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Subject: Roberto Migotto Sabe Onde Mora o Futuro
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View this post on the web at https://monicabarbosarecebe.substack.com/p/rob=
erto-migotto-sabe-onde-mora-o
NEWS#28 - 13/DEZ
N=C3=A3o adianta gritar no Instagram quando a IA s=C3=B3 ouve quem tem repu=
ta=C3=A7=C3=A3o
Se voc=C3=AA ainda trata m=C3=ADdia espont=C3=A2nea como =E2=80=9Cb=C3=B4nu=
s=E2=80=9D depois da campanha paga, est=C3=A1 lendo o mundo antigo. Hoje, q=
uem responde =C3=A0s perguntas sobre a sua marca n=C3=A3o =C3=A9 mais sua l=
anding page - =C3=A9 a IA. E ela escuta mais os outros do que voc=C3=AA. Ch=
ame isso de mudan=C3=A7a de moeda: m=C3=ADdia conquistada virou o novo ativ=
o na era da IA. Desde que o Google lan=C3=A7ou os AI Overviews, as buscas c=
resceram 50%, e os cliques em sites ca=C3=ADram 30%. Enquanto isso, o ChatG=
PT conversa com 800 milh=C3=B5es de pessoas por semana. O consumidor segue =
perguntando. Mas raramente entra no seu site para ouvir a resposta. E de on=
de v=C3=AAm essas respostas? De voc=C3=AA, quase nunca. Da imprensa e de te=
rceiros confi=C3=A1veis, quase sempre. Um estudo mostrou que 89% dos links =
usados pela IA v=C3=AAm de mat=C3=A9rias, an=C3=A1lises e entrevistas em ve=
=C3=ADculos externos - n=C3=A3o de sites institucionais. =C3=89 aqui que en=
tra a GEO generative engine optimization. A IA n=C3=A3o prioriza palavras-c=
have. Ela busca conte=C3=BAdos vivos e validados por fontes confi=C3=A1veis=
: artigos, f=C3=B3runs, redes sociais, coment=C3=A1rios de especialistas. E=
valoriza o que aparece com frequ=C3=AAncia e coer=C3=AAncia em m=C3=BAltip=
las fontes.
Para jogar esse novo jogo, =C3=A9 hora de mudar a estrat=C3=A9gia. Comece p=
or aqui:
1. Pense em GEO, n=C3=A3o s=C3=B3 em SEO
SEO atrai cliques. GEO constr=C3=B3i reputa=C3=A7=C3=A3o. A IA prioriza que=
m =C3=A9 citado com qualidade, contexto e frequ=C3=AAncia. O que terceiros =
dizem sobre voc=C3=AA vale mais do que o que voc=C3=AA diz sobre si.
2. Rela=C3=A7=C3=B5es p=C3=BAblicas viraram estrat=C3=A9gia, n=C3=A3o extra
O valor da m=C3=ADdia conquistada explodiu. Assessoria de imprensa voltou a=
ser investimento inteligente n=C3=A3o =C3=A9 luxo, =C3=A9 estrat=C3=A9gia.=
A IA cita quem aparece em fontes relevantes, n=C3=A3o quem impulsiona post=
s. Narrativa boa s=C3=B3 circula com apoio profissional.
3. Escolha sua ideia e defenda com consist=C3=AAncia
Uma ideia clara, bem nomeada e distribu=C3=ADda com frequ=C3=AAncia pode an=
corar sua reputa=C3=A7=C3=A3o. O conceito de job hugging (apego excessivo a=
o cargo), da Korn Ferry, =C3=A9 um exemplo: virou refer=C3=AAncia porque fo=
i sustentado por uma sequ=C3=AAncia de mat=C3=A9rias em ve=C3=ADculos estra=
t=C3=A9gicos. A IA aprendeu o nome do conceito e da marca que o criou.
