - dissimuladas. E=2C para o bem ou para o mal=2C me sinto=2C ver=
dadeiramente=2C meio imune a tudo isso. E feliz em saber que o mercado me=
 v=C3=AA assim. Porque=2C no fim=2C venha de onde vier=2C qualquer informa=
=C3=A7=C3=A3o passa pelo meu filtro. E o que vale mesmo n=C3=A3o =C3=A9 ag=
radar a gregos ou troianos - mas ter credibilidade.</span></span></em></p>=
</div></td></tr></tbody></table></td></tr><tr><td style=3D"padding-top:13p=
x;padding-bottom:13px;padding-right:13px;padding-left:13px;border:0;border=
-radius:0" valign=3D"top" class=3D"mceImageBlockContainer" align=3D"center=
" id=3D"b60"><div><!--[if !mso]><!--></div><table align=3D"center" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"38%" style=3D"border-c=
ollapse:separate;margin:0;vertical-align:top;max-width:38%;width:38%;heigh=
t:auto" role=3D"presentation" data-testid=3D"image-60"><tbody><tr><td styl=
e=3D"border:0;border-radius:0;margin:0" valign=3D"top"><img alt=3D"" src=
=3D"https://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-84=
2d-7052-89f0-ad3b349f48cc.png" width=3D"240.92000000000002" height=3D"auto=
" style=3D"display:block;max-width:100%;height:auto;border-radius:0" class=
=3D"imageDropZone mceImage" data-block-id=3D"60" /></td></tr></tbody></tab=
le><div><!--<![endif]--></div><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052=
-89f0-ad3b349f48cc.png" alt=3D"" width=3D"240.92000000000002" height=3D"au=
to" style=3D"display:block;max-width:240.92000000000002px;width:240.920000=
00000002px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" class=3D"mce=
ImageBlockContainer" align=3D"center" id=3D"b131"><div><!--[if !mso]><!--=
></div><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%" style=3D"border-collapse:separate;margin:0;vertical-=
align:top;max-width:100%;width:100%;height:auto" role=3D"presentation" dat=
a-testid=3D"image-131"><tbody><tr><td style=3D"border:0;border-radius:0;ma=
rgin:0" valign=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com/943a=
c02b3b9c32af29c9adbc9/images/99d1a3b8-b624-4edf-8c31-52aa06f25a3c.jpg" wid=
th=3D"660" height=3D"auto" style=3D"display:block;max-width:100%;height:au=
to;border-radius:0" class=3D"imageDropZone mceImage" data-block-id=3D"131"=
 /></td></tr></tbody></table><div><!--<![endif]--></div><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/99d1a3b8-b624-4edf=
-8c31-52aa06f25a3c.jpg" alt=3D"" width=3D"660" height=3D"auto" style=3D"di=
splay:block;max-width:660px;width:660px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b147">=
<table width=3D"100%" style=3D"border:0;background-color:#fffdf8;border-ra=
dius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:24px=
;padding-right:24px;padding-top:0;padding-bottom:12px" class=3D"mceTextBlo=
ckContainer"><div data-block-id=3D"147" class=3D"mceText" id=3D"d147" styl=
e=3D"width:100%"><p class=3D"MsoNormal last-child" style=3D"text-align: ce=
nter;"><span style=3D"color:#000000;"><span style=3D"font-size: 12px"><spa=
n style=3D"font-family: Arimo=2C sans-serif">Projeto Alquinia do Morar=2C=
 por Marina Linhares - Casa Cor SP - Foto: <span style=3D"background-color=
: white">Denilson Machado</span></span></span></span></p></div></td></tr><=
/tbody></table></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;p=
adding-right:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=
=3D"b132"><table width=3D"100%" style=3D"border:0;border-radius:0;border-c=
ollapse:separate"><tbody><tr><td style=3D"padding-left:12px;padding-right:=
12px;padding-top:10px;padding-bottom:0" class=3D"mceTextBlockContainer"><d=
iv data-block-id=3D"132" class=3D"mceText" id=3D"d132" style=3D"width:100%=
"><h3 style=3D"line-height: 1.5; mso-line-height-alt: 150%;" class=3D"last=
-child"><strong><span style=3D"color:#ee2a4d;"><span style=3D"font-size: 3=
3px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C H=
elvetica=2C sans-serif">A casa como laborat=C3=B3rio de futuro</span></spa=
n></span></strong></h3></div></td></tr></tbody></table></td></tr><tr><td s=
tyle=3D"padding-top:0;padding-bottom:0;padding-right:0;padding-left:0;bord=
er:0;border-radius:0" valign=3D"top" id=3D"b133"><table width=3D"100%" sty=
le=3D"border:0;border-radius:0;border-collapse:separate"><tbody><tr><td st=
yle=3D"padding-left:24px;padding-right:24px;padding-top:0;padding-bottom:7=
px" class=3D"mceTextBlockContainer"><div data-block-id=3D"133" class=3D"mc=
eText" id=3D"d133" style=3D"width:100%"><p class=3D"mcePastedContent last-=
child"><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=
=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">A casa virou cam=
po de testes. Em meio =C3=A0 sobrecarga digital e =C3=A0 busca por qualida=
de de vida=2C o lar se transforma em espa=C3=A7o de experimenta=C3=A7=C3=
=A3o: de tecnologias=2C de comportamentos e de novos pactos emocionais com=
 o cotidiano. Para o </span></span><em><span style=3D"font-size: 19px"><sp=
an style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
=2C sans-serif">varejo</span></span></em><span style=3D"font-size: 19px"><=
span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helveti=
ca=2C sans-serif"> e o </span></span><em><span style=3D"font-size: 19px"><=
span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helveti=
ca=2C sans-serif">design</span></span></em><span style=3D"font-size: 19px"=
><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helve=
tica=2C sans-serif">=2C isso exige produtos que estimulem o </span></span>=
<em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C=
 Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">conforto sensorial=
=2C a adaptabilidade e a conex=C3=A3o afetiva com o ambiente</span></span>=
</em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=
=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">. Ganha ainda ma=
is for=C3=A7a a est=C3=A9tica da imperfei=C3=A7=C3=A3o: texturas naturais=
=2C materiais brutos=2C objetos artesanais. O ideal de lar impec=C3=A1vel=
 cede lugar =C3=A0 </span></span><em><strong><span style=3D"font-size: 19p=
x"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Hel=
vetica=2C sans-serif">autenticidade</span></span></strong></em><span style=
=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helv=
etica Neue'=2C Helvetica=2C sans-serif">.</span></span><em><span style=3D"=
font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetic=
a Neue'=2C Helvetica=2C sans-serif">Tapetes com tramas org=C3=A2nicas=2C c=
osturas aparentes - o valor est=C3=A1 no que se sente=2C n=C3=A3o no que s=
e mostra</span></span></em><span style=3D"font-size: 19px"><span style=3D"=
font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-ser=
if">. O </span></span><strong><span style=3D"font-size: 19px"><span style=
=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans=
-serif">Relat=C3=B3rio de Tend=C3=AAncias do iF Design 2025 </span></span>=
</strong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arim=
o'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">destaca tamb=
=C3=A9m a ascens=C3=A3o do </span></span><strong><span style=3D"font-size:=
 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C=
 Helvetica=2C sans-serif">design regenerativo</span></span></strong><span=
 style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C=
 'Helvetica Neue'=2C Helvetica=2C sans-serif">. </span></span><em><span st=
yle=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'H=
elvetica Neue'=2C Helvetica=2C sans-serif">O consumidor quer saber de onde=
 vem=2C quem fez e como foi feit</span></span></em><span style=3D"font-siz=
e: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=
=2C Helvetica=2C sans-serif">o. </span></span><strong><span style=3D"font-=
size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neu=
e'=2C Helvetica=2C sans-serif">Rastreabilidade</span></span></strong><span=
 style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C=
 'Helvetica Neue'=2C Helvetica=2C sans-serif">=2C </span></span><em><span=
 style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C=
