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Subject: Roberto Migotto Sabe Onde Mora o Futuro
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View this post on the web at https://monicabarbosarecebe.substack.com/p/rob=
erto-migotto-sabe-onde-mora-o
NEWS#28 - 13/DEZ
N=C3=A3o adianta gritar no Instagram quando a IA s=C3=B3 ouve quem tem repu=
ta=C3=A7=C3=A3o
Se voc=C3=AA ainda trata m=C3=ADdia espont=C3=A2nea como =E2=80=9Cb=C3=B4nu=
s=E2=80=9D depois da campanha paga, est=C3=A1 lendo o mundo antigo. Hoje, q=
uem responde =C3=A0s perguntas sobre a sua marca n=C3=A3o =C3=A9 mais sua l=
anding page - =C3=A9 a IA. E ela escuta mais os outros do que voc=C3=AA. Ch=
ame isso de mudan=C3=A7a de moeda: m=C3=ADdia conquistada virou o novo ativ=
o na era da IA. Desde que o Google lan=C3=A7ou os AI Overviews, as buscas c=
resceram 50%, e os cliques em sites ca=C3=ADram 30%. Enquanto isso, o ChatG=
PT conversa com 800 milh=C3=B5es de pessoas por semana. O consumidor segue =
perguntando. Mas raramente entra no seu site para ouvir a resposta. E de on=
de v=C3=AAm essas respostas? De voc=C3=AA, quase nunca. Da imprensa e de te=
rceiros confi=C3=A1veis, quase sempre. Um estudo mostrou que 89% dos links =
usados pela IA v=C3=AAm de mat=C3=A9rias, an=C3=A1lises e entrevistas em ve=
=C3=ADculos externos - n=C3=A3o de sites institucionais. =C3=89 aqui que en=
tra a GEO generative engine optimization. A IA n=C3=A3o prioriza palavras-c=
have. Ela busca conte=C3=BAdos vivos e validados por fontes confi=C3=A1veis=
: artigos, f=C3=B3runs, redes sociais, coment=C3=A1rios de especialistas. E=
valoriza o que aparece com frequ=C3=AAncia e coer=C3=AAncia em m=C3=BAltip=
las fontes.
Para jogar esse novo jogo, =C3=A9 hora de mudar a estrat=C3=A9gia. Comece p=
or aqui:
1. Pense em GEO, n=C3=A3o s=C3=B3 em SEO
SEO atrai cliques. GEO constr=C3=B3i reputa=C3=A7=C3=A3o. A IA prioriza que=
m =C3=A9 citado com qualidade, contexto e frequ=C3=AAncia. O que terceiros =
dizem sobre voc=C3=AA vale mais do que o que voc=C3=AA diz sobre si.
2. Rela=C3=A7=C3=B5es p=C3=BAblicas viraram estrat=C3=A9gia, n=C3=A3o extra
O valor da m=C3=ADdia conquistada explodiu. Assessoria de imprensa voltou a=
ser investimento inteligente n=C3=A3o =C3=A9 luxo, =C3=A9 estrat=C3=A9gia.=
A IA cita quem aparece em fontes relevantes, n=C3=A3o quem impulsiona post=
s. Narrativa boa s=C3=B3 circula com apoio profissional.
3. Escolha sua ideia e defenda com consist=C3=AAncia
Uma ideia clara, bem nomeada e distribu=C3=ADda com frequ=C3=AAncia pode an=
corar sua reputa=C3=A7=C3=A3o. O conceito de job hugging (apego excessivo a=
o cargo), da Korn Ferry, =C3=A9 um exemplo: virou refer=C3=AAncia porque fo=
i sustentado por uma sequ=C3=AAncia de mat=C3=A9rias em ve=C3=ADculos estra=
t=C3=A9gicos. A IA aprendeu o nome do conceito e da marca que o criou.
Para marcas de arquitetura e design, o recado pode incomodar, mas =C3=A9 ne=
cess=C3=A1rio: n=C3=A3o basta estar no Instagram, patrocinar evento ou comp=
rar m=C3=ADdia. =C3=89 preciso ter ideias rastre=C3=A1veis, distribu=C3=ADd=
as em fontes confi=C3=A1veis que a IA reconhece. No fim, a pergunta =C3=A9 =
simples: quando algu=C3=A9m perguntar =C3=A0 IA sobre o seu mercado, quem e=
la vai citar? Voc=C3=AA - ou quem teve coragem de construir reputa=C3=A7=C3=
=A3o antes? Porque quem continuar comprando espa=C3=A7o sem conquistar repu=
ta=C3=A7=C3=A3o vai descobrir, tarde demais, que a IA j=C3=A1 aprendeu o no=
me do concorrente.
Relev=C3=A2ncia n=C3=A3o se compra - se sustenta
De newsletter a refer=C3=AAncia global - com apenas seis meses no ar, M=C3=
=B4nica Barbosa Recebe formou uma comunidade consistente, com mais de 80 mi=
l inscritos - e vem mantendo uma taxa de abertura em torno de 45%, muito ac=
ima da m=C3=A9dia nacional de newsletters abertas no Brasil em 2025 (38,2%)=
. Isso com conte=C3=BAdo longo, anal=C3=ADtico, denso. Isso sem isca de cli=
que. N=C3=A3o se trata de viralizar. =C3=89 sobre construir reputa=C3=A7=C3=
=A3o - das ideias, das marcas, dos profissionais que atuam com seriedade no=
nosso ecossistema. M=C3=B4nica Barbosa Recebe n=C3=A3o =C3=A9 clipping, ne=
m d=C3=A9cor. =C3=89 curadoria de futuro. =C3=89 cr=C3=ADtica, contexto e v=
is=C3=A3o de mercado. O design aqui n=C3=A3o =C3=A9 vitrine: =C3=A9 linguag=
em para entender o mundo - o futuro, o mercado, o bem-estar e a pol=C3=ADti=
ca do habitar - em formato de newsletter autoral, com voz pr=C3=B3pria e ca=
pacidade real de mobilizar marcas e profissionais. E o reconhecimento veio:=
segundo o ranking global de Design do Reletter - ferramenta de intelig=C3=
=AAncia usada por marcas e ag=C3=AAncias para escolher onde anunciar newsle=
tters - M=C3=B4nica Barbosa Recebe [ https://substack.com/redirect/e3a8521a=
-2b8c-420b-905d-a6c50125c8c1?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4=
mnzw6MIYQEggw0L9KbpYI ] ocupa hoje a 10=C2=AA posi=C3=A7=C3=A3o entre mais =
de 250 t=C3=ADtulos internacionais do segmento. Ou seja: voc=C3=AA est=C3=
=A1 lendo uma das dez newsletters de design mais relevantes do Substack no =
mundo. Um selo independente, que aparece hoje, naturalmente, nos radares de=
quem busca associar sua marca ao design com conte=C3=BAdo de verdade. Obri=
gada por abrir, ler e pensar comigo. Esta newsletter =C3=A9 texto, mas j=C3=
=A1 =C3=A9 tamb=C3=A9m territ=C3=B3rio - onde design encontra estrat=C3=A9g=
ia, onde morar vira pol=C3=ADtica p=C3=BAblica, onde o luxo =C3=A9 silencio=
so. E onde se constr=C3=B3i, com consist=C3=AAncia, uma reputa=C3=A7=C3=A3o=
que a IA vai lembrar.
=F0=9F=91=89 Para n=C3=A3o chegar analfabeto no futuro, leia e assine aqui =
[ https://substack.com/redirect/cca5ae81-3825-4b72-b6dd-33b87e314865?j=3Dey=
J1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI ] minha newsl=
etter - letramento de futuro onde o design =C3=A9 a ferramenta central.
Conhe=C3=A7o Roberto Migotto h=C3=A1 muitos anos. Nossa amizade vai muito a=
l=C3=A9m do profissional - dos anivers=C3=A1rios mais animados aos carnavai=
s inesquec=C3=ADveis, passando por dias mais introspectivos, daqueles em qu=
e a simples presen=C3=A7a de um amigo diz mais do que qualquer palavra. O t=
empo nunca nos afastou. Temos aquela conex=C3=A3o rara, em que a dist=C3=A2=
ncia n=C3=A3o muda absolutamente nada. O que mais admiro nesse arquiteto - =
que ajudou a moldar o imagin=C3=A1rio da casa brasileira com eleg=C3=A2ncia=
, autenticidade e afeto - =C3=A9 sua incr=C3=ADvel capacidade de reunir e p=
reservar pessoas especiais ao seu redor. Clientes, equipe (da qual sou f=C3=
=A3!) e, claro, a fam=C3=ADlia. Que alegria te receber aqui, Roberto.
1. Nas =C3=BAltimas d=C3=A9cadas, o luxo residencial migrou para casas cada=
vez maiores, com programas quase de hotel: spa, academia, pavilh=C3=B5es d=
e h=C3=B3spedes, haras, wine room. Quando um projeto parte dessas premissas=
, qual =C3=A9, para voc=C3=AA, o ponto de equil=C3=ADbrio entre escala e in=
timidade? Em que momento o =E2=80=9Cmuito=E2=80=9D come=C3=A7a a se tornar =
demais - e como reinserir humanidade e afeto nessas plantas XXL?
Para mim, o verdadeiro luxo n=C3=A3o est=C3=A1 no tamanho da casa, mas em c=
omo ela acolhe. As resid=C3=AAncias ficaram enormes, quase com programas de=
hotel, mas o ponto de equil=C3=ADbrio surge quando o espa=C3=A7o continua =
fazendo sentido para a vida real da fam=C3=ADlia. O =E2=80=9Cmuito=E2=80=9D=
vira =E2=80=9Cdemais=E2=80=9D quando a escala afasta, quando a casa =C3=A9=
exibida, n=C3=A3o vivida. Por isso, mesmo em plantas XXL, busco recriar in=
timidade atrav=C3=A9s da luz, das propor=C3=A7=C3=B5es, das texturas e de e=
spa=C3=A7os onde a vida acontece. Como naquela frase cl=C3=A1ssica: menos =
=C3=A9 mais, e propor=C3=A7=C3=A3o =C3=A9 fundamental.
2. No alto padr=C3=A3o, o arquiteto passou a orquestrar n=C3=A3o apenas esp=
a=C3=A7o, mas tamb=C3=A9m arte, tecnologia, mobili=C3=A1rio, manuten=C3=A7=
=C3=A3o, experi=C3=AAncias. Isso mudou o que se espera de quem projeta: men=
os autor, mais curador? Mais gestor do que designer? Em sua vis=C3=A3o, que=
tipo de arquiteto o futuro do =E2=80=9Cmorar bem=E2=80=9D vai exigir?
Eu acredito que o futuro do morar bem exige um arquiteto mais completo - al=
gu=C3=A9m que n=C3=A3o deixa de criar, mas que sabe curar, integrar e orque=
strar. No alto padr=C3=A3o, n=C3=A3o projetamos s=C3=B3 espa=C3=A7o: cuidam=
os da arte, da tecnologia, do conforto, da manuten=C3=A7=C3=A3o, da experi=
=C3=AAncia cotidiana. Isso n=C3=A3o diminui a autoria; ao contr=C3=A1rio, a=
mplia nossa responsabilidade. O arquiteto do futuro ser=C3=A1 aquele que en=
tende profundamente o viver contempor=C3=A2neo, que traduz desejo em atmosf=
era. Um profissional que navega entre gest=C3=A3o e sensibilidade, entre pr=
ecis=C3=A3o e afeto - porque morar bem =C3=A9 uma soma muito refinada de es=
colhas, e cabe a n=C3=B3s dar sentido a elas. At=C3=A9 porque o mundo evolu=
iu, e a globaliza=C3=A7=C3=A3o nos faz estar inseridos em tudo que a tecnol=
ogia nos proporciona.