Para marcas de arquitetura e design, o recado pode incomodar, mas =C3=A9 ne=
cess=C3=A1rio: n=C3=A3o basta estar no Instagram, patrocinar evento ou comp=
rar m=C3=ADdia. =C3=89 preciso ter ideias rastre=C3=A1veis, distribu=C3=ADd=
as em fontes confi=C3=A1veis que a IA reconhece. No fim, a pergunta =C3=A9 =
simples: quando algu=C3=A9m perguntar =C3=A0 IA sobre o seu mercado, quem e=
la vai citar? Voc=C3=AA - ou quem teve coragem de construir reputa=C3=A7=C3=
=A3o antes? Porque quem continuar comprando espa=C3=A7o sem conquistar repu=
ta=C3=A7=C3=A3o vai descobrir, tarde demais, que a IA j=C3=A1 aprendeu o no=
me do concorrente.
Relev=C3=A2ncia n=C3=A3o se compra - se sustenta
De newsletter a refer=C3=AAncia global - com apenas seis meses no ar, M=C3=
=B4nica Barbosa Recebe formou uma comunidade consistente, com mais de 80 mi=
l inscritos - e vem mantendo uma taxa de abertura em torno de 45%, muito ac=
ima da m=C3=A9dia nacional de newsletters abertas no Brasil em 2025 (38,2%)=
. Isso com conte=C3=BAdo longo, anal=C3=ADtico, denso. Isso sem isca de cli=
que. N=C3=A3o se trata de viralizar. =C3=89 sobre construir reputa=C3=A7=C3=
=A3o - das ideias, das marcas, dos profissionais que atuam com seriedade no=
nosso ecossistema. M=C3=B4nica Barbosa Recebe n=C3=A3o =C3=A9 clipping, ne=
m d=C3=A9cor. =C3=89 curadoria de futuro. =C3=89 cr=C3=ADtica, contexto e v=
is=C3=A3o de mercado. O design aqui n=C3=A3o =C3=A9 vitrine: =C3=A9 linguag=
em para entender o mundo - o futuro, o mercado, o bem-estar e a pol=C3=ADti=
ca do habitar - em formato de newsletter autoral, com voz pr=C3=B3pria e ca=
pacidade real de mobilizar marcas e profissionais. E o reconhecimento veio:=
segundo o ranking global de Design do Reletter - ferramenta de intelig=C3=
=AAncia usada por marcas e ag=C3=AAncias para escolher onde anunciar newsle=
tters - M=C3=B4nica Barbosa Recebe [ https://substack.com/redirect/e3a8521a=
-2b8c-420b-905d-a6c50125c8c1?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPm=
IIw5QdoXbt1I9RCkBRAoY ] ocupa hoje a 10=C2=AA posi=C3=A7=C3=A3o entre mais =
de 250 t=C3=ADtulos internacionais do segmento. Ou seja: voc=C3=AA est=C3=
=A1 lendo uma das dez newsletters de design mais relevantes do Substack no =
mundo. Um selo independente, que aparece hoje, naturalmente, nos radares de=
quem busca associar sua marca ao design com conte=C3=BAdo de verdade. Obri=
gada por abrir, ler e pensar comigo. Esta newsletter =C3=A9 texto, mas j=C3=
=A1 =C3=A9 tamb=C3=A9m territ=C3=B3rio - onde design encontra estrat=C3=A9g=
ia, onde morar vira pol=C3=ADtica p=C3=BAblica, onde o luxo =C3=A9 silencio=
so. E onde se constr=C3=B3i, com consist=C3=AAncia, uma reputa=C3=A7=C3=A3o=
que a IA vai lembrar.
=F0=9F=91=89 Para n=C3=A3o chegar analfabeto no futuro, leia e assine aqui =
[ https://substack.com/redirect/cca5ae81-3825-4b72-b6dd-33b87e314865?j=3Dey=
J1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ] minha newsl=
etter - letramento de futuro onde o design =C3=A9 a ferramenta central.