 'Helvetica Neue'=2C Helvetica=2C sans-serif">produ=C3=A7=C3=A3o local e t=
ranspar=C3=AAncia viram diferenciais estrat=C3=A9gicos</span></span></em><=
span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Aria=
l=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">. E o </span></span><str=
ong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C=
 Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">hedonismo </span></=
span></strong><em><span style=3D"font-size: 19px"><span style=3D"font-fami=
ly: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">dom=
=C3=A9stico est=C3=A1 de volta. Cozinhas mais sociais=2C banheiros com alm=
a de spa=2C =C3=A1reas externas transformadas em lounges. Cores intensas=
=2C pe=C3=A7as ousadas e ambienta=C3=A7=C3=B5es sensoriais - o prazer volt=
ou a ser parte do projeto do morar. Uma boa not=C3=ADcia para criadores=2C=
 ind=C3=BAstria e varejo</span></span></em><span style=3D"font-size: 19px"=
><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helve=
tica=2C sans-serif">. Por fim=2C o morar </span></span><em><strong><span s=
tyle=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C '=
Helvetica Neue'=2C Helvetica=2C sans-serif">intergeracional </span></span>=
</strong></em><span style=3D"font-size: 19px"><span style=3D"font-family:=
 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">se confi=
rma. </span></span><em><span style=3D"font-size: 19px"><span style=3D"font=
-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=
Ambientes que conciliam conviv=C3=AAncia e privacidade demandam projetos e=
mp=C3=A1ticos=2C com m=C3=B3veis modulares=2C ergon=C3=B4micos e de lingua=
gem universal</span></span></em><span style=3D"font-size: 19px"><span styl=
e=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C san=
s-serif">.</span></span></p></div></td></tr></tbody></table></td></tr><tr>=
<td style=3D"padding-top:13px;padding-bottom:13px;padding-right:13px;paddi=
ng-left:13px;border:0;border-radius:0" valign=3D"top" class=3D"mceImageBlo=
ckContainer" align=3D"center" id=3D"b117"><div><!--[if !mso]><!--></div><=
table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" wi=
dth=3D"38%" style=3D"border-collapse:separate;margin:0;vertical-align:top;=
max-width:38%;width:38%;height:auto" role=3D"presentation" data-testid=3D"=
image-117"><tbody><tr><td style=3D"border:0;border-radius:0;margin:0" vali=
gn=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com/943ac02b3b9c32af=
29c9adbc9/images/9fe4037e-842d-7052-89f0-ad3b349f48cc.png" width=3D"240.92=
000000000002" height=3D"auto" style=3D"display:block;max-width:100%;height=
:auto;border-radius:0" class=3D"imageDropZone mceImage" data-block-id=3D"1=
17" /></td></tr></tbody></table><div><!--<![endif]--></div><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052=
-89f0-ad3b349f48cc.png" alt=3D"" width=3D"240.92000000000002" height=3D"au=
to" style=3D"display:block;max-width:240.92000000000002px;width:240.920000=
00000002px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" class=3D"mce=
ImageBlockContainer" align=3D"center" id=3D"b178"><div><!--[if !mso]><!--=
></div><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%" style=3D"border-collapse:separate;margin:0;vertical-=
align:top;max-width:100%;width:100%;height:auto" role=3D"presentation" dat=
a-testid=3D"image-178"><tbody><tr><td style=3D"border:0;border-radius:0;ma=
rgin:0" valign=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com/943a=
c02b3b9c32af29c9adbc9/images/dc6d0ea1-10ab-4524-49be-d1bc507de778.jpeg" wi=
dth=3D"660" height=3D"auto" style=3D"display:block;max-width:100%;height:a=
uto;border-radius:0" class=3D"imageDropZone mceImage" data-block-id=3D"178=
" /></td></tr></tbody></table><div><!--<![endif]--></div><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/dc6d0ea1-10ab-4524=
-49be-d1bc507de778.jpeg" alt=3D"" width=3D"660" height=3D"auto" style=3D"d=
isplay:block;max-width:660px;width:660px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b179">=
<table width=3D"100%" style=3D"border:0;background-color:#fffdf8;border-ra=
dius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:24px=
;padding-right:24px;padding-top:0;padding-bottom:12px" class=3D"mceTextBlo=
ckContainer"><div data-block-id=3D"179" class=3D"mceText" id=3D"d179" styl=
e=3D"width:100%"><p style=3D"text-align: center;" class=3D"last-child"><sp=
an style=3D"color:#000000;"><span style=3D"font-size: 12px"><span style=3D=
"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-se=
rif">Foto: ZDROJ - Samsung</span></span></span></p></div></td></tr></tbody=
></table></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding=
-right:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b18=
0"><table width=3D"100%" style=3D"border:0;border-radius:0;border-collapse=
:separate"><tbody><tr><td style=3D"padding-left:12px;padding-right:12px;pa=
dding-top:10px;padding-bottom:0" class=3D"mceTextBlockContainer"><div data=
-block-id=3D"180" class=3D"mceText" id=3D"d180" style=3D"width:100%"><h3 s=
tyle=3D"line-height: 1.25; mso-line-height-alt: 125%;"><strong><span style=
=3D"color:#ee2a4d;"><span style=3D"font-size: 33px"><span style=3D"font-fa=
mily: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">O l=
ar como centro sensorial </span></span></span></strong></h3><h3 style=3D"l=
ine-height: 1.25; mso-line-height-alt: 125%;" class=3D"last-child"><strong=
><span style=3D"color:#ee2a4d;"><span style=3D"font-size: 33px"><span styl=
e=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C san=
s-serif">do novo morar</span></span></span></strong></h3></div></td></tr><=
/tbody></table></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;p=
adding-right:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=
=3D"b181"><table width=3D"100%" style=3D"border:0;border-radius:0;border-c=
ollapse:separate"><tbody><tr><td style=3D"padding-left:24px;padding-right:=
24px;padding-top:0;padding-bottom:7px" class=3D"mceTextBlockContainer"><di=
v data-block-id=3D"181" class=3D"mceText" id=3D"d181" style=3D"width:100%"=
><p class=3D"mcePastedContent last-child"><span style=3D"font-size: 19px">=
<span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvet=
ica=2C sans-serif">O </span></span><em><strong><span style=3D"font-size: 1=
9px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C H=
elvetica=2C sans-serif">Relat=C3=B3rio de Tend=C3=AAncias do iF Design 202=
5</span></span></strong></em><span style=3D"font-size: 19px"><span style=
=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans=
-serif"> ainda aponta: com a dissolu=C3=A7=C3=A3o das fronteiras entre </s=
pan></span><em><span style=3D"font-size: 19px"><span style=3D"font-family:=
 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">vida pes=
soal e profissional</span></span></em><span style=3D"font-size: 19px"><spa=
n style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
=2C sans-serif">=2C o lar se torna o centro da experi=C3=AAncia sensorial.=
 </span></span><strong><span style=3D"font-size: 19px"><span style=3D"font=
-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=
A casa n=C3=A3o =C3=A9 mais apenas abrigo</span></span></strong><span styl=
e=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Hel=
vetica Neue'=2C Helvetica=2C sans-serif"> - ela representa quem somos=2C c=
omo nos sentimos e o que valorizamos. Cresce a demanda por ambientes que p=
roporcionem acolhimento emocional=2C </span></span><em><span style=3D"font=
-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Ne=
ue'=2C Helvetica=2C sans-serif">ativem os sentidos e promovam bem-estar</s=
pan></span></em><span style=3D"font-size: 19px"><span style=3D"font-family=
: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">. Textu=
ras envolventes=2C ilumina=C3=A7=C3=A3o din=C3=A2mica e sons ambientes mol=
dam o humor dos espa=C3=A7os e definem uma nova ergonomia emocional. O mor=
ar tamb=C3=A9m ficou </span></span><strong><span style=3D"font-size: 19px"=
><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helve=