3. Pe=C3=A7as de arte e design costumam ter papel central na identidade dos=
seus projetos. Em sua vis=C3=A3o, como nasce esse acervo? Ele deve ser tra=
zido pelo cliente, constru=C3=ADdo em conjunto com o arquiteto ou curado de=
sde o in=C3=ADcio como parte do conceito espacial?
Para mim, um acervo nasce como nasce uma casa: de uma rela=C3=A7=C3=A3o ver=
dadeira com quem vai habit=C3=A1-la. =C3=80s vezes o cliente chega com pe=
=C3=A7as que contam sua hist=C3=B3ria; outras vezes, constru=C3=ADmos esse =
repert=C3=B3rio juntos. N=C3=A3o existe f=C3=B3rmula - existe sensibilidade=
. O importante =C3=A9 que arte e design n=C3=A3o sejam enfeites, mas extens=
=C3=B5es da alma do projeto, pe=C3=A7as que respiram junto com a arquitetur=
a e revelam, com delicadeza, quem aquela casa realmente =C3=A9, at=C3=A9 po=
rque arte =C3=A9 muito particular.
4. Voc=C3=AA lidera um escrit=C3=B3rio que lida com obras complexas e clien=
tes exigentes. Na pr=C3=A1tica, como se forma a =E2=80=9Cm=C3=A3o Migotto=
=E2=80=9D? O que =C3=A9 inegoci=C3=A1vel no projeto que leva sua assinatura=
- e como transmitir esse repert=C3=B3rio a arquitetos mais jovens, sem eng=
essar a autoria deles?
A =E2=80=9Cm=C3=A3o Migotto=E2=80=9D nasce de algo muito simples e, ao mesm=
o tempo, muito rigoroso: respeito absoluto ao detalhe. No meu escrit=C3=B3r=
io, isso se forma no dia a dia, na conviv=C3=AAncia, no olhar treinado, na =
troca constante com a equipe. N=C3=A3o acredito em engessar jovens arquitet=
os; acredito em afin=C3=A1-los. O papel do l=C3=ADder =C3=A9 garantir a qua=
lidade da assinatura, mas tamb=C3=A9m abrir espa=C3=A7o para que cada talen=
to flores=C3=A7a e acrescente novas camadas ao nosso repert=C3=B3rio. Assim=
, a =E2=80=9Cm=C3=A3o=E2=80=9D permanece, mas nunca deixa de evoluir.
Esporte + design: o novo idioma do luxo
Nos resorts mais disputados do mundo, o novo dress code do lazer inclui raq=
uete curta e parede de vidro. O padel virou o idioma oficial da hospitalida=
de de luxo: quadras como statement de design, lounges colados =C3=A0 a=C3=
=A7=C3=A3o, programa=C3=A7=C3=A3o social coreografada, collabs com wellness=
, moda, tequila e arte. Menos exclusividade silenciosa, mais comunidade em =
movimento. Conex=C3=A3o virou status. Guarde o nome: padel. Hoje, =C3=A9 c=
=C3=B3digo dos hotspots de Miami a Marrakech. Amanh=C3=A3, ocupa rooftops, =
clubes e condom=C3=ADnios por aqui. Beach tennis tem areia. O padel tem pal=
co.
Depois de ver um milh=C3=A3o de listas e sugest=C3=B5es de Natal pipocando =
por a=C3=AD, resolvi fazer a minha pr=C3=B3pria curadoria. Do meu jeito. E =
se voc=C3=AA, como eu, gosta de marcar presen=C3=A7a com o presente mais bo=
nito (e inesquec=C3=ADvel), destaque entre os seus favoritos a Le Fatagis [=
https://substack.com/redirect/753baebf-8caa-4490-9994-14debbc05e21?j=3DeyJ=
1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI ], dos ultra d=
esejados Gustavo Neves e Iran Jr. Por l=C3=A1, tudo gira em torno de uma id=
eia: resgatar o que =C3=A9 essencial quando a alma chama. A minha sele=C3=
=A7=C3=A3o parte da cole=C3=A7=C3=A3o dourada =C3=ADcone da marca - TAO. Um=
a filosofia oriental traduzida em pe=C3=A7as que fluem com leveza e beleza.=
=C3=89 arte, =C3=A9 design, =C3=A9 autenticidade. Tudo o que um bom presen=
te precisa ser.
Not=C3=ADcia para ler com aten=C3=A7=C3=A3o
A Meta acaba de criar um est=C3=BAdio de design para definir =E2=80=9Ca pr=
=C3=B3xima gera=C3=A7=C3=A3o de produtos=E2=80=9D - e quem assume o volante=
=C3=A9 Alan Dye, ex-chefe de design de interface da Apple. Depois de quase=
duas d=C3=A9cadas moldando iPhone, Apple Watch, Vision Pro e a linguagem L=
iquid Glass, ele agora integra hardware, software e IA no Reality Labs, res=
pons=C3=A1vel pelos =C3=B3culos Ray-Ban inteligentes, headsets de realidade=
virtual e futuros wearables. =E2=80=9CEstou assumindo uma nova fun=C3=A7=
=C3=A3o focada no futuro de produtos e experi=C3=AAncias inteligentes=E2=80=
=9D, escreveu no LinkedIn. =E2=80=9CUma oportunidade de criar algo do zero:=
inventar uma linguagem, moldar cultura e liderar o design unindo moda, tec=
nologia e comportamento.=E2=80=9D Zuckerberg descreve a IA como =E2=80=9Cno=
vo material de projeto=E2=80=9D e mira um objetivo direto: criar =C3=B3culo=
s t=C3=A3o desej=C3=A1veis quanto um smartphone. A pr=C3=B3xima gera=C3=A7=
=C3=A3o de devices n=C3=A3o ser=C3=A1 s=C3=B3 mais potente - ser=C3=A1 vest=
=C3=ADvel, cultural e desenhada para entrar no guarda-roupa. Sim, moda. Zuc=
kerberg repete a palavra como mantra: n=C3=A3o =C3=A9 est=C3=A9tica, =C3=A9=
estrat=C3=A9gia.
Helmut, em Estado Bruto
Teve uma =C3=A9poca em que eu s=C3=B3 usava jeans Helmut Lang. Era mais que=
roupa - era um jeito de pensar o corpo, o tempo, a cidade. Sou tiete confe=
ssa. Se desse tempo, pegava o primeiro voo pra Viena. =C3=89 l=C3=A1, no MA=
K, que a mente de Lang se abre agora em forma de exposi=C3=A7=C3=A3o-ritual=
: =E2=80=9CS=C3=A9ance de Travail 1986-2005=E2=80=9D, com mais de 10 mil it=
ens - roupas, provas de layout, polaroids, convites. Com uma abordagem inte=
rm=C3=ADdia radical, Lang desestabilizou o vestir e reescreveu padr=C3=B5es=
no design gr=C3=A1fico, na cenografia, na arquitetura, na comunica=C3=A7=
=C3=A3o digital. Em 1998, foi o primeiro a transmitir um desfile online. Mi=
l an=C3=BAncios espalhados em t=C3=A1xis nova-iorquinos anunciavam seu site=
- que virou instala=C3=A7=C3=A3o urbana quase mitol=C3=B3gica. No MAK, o v=
isitante desliza por looks em telas t=C3=A1teis e entra numa reencarna=C3=
=A7=C3=A3o da loja da Greene Street. Que viagem entrar na cabe=C3=A7a de al=
gu=C3=A9m que sempre vestiu o futuro.
- Hoje =C3=A9 o =C3=BAltimo dia pra visitar a edi=C3=A7=C3=A3o C=C3=A9u Azu=
l da Feira Rosenbaum, na Casa Dexco - novas marcas de v=C3=A1rias regi=C3=
=B5es do pa=C3=ADs, cada uma com seu jeito de criar e contar. E, como sempr=
e, Cris Rosenbaum transforma a feira num point afetuoso, daqueles pra reenc=
ontrar amigos queridos. Vai at=C3=A9 =C3=A0s 20h - e sim, o bom velhinho pe=
rderia a compostura.
- Fazia tempo que n=C3=A3o passava pela Collectania - marca com a qual n=C3=
=A3o s=C3=B3 compartilho minha hist=C3=B3ria no varejo de luxo em design, m=
as da qual tamb=C3=A9m fa=C3=A7o parte da trajet=C3=B3ria. Sa=C3=AD de l=C3=
=A1 encantada com a nova vitrine: uma imers=C3=A3o no universo da Auping, a=
ssinada pela produtora-=C3=ADcone Tissy Brauen. Tudo pensado nos m=C3=ADnim=
os detalhes, com aquela est=C3=A9tica que fala alto com quem entende de bel=
eza, conforto e eleg=C3=A2ncia.
- Daniel Pegoraro abriu sua sky residence para um happy hour com gente boni=
ta e hype, ao som de boa m=C3=BAsica e um p=C3=B4r do sol inesperado - capt=
urado com exclusividade pelo fot=C3=B3grafo Cleiby Trevisan.
- E a Mosarte & Co foi a anfitri=C3=A3 do jantar de anivers=C3=A1rio da que=
rida Tota Penteado. S=C3=B3 que a surpresa ficou pra gente: Tota, al=C3=A9m=
de montar a mesa - com jogo americano feito com pe=C3=A7as da marca - usou=
uma lou=C3=A7a de cer=C3=A2mica incr=C3=ADvel, com cada prato diferente do=
outro, cria=C3=A7=C3=A3o dela mesma. E, como se n=C3=A3o bastasse, ainda c=
ozinhou pra todo mundo. O delicioso bolo, para soprar as velinhas, foi feit=
o por seu amigo Rodrigo Costa. Tudo com o jeito elegante de ser da Tota.
- Num momento em que marcas de cozinha na Gabriel e arredores se articulam =
para lan=C3=A7ar novas flagships em 2026, vale mirar Chicago. A SKS acaba d=
e inaugurar um showroom no The MART, assinado por Piero Lissoni, que reafir=
ma uma tend=C3=AAncia clara no novo varejo de luxo: menos loja, mais encont=
ro [ https://substack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e0238e1a?j=
=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI ]. [ ht=
tps://substack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e0238e1a?j=3DeyJ1Ij=
oiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI ]
- Em Melbourne, a National Gallery of Victoria coloca, pela primeira vez, V=
ivienne Westwood e Rei Kawakubo frente a frente. Westwood | Kawakubo =C3=A9=
blockbuster de moda-arte: punk ingl=C3=AAs em choque elegante com a descon=
stru=C3=A7=C3=A3o japonesa, 50 anos de ruptura e mais de 140 looks em di=C3=
=A1logo. Para quem vive de refer=C3=AAncia, =C3=A9 exposi=C3=A7=C3=A3o-mani=
festo: vestir como ato pol=C3=ADtico.
- Na cruzada de Trump por um novo ballroom de US$ 300 milh=C3=B5es na Casa =
Branca, o primeiro arquiteto caiu do salto. James McCrery foi oficialmente =
=E2=80=9Cremovido=E2=80=9D do projeto - vers=C3=B5es falam em equipe pequen=
a e prazos, bastidores apontam choque com o desejo de um sal=C3=A3o ainda m=
aior e mais dourado. Entra Shalom Baranes, veterano de Washington, para dar=
forma ao del=C3=ADrio palaciano.