Conhe=C3=A7o Roberto Migotto h=C3=A1 muitos anos. Nossa amizade vai muito a=
l=C3=A9m do profissional - dos anivers=C3=A1rios mais animados aos carnavai=
s inesquec=C3=ADveis, passando por dias mais introspectivos, daqueles em qu=
e a simples presen=C3=A7a de um amigo diz mais do que qualquer palavra. O t=
empo nunca nos afastou. Temos aquela conex=C3=A3o rara, em que a dist=C3=A2=
ncia n=C3=A3o muda absolutamente nada. O que mais admiro nesse arquiteto - =
que ajudou a moldar o imagin=C3=A1rio da casa brasileira com eleg=C3=A2ncia=
, autenticidade e afeto - =C3=A9 sua incr=C3=ADvel capacidade de reunir e p=
reservar pessoas especiais ao seu redor. Clientes, equipe (da qual sou f=C3=
=A3!) e, claro, a fam=C3=ADlia. Que alegria te receber aqui, Roberto.
1. Nas =C3=BAltimas d=C3=A9cadas, o luxo residencial migrou para casas cada=
vez maiores, com programas quase de hotel: spa, academia, pavilh=C3=B5es d=
e h=C3=B3spedes, haras, wine room. Quando um projeto parte dessas premissas=
, qual =C3=A9, para voc=C3=AA, o ponto de equil=C3=ADbrio entre escala e in=
timidade? Em que momento o =E2=80=9Cmuito=E2=80=9D come=C3=A7a a se tornar =
demais - e como reinserir humanidade e afeto nessas plantas XXL?
Para mim, o verdadeiro luxo n=C3=A3o est=C3=A1 no tamanho da casa, mas em c=
omo ela acolhe. As resid=C3=AAncias ficaram enormes, quase com programas de=
hotel, mas o ponto de equil=C3=ADbrio surge quando o espa=C3=A7o continua =
fazendo sentido para a vida real da fam=C3=ADlia. O =E2=80=9Cmuito=E2=80=9D=
vira =E2=80=9Cdemais=E2=80=9D quando a escala afasta, quando a casa =C3=A9=
exibida, n=C3=A3o vivida. Por isso, mesmo em plantas XXL, busco recriar in=
timidade atrav=C3=A9s da luz, das propor=C3=A7=C3=B5es, das texturas e de e=
spa=C3=A7os onde a vida acontece. Como naquela frase cl=C3=A1ssica: menos =
=C3=A9 mais, e propor=C3=A7=C3=A3o =C3=A9 fundamental.
2. No alto padr=C3=A3o, o arquiteto passou a orquestrar n=C3=A3o apenas esp=
a=C3=A7o, mas tamb=C3=A9m arte, tecnologia, mobili=C3=A1rio, manuten=C3=A7=
=C3=A3o, experi=C3=AAncias. Isso mudou o que se espera de quem projeta: men=
os autor, mais curador? Mais gestor do que designer? Em sua vis=C3=A3o, que=
tipo de arquiteto o futuro do =E2=80=9Cmorar bem=E2=80=9D vai exigir?
Eu acredito que o futuro do morar bem exige um arquiteto mais completo - al=
gu=C3=A9m que n=C3=A3o deixa de criar, mas que sabe curar, integrar e orque=
strar. No alto padr=C3=A3o, n=C3=A3o projetamos s=C3=B3 espa=C3=A7o: cuidam=
os da arte, da tecnologia, do conforto, da manuten=C3=A7=C3=A3o, da experi=
=C3=AAncia cotidiana. Isso n=C3=A3o diminui a autoria; ao contr=C3=A1rio, a=
mplia nossa responsabilidade. O arquiteto do futuro ser=C3=A1 aquele que en=
tende profundamente o viver contempor=C3=A2neo, que traduz desejo em atmosf=
era. Um profissional que navega entre gest=C3=A3o e sensibilidade, entre pr=
ecis=C3=A3o e afeto - porque morar bem =C3=A9 uma soma muito refinada de es=
colhas, e cabe a n=C3=B3s dar sentido a elas. At=C3=A9 porque o mundo evolu=
iu, e a globaliza=C3=A7=C3=A3o nos faz estar inseridos em tudo que a tecnol=
ogia nos proporciona.