tica=2C sans-serif">h=C3=ADbrido</span></span></strong><span style=3D"font=
-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Ne=
ue'=2C Helvetica=2C sans-serif">: o mesmo ambiente precisa servir para tra=
balhar=2C socializar=2C descansar e cuidar. Isso desafia o design a ser fl=
ex=C3=ADvel por ess=C3=AAncia. M=C3=B3veis com dupla fun=C3=A7=C3=A3o=2C m=
odularidade e facilidade de adapta=C3=A7=C3=A3o ganham valor emocional e u=
tilit=C3=A1rio. Outra virada importante est=C3=A1 no conceito de </span></=
span><strong><span style=3D"font-size: 19px"><span style=3D"font-family: '=
Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">luxo</span=
></span></strong><span style=3D"font-size: 19px"><span style=3D"font-famil=
y: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">. Sai=
 o status ostensivo=2C entra o conforto silencioso. Fibras naturais=2C ton=
s terrosos e escolhas com alma tornam-se s=C3=ADmbolos de um novo ref=C3=
=BAgio est=C3=A9tico - mais sobre serenidade do que sobre apar=C3=AAncia.=
 Trata-se de um minimalismo consciente=2C e n=C3=A3o est=C3=A9tico: </span=
></span><em><span style=3D"font-size: 19px"><span style=3D"font-family: 'A=
rimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">a busca =C3=
=A9 por consumir menos=2C mas melhor</span></span></em><span style=3D"font=
-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Ne=
ue'=2C Helvetica=2C sans-serif">. O design precisa comunicar a raz=C3=A3o=
 de ser de cada objeto. Por fim=2C o lar como espa=C3=A7o de </span></span=
><strong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arim=
o'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">cura </span></=
span></strong><span style=3D"font-size: 19px"><span style=3D"font-family:=
 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">se conso=
lida. Biofilia=2C ventila=C3=A7=C3=A3o cruzada=2C integra=C3=A7=C3=A3o com=
 a natureza e zonas para contempla=C3=A7=C3=A3o passam a ser considerados=
 infraestrutura b=C3=A1sica. </span></span><em><span style=3D"font-size: 1=
9px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C H=
elvetica=2C sans-serif">A casa cuida - e nos ensina a cuidar</span></span>=
</em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=
=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">.</span></span><=
/p></div></td></tr></tbody></table></td></tr><tr><td style=3D"padding-top:=
13px;padding-bottom:13px;padding-right:13px;padding-left:13px;border:0;bor=
der-radius:0" valign=3D"top" class=3D"mceImageBlockContainer" align=3D"cen=
ter" id=3D"b182"><div><!--[if !mso]><!--></div><table align=3D"center" bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"38%" style=3D"bord=
er-collapse:separate;margin:0;vertical-align:top;max-width:38%;width:38%;h=
eight:auto" role=3D"presentation" data-testid=3D"image-182"><tbody><tr><td=
 style=3D"border:0;border-radius:0;margin:0" valign=3D"top"><img alt=3D""=
 src=3D"https://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037=
e-842d-7052-89f0-ad3b349f48cc.png" width=3D"240.92000000000002" height=3D"=
auto" style=3D"display:block;max-width:100%;height:auto;border-radius:0" c=
lass=3D"imageDropZone mceImage" data-block-id=3D"182" /></td></tr></tbody>=
</table><div><!--<![endif]--></div><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052=
-89f0-ad3b349f48cc.png" alt=3D"" width=3D"240.92000000000002" height=3D"au=
to" style=3D"display:block;max-width:240.92000000000002px;width:240.920000=
00000002px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"background-color:transparent;padding-top:=
12px;padding-bottom:12px;padding-right:0;padding-left:0;border:0;border-ra=
dius:0" valign=3D"top" class=3D"mceImageBlockContainer" align=3D"center" i=
d=3D"b156"><div><!--[if !mso]><!--></div><a href=3D"https://monicabarbosa=
=2Eus13.list-manage.com/track/click?u=3D943ac02b3b9c32af29c9adbc9&id=3Dce3bc=
c2cea&e=3D39d9ab8afe" style=3D"display:block" target=3D"_blank" data-bloc=
k-id=3D"156"><table align=3D"center" border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" width=3D"100%" style=3D"border-collapse:separate;margin:0;vert=
ical-align:top;max-width:100%;width:100%;height:auto" role=3D"presentation=
" data-testid=3D"image-156"><tbody><tr><td style=3D"border:0;border-radius=
:0;margin:0" valign=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com=
/943ac02b3b9c32af29c9adbc9/images/6db14bdf-8aad-dff9-9a58-5e11972bf345.png=
" width=3D"660" height=3D"auto" style=3D"display:block;max-width:100%;heig=
ht:auto;border-radius:0" class=3D"imageDropZone mceImage" /></td></tr></tb=
ody></table></a><div><!--<![endif]--></div><div>
<!--[if mso]>
<a href=3D"https://monicabarbosa.com.br"><span class=3D"mceImageBorder" st=
yle=3D"border:0;vertical-align:top;margin:0"><img role=3D"presentation" cl=
ass=3D"imageDropZone mceImage" src=3D"https://mcusercontent.com/943ac02b3b=
9c32af29c9adbc9/images/6db14bdf-8aad-dff9-9a58-5e11972bf345.png" alt=3D""=
 width=3D"660" height=3D"auto" style=3D"display:block;max-width:660px;widt=
h:660px;height:auto"/></span></a>
<![endif]-->
</div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b26"><=
table width=3D"100%" style=3D"border:0;background-color:#fffdf8;border-rad=
ius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:24px;=
padding-right:24px;padding-top:0;padding-bottom:12px" class=3D"mceTextBloc=
kContainer"><div data-block-id=3D"26" class=3D"mceText" id=3D"d26" style=
=3D"width:100%"><p class=3D"MsoNormal mcePastedContent"><span style=3D"fon=
t-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica N=
eue'=2C Helvetica=2C sans-serif">Fazia todo o sentido convidar </span></sp=
an><strong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Ar=
imo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Marcelo Lima=
</span></span></strong><span style=3D"font-size: 19px"><span style=3D"font=
-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=
 para compartilhar os seus atuais desejos de design. E aqui=2C com sua esc=
rita afiada=2C ele tamb=C3=A9m define - =C3=A0 sua maneira - as escolhas q=
ue o movem=2C desvendando o segredo de cada pe=C3=A7a com um olhar s=C3=B3=
 dele.</span></span></p><p class=3D"mcePastedContent"><br /></p><p class=
=3D"mcePastedContent"><br /></p><p class=3D"MsoNormal" style=3D"text-align=
: center;"><span style=3D"color:#000000;"><span style=3D"font-size: 12px">=
<span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvet=
ica=2C sans-serif">Foto: Divulga=C3=A7=C3=A3o</span></span></span></p><p c=
lass=3D"mcePastedContent last-child"><br /></p></div></td></tr></tbody></t=
able></td></tr><tr><td valign=3D"top" class=3D"mceGutterContainer" id=3D"g=
utterContainerId-77"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" width=3D"100%" style=3D"border-collapse:separate" role=3D"presentation"=
><tbody><tr><td style=3D"background-color:#fffdf8;padding-top:12px;padding=
-bottom:12px;padding-right:0;padding-left:0;border:0;border-radius:0" vali=
gn=3D"top" class=3D"mceLayoutContainer" id=3D"b77"><table align=3D"center"=
 border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"p=
resentation" data-block-id=3D"77" id=3D"section_e1e7f281e1fcfde6665a4ad63c=
0a9a01" class=3D"mceLayout"><tbody><tr class=3D"mceRow"><td style=3D"backg=
round-position:center;background-repeat:no-repeat;background-size:cover" v=
align=3D"top"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" widt=
h=3D"100%" role=3D"presentation"><tbody><tr><td valign=3D"top" class=3D"mc=
eColumn" id=3D"mceColumnId--22" data-block-id=3D"-22" colspan=3D"12" width=
=3D"100%"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" role=3D"presentation"><tbody><tr><td style=3D"border:0;border-radiu=
s:0" valign=3D"top" align=3D"center" id=3D"b-12"><table align=3D"center" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"pre=
sentation" data-block-id=3D"-12"><tbody><tr class=3D"mceRow"><td style=3D"=
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top:0px;padding-bottom:0px" valign=3D"top"><table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"24" width=3D"100%" style=3D"table-layout:fixed" role=