- Confesso: pirei com a nova atualiza=C3=A7=C3=A3o iOS 26. O =E2=80=9CLiqui=
d Glass=E2=80=9D deixou a interface do iPhone como uma vitrine transl=C3=BA=
cida. Camadas de vidro fluido. =C3=8Dcones em suspens=C3=A3o. Luz mais suav=
e. Menos sistema operacional, mais objeto de desejo digital. Transpar=C3=AA=
ncia, t=C3=A1 entendendo=E2=80=A6
- A entrada da The Row no seleto grupo de marcas com alto valor de revenda =
- ao lado de Herm=C3=A8s e Goyard - sinaliza um alerta ao mercado: consist=
=C3=AAncia est=C3=A9tica, produ=C3=A7=C3=A3o artesanal e recusa a seguir te=
nd=C3=AAncias vol=C3=A1teis podem ser, sim, estrat=C3=A9gias de valoriza=C3=
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=B3 linguagem - virou ativo financeiro. No novo luxo, quem n=C3=A3o sustent=
a discurso, perde espa=C3=A7o - e valor.
Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9tb25pY2FiYXJ=
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}</style></head><body class=3D"email-body" style=3D"font-kerning: auto;--im=
age-offset-margin: -120px;"><img src=3D"data:image/gif;base64,R0lGODlhAQABA=
JEAAP///wAAAAAAAAAAACH5BAkAAAAALAAAAAABAAEAAAgEAAEEBAA7" width=3D"1" height=
=3D"1" alt=3D"Web Bug from https://eotrx.substackcdn.com/open?token=3DeyJtI=
joiPDIwMjUxMjEzMTQwMzIzLjMuZDczN2U0MTU1NTI5NTJhM0BtZy1kMC5zdWJzdGFjay5jb20-=
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byJ9.IGm4UstOcR4pkkHKx30_Wslcm9rM5a2owjflzLaVBEI" /><div class=3D"preview" =
style=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-heigh=
t:0px;max-width:0px;opacity:0;overflow:hidden;">Nesta edição, rep=
utação vira estratégia, design ganha linguagem e a arquitetu=
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iew" style=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-=
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͏   ­</div><table class=3D"email-body-container" rol=
e=3D"presentation" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddin=
g=3D"0"><tbody><tr><td></td><td class=3D"content" width=3D"550"></td><td></=
td></tr><tr><td></td><td class=3D"content" width=3D"550" align=3D"left"><di=
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argin: 0 auto;overflow-wrap: break-word;"><table role=3D"presentation" widt=
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tion: unset;margin: 0;"><div class=3D"pencraft pc-reset align-right-VJbKw5 =
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ign: right;font-size: 12px;line-height: 16px;text-decoration: unset;margin:=
0;"><span class=3D"pencraft pc-reset reset-IxiVJZ" translated=3D"" style=
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lUY3bRy4HOXImw?" style=3D"list-style: none;color: unset;text-decoration: un=
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tbody><tr><td align=3D"center" style=3D"text-align: center;padding: 0;"><a =
href=3D"https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9tb25pY2FiYXJib3N=
hcmVjZWJlLnN1YnN0YWNrLmNvbS9wL3JvYmVydG8tbWlnb3R0by1zYWJlLW9uZGUtbW9yYS1vP3=
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Yi0wIiwic3ViIjoibGluay1yZWRpcmVjdCJ9.g-Vd7lmW88wLH93MrRrRVXrR-SFA4gDDJsvWn8=
7Be5s?"><img class=3D"header-image" role=3D"presentation" width=3D"550" hei=
ght=3D"190" src=3D"https://substackcdn.com/image/fetch/$s_!vMCX!,w_1100,c_l=
imit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-me=
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8e_1100x379.png" style=3D"border: none !important;vertical-align: middle;ma=
x-width: 550px;display: block;margin: 0 auto;height: auto;width: 100%;"></a=
></td></tr></tbody></table><div class=3D"typography" style=3D"--image-offse=
t-margin: -120px;font-size: 16px;line-height: 26px;"><div class=3D"preamble=
" style=3D"font-size: 16px;line-height: 26px;margin-top: 16px;"><div class=
=3D"body markup" dir=3D"auto" style=3D"text-align: initial;font-size: 16px;=
line-height: 26px;width: 100%;word-break: break-word;margin-bottom: 16px;">=
<p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-=
size: 16px;margin-top: 0;margin-bottom: 0;"><em><strong>Mônica Barbosa=
Recebe</strong></em><span> é uma newsletter semanal e gratuita</span>=
<br><span>que reúne curadoria autoral sobre design, comportamento e me=
rcado.</span></p></div><hr style=3D"padding: 0;height: 1px;background: #e6e=
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ion" aria-label=3D"Cabeçalho do post" style=3D"font-size: 16px;line-he=
ight: 26px;"><h1 class=3D"post-title published title-X77sOw" dir=3D"auto" s=
tyle=3D"direction: auto;text-align: start;unicode-bidi: isolate;color: rgb(=
54,55,55);font-family: Lora,sans-serif;font-weight: 600;-webkit-font-smooth=
ing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: o=
ptimizelegibility;-moz-appearance: optimizelegibility;appearance: optimizel=
egibility;margin: 0;line-height: 36px;font-size: 32px;"><a href=3D"https://=
substack.com/app-link/post?publication_id=3D5939483&post_id=3D181436312&utm=
_source=3Dpost-email-title&utm_campaign=3Demail-post-title&isFreemail=3Dtru=
e&r=3D6bd785&token=3DeyJ1c2VyX2lkIjozODE4ODg3MjUsInBvc3RfaWQiOjE4MTQzNjMxMi=
wiaWF0IjoxNzY1NjM0NzI0LCJleHAiOjE3NjgyMjY3MjQsImlzcyI6InB1Yi01OTM5NDgzIiwic=
3ViIjoicG9zdC1yZWFjdGlvbiJ9.qGBIBPPGhvR3QtfvJDDOhlarMPBHJ_MLxQELROeC-Tk" st=
yle=3D"color: rgb(54,55,55);text-decoration: none;">Roberto Migotto Sabe On=
de Mora o Futuro</a></h1><h3 class=3D"subtitle subtitle-HEEcLo" dir=3D"auto=
" style=3D"direction: auto;text-align: start;unicode-bidi: isolate;font-fam=
ily: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system,BlinkM=
acSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoj=
i','Segoe UI Emoji','Segoe UI Symbol';font-weight: normal;-webkit-font-smoo=
thing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance:=
optimizelegibility;-moz-appearance: optimizelegibility;appearance: optimiz=
elegibility;margin: 4px 0 0;color: #777777;line-height: 24px;font-size: 18p=
x;margin-top: 12px;">Nesta edição, reputação vira estra=
tégia, design ganha linguagem e a arquitetura, voz. Roberto Migotto fa=
la sobre intimidade, escala e afeto - enquanto a IA aprende quem realmente =
constrói narrativa.</h3><table class=3D"post-meta custom alternative-m=
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overflow-style: none;overflow: -moz-scrollbars-none;scrollbar-width: none;c=
olor: #363737;display: flex;align-items: center;"><div class=3D"pencraft pc=
-reset color-secondary-ls1g8s line-height-20-t4M0El font-meta-MWBumP size-1=
1-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-=
EgzBVA" style=3D"list-style: none;font-size: 11px;line-height: 20px;text-de=
coration: unset;color: rgb(119,119,119);margin: 0;font-family: 'SF Compact'=
,-apple-system,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto=
,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI =
Symbol';font-weight: 500;text-transform: uppercase;letter-spacing: .2px;"><=
time datetime=3D"2025-12-13T14:04:27.745Z" style=3D"padding-top: 2px;paddin=
g-bottom: 2px;overflow-y: visible;overflow-x: hidden;white-space: nowrap;te=
xt-overflow: ellipsis;">Dec 13</time></div></td></tr></tbody></table><table=
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ckcdn.com/image/fetch/$s_!nZFT!,w_1100,c_limit,f_auto,q_auto:good,fl_progre=
ssive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fi=
mages%2F7b9f5189-43f6-4bec-959b-7f98fe3d30e9_739x417.png" style=3D"border: =
none !important;vertical-align: middle;display: block;-ms-interpolation-mod=
e: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width: =
100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center;"=
></td></tr></tbody></table><figcaption class=3D"image-caption" style=3D"box=
-sizing: content-box;color: #777777;font-size: 14px;line-height: 20px;font-=
weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left:=
15%;padding-right: 15%;text-align: center;">Foto: Unsplash</figcaption></f=
igure></div><h2 class=3D"header-anchor-post" style=3D"position: relative;fo=
nt-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system,=
BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Colo=
r Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-=
smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appeara=
nce: optimizelegibility;-moz-appearance: optimizelegibility;appearance: opt=
imizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1=
.16em;font-size: 1.625em;"><strong>Não adianta gritar no Instagram qua=
ndo a IA só ouve quem tem reputação</strong></h2><p style=3D=
"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;=
"><span>Se você ainda trata mídia espontânea como “b&#=
244;nus” depois da campanha paga, está lendo o mundo antigo. Hoj=
e, quem responde às perguntas sobre a sua marca não é mais s=
ua landing page - é a IA. E ela escuta mais os outros do que você=
. Chame isso de mudança de moeda: </span><strong>mídia conquistad=
a virou o novo ativo na era da IA</strong><span>. Desde que o Google lan=
31;ou os </span><em>AI Overviews</em><span>, as buscas cresceram 50%, e os =
cliques em sites caíram 30%. Enquanto isso, o ChatGPT conversa com 800=
milhões de pessoas por semana. O consumidor segue perguntando. Mas ra=
ramente entra no seu site para ouvir a resposta. E de onde vêm essas r=
espostas? De você, quase nunca. </span><strong>Da imprensa e de tercei=
ros confiáveis, quase sempre.</strong><span> Um estudo mostrou que 89%=
dos links usados pela IA vêm de matérias, análises e entrev=
istas em veículos externos - não de sites institucionais. É =
aqui que entra a </span><strong>GEO </strong><em>generative engine optimiza=
tion</em><span>. A IA não prioriza palavras-chave. Ela busca conte=
0;dos vivos e validados por fontes confiáveis: artigos, fóruns, r=
edes sociais, comentários de especialistas. E valoriza o que aparece c=
om frequência e coerência em múltiplas fontes.</span></p><p =
style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-siz=
e: 16px;">Para jogar esse novo jogo, é hora de mudar a estratégia=
. Comece por aqui:</p><blockquote style=3D"border-left: 4px solid #e11d48;m=
argin: 20px 0;padding: 0;"><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,=
55);margin-left: 20px;line-height: 26px;font-size: 16px;"><strong>1. Pense =
em GEO, não só em SEO</strong><br><span>SEO atrai cliques. GEO co=
nstrói reputação. A IA prioriza quem é citado com quali=
dade, contexto e frequência. </span><strong>O que terceiros dizem sobr=
e você vale mais do que o que você diz sobre si.</strong></p><p s=
tyle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);margin-left: 20px;line-heig=
ht: 26px;font-size: 16px;"><strong>2. Relações públicas vira=
ram estratégia, não extra</strong><br><span>O valor da mídia=
conquistada explodiu. </span><strong>Assessoria de imprensa voltou a ser i=
nvestimento inteligente não é luxo, é estratégia.</stro=
ng><span> A IA cita quem aparece em fontes relevantes, não quem impuls=
iona posts. </span><strong>Narrativa boa só circula com apoio profissi=
onal.</strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);margi=
n-left: 20px;line-height: 26px;font-size: 16px;"><strong>3. Escolha sua ide=
ia e defenda com consistência</strong><br><span>Uma ideia clara, bem n=
omeada e distribuída com frequência pode ancorar sua reputaç=
ão. O conceito de </span><em>job hugging</em><span> (apego excessivo a=
o cargo), da Korn Ferry, é um exemplo: virou referência porque fo=
i sustentado por uma sequência de matérias em veículos estra=
tégicos. A IA aprendeu o nome do conceito e da marca que o criou.</spa=
n></p></blockquote><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line=
-height: 26px;font-size: 16px;"><span>Para marcas de arquitetura e design, =
o recado pode incomodar, mas é necessário: </span><strong>nã=
o basta estar no Instagram, patrocinar evento ou comprar mídia.</stron=
g><span> É preciso ter ideias rastreáveis, distribuídas em f=