3. Pe=C3=A7as de arte e design costumam ter papel central na identidade dos=
seus projetos. Em sua vis=C3=A3o, como nasce esse acervo? Ele deve ser tra=
zido pelo cliente, constru=C3=ADdo em conjunto com o arquiteto ou curado de=
sde o in=C3=ADcio como parte do conceito espacial?
Para mim, um acervo nasce como nasce uma casa: de uma rela=C3=A7=C3=A3o ver=
dadeira com quem vai habit=C3=A1-la. =C3=80s vezes o cliente chega com pe=
=C3=A7as que contam sua hist=C3=B3ria; outras vezes, constru=C3=ADmos esse =
repert=C3=B3rio juntos. N=C3=A3o existe f=C3=B3rmula - existe sensibilidade=
. O importante =C3=A9 que arte e design n=C3=A3o sejam enfeites, mas extens=
=C3=B5es da alma do projeto, pe=C3=A7as que respiram junto com a arquitetur=
a e revelam, com delicadeza, quem aquela casa realmente =C3=A9, at=C3=A9 po=
rque arte =C3=A9 muito particular.
4. Voc=C3=AA lidera um escrit=C3=B3rio que lida com obras complexas e clien=
tes exigentes. Na pr=C3=A1tica, como se forma a =E2=80=9Cm=C3=A3o Migotto=
=E2=80=9D? O que =C3=A9 inegoci=C3=A1vel no projeto que leva sua assinatura=
- e como transmitir esse repert=C3=B3rio a arquitetos mais jovens, sem eng=
essar a autoria deles?
A =E2=80=9Cm=C3=A3o Migotto=E2=80=9D nasce de algo muito simples e, ao mesm=
o tempo, muito rigoroso: respeito absoluto ao detalhe. No meu escrit=C3=B3r=
io, isso se forma no dia a dia, na conviv=C3=AAncia, no olhar treinado, na =
troca constante com a equipe. N=C3=A3o acredito em engessar jovens arquitet=
os; acredito em afin=C3=A1-los. O papel do l=C3=ADder =C3=A9 garantir a qua=
lidade da assinatura, mas tamb=C3=A9m abrir espa=C3=A7o para que cada talen=
to flores=C3=A7a e acrescente novas camadas ao nosso repert=C3=B3rio. Assim=
, a =E2=80=9Cm=C3=A3o=E2=80=9D permanece, mas nunca deixa de evoluir.
Esporte + design: o novo idioma do luxo
Nos resorts mais disputados do mundo, o novo dress code do lazer inclui raq=
uete curta e parede de vidro. O padel virou o idioma oficial da hospitalida=
de de luxo: quadras como statement de design, lounges colados =C3=A0 a=C3=
=A7=C3=A3o, programa=C3=A7=C3=A3o social coreografada, collabs com wellness=
, moda, tequila e arte. Menos exclusividade silenciosa, mais comunidade em =
movimento. Conex=C3=A3o virou status. Guarde o nome: padel. Hoje, =C3=A9 c=
=C3=B3digo dos hotspots de Miami a Marrakech. Amanh=C3=A3, ocupa rooftops, =
clubes e condom=C3=ADnios por aqui. Beach tennis tem areia. O padel tem pal=
co.