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lspan=3D"6" width=3D"50%"><table border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0" width=3D"100%" role=3D"presentation"><tbody><tr><td style=3D"paddi=
ng-top:12px;padding-bottom:12px;padding-right:0;padding-left:0;border:0;bo=
rder-radius:0" valign=3D"top" class=3D"mceImageBlockContainer" align=3D"ce=
nter" id=3D"b158"><div><!--[if !mso]><!--></div><table align=3D"center" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"99%" style=3D"bor=
der-collapse:separate;margin:0;vertical-align:top;max-width:99%;width:99%;=
height:auto" role=3D"presentation" data-testid=3D"image-158"><tbody><tr><t=
d style=3D"border:0;border-radius:0;margin:0" valign=3D"top"><img alt=3D""=
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ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b59"><=
table width=3D"100%" style=3D"border:0;background-color:#fffdf8;border-rad=
ius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:24px;=
padding-right:24px;padding-top:0;padding-bottom:12px" class=3D"mceTextBloc=
kContainer"><div data-block-id=3D"59" class=3D"mceText" id=3D"d59" style=
=3D"width:100%"><p class=3D"mcePastedContent last-child"><strong><span sty=
le=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'He=
lvetica Neue'=2C Helvetica=2C sans-serif">Grande pr=C3=AAmio -</span></spa=
n></strong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Ar=
imo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> Os vasos de=
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le=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sa=
ns-serif">Utsuwa-Juhi</span></span></em><span style=3D"font-size: 19px"><s=
pan style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetic=
a=2C sans-serif">=2C do designer japon=C3=AAs </span></span><strong><span=
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mo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> - grande ven=
cedor do Pr=C3=AAmio SaloneSatellite 2025=2C em Mil=C3=A3o - conquistaram=
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=C3=ADsica=E2=80=9D=2C na qual o design se manifesta mais como conceito ou=
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/tr></tbody></table></td></tr></tbody></table></td><td style=3D"padding-to=
p:0;padding-bottom:0" valign=3D"top" class=3D"mceColumn" id=3D"mceColumnId=
-152" data-block-id=3D"152" colspan=3D"6" width=3D"50%"><table border=3D"0=
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t:0;padding-left:0;border:0;border-radius:0" valign=3D"top" class=3D"mceIm=
ageBlockContainer" align=3D"center" id=3D"b159"><div><!--[if !mso]><!--><=
/div><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" width=3D"99%" style=3D"border-collapse:separate;margin:0;vertical-alig=
n:top;max-width:99%;width:99%;height:auto" role=3D"presentation" data-test=
id=3D"image-159"><tbody><tr><td style=3D"border:0;border-radius:0;margin:0=
" valign=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com/943ac02b3b=
9c32af29c9adbc9/images/200af6f4-84c1-a78f-435a-fcffea1979c7.png" width=3D"=
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ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b67"><=
table width=3D"100%" style=3D"border:0;background-color:#fffdf8;border-rad=
ius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:24px;=
padding-right:24px;padding-top:0;padding-bottom:12px" class=3D"mceTextBloc=
kContainer"><div data-block-id=3D"67" class=3D"mceText" id=3D"d67" style=
=3D"width:100%"><p class=3D"mcePastedContent last-child"><strong><span sty=
le=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'He=
lvetica Neue'=2C Helvetica=2C sans-serif">Caixa de surpresas -</span></spa=
n></strong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Ar=
imo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> Direto do m=
undo da fantasia para a consagrada cole=C3=A7=C3=A3o </span></span><em><sp=
an style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=
=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Objets Nomades</span></sp=
an></em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo=
'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=2C da Louis Vu=
itton=2C o vibrante </span></span><em><span style=3D"font-size: 19px"><spa=
n style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
=2C sans-serif">Kaleidoscope Cabinet</span></span></em><span style=3D"font=
-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Ne=
ue'=2C Helvetica=2C sans-serif">=2C do </span></span><strong><span style=
=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helv=
etica Neue'=2C Helvetica=2C sans-serif">Estudio Campana</span></span></str=
ong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C=
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body></table></td></tr></tbody></table></td></tr></tbody></table></td></tr=
></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td>=
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n=3D"top" class=3D"mceGutterContainer" id=3D"gutterContainerId-89"><table=
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d=3D"89" id=3D"section_6943b0ea5e73629dcb011ce6682b5199" class=3D"mceLayou=
t"><tbody><tr class=3D"mceRow"><td style=3D"background-position:center;bac=
kground-repeat:no-repeat;background-size:cover" valign=3D"top"><table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presen=
tation"><tbody><tr><td valign=3D"top" class=3D"mceColumn" id=3D"mceColumnI=
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tion"><tbody><tr><td style=3D"border:0;border-radius:0" valign=3D"top" ali=
gn=3D"center" id=3D"b-14"><table align=3D"center" border=3D"0" cellpadding=
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d=3D"-14"><tbody><tr class=3D"mceRow"><td style=3D"background-position:cen=
ter;background-repeat:no-repeat;background-size:cover" valign=3D"top"><tab=
le border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D=
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sentation"><tbody><tr><td style=3D"border:0;border-radius:0" valign=3D"top=
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lumn" id=3D"mceColumnId-129" data-block-id=3D"129" colspan=3D"6" width=3D"=
50%"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%=
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=3D"top" class=3D"mceImageBlockContainer" align=3D"center" id=3D"b128"><di=
v><!--[if !mso]><!--></div><table align=3D"center" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" width=3D"99%" style=3D"border-collapse:separate=
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presentation" data-testid=3D"image-128"><tbody><tr><td style=3D"border:0;b=
order-radius:0;margin:0" valign=3D"top"><img alt=3D"" src=3D"https://mcuse=
rcontent.com/943ac02b3b9c32af29c9adbc9/images/2b6cf165-67cb-f663-1be5-ec4b=
dfa82257.png" width=3D"326.7" height=3D"auto" style=3D"display:block;max-w=
idth:100%;height:auto;border-radius:0" class=3D"imageDropZone mceImage" da=
ta-block-id=3D"128" /></td></tr></tbody></table><div><!--<![endif]--></di=
v><div>
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display:block;max-width:326.7px;width:326.7px;height:auto"/></span>
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ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b68"><=
table width=3D"100%" style=3D"border:0;background-color:#fffdf8;border-rad=
ius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:24px;=
padding-right:24px;padding-top:0;padding-bottom:12px" class=3D"mceTextBloc=
kContainer"><div data-block-id=3D"68" class=3D"mceText" id=3D"d68" style=
=3D"width:100%"><p class=3D"mcePastedContent last-child"><strong><span sty=
le=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'He=
lvetica Neue'=2C Helvetica=2C sans-serif">Beleza em estado bruto - </span>=
</span></strong><span style=3D"font-size: 19px"><span style=3D"font-family=
: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">O desig=
n da estante </span></span><em><span style=3D"font-size: 19px"><span style=