ontes confiáveis que a IA reconhece. No fim, a pergunta é simples=
: </span><strong>quando alguém perguntar à IA sobre o seu mercado=
, quem ela vai citar? Você - ou quem teve coragem de construir reputa&=
#231;ão antes?</strong><span> Porque quem continuar comprando espa=
1;o sem conquistar reputação vai descobrir, tarde demais, que a I=
A </span><strong>já aprendeu o nome do concorrente.</strong></p><div c=
lass=3D"captioned-image-container-static" style=3D"font-size: 16px;line-hei=
ght: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"=
><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso=
-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></=
td><td class=3D"content" align=3D"left" width=3D"250" style=3D"text-align: =
center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://substack=
.com/redirect/8e737526-97a8-40b1-bafd-5c9b6a60198d?j=3DeyJ1IjoiNmJkNzg1In0.=
Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" style=3D"position: re=
lative;flex-direction: column;align-items: center;padding: 0;width: auto;he=
ight: auto;border: none;text-decoration: none;display: block;margin: 0;"><i=
mg data-attrs=3D"{"src":"https://substack-post-media.s3.amaz=
onaws.com/public/images/544716a6-a9da-47ed-8ebd-a99d42717935_250x25.png&quo=
t;,"srcNoWatermark":null,"fullscreen":null,"imageS=
ize":null,"height":25,"width":250,"resizeWidt=
h":null,"bytes":3203,"alt":null,"title":=
null,"type":"image/png","href":null,"bel=
owTheFold":false,"topImage":false,"internalRedirect&quo=
t;:"https://monicabarbosarecebe.substack.com/i/181436312?img=3Dhttps%3=
A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F544716a6-a9=
da-47ed-8ebd-a99d42717935_250x25.png","isProcessing":false,&=
quot;align":null,"offset":false}" alt=3D"" width=3D"250" hei=
ght=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!-5K0!,w_250,c_lim=
it,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-medi=
a.s3.amazonaws.com%2Fpublic%2Fimages%2F544716a6-a9da-47ed-8ebd-a99d42717935=
_250x25.png" style=3D"border: none !important;vertical-align: middle;displa=
y: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;widt=
h: auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><td=
style=3D"text-align: center;"></td></tr></tbody></table></figure></div><di=
v class=3D"captioned-image-container-static" style=3D"font-size: 16px;line-=
height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 aut=
o;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D=
"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;=
"></td><td class=3D"content" align=3D"left" width=3D"1017" style=3D"text-al=
ign: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://sub=
stack.com/redirect/0f0093a4-b139-452e-bfad-39387caf10e8?j=3DeyJ1IjoiNmJkNzg=
1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" style=3D"positio=
n: relative;flex-direction: column;align-items: center;padding: 0;width: au=
to;height: auto;border: none;text-decoration: none;display: block;margin: 0=
;"><img class=3D"wide-image" data-attrs=3D"{"src":"https://s=
ubstack-post-media.s3.amazonaws.com/public/images/2fca6f98-699e-45bf-a8de-9=
0377131d642_1017x1145.png","srcNoWatermark":null,"fulls=
creen":null,"imageSize":null,"height":1145,"w=
idth":1017,"resizeWidth":null,"bytes":2551838,&quo=
t;alt":null,"title":null,"type":"image/png&qu=
ot;,"href":null,"belowTheFold":true,"topImage"=
;:false,"internalRedirect":"https://monicabarbosarecebe.subs=
tack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.c=
om%2Fpublic%2Fimages%2F2fca6f98-699e-45bf-a8de-90377131d642_1017x1145.png&q=
uot;,"isProcessing":false,"align":null,"offset&quo=
t;:false}" alt=3D"" width=3D"550" height=3D"619.2232055063913" src=3D"https=
://substackcdn.com/image/fetch/$s_!_LuN!,w_1100,c_limit,f_auto,q_auto:good,=
fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fp=
ublic%2Fimages%2F2fca6f98-699e-45bf-a8de-90377131d642_1017x1145.png" style=
=3D"border: none !important;vertical-align: middle;display: block;-ms-inter=
polation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important=
;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-ali=
gn: center;"></td></tr></tbody></table><figcaption class=3D"image-caption" =
style=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-height=
: 20px;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;p=
adding-left: 15%;padding-right: 15%;text-align: center;">Imagem: IA</figcap=
tion></figure></div><h2 class=3D"header-anchor-post" style=3D"position: rel=
ative;font-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple=
-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Ap=
ple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webk=
it-font-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit=
-appearance: optimizelegibility;-moz-appearance: optimizelegibility;appeara=
nce: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-h=
eight: 1.16em;font-size: 1.625em;">Relevância não se compra - se =
sustenta</h2><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-heigh=
t: 26px;font-size: 16px;"><strong>De newsletter a referência global</s=
trong><span> - com apenas seis meses no ar, </span><em>Mônica Barbosa =
Recebe</em><span> formou uma comunidade consistente, com mais de </span><em=
><strong>80 mil inscritos</strong></em><span> - e vem mantendo </span><stro=
ng>uma </strong><em><strong>taxa de abertura em torno de 45%</strong></em><=
span>, muito acima da média nacional de newsletters abertas no Brasil =
em 2025 (38,2%). Isso com conteúdo longo, analítico, denso. Isso =
sem isca de clique. Não se trata de viralizar. É sobre </span><st=
rong>construir reputação</strong><span> - das ideias, das marcas,=
dos profissionais que atuam com seriedade no nosso ecossistema. </span><em=
>Mônica Barbosa Recebe</em><span> não é clipping, nem dé=
;cor. </span><strong>É curadoria de futuro</strong><span>. É cr&#=
237;tica, contexto e visão de mercado. </span><strong>O design aqui n&=
#227;o é vitrine</strong><span>: </span><strong>é linguagem para =
entender o mundo - o futuro, o mercado, o bem-estar e a política do ha=
bitar</strong><span> - em formato de newsletter autoral, com voz própr=
ia e capacidade real de mobilizar marcas e profissionais. E o reconheciment=
o veio: segundo o ranking global de </span><em><strong>Design do Reletter</=
strong></em><span> - ferramenta de inteligência usada por marcas e ag&=
#234;ncias para escolher onde anunciar newsletters - </span><em><a href=3D"=
https://substack.com/redirect/e3a8521a-2b8c-420b-905d-a6c50125c8c1?j=3DeyJ1=
IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" style=
=3D"color: rgb(54,55,55);text-decoration: underline;">Mônica Barbosa R=
ecebe</a></em><strong> ocupa hoje a </strong><em><strong>10ª posiç=
;ão</strong></em><span> entre mais de </span><em>250 títulos inte=
rnacionais do segmento</em><span>. Ou seja: você está lendo </spa=
n><strong>uma das dez newsletters de design mais relevantes do Substack no =
mundo</strong><span>. Um selo independente, que aparece hoje, naturalmente,=
nos radares de quem busca associar sua marca ao design com conteúdo d=
e verdade. </span><em><strong>Obrigada por abrir, ler e pensar comigo</stro=
ng></em><span>. Esta newsletter é texto, mas já é també=
m território - onde design encontra estratégia, onde morar vira p=
olítica pública, onde o luxo é silencioso. E onde se constr&=
#243;i, com consistência, </span><strong>uma reputação que a=
IA vai lembrar</strong><span>.</span></p><p style=3D"margin: 0 0 20px 0;co=
lor: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong><span>Ԁ=
73; Para não chegar analfabeto no futuro, leia e assine </span><a href=
=3D"https://substack.com/redirect/cca5ae81-3825-4b72-b6dd-33b87e314865?j=3D=
eyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" s=
tyle=3D"color: rgb(54,55,55);text-decoration: underline;">aqui</a><span> mi=
nha newsletter - letramento de futuro onde o design é a ferramenta cen=
tral.</span></strong></p><div class=3D"captioned-image-container-static" st=
yle=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=
=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"10=
0%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D=
"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td =
style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" wid=
th=3D"250" style=3D"text-align: center;"><a class=3D"image-link" target=3D"=
_blank" href=3D"https://substack.com/redirect/a8b28f96-b6ab-4f58-b5ce-bd60e=
0f2511e?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI=
" rel=3D"" style=3D"position: relative;flex-direction: column;align-items: =
center;padding: 0;width: auto;height: auto;border: none;text-decoration: no=
ne;display: block;margin: 0;"><img data-attrs=3D"{"src":"htt=
ps://substack-post-media.s3.amazonaws.com/public/images/a5a978ce-df5f-42b2-=
b82f-84b2512ec5ac_250x25.png","srcNoWatermark":null,"fu=
llscreen":null,"imageSize":null,"height":25,"=
width":250,"resizeWidth":null,"bytes":3203,"a=
lt":null,"title":null,"type":"image/png"=
,"href":null,"belowTheFold":true,"topImage":f=
alse,"internalRedirect":"https://monicabarbosarecebe.substac=
k.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%=
2Fpublic%2Fimages%2Fa5a978ce-df5f-42b2-b82f-84b2512ec5ac_250x25.png",&=
quot;isProcessing":false,"align":null,"offset":fal=
se}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/im=
age/fetch/$s_!Riik!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/h=
ttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5a97=
8ce-df5f-42b2-b82f-84b2512ec5ac_250x25.png" style=3D"border: none !importan=
t;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;hei=
ght: auto;margin-bottom: 0;width: auto !important;max-width: 100% !importan=
t;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></t=
body></table></figure></div><div class=3D"captioned-image-container-static"=
style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure sty=
le=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"=
100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=
=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><=
td style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" =
width=3D"700" style=3D"text-align: center;"><a class=3D"image-link" target=
=3D"_blank" href=3D"https://substack.com/redirect/16c5df91-f03a-4cee-9970-9=
74727a2795c?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9K=
bpYI" rel=3D"" style=3D"position: relative;flex-direction: column;align-ite=
ms: center;padding: 0;width: auto;height: auto;border: none;text-decoration=
: none;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{=
"src":"https://substack-post-media.s3.amazonaws.com/public/i=
mages/fedea17e-7467-4d17-a5fd-2c4dbd033cc6_700x70.png","srcNoWate=
rmark":null,"fullscreen":null,"imageSize":null,&qu=
ot;height":70,"width":700,"resizeWidth":null,"=
;bytes":5916,"alt":null,"title":null,"type&qu=
ot;:"image/png","href":null,"belowTheFold":tr=
ue,"topImage":false,"internalRedirect":"https://mo=
nicabarbosarecebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-pos=
t-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffedea17e-7467-4d17-a5fd-2c4dbd=
033cc6_700x70.png","isProcessing":false,"align":nu=
ll,"offset":false}" alt=3D"" width=3D"550" height=3D"55" src=3D"h=
ttps://substackcdn.com/image/fetch/$s_!GwqX!,w_1100,c_limit,f_auto,q_auto:g=
ood,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com=
%2Fpublic%2Fimages%2Ffedea17e-7467-4d17-a5fd-2c4dbd033cc6_700x70.png" style=
=3D"border: none !important;vertical-align: middle;display: block;-ms-inter=
polation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important=
;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-ali=
gn: center;"></td></tr></tbody></table></figure></div><div class=3D"caption=
ed-image-container-static" style=3D"font-size: 16px;line-height: 26px;margi=
n: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=