Depois de ver um milh=C3=A3o de listas e sugest=C3=B5es de Natal pipocando =
por a=C3=AD, resolvi fazer a minha pr=C3=B3pria curadoria. Do meu jeito. E =
se voc=C3=AA, como eu, gosta de marcar presen=C3=A7a com o presente mais bo=
nito (e inesquec=C3=ADvel), destaque entre os seus favoritos a Le Fatagis [=
https://substack.com/redirect/753baebf-8caa-4490-9994-14debbc05e21?j=3DeyJ=
1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ], dos ultra d=
esejados Gustavo Neves e Iran Jr. Por l=C3=A1, tudo gira em torno de uma id=
eia: resgatar o que =C3=A9 essencial quando a alma chama. A minha sele=C3=
=A7=C3=A3o parte da cole=C3=A7=C3=A3o dourada =C3=ADcone da marca - TAO. Um=
a filosofia oriental traduzida em pe=C3=A7as que fluem com leveza e beleza.=
=C3=89 arte, =C3=A9 design, =C3=A9 autenticidade. Tudo o que um bom presen=
te precisa ser.
Not=C3=ADcia para ler com aten=C3=A7=C3=A3o
A Meta acaba de criar um est=C3=BAdio de design para definir =E2=80=9Ca pr=
=C3=B3xima gera=C3=A7=C3=A3o de produtos=E2=80=9D - e quem assume o volante=
=C3=A9 Alan Dye, ex-chefe de design de interface da Apple. Depois de quase=
duas d=C3=A9cadas moldando iPhone, Apple Watch, Vision Pro e a linguagem L=
iquid Glass, ele agora integra hardware, software e IA no Reality Labs, res=
pons=C3=A1vel pelos =C3=B3culos Ray-Ban inteligentes, headsets de realidade=
virtual e futuros wearables. =E2=80=9CEstou assumindo uma nova fun=C3=A7=
=C3=A3o focada no futuro de produtos e experi=C3=AAncias inteligentes=E2=80=
=9D, escreveu no LinkedIn. =E2=80=9CUma oportunidade de criar algo do zero:=
inventar uma linguagem, moldar cultura e liderar o design unindo moda, tec=
nologia e comportamento.=E2=80=9D Zuckerberg descreve a IA como =E2=80=9Cno=
vo material de projeto=E2=80=9D e mira um objetivo direto: criar =C3=B3culo=
s t=C3=A3o desej=C3=A1veis quanto um smartphone. A pr=C3=B3xima gera=C3=A7=
=C3=A3o de devices n=C3=A3o ser=C3=A1 s=C3=B3 mais potente - ser=C3=A1 vest=
=C3=ADvel, cultural e desenhada para entrar no guarda-roupa. Sim, moda. Zuc=
kerberg repete a palavra como mantra: n=C3=A3o =C3=A9 est=C3=A9tica, =C3=A9=
estrat=C3=A9gia.
Helmut, em Estado Bruto
Teve uma =C3=A9poca em que eu s=C3=B3 usava jeans Helmut Lang. Era mais que=
roupa - era um jeito de pensar o corpo, o tempo, a cidade. Sou tiete confe=
ssa. Se desse tempo, pegava o primeiro voo pra Viena. =C3=89 l=C3=A1, no MA=
K, que a mente de Lang se abre agora em forma de exposi=C3=A7=C3=A3o-ritual=
: =E2=80=9CS=C3=A9ance de Travail 1986-2005=E2=80=9D, com mais de 10 mil it=
ens - roupas, provas de layout, polaroids, convites. Com uma abordagem inte=
rm=C3=ADdia radical, Lang desestabilizou o vestir e reescreveu padr=C3=B5es=
no design gr=C3=A1fico, na cenografia, na arquitetura, na comunica=C3=A7=
=C3=A3o digital. Em 1998, foi o primeiro a transmitir um desfile online. Mi=
l an=C3=BAncios espalhados em t=C3=A1xis nova-iorquinos anunciavam seu site=
- que virou instala=C3=A7=C3=A3o urbana quase mitol=C3=B3gica. No MAK, o v=
isitante desliza por looks em telas t=C3=A1teis e entra numa reencarna=C3=
=A7=C3=A3o da loja da Greene Street. Que viagem entrar na cabe=C3=A7a de al=
gu=C3=A9m que sempre vestiu o futuro.