=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans=
-serif">FF. Spine</span></span></em><span style=3D"font-size: 19px"><span=
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=2C sans-serif">=2C do est=C3=BAdio </span></span><strong><span style=3D"f=
ont-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica=
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an style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=
=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=2C =C3=A9 deliberadament=
e arquet=C3=ADpico em sua presen=C3=A7a intencionalmente humilde. Essa sim=
plicidade evidencia a beleza da madeira maci=C3=A7a=2C permitindo que ela=
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/div></td></tr></tbody></table></td></tr></tbody></table></td><td style=3D=
"padding-top:0;padding-bottom:0" valign=3D"top" class=3D"mceColumn" id=3D"=
mceColumnId-151" data-block-id=3D"151" colspan=3D"6" width=3D"50%"><table=
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resentation"><tbody><tr><td style=3D"padding-top:12px;padding-bottom:12px;=
padding-right:0;padding-left:0;border:0;border-radius:0" valign=3D"top" cl=
ass=3D"mceImageBlockContainer" align=3D"center" id=3D"b153"><div><!--[if=
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ellspacing=3D"0" width=3D"99%" style=3D"border-collapse:separate;margin:0;=
vertical-align:top;max-width:99%;width:99%;height:auto" role=3D"presentati=
on" data-testid=3D"image-153"><tbody><tr><td style=3D"border:0;border-radi=
us:0;margin:0" valign=3D"top"><img alt=3D"" src=3D"https://mcusercontent.c=
om/943ac02b3b9c32af29c9adbc9/images/e93edf89-ba40-c3e5-6994-15577f0c2e79.p=
ng" width=3D"326.7" height=3D"auto" style=3D"display:block;max-width:100%;=
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d=3D"153" /></td></tr></tbody></table><div><!--<![endif]--></div><div>
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display:block;max-width:326.7px;width:326.7px;height:auto"/></span>
<![endif]-->
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ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b140">=
<table width=3D"100%" style=3D"border:0;background-color:#fffdf8;border-ra=
dius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:24px=
;padding-right:24px;padding-top:0;padding-bottom:12px" class=3D"mceTextBlo=
ckContainer"><div data-block-id=3D"140" class=3D"mceText" id=3D"d140" styl=
e=3D"width:100%"><p class=3D"mcePastedContent last-child"><strong><span st=
yle=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'H=
elvetica Neue'=2C Helvetica=2C sans-serif">Design mutante -</span></span><=
/strong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo=
'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> O sof=C3=A1 </=
span></span><em><span style=3D"font-size: 19px"><span style=3D"font-family=
: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Gruuvel=
ot</span></span></em><span style=3D"font-size: 19px"><span style=3D"font-f=
amily: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=
=2C lan=C3=A7ado pela Moroso e assinado por </span></span><strong><span st=
yle=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'H=
elvetica Neue'=2C Helvetica=2C sans-serif">Patricia Urquiola</span></span>=
</strong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arim=
o'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=2C =C3=A9 uma=
 verdadeira escultura org=C3=A2nica e mutante=2C descrita com precis=C3=A3=
o por sua criadora como um =E2=80=9Corganismo que se desdobra no espa=C3=
=A7o=E2=80=9D=2C com volumes que se adaptam ao corpo humano.</span></span>=
</p></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></=
tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></t=
r></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td=
></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table>=
</td></tr><tr><td style=3D"padding-top:13px;padding-bottom:13px;padding-ri=
ght:13px;padding-left:13px;border:0;border-radius:0" valign=3D"top" class=
=3D"mceImageBlockContainer" align=3D"center" id=3D"b130"><div><!--[if !ms=
o]><!--></div><table align=3D"center" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" width=3D"38%" style=3D"border-collapse:separate;margin:0;vert=
ical-align:top;max-width:38%;width:38%;height:auto" role=3D"presentation"=
 data-testid=3D"image-130"><tbody><tr><td style=3D"border:0;border-radius:=
0;margin:0" valign=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com/=
943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052-89f0-ad3b349f48cc.png"=
 width=3D"240.92000000000002" height=3D"auto" style=3D"display:block;max-w=
idth:100%;height:auto;border-radius:0" class=3D"imageDropZone mceImage" da=
ta-block-id=3D"130" /></td></tr></tbody></table><div><!--<![endif]--></di=
v><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052=
-89f0-ad3b349f48cc.png" alt=3D"" width=3D"240.92000000000002" height=3D"au=
to" style=3D"display:block;max-width:240.92000000000002px;width:240.920000=
00000002px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" class=3D"mce=
ImageBlockContainer" align=3D"center" id=3D"b168"><div><!--[if !mso]><!--=
></div><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%" style=3D"border-collapse:separate;margin:0;vertical-=
align:top;max-width:100%;width:100%;height:auto" role=3D"presentation" dat=
a-testid=3D"image-168"><tbody><tr><td style=3D"border:0;border-radius:0;ma=
rgin:0" valign=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com/943a=
c02b3b9c32af29c9adbc9/images/5c38f96b-348a-657f-bc2d-ca984f8cff86.jpg" wid=
th=3D"660" height=3D"auto" style=3D"display:block;max-width:100%;height:au=
to;border-radius:0" class=3D"imageDropZone mceImage" data-block-id=3D"168"=
 /></td></tr></tbody></table><div><!--<![endif]--></div><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/5c38f96b-348a-657f=
-bc2d-ca984f8cff86.jpg" alt=3D"" width=3D"660" height=3D"auto" style=3D"di=
splay:block;max-width:660px;width:660px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-ri=
ght:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b169">=
<table width=3D"100%" style=3D"border:0;background-color:#fffdf8;border-ra=
dius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-left:24px=
;padding-right:24px;padding-top:0;padding-bottom:12px" class=3D"mceTextBlo=
ckContainer"><div data-block-id=3D"169" class=3D"mceText" id=3D"d169" styl=
e=3D"width:100%"><p style=3D"text-align: center;" class=3D"last-child"><sp=
an style=3D"color:#000000;"><span style=3D"font-size: 12px"><span style=3D=
"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-se=
rif">Foto: Willy Biondani</span></span></span></p></div></td></tr></tbody>=
</table></td></tr><tr><td style=3D"padding-top:0;padding-bottom:0;padding-=
right:0;padding-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b170=
"><table width=3D"100%" style=3D"border:0;border-radius:0;border-collapse:=
separate"><tbody><tr><td style=3D"padding-left:12px;padding-right:12px;pad=
ding-top:10px;padding-bottom:0" class=3D"mceTextBlockContainer"><div data-=
block-id=3D"170" class=3D"mceText" id=3D"d170" style=3D"width:100%"><h3 st=
yle=3D"line-height: 1.5; mso-line-height-alt: 150%;" class=3D"last-child">=
<strong><span style=3D"color:#ee2a4d;"><span style=3D"font-size: 33px"><sp=
an style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
=2C sans-serif">Tang=C3=AAncias e encantamentos</span></span></span></stro=
ng></h3></div></td></tr></tbody></table></td></tr><tr><td style=3D"padding=
-top:0;padding-bottom:0;padding-right:0;padding-left:0;border:0;border-rad=
ius:0" valign=3D"top" id=3D"b171"><table width=3D"100%" style=3D"border:0;=
border-radius:0;border-collapse:separate"><tbody><tr><td style=3D"padding-=
left:24px;padding-right:24px;padding-top:0;padding-bottom:7px" class=3D"mc=
eTextBlockContainer"><div data-block-id=3D"171" class=3D"mceText" id=3D"d1=
71" style=3D"width:100%"><p class=3D"mcePastedContent last-child"><span st=
yle=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'H=
elvetica Neue'=2C Helvetica=2C sans-serif">N=C3=A3o costumo escrever sobre=