=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpaddin=
g=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt:=
1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td class=
=3D"content" align=3D"left" width=3D"1100" style=3D"text-align: center;"><a=
class=3D"image-link" target=3D"_blank" href=3D"https://substack.com/redire=
ct/dd43729c-4a35-413c-9ce7-e74766c07a50?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIO=
arkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" style=3D"position: relative;flex=
-direction: column;align-items: center;padding: 0;width: auto;height: auto;=
border: none;text-decoration: none;display: block;margin: 0;"><img class=3D=
"wide-image" data-attrs=3D"{"src":"https://substack-post-med=
ia.s3.amazonaws.com/public/images/0cfc2531-cb1a-4480-91a0-af0c6a8c8241_1100=
x1650.jpeg","srcNoWatermark":null,"fullscreen":nul=
l,"imageSize":null,"height":1650,"width":1100=
,"resizeWidth":null,"bytes":260746,"alt":null=
,"title":null,"type":"image/jpeg","href&=
quot;:null,"belowTheFold":true,"topImage":false,"i=
nternalRedirect":"https://monicabarbosarecebe.substack.com/i/1814=
36312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fi=
mages%2F9f93f05b-9de4-4649-8ce0-ca6253705b9f_1100x1650.jpeg","isP=
rocessing":false,"align":null,"offset":false}" alt=
=3D"" width=3D"550" height=3D"825" src=3D"https://substackcdn.com/image/fet=
ch/$s_!hH3b!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3=
A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cfc2531-cb=
1a-4480-91a0-af0c6a8c8241_1100x1650.jpeg" style=3D"border: none !important;=
vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;heigh=
t: auto;margin-bottom: 0;width: auto !important;max-width: 100% !important;=
margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbo=
dy></table><figcaption class=3D"image-caption" style=3D"box-sizing: content=
-box;color: #777777;font-size: 14px;line-height: 20px;font-weight: 400;lett=
er-spacing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-rig=
ht: 15%;text-align: center;">Foto: Danilo Borges</figcaption></figure></div=
><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font=
-size: 16px;"><span>Conheço </span><strong>Roberto Migotto</strong><sp=
an> há muitos anos. Nossa amizade vai muito além do profissional =
- </span><em>dos aniversários mais animados aos carnavais inesquec=
7;veis, passando por dias mais introspectivos, daqueles em que a simples pr=
esença de um amigo diz mais do que qualquer palavra</em><span>. O temp=
o nunca nos afastou. Temos aquela conexão rara, em que a distânci=
a não muda absolutamente nada. O que mais admiro nesse arquiteto - que=
ajudou a moldar o imaginário da casa brasileira com elegância, a=
utenticidade e afeto - é sua incrível capacidade de reunir e pres=
ervar pessoas especiais ao seu redor. Clientes, equipe (</span><em>da qual =
sou fã!)</em><span> e, claro, a família. Que alegria te receber a=
qui, Roberto.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55)=
;line-height: 26px;font-size: 16px;"><strong>1. Nas últimas décad=
as, o luxo residencial migrou para casas cada vez maiores, com programas qu=
ase de hotel: spa, academia, pavilhões de hóspedes, haras, wine r=
oom. Quando um projeto parte dessas premissas, qual é, para você,=
o ponto de equilíbrio entre escala e intimidade? Em que momento o =
220;muito” começa a se tornar demais - e como reinserir humanida=
de e afeto nessas plantas XXL?</strong></p><p style=3D"margin: 0 0 20px 0;c=
olor: rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>Para mim, o ver=
dadeiro luxo não está no tamanho da casa, mas em como ela acolhe.=
As residências ficaram enormes, quase com programas de hotel, mas o p=
onto de equilíbrio surge quando o espaço continua fazendo sentido=
para a vida real da família. O “muito” vira “demais=
” quando a escala afasta, quando a casa é exibida, não vivi=
da. Por isso, mesmo em plantas XXL, busco recriar intimidade através d=
a luz, das proporções, das texturas e de espaços onde a vida=
acontece. Como naquela frase clássica: menos é mais, e propor=
31;ão é fundamental.</em></p><p style=3D"margin: 0 0 20px 0;color=
: rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong>2. No alto padr=
ão, o arquiteto passou a orquestrar não apenas espaço, mas t=
ambém arte, tecnologia, mobiliário, manutenção, experi&=
#234;ncias. Isso mudou o que se espera de quem projeta: menos autor, mais c=
urador? Mais gestor do que designer? Em sua visão, que tipo de arquite=
to o futuro do “morar bem” vai exigir?</strong></p><p style=3D"=
margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"=
><em>Eu acredito que o futuro do morar bem exige um arquiteto mais completo=
- alguém que não deixa de criar, mas que sabe curar, integrar e =
orquestrar. No alto padrão, não projetamos só espaço: c=
uidamos da arte, da tecnologia, do conforto, da manutenção, da ex=
periência cotidiana. Isso não diminui a autoria; ao contrári=
o, amplia nossa responsabilidade. O arquiteto do futuro será aquele qu=
e entende profundamente o viver contemporâneo, que traduz desejo em at=
mosfera. Um profissional que navega entre gestão e sensibilidade, entr=
e precisão e afeto - porque morar bem é uma soma muito refinada d=
e escolhas, e cabe a nós dar sentido a elas. Até porque o mundo e=
voluiu, e a globalização nos faz estar inseridos em tudo que a te=
cnologia nos proporciona.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb=
(54,55,55);line-height: 26px;font-size: 16px;"><strong>3. Peças de art=
e e design costumam ter papel central na identidade dos seus projetos. Em s=
ua visão, como nasce esse acervo? Ele deve ser trazido pelo cliente, c=
onstruído em conjunto com o arquiteto ou curado desde o início co=
mo parte do conceito espacial?</strong></p><p style=3D"margin: 0 0 20px 0;c=
olor: rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>Para mim, um ac=
ervo nasce como nasce uma casa: de uma relação verdadeira com que=
m vai habitá-la. Às vezes o cliente chega com peças que cont=
am sua história; outras vezes, construímos esse repertório j=
untos. Não existe fórmula - existe sensibilidade. O importante &#=
233; que arte e design não sejam enfeites, mas extensões da alma =
do projeto, peças que respiram junto com a arquitetura e revelam, com =
delicadeza, quem aquela casa realmente é, até porque arte é =
muito particular.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,5=
5);line-height: 26px;font-size: 16px;"><strong>4. Você lidera um escri=
tório que lida com obras complexas e clientes exigentes. Na práti=
ca, como se forma a “mão Migotto”? O que é inegoci=
25;vel no projeto que leva sua assinatura - e como transmitir esse repert&#=
243;rio a arquitetos mais jovens, sem engessar a autoria deles?</strong></p=
><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font=
-size: 16px;"><em>A “mão Migotto” nasce de algo muito simp=
les e, ao mesmo tempo, muito rigoroso: respeito absoluto ao detalhe. No meu=
escritório, isso se forma no dia a dia, na convivência, no olhar=
treinado, na troca constante com a equipe. Não acredito em engessar j=
ovens arquitetos; acredito em afiná-los. O papel do líder é =
garantir a qualidade da assinatura, mas também abrir espaço para =
que cada talento floresça e acrescente novas camadas ao nosso repert&#=
243;rio. Assim, a “mão” permanece, mas nunca deixa de evol=
uir.</em></p><div class=3D"captioned-image-container-static" style=3D"font-=
size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 10=
0%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D=
"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMS=
tatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text=
-align: center;"></td><td class=3D"content" align=3D"left" width=3D"250" st=
yle=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=
=3D"https://substack.com/redirect/2c6d4b6f-b363-436f-8828-7b6a8325a721?j=3D=
eyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" s=
tyle=3D"position: relative;flex-direction: column;align-items: center;paddi=
ng: 0;width: auto;height: auto;border: none;text-decoration: none;display: =
block;margin: 0;"><img data-attrs=3D"{"src":"https://substac=
k-post-media.s3.amazonaws.com/public/images/1f78c94d-7391-42ee-b81f-9e3d3fd=
2a2e8_250x25.png","srcNoWatermark":null,"fullscreen&quo=
t;:null,"imageSize":null,"height":25,"width":=
250,"resizeWidth":null,"bytes":3203,"alt":nul=
l,"title":null,"type":"image/png","href&=
quot;:null,"belowTheFold":true,"topImage":false,"i=
nternalRedirect":"https://monicabarbosarecebe.substack.com/i/1814=
36312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fi=
mages%2F1f78c94d-7391-42ee-b81f-9e3d3fd2a2e8_250x25.png","isProce=
ssing":false,"align":null,"offset":false}" alt=3D"=
" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s=
_!in-T!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2=
Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f78c94d-7391-42e=
e-b81f-9e3d3fd2a2e8_250x25.png" style=3D"border: none !important;vertical-a=
lign: middle;display: block;-ms-interpolation-mode: bicubic;height: auto;ma=
rgin-bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 =
auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></table=
></figure></div><div class=3D"captioned-image-container-static" style=3D"fo=
nt-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width:=
100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToD=
OMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"t=
ext-align: center;"></td><td class=3D"content" align=3D"left" width=3D"1100=
" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" h=
ref=3D"https://substack.com/redirect/ac82dcfd-fbb0-4579-9664-f1c43c26576b?j=
=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"=
" style=3D"position: relative;flex-direction: column;align-items: center;pa=
dding: 0;width: auto;height: auto;border: none;text-decoration: none;displa=
y: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{"src&quo=
t;:"https://substack-post-media.s3.amazonaws.com/public/images/11e4b05=
1-4023-455c-9438-bdc61c1aec35_1100x765.jpeg","srcNoWatermark"=
;:null,"fullscreen":null,"imageSize":null,"height&=
quot;:765,"width":1100,"resizeWidth":null,"bytes&q=
uot;:1197589,"alt":null,"title":null,"type":&=
quot;image/jpeg","href":null,"belowTheFold":true,&=
quot;topImage":false,"internalRedirect":"https://monica=
barbosarecebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-me=
dia.s3.amazonaws.com%2Fpublic%2Fimages%2F11e4b051-4023-455c-9438-bdc61c1aec=
35_1100x765.jpeg","isProcessing":false,"align":nul=
l,"offset":false}" alt=3D"" width=3D"550" height=3D"382.5" src=3D=
"https://substackcdn.com/image/fetch/$s_!-YMC!,w_1100,c_limit,f_auto,q_auto=
:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.c=
om%2Fpublic%2Fimages%2F11e4b051-4023-455c-9438-bdc61c1aec35_1100x765.jpeg" =
style=3D"border: none !important;vertical-align: middle;display: block;-ms-=
interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !impo=
rtant;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"tex=
t-align: center;"></td></tr></tbody></table><figcaption class=3D"image-capt=
ion" style=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-h=
eight: 20px;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: =
70%;padding-left: 15%;padding-right: 15%;text-align: center;">Foto: Priv=
33; Padel</figcaption></figure></div><h2 class=3D"header-anchor-post" style=
=3D"position: relative;font-family: 'SF Pro Display',-apple-system-headline=
,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Ari=
al,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-w=
eight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: an=
tialiased;-webkit-appearance: optimizelegibility;-moz-appearance: optimizel=
egibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb=
(54,55,55);line-height: 1.16em;font-size: 1.625em;"><strong>Esporte + desig=