- Hoje =C3=A9 o =C3=BAltimo dia pra visitar a edi=C3=A7=C3=A3o C=C3=A9u Azu=
l da Feira Rosenbaum, na Casa Dexco - novas marcas de v=C3=A1rias regi=C3=
=B5es do pa=C3=ADs, cada uma com seu jeito de criar e contar. E, como sempr=
e, Cris Rosenbaum transforma a feira num point afetuoso, daqueles pra reenc=
ontrar amigos queridos. Vai at=C3=A9 =C3=A0s 20h - e sim, o bom velhinho pe=
rderia a compostura.
- Fazia tempo que n=C3=A3o passava pela Collectania - marca com a qual n=C3=
=A3o s=C3=B3 compartilho minha hist=C3=B3ria no varejo de luxo em design, m=
as da qual tamb=C3=A9m fa=C3=A7o parte da trajet=C3=B3ria. Sa=C3=AD de l=C3=
=A1 encantada com a nova vitrine: uma imers=C3=A3o no universo da Auping, a=
ssinada pela produtora-=C3=ADcone Tissy Brauen. Tudo pensado nos m=C3=ADnim=
os detalhes, com aquela est=C3=A9tica que fala alto com quem entende de bel=
eza, conforto e eleg=C3=A2ncia.
- Daniel Pegoraro abriu sua sky residence para um happy hour com gente boni=
ta e hype, ao som de boa m=C3=BAsica e um p=C3=B4r do sol inesperado - capt=
urado com exclusividade pelo fot=C3=B3grafo Cleiby Trevisan.
- E a Mosarte & Co foi a anfitri=C3=A3 do jantar de anivers=C3=A1rio da que=
rida Tota Penteado. S=C3=B3 que a surpresa ficou pra gente: Tota, al=C3=A9m=
de montar a mesa - com jogo americano feito com pe=C3=A7as da marca - usou=
uma lou=C3=A7a de cer=C3=A2mica incr=C3=ADvel, com cada prato diferente do=
outro, cria=C3=A7=C3=A3o dela mesma. E, como se n=C3=A3o bastasse, ainda c=
ozinhou pra todo mundo. O delicioso bolo, para soprar as velinhas, foi feit=
o por seu amigo Rodrigo Costa. Tudo com o jeito elegante de ser da Tota.
- Num momento em que marcas de cozinha na Gabriel e arredores se articulam =
para lan=C3=A7ar novas flagships em 2026, vale mirar Chicago. A SKS acaba d=
e inaugurar um showroom no The MART, assinado por Piero Lissoni, que reafir=
ma uma tend=C3=AAncia clara no novo varejo de luxo: menos loja, mais encont=
ro [ https://substack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e0238e1a?j=
=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ]. [ ht=
tps://substack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e0238e1a?j=3DeyJ1Ij=
oiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ]
- Em Melbourne, a National Gallery of Victoria coloca, pela primeira vez, V=
ivienne Westwood e Rei Kawakubo frente a frente. Westwood | Kawakubo =C3=A9=
blockbuster de moda-arte: punk ingl=C3=AAs em choque elegante com a descon=
stru=C3=A7=C3=A3o japonesa, 50 anos de ruptura e mais de 140 looks em di=C3=
=A1logo. Para quem vive de refer=C3=AAncia, =C3=A9 exposi=C3=A7=C3=A3o-mani=
festo: vestir como ato pol=C3=ADtico.
- Na cruzada de Trump por um novo ballroom de US$ 300 milh=C3=B5es na Casa =
Branca, o primeiro arquiteto caiu do salto. James McCrery foi oficialmente =
=E2=80=9Cremovido=E2=80=9D do projeto - vers=C3=B5es falam em equipe pequen=
a e prazos, bastidores apontam choque com o desejo de um sal=C3=A3o ainda m=
aior e mais dourado. Entra Shalom Baranes, veterano de Washington, para dar=
forma ao del=C3=ADrio palaciano.