 exposi=C3=A7=C3=B5es que ainda n=C3=A3o vi. Mas=2C ao ler o release de </=
span></span><em><span style=3D"font-size: 19px"><span style=3D"font-family=
: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Tang=C3=
=AAncias/Alumbramento</span></span></em><span style=3D"font-size: 19px"><s=
pan style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetic=
a=2C sans-serif">=2C consegui caminhar mentalmente pelos 250 m=C2=B2 que s=
er=C3=A3o ocupados por </span></span><strong><span style=3D"font-size: 19p=
x"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Hel=
vetica=2C sans-serif">Elisa Stecca</span></span></strong><span style=3D"fo=
nt-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica=
 Neue'=2C Helvetica=2C sans-serif"> e </span></span><strong><span style=3D=
"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helveti=
ca Neue'=2C Helvetica=2C sans-serif">Willy Biondani </span></span></strong=
><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Ar=
ial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">no MIS. Imaginei as tr=
inta obras in=C3=A9ditas - fotos=2C esculturas=2C trabalhos t=C3=AAxteis e=
 sonoros - e reconheci=2C ali=2C a assinatura de quem sabe provocar encant=
amento. Como boa parte de S=C3=A3o Paulo=2C sou f=C3=A3 confessa da artist=
a multim=C3=ADdia Elisa Stecca - e n=C3=A3o d=C3=A1 para ignorar isso. Mas=
=2C quando ela se junta a Willy Biondani=2C fot=C3=B3grafo e cineasta de t=
rajet=C3=B3ria intensa=2C algo raro acontece: o encontro de duas pot=C3=AA=
ncias sens=C3=ADveis que transformam a natureza em experi=C3=AAncia est=C3=
=A9tica=2C pol=C3=ADtica e emocional. </span></span><em><strong><span styl=
e=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Hel=
vetica Neue'=2C Helvetica=2C sans-serif">O que veremos (e sentiremos) </sp=
an></span></strong></em><span style=3D"font-size: 19px"><span style=3D"fon=
t-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"=
>=C3=A9 uma ode =C3=A0 biodiversidade brasileira=2C com florestas imagin=
=C3=A1rias=2C materiais contrastantes=2C trilha sonora de Cid Campos - e a=
 delicada pulsa=C3=A7=C3=A3o de um mundo que ainda resiste. Ao propor bele=
za como resist=C3=AAncia e sonho como linguagem=2C a mostra se alinha a um=
 dos movimentos mais relevantes da atualidade: o resgate da conex=C3=A3o a=
fetiva e simb=C3=B3lica entre o ser humano e o mundo natural - um </span><=
/span><em><strong><span style=3D"font-size: 19px"><span style=3D"font-fami=
ly: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">bioph=
ilic design</span></span></strong></em><span style=3D"font-size: 19px"><sp=
an style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
=2C sans-serif"> em vers=C3=A3o po=C3=A9tica.</span></span><em><span style=
=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helv=
etica Neue'=2C Helvetica=2C sans-serif"> Tang=C3=AAncias/Alumbramento</spa=
n></span></em><span style=3D"font-size: 19px"><span style=3D"font-family:=
 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> estreia=
 no MIS no dia 17 de julho e segue at=C3=A9 31 de agosto. Vale o alumbrame=
nto. </span></span><em><span style=3D"font-size: 19px"><span style=3D"font=
-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=
Eu vou - e voc=C3=AA?</span></span></em></p></div></td></tr></tbody></tabl=
e></td></tr><tr><td style=3D"padding-top:13px;padding-bottom:13px;padding-=
right:13px;padding-left:13px;border:0;border-radius:0" valign=3D"top" clas=
s=3D"mceImageBlockContainer" align=3D"center" id=3D"b172"><div><!--[if !m=
so]><!--></div><table align=3D"center" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" width=3D"38%" style=3D"border-collapse:separate;margin:0;ver=
tical-align:top;max-width:38%;width:38%;height:auto" role=3D"presentation"=
 data-testid=3D"image-172"><tbody><tr><td style=3D"border:0;border-radius:=
0;margin:0" valign=3D"top"><img alt=3D"" src=3D"https://mcusercontent.com/=
943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052-89f0-ad3b349f48cc.png"=
 width=3D"240.92000000000002" height=3D"auto" style=3D"display:block;max-w=
idth:100%;height:auto;border-radius:0" class=3D"imageDropZone mceImage" da=
ta-block-id=3D"172" /></td></tr></tbody></table><div><!--<![endif]--></di=
v><div>
<!--[if mso]>
<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052=
-89f0-ad3b349f48cc.png" alt=3D"" width=3D"240.92000000000002" height=3D"au=
to" style=3D"display:block;max-width:240.92000000000002px;width:240.920000=
00000002px;height:auto"/></span>
<![endif]-->
</div></td></tr><tr><td valign=3D"top" class=3D"mceGutterContainer" id=3D"=
gutterContainerId-102"><table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%" style=3D"border-collapse:separate" role=3D"presentat=
ion"><tbody><tr><td style=3D"padding-top:12px;padding-bottom:12px;padding-=
right:0;padding-left:0;border:0;border-radius:0" valign=3D"top" class=3D"m=
ceLayoutContainer" id=3D"b102"><table align=3D"center" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" data-bl=
ock-id=3D"102" id=3D"section_df6a6ba384784fec9bc7560dbc4f78a0" class=3D"mc=
eLayout"><tbody><tr class=3D"mceRow"><td style=3D"background-position:cent=
er;background-repeat:no-repeat;background-size:cover" valign=3D"top"><tabl=
e border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"=
presentation"><tbody><tr><td valign=3D"top" class=3D"mceColumn" id=3D"mceC=
olumnId--24" data-block-id=3D"-24" colspan=3D"12" width=3D"100%"><table bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"pres=
entation"><tbody><tr><td style=3D"border:0;border-radius:0" valign=3D"top"=
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ding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" data-blo=
ck-id=3D"-16"><tbody><tr class=3D"mceRow"><td style=3D"background-position=
:center;background-repeat:no-repeat;background-size:cover" valign=3D"top">=
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" rol=
e=3D"presentation"><tbody><tr><td valign=3D"top" class=3D"mceColumn" id=3D=
"mceColumnId--29" data-block-id=3D"-29" colspan=3D"12" width=3D"100%"><tab=
le border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D=
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ellspacing=3D"0" width=3D"100%" role=3D"presentation" data-block-id=3D"105=
"><tbody><tr class=3D"mceRow"><td style=3D"background-position:center;back=
ground-repeat:no-repeat;background-size:cover" valign=3D"top"><table borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"24" width=3D"100%" role=3D"presen=
tation"><tbody><tr><td style=3D"padding-top:0;padding-bottom:0" valign=3D"=
top" class=3D"mceColumn" id=3D"mceColumnId-104" data-block-id=3D"104" cols=
pan=3D"12" width=3D"100%"><table border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0" width=3D"100%" role=3D"presentation"><tbody><tr><td style=3D"paddi=
ng-top:12px;padding-bottom:12px;padding-right:24px;padding-left:24px;borde=
r:0;border-radius:0" valign=3D"top" class=3D"mceButtonBlockContainer" alig=
n=3D"center" id=3D"b106"><div><!--[if !mso]><!--></div><table align=3D"ce=
nter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" styl=
e=3D"max-width:521px" role=3D"presentation" data-block-id=3D"106" class=3D=
"mceButtonContainer"><tbody><tr class=3D"mceStandardButton"><td style=3D"b=
ackground-color:#c40024;border-radius:36px;text-align:center" valign=3D"to=
p" class=3D"mceButton"><a href=3D"https://monicabarbosa.us13.list-manage.c=
om/track/click?u=3D943ac02b3b9c32af29c9adbc9&id=3D707dcf7cfe&e=3D39d9ab8afe" target=3D"_blank" class=3D"mceButtonLink" style=3D"background-color:#c=
40024;border-radius:36px;border:2px none #000000;color:#ffffff;display:blo=
ck;font-family:'Helvetica Neue'=2C Helvetica=2C Arial=2C Verdana=2C sans-s=
erif;font-size:16px;font-weight:normal;font-style:normal;padding:16px 28px=
;text-decoration:none;text-align:center;direction:ltr;letter-spacing:0px"=
 rel=3D"noreferrer">Sabe de algu=C3=A9m que vai gostar do M=C3=B4nica Barb=
osa Recebe? Clique aqui e compartilhe pelo Whatsapp</a></td></tr></tbody><=