n: o novo idioma do luxo</strong></h2><p style=3D"margin: 0 0 20px 0;color:=
rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>Nos resorts mais d=
isputados do mundo, o novo </span><em>dress code</em><span> do lazer inclui=
raquete curta e parede de vidro. O </span><em><strong>padel</strong></em><=
span> virou o idioma oficial da hospitalidade de luxo: quadras como stateme=
nt de design, lounges colados à ação, programação =
social coreografada, collabs com wellness, moda, tequila e arte. Menos excl=
usividade silenciosa, mais comunidade em movimento. Conexão virou stat=
us. Guarde o nome: </span><em><strong>padel</strong></em><span>. Hoje, =
3; código dos hotspots de Miami a Marrakech. Amanhã, ocupa roofto=
ps, clubes e condomínios por aqui. Beach tennis tem areia. O padel tem=
palco.</span></p><div class=3D"captioned-image-container-static" style=3D"=
font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"widt=
h: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" bord=
er=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2T=
oDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D=
"text-align: center;"></td><td class=3D"content" align=3D"left" width=3D"25=
0" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" =
href=3D"https://substack.com/redirect/18c3a386-853c-4106-b600-68aba44d1aa0?=
j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D=
"" style=3D"position: relative;flex-direction: column;align-items: center;p=
adding: 0;width: auto;height: auto;border: none;text-decoration: none;displ=
ay: block;margin: 0;"><img data-attrs=3D"{"src":"https://sub=
stack-post-media.s3.amazonaws.com/public/images/46b38cdf-a917-4d76-a9bf-87a=
ef41d481f_250x25.png","srcNoWatermark":null,"fullscreen=
":null,"imageSize":null,"height":25,"width&qu=
ot;:250,"resizeWidth":null,"bytes":3203,"alt"=
:null,"title":null,"type":"image/png","h=
ref":null,"belowTheFold":true,"topImage":false,&qu=
ot;internalRedirect":"https://monicabarbosarecebe.substack.com/i/=
181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic=
%2Fimages%2F46b38cdf-a917-4d76-a9bf-87aef41d481f_250x25.png","isP=
rocessing":false,"align":null,"offset":false}" alt=
=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetc=
h/$s_!FHDT!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%=
2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46b38cdf-a917=
-4d76-a9bf-87aef41d481f_250x25.png" style=3D"border: none !important;vertic=
al-align: middle;display: block;-ms-interpolation-mode: bicubic;height: aut=
o;margin-bottom: 0;width: auto !important;max-width: 100% !important;margin=
: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></t=
able></figure></div><div class=3D"captioned-image-container-static" style=
=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"=
width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Ima=
ge2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td styl=
e=3D"text-align: center;"></td><td class=3D"content" align=3D"left" width=
=3D"700" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_b=
lank" href=3D"https://substack.com/redirect/bd81a3f0-746f-4ecd-965d-febb0c7=
e1880?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" =
rel=3D"" style=3D"position: relative;flex-direction: column;align-items: ce=
nter;padding: 0;width: auto;height: auto;border: none;text-decoration: none=
;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{"=
src":"https://substack-post-media.s3.amazonaws.com/public/images/=
7d8cdab1-4fdb-4b8d-a983-809e78e8ff32_700x70.png","srcNoWatermark&=
quot;:null,"fullscreen":null,"imageSize":null,"hei=
ght":70,"width":700,"resizeWidth":null,"bytes=
":4400,"alt":null,"title":null,"type":&q=
uot;image/png","href":null,"belowTheFold":true,&qu=
ot;topImage":false,"internalRedirect":"https://monicaba=
rbosarecebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-medi=
a.s3.amazonaws.com%2Fpublic%2Fimages%2F7d8cdab1-4fdb-4b8d-a983-809e78e8ff32=
_700x70.png","isProcessing":false,"align":null,&qu=
ot;offset":false}" alt=3D"" width=3D"550" height=3D"55" src=3D"https:/=
/substackcdn.com/image/fetch/$s_!CReB!,w_1100,c_limit,f_auto,q_auto:good,fl=
_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpub=
lic%2Fimages%2F7d8cdab1-4fdb-4b8d-a983-809e78e8ff32_700x70.png" style=3D"bo=
rder: none !important;vertical-align: middle;display: block;-ms-interpolati=
on-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-w=
idth: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: ce=
nter;"></td></tr></tbody></table></figure></div><div class=3D"captioned-ima=
ge-container-static" style=3D"font-size: 16px;line-height: 26px;margin: 32p=
x auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"imag=
e-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1=
.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"conte=
nt" align=3D"left" width=3D"1100" style=3D"text-align: center;"><a class=3D=
"image-link" target=3D"_blank" href=3D"https://substack.com/redirect/33c418=
59-87af-4820-b40e-223e1695a921?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNw=
d4mnzw6MIYQEggw0L9KbpYI" rel=3D"" style=3D"position: relative;flex-directio=
n: column;align-items: center;padding: 0;width: auto;height: auto;border: n=
one;text-decoration: none;display: block;margin: 0;"><img class=3D"wide-ima=
ge" data-attrs=3D"{"src":"https://substack-post-media.s3.ama=
zonaws.com/public/images/482b8333-bd47-4d1d-b644-a0da8a070e7b_1100x733.png&=
quot;,"srcNoWatermark":null,"fullscreen":null,"ima=
geSize":null,"height":733,"width":1100,"resiz=
eWidth":null,"bytes":844614,"alt":null,"title=
":null,"type":"image/png","href":null,&q=
uot;belowTheFold":true,"topImage":false,"internalRedire=
ct":"https://monicabarbosarecebe.substack.com/i/181436312?img=3Dh=
ttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F482b8=
333-bd47-4d1d-b644-a0da8a070e7b_1100x733.png","isProcessing"=
:false,"align":null,"offset":false}" alt=3D"" width=3D"=
550" height=3D"366.5" src=3D"https://substackcdn.com/image/fetch/$s_!wBgU!,=
w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F482b8333-bd47-4d1d-b644-=
a0da8a070e7b_1100x733.png" style=3D"border: none !important;vertical-align:=
middle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-=
bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;=
"></a></td><td style=3D"text-align: center;"></td></tr></tbody></table><fig=
caption class=3D"image-caption" style=3D"box-sizing: content-box;color: #77=
7777;font-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.1=
5px;margin-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-al=
ign: center;">Fotos: Adriana Barbosa</figcaption></figure></div><p style=3D=
"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;=
"><span>Depois de ver um milhão de listas e sugestões de Natal pi=
pocando por aí, resolvi fazer a minha própria curadoria. Do meu j=
eito. E se você, como eu, gosta de marcar presença com o presente=
mais bonito (e inesquecível), destaque entre os seus favoritos a </sp=
an><strong><a href=3D"https://substack.com/redirect/753baebf-8caa-4490-9994=
-14debbc05e21?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L=
9KbpYI" rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;"=
>Le Fatagis</a></strong><span>, dos ultra desejados </span><strong>Gustavo =
Neves</strong><span> e </span><strong>Iran Jr</strong><span>. Por lá, =
tudo gira em torno de uma ideia: resgatar o que é essencial quando a a=
lma chama. A minha seleção parte da coleção dourada =
37;cone da marca - </span><strong>TAO</strong><span>. Uma filosofia orienta=
l traduzida em peças que fluem com leveza e beleza. É arte, é=
; design, é autenticidade. Tudo o que um bom presente precisa ser.</sp=
an></p><div class=3D"captioned-image-container-static" style=3D"font-size: =
16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;mar=
gin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" ce=
llspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic"=
style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align=
: center;"></td><td class=3D"content" align=3D"left" width=3D"250" style=3D=
"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"htt=
ps://substack.com/redirect/06720e85-3798-4b39-b868-4d2e050e6904?j=3DeyJ1Ijo=
iNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" style=3D=
"position: relative;flex-direction: column;align-items: center;padding: 0;w=
idth: auto;height: auto;border: none;text-decoration: none;display: block;m=
argin: 0;"><img data-attrs=3D"{"src":"https://substack-post-=
media.s3.amazonaws.com/public/images/89d660ce-b8c5-4f49-8b9f-5f8062fc1d40_2=
50x25.png","srcNoWatermark":null,"fullscreen":null=
,"imageSize":null,"height":25,"width":250,&qu=
ot;resizeWidth":null,"bytes":3203,"alt":null,"=
;title":null,"type":"image/png","href":n=
ull,"belowTheFold":true,"topImage":false,"internal=
Redirect":"https://monicabarbosarecebe.substack.com/i/181436312?i=
mg=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2=
F89d660ce-b8c5-4f49-8b9f-5f8062fc1d40_250x25.png","isProcessing&q=
uot;:false,"align":null,"offset":false}" alt=3D"" width=
=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!mlhM!=
,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89d660ce-b8c5-4f49-8b9f-=
5f8062fc1d40_250x25.png" style=3D"border: none !important;vertical-align: m=
iddle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bo=
ttom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;">=
</a></td><td style=3D"text-align: center;"></td></tr></tbody></table></figu=
re></div><div class=3D"captioned-image-container-static" style=3D"font-size=
: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;m=
argin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStati=
c" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-ali=
gn: center;"></td><td class=3D"content" align=3D"left" width=3D"1100" style=
=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"=
https://substack.com/redirect/2309191d-2d47-4b3d-abc8-b94b7d66d95f?j=3DeyJ1=
IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" style=
=3D"position: relative;flex-direction: column;align-items: center;padding: =
0;width: auto;height: auto;border: none;text-decoration: none;display: bloc=
k;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{"src":&quo=
t;https://substack-post-media.s3.amazonaws.com/public/images/d8f41ba8-3cd1-=
4936-8374-e2fac1c20577_1100x733.png","srcNoWatermark":null,&=
quot;fullscreen":null,"imageSize":null,"height":73=
3,"width":1100,"resizeWidth":null,"bytes":722=
341,"alt":null,"title":null,"type":"imag=
e/png","href":null,"belowTheFold":true,"topIm=
age":false,"internalRedirect":"https://monicabarbosarec=
ebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.ama=
zonaws.com%2Fpublic%2Fimages%2Fd8f41ba8-3cd1-4936-8374-e2fac1c20577_1100x73=
3.png","isProcessing":false,"align":null,"off=
set":false}" alt=3D"" width=3D"550" height=3D"366.5" src=3D"https://su=
bstackcdn.com/image/fetch/$s_!9uR-!,w_1100,c_limit,f_auto,q_auto:good,fl_pr=
ogressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic=
%2Fimages%2Fd8f41ba8-3cd1-4936-8374-e2fac1c20577_1100x733.png" style=3D"bor=
der: none !important;vertical-align: middle;display: block;-ms-interpolatio=
n-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-wi=
dth: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: cen=
ter;"></td></tr></tbody></table></figure></div><h2 class=3D"header-anchor-p=
ost" style=3D"position: relative;font-family: 'SF Pro Display',-apple-syste=
m-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Hel=
vetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symb=
ol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smo=
othing: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance:=
optimizelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;=
color: rgb(54,55,55);line-height: 1.16em;font-size: 1.625em;"><strong>Not&#=