- Confesso: pirei com a nova atualiza=C3=A7=C3=A3o iOS 26. O =E2=80=9CLiqui=
d Glass=E2=80=9D deixou a interface do iPhone como uma vitrine transl=C3=BA=
cida. Camadas de vidro fluido. =C3=8Dcones em suspens=C3=A3o. Luz mais suav=
e. Menos sistema operacional, mais objeto de desejo digital. Transpar=C3=AA=
ncia, t=C3=A1 entendendo=E2=80=A6
- A entrada da The Row no seleto grupo de marcas com alto valor de revenda =
- ao lado de Herm=C3=A8s e Goyard - sinaliza um alerta ao mercado: consist=
=C3=AAncia est=C3=A9tica, produ=C3=A7=C3=A3o artesanal e recusa a seguir te=
nd=C3=AAncias vol=C3=A1teis podem ser, sim, estrat=C3=A9gias de valoriza=C3=
=A7=C3=A3o real. O minimalismo disciplinado da marca n=C3=A3o =C3=A9 s=C3=
=B3 linguagem - virou ativo financeiro. No novo luxo, quem n=C3=A3o sustent=
a discurso, perde espa=C3=A7o - e valor.
Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9tb25pY2FiYXJ=
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age-offset-margin: -120px;"><img src=3D"data:image/gif;base64,R0lGODlhAQABA=
JEAAP///wAAAAAAAAAAACH5BAkAAAAALAAAAAABAAEAAAgEAAEEBAA7" width=3D"1" height=
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joiPDIwMjUxMjEzMTQwMzIzLjMuZDczN2U0MTU1NTI5NTJhM0BtZy1kMS5zdWJzdGFjay5jb20-=
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=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px=
;max-width:0px;opacity:0;overflow:hidden;">Nesta edição, reputa&#=
231;ão vira estratégia, design ganha linguagem e a arquitetura, v=
oz. Roberto Migotto fala sobre intimidade, escala e afeto - enquanto a IA a=
prende quem realmente constrói narrativa.</div><div class=3D"preview" =
style=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-heigh=
t:0px;max-width:0px;opacity:0;overflow:hidden;">͏   ­=
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;   ­</div><table class=3D"email-body-container" role=3D"=
presentation" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0"><tbody><tr><td></td><td class=3D"content" width=3D"550"></td><td></td></=
tr><tr><td></td><td class=3D"content" width=3D"550" align=3D"left"><div sty=
le=3D"font-size: 16px;line-height: 26px;max-width: 550px;width: 100%;margin=
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o" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td style=3D=
"vertical-align:middle;"><span class=3D"pencraft pc-reset reset-IxiVJZ tw-f=
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UI Symbol;font-size: 13px;color: unset;list-style: none;text-decoration: u=
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ttps://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9tb25pY2FiYXJib3NhcmVjZWJl=
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img class=3D"header-image" role=3D"presentation" width=3D"550" height=3D"19=
0" src=3D"https://substackcdn.com/image/fetch/$s_!vMCX!,w_1100,c_limit,f_au=
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r></tbody></table><div class=3D"typography" style=3D"--image-offset-margin:=
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px;margin-top: 0;margin-bottom: 0;"><em><strong>Mônica Barbosa Recebe<=
/strong></em><span> é uma newsletter semanal e gratuita</span><br><spa=
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ia-label=3D"Cabeçalho do post" style=3D"font-size: 16px;line-height: 2=
6px;"><h1 class=3D"post-title published title-X77sOw" dir=3D"auto" style=3D=
"direction: auto;text-align: start;unicode-bidi: isolate;color: rgb(54,55,5=
5);font-family: Lora,sans-serif;font-weight: 600;-webkit-font-smoothing: an=
tialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance: optimize=