/table><div><!--<![endif]--></div><table align=3D"center" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"max-width:521px"=
 role=3D"presentation" data-block-id=3D"106" class=3D"mceButtonContainer">=
<tbody><tr>
<!--[if mso]>
<td align=3D"center">
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml"
xmlns:w=3D"urn:schemas-microsoft-com:office:word"
href=3D"https://wa.me/?text=3DVoc=C3=AA%20conhece%20a%20newsletter%20da%20=
M=C3=B4nica%20Barbosa%3F%20Segue%20o%20link%20para%20voc=C3=AA%20se%20cada=
strar%20gratuitamente%3A%20bit.ly%2F4dDPYz7"
style=3D"v-text-anchor:middle; width:521px; height:68px;"
arcsize=3D"7%"
strokecolor=3D"#c40024"
strokeweight=3D"1px"
fillcolor=3D"#c40024">
<v:stroke dashstyle=3D"solid"/>
<w:anchorlock />
<center style=3D"
color: #ffffff;
display: block;
font-family: 'Helvetica Neue'=2C Helvetica=2C Arial=2C Verdana=2C sans-ser=
if;
font-size: 16;
font-style: normal;
font-weight: normal;
letter-spacing: 0px;
text-decoration: none;
text-align: center;
direction: ltr;"
>
Sabe de algu=C3=A9m que vai gostar do M=C3=B4nica Barbosa Recebe? Clique a=
qui e compartilhe pelo Whatsapp
</center>
</v:roundrect>
</td>
<![endif]-->
</tr></tbody></table></td></tr><tr><td style=3D"padding-top:13px;padding-b=
ottom:13px;padding-right:13px;padding-left:13px;border:0;border-radius:0"=
 valign=3D"top" class=3D"mceImageBlockContainer" align=3D"center" id=3D"b1=
54"><div><!--[if !mso]><!--></div><table align=3D"center" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" width=3D"38%" style=3D"border-collapse:s=
eparate;margin:0;vertical-align:top;max-width:38%;width:38%;height:auto" r=
ole=3D"presentation" data-testid=3D"image-154"><tbody><tr><td style=3D"bor=
der:0;border-radius:0;margin:0" valign=3D"top"><img alt=3D"" src=3D"https:=
//mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052-89=
f0-ad3b349f48cc.png" width=3D"240.92000000000002" height=3D"auto" style=3D=
"display:block;max-width:100%;height:auto;border-radius:0" class=3D"imageD=
ropZone mceImage" data-block-id=3D"154" /></td></tr></tbody></table><div><=
!--<![endif]--></div><div>
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<span class=3D"mceImageBorder" style=3D"border:0;vertical-align:top;margin=
:0"><img role=3D"presentation" class=3D"imageDropZone mceImage" src=3D"htt=
ps://mcusercontent.com/943ac02b3b9c32af29c9adbc9/images/9fe4037e-842d-7052=
-89f0-ad3b349f48cc.png" alt=3D"" width=3D"240.92000000000002" height=3D"au=
to" style=3D"display:block;max-width:240.92000000000002px;width:240.920000=
00000002px;height:auto"/></span>
<![endif]-->
</div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbod=
y></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></=
tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></t=
r></tbody></table></td></tr></tbody></table></td></tr><tr><td style=3D"bac=
kground-color:transparent;padding-top:12px;padding-bottom:12px;padding-rig=
ht:0;padding-left:0;border:0;border-radius:0" valign=3D"top" class=3D"mceI=
mageBlockContainer" align=3D"center" id=3D"b157"><div><!--[if !mso]><!-->=
</div><a href=3D"https://monicabarbosa.us13.list-manage.com/track/click?u=
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play:block" target=3D"_blank" data-block-id=3D"157"><table align=3D"center=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D=
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if">Foto: <span style=3D"background-color: transparent">Divulga=C3=A7=C3=
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g-left:0;border:0;border-radius:0" valign=3D"top" id=3D"b52"><table width=
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ht:24px;padding-top:0;padding-bottom:21px" class=3D"mceTextBlockContainer"=
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%"><ul class=3D"last-child"><li style=3D"color: #000000; text-align: left;=
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<span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvet=
ica=2C sans-serif">Um novo mapa interativo nos EUA viralizou ao ranquear r=
estaurantes pela =E2=80=9Catratividade dos clientes=E2=80=9D - segundo uma=
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cara algo que j=C3=A1 se percebia: </span></span><em><span style=3D"font-s=
ize: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue=
'=2C Helvetica=2C sans-serif">na hora de escolher onde comer=2C a est=C3=
=A9tica (do lugar e das pessoas) pesa tanto quanto o card=C3=A1pio</span><=
/span></em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Ar=
imo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">. Em tempos=
 de dietas r=C3=ADgidas e selfies discretas=2C o d=C3=A9cor=2C a frequ=C3=
=AAncia e o desejo de pertencimento muitas vezes definem a mesa. A pergunt=
a que fica =C3=A9: </span></span><em><span style=3D"font-size: 19px"><span=
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=2C sans-serif">estamos mesmo saindo para comer - ou para ser vistos?</spa=
n></span></em></p><p class=3D"MsoNormal mcePastedContent"><br /></p></li><=
li style=3D"color: #000000; text-align: left;"><p class=3D"MsoNormal mcePa=
stedContent"><span style=3D"font-size: 19px"><span style=3D"font-family: '=
Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Recebi o r=
elease de </span></span><em><span style=3D"font-size: 19px"><span style=3D=
"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-se=
rif">Turbulence 2025</span></span></em><span style=3D"font-size: 19px"><sp=
an style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
=2C sans-serif">=2C de Suchi Reddy=2C e o assunto me atravessou. A instala=
=C3=A7=C3=A3o=2C em cartaz no </span></span><em><span style=3D"font-size:=
 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C=
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sp=C3=A9cies amea=C3=A7adas=2C dados ambientais em tempo real e formas que=
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 Reddy fala de empatia=2C mas tamb=C3=A9m de urg=C3=AAncia - e faz a arte=
 tocar onde as palavras j=C3=A1 n=C3=A3o bastam.</span></span></p><p class=
=3D"MsoNormal mcePastedContent"><br /></p></li><li style=3D"color: #000000=
; text-align: left;"><p class=3D"MsoNormal mcePastedContent"><span style=
=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helv=
etica Neue'=2C Helvetica=2C sans-serif">Bom ver novos nomes atentos =C3=A0=
s sobras e aos sentidos. A </span></span><em><span style=3D"font-size: 19p=
x"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Hel=
vetica=2C sans-serif">Helen Granzote</span></span></em><span style=3D"font=
-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Ne=
ue'=2C Helvetica=2C sans-serif">=2C arquiteta e designer que passou pelo <=
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y: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Est=C3=
=BAdio Campana</span></span></em><span style=3D"font-size: 19px"><span sty=
le=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sa=
ns-serif">=2C me escreveu depois de ler nossa mat=C3=A9ria =E2=80=9C</span=
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rimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">O que o des=
ign faz como que sobra? </span></span></em><span style=3D"font-size: 19px"=
><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helve=
tica=2C sans-serif">=E2=80=9D. Quis dividir comigo um projeto lindo: puff=
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 Um gesto delicado=2C cheio de inten=C3=A7=C3=A3o - e que merece aten=C3=
=A7=C3=A3o de quem fabrica e vende design com prop=C3=B3sito. </span></spa=
n><em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=
=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Olho nela=2C ind=
=C3=BAstria e varejo</span></span></em><span style=3D"font-size: 19px"><sp=
an style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
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><p class=3D"MsoNormal mcePastedContent"><span style=3D"font-size: 19px"><=
span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helveti=