237;cia para ler com atenção</strong></h2><p style=3D"margin: 0 0=
20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>A </=
span><strong>Meta</strong><span> acaba de criar um estúdio de design p=
ara definir “</span><em>a próxima geração de produtos<=
/em><span>” - e quem assume o volante é </span><strong>Alan Dye<=
/strong><span>, ex-chefe de design de interface da </span><strong>Apple</st=
rong><span>. Depois de quase duas décadas moldando iPhone, Apple Watch=
, Vision Pro e a linguagem </span><em>Liquid Glass</em><span>, ele agora in=
tegra hardware, software e IA no Reality Labs, responsável pelos ó=
;culos </span><strong>Ray-Ban</strong><span> inteligentes, headsets de real=
idade virtual e futuros wearables. “</span><em>Estou assumindo uma no=
va função focada no futuro de produtos e experiências inteli=
gentes</em><span>”, escreveu no LinkedIn. “</span><em>Uma oport=
unidade de criar algo do zero: inventar uma linguagem, moldar cultura e lid=
erar o design unindo moda, tecnologia e comportamento</em><span>.” </=
span><strong>Zuckerberg</strong><span> descreve a IA como “</span><em=
>novo material de projeto</em><span>” e mira um objetivo direto: cria=
r óculos tão desejáveis quanto um smartphone. A próxima=
geração de devices não será só mais potente - ser=
á vestível, cultural e desenhada para entrar no guarda-roupa. Sim=
</span><em>, </em><strong>moda</strong><span>. Zuckerberg repete a palavra =
como mantra: </span><em><strong>não é estética, é estra=
tégia</strong></em><span>.</span></p><div class=3D"captioned-image-con=
tainer-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto=
;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrap=
per" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-c=
omponent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"=
><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" al=
ign=3D"left" width=3D"250" style=3D"text-align: center;"><a class=3D"image-=
link" target=3D"_blank" href=3D"https://substack.com/redirect/48a892e6-8561=
-4aca-907e-f40a5a5c359a?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6=
MIYQEggw0L9KbpYI" rel=3D"" style=3D"position: relative;flex-direction: colu=
mn;align-items: center;padding: 0;width: auto;height: auto;border: none;tex=
t-decoration: none;display: block;margin: 0;"><img data-attrs=3D"{"src=
":"https://substack-post-media.s3.amazonaws.com/public/images/a4e=
b03ae-7d87-4cdc-9fcc-d33b038fd676_250x25.png","srcNoWatermark&quo=
t;:null,"fullscreen":null,"imageSize":null,"height=
":25,"width":250,"resizeWidth":null,"bytes&qu=
ot;:3203,"alt":null,"title":null,"type":"=
;image/png","href":null,"belowTheFold":true,"=
topImage":false,"internalRedirect":"https://monicabarbo=
sarecebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s=
3.amazonaws.com%2Fpublic%2Fimages%2Fa4eb03ae-7d87-4cdc-9fcc-d33b038fd676_25=
0x25.png","isProcessing":false,"align":null,"=
offset":false}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://su=
bstackcdn.com/image/fetch/$s_!7Cc0!,w_250,c_limit,f_auto,q_auto:good,fl_pro=
gressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%=
2Fimages%2Fa4eb03ae-7d87-4cdc-9fcc-d33b038fd676_250x25.png" style=3D"border=
: none !important;vertical-align: middle;display: block;-ms-interpolation-m=
ode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width=
: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center=
;"></td></tr></tbody></table></figure></div><div class=3D"captioned-image-c=
ontainer-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px au=
to;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wr=
apper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data=
-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em=
;"><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" =
align=3D"left" width=3D"1100" style=3D"text-align: center;"><a class=3D"ima=
ge-link" target=3D"_blank" href=3D"https://substack.com/redirect/cc8e33a2-a=
7ea-4c37-bbeb-a6985b9d4774?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mn=
zw6MIYQEggw0L9KbpYI" rel=3D"" style=3D"position: relative;flex-direction: c=
olumn;align-items: center;padding: 0;width: auto;height: auto;border: none;=
text-decoration: none;display: block;margin: 0;"><img class=3D"wide-image" =
data-attrs=3D"{"src":"https://substack-post-media.s3.amazona=
ws.com/public/images/71b6af0f-cf9c-4d07-82c1-bd9a05e6e849_1100x733.png"=
;,"srcNoWatermark":null,"fullscreen":null,"imageSi=
ze":null,"height":733,"width":1100,"resizeWid=
th":null,"bytes":595760,"alt":null,"title&quo=
t;:null,"type":"image/png","href":null,"=
belowTheFold":true,"topImage":false,"internalRedirect&q=
uot;:"https://monicabarbosarecebe.substack.com/i/181436312?img=3Dhttps=
%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71b6af0f-=
cf9c-4d07-82c1-bd9a05e6e849_1100x733.png","isProcessing":fal=
se,"align":null,"offset":false}" alt=3D"" width=3D"550"=
height=3D"366.5" src=3D"https://substackcdn.com/image/fetch/$s_!l2Cj!,w_11=
00,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-p=
ost-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71b6af0f-cf9c-4d07-82c1-bd9a=
05e6e849_1100x733.png" style=3D"border: none !important;vertical-align: mid=
dle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bott=
om: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;"></=
a></td><td style=3D"text-align: center;"></td></tr></tbody></table><figcapt=
ion class=3D"image-caption" style=3D"box-sizing: content-box;color: #777777=
;font-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;=
margin-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align:=
center;">Foto: Arquivo Helmet Lang</figcaption></figure></div><h2 class=3D=
"header-anchor-post" style=3D"position: relative;font-family: 'SF Pro Displ=
ay',-apple-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Sego=
e UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji=
','Segoe UI Symbol';font-weight: bold;-webkit-font-smoothing: antialiased;-=
moz-osx-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;=
-moz-appearance: optimizelegibility;appearance: optimizelegibility;margin: =
1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-size: 1.625em=
;"><strong>Helmut, em Estado Bruto</strong></h2><p style=3D"margin: 0 0 20p=
x 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>Teve uma=
época em que eu só usava jeans </span><strong>Helmut Lang</stron=
g><span>. Era mais que roupa - era um jeito de pensar o corpo, o tempo, a c=
idade. Sou tiete confessa. Se desse tempo, pegava o primeiro voo pra Viena.=
É lá, no </span><strong>MAK</strong><span>, que a mente de Lang =
se abre agora em forma de exposição-ritual: </span><em><span>R=
20;</span><strong>Séance de Travail 1986-2005</strong><span>”</s=
pan></em><span>, com mais de 10 mil itens - roupas, provas de layout, polar=
oids, convites. Com uma abordagem intermídia radical, Lang desestabili=
zou o vestir e reescreveu padrões no design gráfico, na cenografi=
a, na arquitetura, na comunicação digital. Em 1998, foi o primeir=
o a transmitir um desfile online. Mil anúncios espalhados em táxi=
s nova-iorquinos anunciavam seu site - que virou instalação urban=
a quase mitológica. No MAK, o visitante desliza por looks em telas t&#=
225;teis e entra numa reencarnação da loja da </span><em>Greene S=
treet</em><span>. Que viagem entrar na cabeça de alguém que sempr=
e vestiu o futuro.</span></p><div class=3D"captioned-image-container-static=
" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure st=
yle=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D=
"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=
=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><=
td style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" =
width=3D"250" style=3D"text-align: center;"><a class=3D"image-link" target=
=3D"_blank" href=3D"https://substack.com/redirect/b3f94667-da4a-4708-b6c7-8=
398b21766f5?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9K=
bpYI" rel=3D"" style=3D"position: relative;flex-direction: column;align-ite=
ms: center;padding: 0;width: auto;height: auto;border: none;text-decoration=
: none;display: block;margin: 0;"><img data-attrs=3D"{"src":"=
;https://substack-post-media.s3.amazonaws.com/public/images/afaf5398-509e-4=
603-b5dd-c157f6ca6ad2_250x25.png","srcNoWatermark":null,&quo=
t;fullscreen":null,"imageSize":null,"height":25,&q=
uot;width":250,"resizeWidth":null,"bytes":3203,&qu=
ot;alt":null,"title":null,"type":"image/png&q=
uot;,"href":null,"belowTheFold":true,"topImage&quo=
t;:false,"internalRedirect":"https://monicabarbosarecebe.sub=
stack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.=
com%2Fpublic%2Fimages%2Fafaf5398-509e-4603-b5dd-c157f6ca6ad2_250x25.png&quo=
t;,"isProcessing":false,"align":null,"offset"=
:false}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.co=
m/image/fetch/$s_!hjtN!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:ste=
ep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa=
faf5398-509e-4603-b5dd-c157f6ca6ad2_250x25.png" style=3D"border: none !impo=
rtant;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic=
;height: auto;margin-bottom: 0;width: auto !important;max-width: 100% !impo=
rtant;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr=
></tbody></table></figure></div><p class=3D"button-wrapper" data-attrs=3D"{=
"url":"https://wa.me/?text=3Dhttps://www.monicabarbosa.com.b=
r/","text":"Clique e compartilhe com um amigo.",&q=
uot;action":null,"class":null}" data-component-name=3D"Butto=
nCreateButton" style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height=
: 26px;font-size: 16px;text-align: center;cursor: pointer;border-radius: 4p=
x;"><a class=3D"button primary" href=3D"https://substack.com/redirect/aa740=
86c-9a39-40ab-a0b0-87815c8af7a8?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTN=
wd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" style=3D"font-family: system-ui,-apple-s=
ystem,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Appl=
e Color Emoji','Segoe UI Emoji','Segoe UI Symbol';display: inline-block;box=
-sizing: border-box;cursor: pointer;border: none;border-radius: 8px;font-si=
ze: 14px;line-height: 20px;font-weight: 600;text-align: center;margin: 0;op=
acity: 1;outline: none;white-space: nowrap;color: #ffffff !important;text-d=
ecoration: none !important;background-color: #e11d48;padding: 12px 20px;hei=
ght: auto;"><span style=3D"color: #ffffff;text-decoration: none;">Clique e =
compartilhe com um amigo.</span></a></p><div class=3D"captioned-image-conta=
iner-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"=
><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrappe=
r" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-com=
ponent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><=
tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" alig=
n=3D"left" width=3D"250" style=3D"text-align: center;"><a class=3D"image-li=
nk" target=3D"_blank" href=3D"https://substack.com/redirect/36e0b6c0-8ea8-4=
0c4-b2ec-391525965c56?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MI=
YQEggw0L9KbpYI" rel=3D"" style=3D"position: relative;flex-direction: column=
;align-items: center;padding: 0;width: auto;height: auto;border: none;text-=
decoration: none;display: block;margin: 0;"><img data-attrs=3D"{"src&q=
uot;:"https://substack-post-media.s3.amazonaws.com/public/images/2249b=
b39-7afd-4d78-9268-2992e9f452be_250x25.png","srcNoWatermark"=
:null,"fullscreen":null,"imageSize":null,"height&q=
uot;:25,"width":250,"resizeWidth":null,"bytes"=
;:3203,"alt":null,"title":null,"type":"i=
mage/png","href":null,"belowTheFold":true,"to=
pImage":false,"internalRedirect":"https://monicabarbosa=
recebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.=
amazonaws.com%2Fpublic%2Fimages%2F2249bb39-7afd-4d78-9268-2992e9f452be_250x=
25.png","isProcessing":false,"align":null,"of=
fset":false}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://subs=
tackcdn.com/image/fetch/$s_!IvxM!,w_250,c_limit,f_auto,q_auto:good,fl_progr=
essive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2F=
images%2F2249bb39-7afd-4d78-9268-2992e9f452be_250x25.png" style=3D"border: =
none !important;vertical-align: middle;display: block;-ms-interpolation-mod=
e: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width: =
100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center;"=
></td></tr></tbody></table></figure></div><div class=3D"captioned-image-con=
tainer-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto=
;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrap=
per" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-c=
omponent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"=
><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" al=
ign=3D"left" width=3D"700" style=3D"text-align: center;"><a class=3D"image-=
link" target=3D"_blank" href=3D"https://substack.com/redirect/ab032b3b-29c2=
-45ac-ae67-8fc6a2e30104?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6=
MIYQEggw0L9KbpYI" rel=3D"" style=3D"position: relative;flex-direction: colu=
mn;align-items: center;padding: 0;width: auto;height: auto;border: none;tex=
t-decoration: none;display: block;margin: 0;"><img class=3D"wide-image" dat=
a-attrs=3D"{"src":"https://substack-post-media.s3.amazonaws.=
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ot;srcNoWatermark":null,"fullscreen":null,"imageSize&qu=
ot;:null,"height":70,"width":700,"resizeWidth"=
;:null,"bytes":5084,"alt":null,"title":null,&=
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old":true,"topImage":false,"internalRedirect":&quo=
t;https://monicabarbosarecebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2F=
substack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9ece2e4-ce8f-4a30=
-b022-b33137851c98_700x70.png","isProcessing":false,"al=
ign":null,"offset":false}" alt=3D"" width=3D"550" height=3D"=
55" src=3D"https://substackcdn.com/image/fetch/$s_!9p0y!,w_1100,c_limit,f_a=
uto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.a=
mazonaws.com%2Fpublic%2Fimages%2Fa9ece2e4-ce8f-4a30-b022-b33137851c98_700x7=
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ck;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: aut=
o !important;max-width: 100% !important;margin: 0 auto;"></a></td><td style=
=3D"text-align: center;"></td></tr></tbody></table></figure></div><div clas=
s=3D"captioned-image-container-static" style=3D"font-size: 16px;line-height=
: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><t=
able class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-pa=
dding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td>=
<td class=3D"content" align=3D"left" width=3D"1100" style=3D"text-align: ce=
nter;"><a class=3D"image-link" target=3D"_blank" href=3D"https://substack.c=
om/redirect/44de58ef-37e3-491a-98f9-7ad18e57de3e?j=3DeyJ1IjoiNmJkNzg1In0.Nv=
k4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" style=3D"position: rela=
tive;flex-direction: column;align-items: center;padding: 0;width: auto;heig=
ht: auto;border: none;text-decoration: none;display: block;margin: 0;"><img=
class=3D"wide-image" data-attrs=3D"{"src":"https://substack=
-post-media.s3.amazonaws.com/public/images/6b60e046-88c7-4a85-ba51-b99c6769=
bf4e_1100x733.png","srcNoWatermark":null,"fullscreen&qu=
ot;:null,"imageSize":null,"height":733,"width"=
;:1100,"resizeWidth":null,"bytes":1510912,"alt&quo=
t;:null,"title":null,"type":"image/png","=
;href":null,"belowTheFold":true,"topImage":false,&=
quot;internalRedirect":"https://monicabarbosarecebe.substack.com/=
i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpubl=
ic%2Fimages%2F6b60e046-88c7-4a85-ba51-b99c6769bf4e_1100x733.png","=
;isProcessing":false,"align":null,"offset":false}"=
alt=3D"" width=3D"550" height=3D"366.5" src=3D"https://substackcdn.com/ima=
ge/fetch/$s_!UY7Q!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/h=
ttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b60e=
046-88c7-4a85-ba51-b99c6769bf4e_1100x733.png" style=3D"border: none !import=
ant;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;h=
eight: auto;margin-bottom: 0;width: auto !important;max-width: 100% !import=
ant;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr><=
/tbody></table><figcaption class=3D"image-caption" style=3D"box-sizing: con=
tent-box;color: #777777;font-size: 14px;line-height: 20px;font-weight: 400;=
letter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding=
-right: 15%;text-align: center;">Foto: Divulgação / Cortesia Whit=
e House / Cortesia do estúdio Petrini / National Gallery of Victoria /=
Cleiby Trevisan</figcaption></figure></div><p style=3D"margin: 0 0 20px 0;=
color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- </span><st=
rong>Hoje é o último dia</strong><span> pra visitar a ediç&#=
227;o </span><em>Céu Azul</em><span> da </span><strong>Feira Rosenbaum=
</strong><span>, na </span><strong>Casa Dexco</strong><span> - novas marcas=
de várias regiões do país, cada uma com seu jeito de criar =
e contar. E, como sempre, </span><strong>Cris Rosenbaum</strong><span> tran=
sforma a feira num point afetuoso, daqueles pra reencontrar amigos queridos=
. </span><strong>Vai até às 20h</strong><span> - e sim, o bom vel=
hinho perderia a compostura.</span></p><p style=3D"margin: 0 0 20px 0;color=
: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- Fazia tempo que=
não passava pela </span><strong>Collectania</strong><span> - marca co=
m a qual não só compartilho minha história no varejo de luxo=
em design, mas da qual também faço parte da trajetória. Sa&=
#237; de lá encantada com a nova vitrine: uma imersão no universo=
da </span><strong>Auping</strong><span>, assinada pela </span><em>produtor=
a-ícone</em><span> </span><strong>Tissy Brauen</strong><span>. Tudo pe=
nsado nos mínimos detalhes, com aquela estética que fala alto com=
quem entende de beleza, conforto e elegância.</span></p><p style=3D"m=
argin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;">=
<span>- </span><strong>Daniel Pegoraro</strong><span> abriu sua </span><em>=
sky residence</em><span> para um happy hour com gente bonita e hype, ao som=
de boa música e um pôr do sol inesperado - capturado com exclusi=
vidade pelo fotógrafo </span><strong>Cleiby Trevisan</strong><span>.</=
span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 2=
6px;font-size: 16px;"><span>- E a </span><strong>Mosarte & Co</strong><=
span> foi a anfitriã do jantar de aniversário da querida </span><=
strong>Tota Penteado</strong><span>. </span><em>Só que a surpresa fico=
u pra gente</em><span>: Tota, além de montar a mesa - com jogo america=
no feito com peças da marca - usou uma louça de cerâmica inc=
rível, com cada prato diferente do outro, criação dela mesma=
. E, como se não bastasse, ainda cozinhou pra todo mundo. O delicioso =
bolo, para soprar as velinhas, foi feito por seu amigo </span><strong>Rodri=
go Costa</strong><span>. Tudo com o jeito elegante de ser da Tota.</span></=
p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;fon=
t-size: 16px;"><span>- Num momento em que marcas de cozinha na </span><em><=
strong>Gabriel</strong></em><span> e arredores se articulam para lança=
r novas </span><em>flagships</em><span> em 2026, vale mirar Chicago. A </sp=
an><strong>SKS</strong><span> acaba de inaugurar um showroom no The MART, a=
ssinado por </span><strong>Piero Lissoni</strong><span>, que reafirma uma t=
endência clara no novo varejo de luxo: </span><em><a href=3D"https://s=
ubstack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e0238e1a?j=3DeyJ1IjoiNmJkN=
zg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI" rel=3D"" style=3D"color=
: rgb(54,55,55);text-decoration: underline;">menos loja, mais encontro</a><=
/em><a href=3D"https://substack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e0=
238e1a?j=3DeyJ1IjoiNmJkNzg1In0.Nvk4hYqjsIOarkNrnTNwd4mnzw6MIYQEggw0L9KbpYI"=
rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">. </a>=
</p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;f=
ont-size: 16px;"><span>- Em Melbourne, </span><em>a </em><strong>National G=
allery of Victoria</strong><span> coloca, pela primeira vez, </span><strong=
>Vivienne Westwood</strong><span> e </span><strong>Rei Kawakubo</strong><sp=
an> frente a frente. </span><em><strong>Westwood | Kawakubo</strong></em><s=
pan> é blockbuster de moda-arte: punk inglês em choque elegante c=
om a desconstrução japonesa, 50 anos de ruptura e mais de 140 loo=
ks em diálogo. Para quem vive de referência, é exposiç&=
#227;o-manifesto: vestir como ato político.</span></p><p style=3D"marg=
in: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><sp=
an>- Na cruzada de </span><strong>Trump</strong><span> por um novo </span><=
em>ballroom</em><span> de US$ 300 milhões na </span><strong>Casa Branc=
a</strong><span>, o primeiro arquiteto caiu do salto. </span><strong>James =
McCrery</strong><span> foi oficialmente “</span><em>removido</em><spa=
n>” do projeto - versões falam em equipe pequena e prazos, basti=
dores apontam choque com o desejo de um salão ainda maior e mais doura=
do. Entra </span><strong>Shalom Baranes</strong><span>, veterano de Washing=
ton, para dar forma ao delírio palaciano.</span></p><p style=3D"margin=
: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span=
>- </span><strong>Confesso: pirei com a nova atualização iOS 26.<=
/strong><span> O “</span><em>Liquid Glass</em><span>” deixou a =
interface do iPhone como uma vitrine translúcida. Camadas de vidro flu=
ido. Ícones em suspensão. Luz mais suave. Menos sistema operacion=
al, mais objeto de desejo digital. </span><em>Transparência, tá e=
ntendendo</em><span>…</span></p><p style=3D"margin: 0 0 20px 0;color:=
rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- A entrada da </s=
pan><strong>The Row</strong><span> no seleto grupo de marcas com alto valor=
de revenda - ao lado de </span><strong>Hermès</strong><span> e </span=
><strong>Goyard</strong><span> - sinaliza um alerta ao mercado: consist=
4;ncia estética, produção artesanal e recusa a seguir tend&#=
234;ncias voláteis podem ser, sim, estratégias de valorizaç&=
#227;o real. O minimalismo disciplinado da marca não é só li=
nguagem - virou ativo financeiro. No novo luxo, quem não sustenta disc=
urso, perde espaço - e valor.</span></p><p style=3D"margin: 0 0 20px 0=
;color: rgb(54,55,55);line-height: 26px;font-size: 16px;margin-bottom: 0;">=
</p></div></div><div class=3D"container-border" style=3D"margin: 32px 0 0;w=
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16px;line-height: 26px;"></div><div class=3D"typography" style=3D"--image-o=
ffset-margin: -120px;font-size: 16px;line-height: 26px;"><div class=3D"post=
script" style=3D"margin: 32px 0;font-size: 16px;line-height: 26px;"><div cl=
ass=3D"body markup" dir=3D"auto" style=3D"text-align: initial;font-size: 16=
px;line-height: 26px;width: 100%;word-break: break-word;margin-bottom: 16px=
;"><blockquote style=3D"border-left: 4px solid #e11d48;margin: 20px 0;paddi=
ng: 0;margin-top: 0;"><h3 style=3D"font-family: 'SF Pro Display',-apple-sys=
tem-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,H=
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mbol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-s=
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0;color: rgb(54,55,55);line-height: 1.16em;font-size: 1.375em;margin-left: =
20px;"><strong>Obrigada por estar aqui!</strong></h3><p style=3D"margin: 0 =
0 20px 0;color: rgb(54,55,55);margin-left: 20px;line-height: 26px;font-size=
: 16px;">É sempre um prazer compartilhar novidades com você. Sua =
presença nessa comunidade faz toda a diferença. Se quiser bater u=
m papo, tirar dúvidas ou compartilhar suas ideias, basta responder a e=
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