ca=2C sans-serif">=F0=9F=93=8D </span></span><strong><span style=3D"font-s=
ize: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue=
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ily: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">H=C3=
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n style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
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9px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C H=
elvetica=2C sans-serif">i=2C exibido na </span></span><em><span style=3D"f=
ont-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica=
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ily: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Jame=
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nt-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif=
"> e </span></span><em><span style=3D"font-size: 19px"><span style=3D"font=
-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">=
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yle=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C s=
ans-serif"> - com humor no lugar da crise existencial. Mas esque=C3=A7a o=
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n style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=
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rados no sucesso de 007.</span></span></p><p class=3D"mcePastedContent"><b=
r /></p><p class=3D"MsoNormal mcePastedContent" style=3D"mso-margin-top-al=
t: auto; mso-margin-bottom-alt: auto;"><span style=3D"font-size: 19px"><sp=
an style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=
=2C sans-serif">=F0=9F=93=8D</span></span><strong><span style=3D"font-size=
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-serif"><br />Para quem estiver na Europa (ou de olho nos rumos do design=
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ily: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">Recl=
aiming Hope </span></span></em><span style=3D"font-size: 19px"><span style=
=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans=
-serif">- parte da programa=C3=A7=C3=A3o da </span></span><em><span style=
=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helv=
etica Neue'=2C Helvetica=2C sans-serif">Capital Europeia da Cultura GO! 20=
25</span></span></em><span style=3D"font-size: 19px"><span style=3D"font-f=
amily: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">.=
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 (in)certezas e imaginar futuros mais justos=2C resilientes e poss=C3=ADve=
is=2C a partir do design e dos desafios locais.</span></span></p><p><br />=
</p><p class=3D"MsoNormal mcePastedContent" style=3D"mso-margin-top-alt: a=
uto; mso-margin-bottom-alt: auto;"><span style=3D"font-size: 19px"><span s=
tyle=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C=
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t-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica N=
eue'=2C Helvetica=2C sans-serif">Design &amp; Interior Forecast 2027 - 24=
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e=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C san=
s-serif"><br /></span></span><em><span style=3D"font-size: 19px"><span sty=
le=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sa=
ns-serif">Lidewij Edelkoort</span></span></em><span style=3D"font-size: 19=
px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C He=
lvetica=2C sans-serif"> apresenta seu novo relat=C3=B3rio de tend=C3=AAnci=
as=2C com o tema </span></span><em><span style=3D"font-size: 19px"><span s=
tyle=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C=
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e=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Hel=
vetica Neue'=2C Helvetica=2C sans-serif"> - uma reflex=C3=A3o sobre o espa=
=C3=A7o dom=C3=A9stico do futuro=2C quando at=C3=A9 o banheiro=2C a cozinh=
a e o closet ganham for=C3=A7a de sala de estar. O encontro =C3=A9 online=
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font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetic=
a Neue'=2C Helvetica=2C sans-serif">Philip Fimmano</span></span></em><span=
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0 para o p=C3=BAblico geral e US$=E2=80=AF195 para assinantes da Trend Uni=
on. Brasileiros t=C3=AAm acesso a condi=C3=A7=C3=B5es especiais de inscri=
=C3=A7=C3=A3o com </span></span></p><p class=3D"MsoNormal mcePastedContent=
" style=3D"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span s=
tyle=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C '=
Helvetica Neue'=2C Helvetica=2C sans-serif">Lili Tedde: lili@edelkoortsth.=
com.</span></span></p><p class=3D"mcePastedContent"><br /></p><p class=3D"=
MsoNormal mcePastedContent"><span style=3D"font-size: 19px"><span style=3D=
"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-se=
rif">=F0=9F=93=8D=E2=80=AF</span></span><strong><span style=3D"font-size:=
 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C=
 Helvetica=2C sans-serif">ABUP Show - 12 a 15 de agosto</span></span></str=
ong><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C=
 Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"><br />Com quase 200=
 expositores confirmados=2C a segunda edi=C3=A7=C3=A3o da ABUP Show 2025 a=
contece no PRO MAGNO=2C em S=C3=A3o Paulo=2C reunindo marcas de todo o pa=
=C3=ADs nos segmentos de decora=C3=A7=C3=A3o=2C design autoral=2C mesa pos=
ta=2C t=C3=AAxteis=2C utilidades e presentes. O credenciamento para profis=
sionais do setor j=C3=A1 est=C3=A1 aberto no site oficial da feira.</span>=
</span></p><p class=3D"mcePastedContent"><br /></p><p class=3D"MsoNormal m=
cePastedContent"><span style=3D"font-family: 'Apple Color Emoji'">=F0=9F=
=93=8D</span><span style=3D"font-size: 19px"><span style=3D"font-family: '=
Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> </span></=
span><strong><span style=3D"font-size: 19px"><span style=3D"font-family: '=
Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">iF DESIGN=
 AWARD 2026 - com desconto at=C3=A9 26 de setembro</span></span></strong><=
span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Aria=
l=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> </span></span></p><p cl=
ass=3D"MsoNormal mcePastedContent"><span style=3D"font-size: 19px"><span s=
tyle=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C=
 sans-serif">O Brasil superou mais uma vez seu pr=C3=B3prio recorde: 85 pr=
ojetos nacionais premiados na edi=C3=A7=C3=A3o 2025 do </span></span><em><=
span style=3D"font-size: 19px"><span style=3D"font-family: 'Arimo'=2C Aria=
l=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">iF Design Award.</span><=
/span></em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Ar=
imo'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif"> Um feito qu=
e reafirma a for=C3=A7a do nosso design no cen=C3=A1rio global. As inscri=
=C3=A7=C3=B5es para 2026 j=C3=A1 est=C3=A3o abertas - aten=C3=A7=C3=A3o ao=
 desconto para quem se antecipa. S=C3=A3o 93 categorias em 9 disciplinas=
=2C com sustentabilidade ganhando peso como crit=C3=A9rio-chave. </span></=
span><em><span style=3D"font-size: 19px"><span style=3D"font-family: 'Arim=
o'=2C Arial=2C 'Helvetica Neue'=2C Helvetica=2C sans-serif">No Brasil=2C J=
uliana Buso pode orientar seu processo:</span></span></em><span style=3D"f=
ont-size: 19px"><span style=3D"font-family: 'Arimo'=2C Arial=2C 'Helvetica=
 Neue'=2C Helvetica=2C sans-serif"> juliana.buso@ifdesign.com.</span></spa=
n></p></li></ul></div></td></tr></tbody></table></td></tr></tbody></table>=
</td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></ta=
ble></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody>=
</table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tb=
ody></table></td></tr><tr><td style=3D"background-color:transparent;paddin=
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M=C3=B4nica Barbosa
- Alameda Bar=C3=A3o de Limeira
S=C3=A3o Paulo=2C SP 01202-002
Brazil
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