legibility;-moz-appearance: optimizelegibility;appearance: optimizelegibili=
ty;margin: 0;line-height: 36px;font-size: 32px;"><a href=3D"https://substac=
k.com/app-link/post?publication_id=3D5939483&post_id=3D181436312&utm_source=
=3Dpost-email-title&utm_campaign=3Demail-post-title&isFreemail=3Dtrue&r=3D6=
bd53w&token=3DeyJ1c2VyX2lkIjozODE4ODU5ODAsInBvc3RfaWQiOjE4MTQzNjMxMiwiaWF0I=
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color: rgb(54,55,55);text-decoration: none;">Roberto Migotto Sabe Onde Mora=
o Futuro</a></h1><h3 class=3D"subtitle subtitle-HEEcLo" dir=3D"auto" style=
=3D"direction: auto;text-align: start;unicode-bidi: isolate;font-family: 'S=
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lity;margin: 4px 0 0;color: #777777;line-height: 24px;font-size: 18px;margi=
n-top: 12px;">Nesta edição, reputação vira estraté=
gia, design ganha linguagem e a arquitetura, voz. Roberto Migotto fala sobr=
e intimidade, escala e afeto - enquanto a IA aprende quem realmente constr&=
#243;i narrativa.</h3><table class=3D"post-meta custom alternative-meta" ce=
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=3D"" width=3D"550" height=3D"310.35182679296344" src=3D"https://substackcd=
n.com/image/fetch/$s_!nZFT!,w_1100,c_limit,f_auto,q_auto:good,fl_progressiv=
e:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimage=
s%2F7b9f5189-43f6-4bec-959b-7f98fe3d30e9_739x417.png" style=3D"border: none=
!important;vertical-align: middle;display: block;-ms-interpolation-mode: b=
icubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 100%=
!important;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></t=
d></tr></tbody></table><figcaption class=3D"image-caption" style=3D"box-siz=
ing: content-box;color: #777777;font-size: 14px;line-height: 20px;font-weig=
ht: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%=
;padding-right: 15%;text-align: center;">Foto: Unsplash</figcaption></figur=
e></div><h2 class=3D"header-anchor-post" style=3D"position: relative;font-f=
amily: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Em=
oji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoo=
thing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance:=
optimizelegibility;-moz-appearance: optimizelegibility;appearance: optimiz=
elegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16e=
m;font-size: 1.625em;"><strong>Não adianta gritar no Instagram quando =
a IA só ouve quem tem reputação</strong></h2><p style=3D"mar=
gin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><s=
pan>Se você ainda trata mídia espontânea como “bô=
nus” depois da campanha paga, está lendo o mundo antigo. Hoje, q=
uem responde às perguntas sobre a sua marca não é mais sua l=
anding page - é a IA. E ela escuta mais os outros do que você. Ch=
ame isso de mudança de moeda: </span><strong>mídia conquistada vi=
rou o novo ativo na era da IA</strong><span>. Desde que o Google lanço=
u os </span><em>AI Overviews</em><span>, as buscas cresceram 50%, e os cliq=
ues em sites caíram 30%. Enquanto isso, o ChatGPT conversa com 800 mil=
hões de pessoas por semana. O consumidor segue perguntando. Mas rarame=
nte entra no seu site para ouvir a resposta. E de onde vêm essas respo=
stas? De você, quase nunca. </span><strong>Da imprensa e de terceiros =
confiáveis, quase sempre.</strong><span> Um estudo mostrou que 89% dos=
links usados pela IA vêm de matérias, análises e entrevista=
s em veículos externos - não de sites institucionais. É aqui=
que entra a </span><strong>GEO </strong><em>generative engine optimization=
</em><span>. A IA não prioriza palavras-chave. Ela busca conteúdo=
s vivos e validados por fontes confiáveis: artigos, fóruns, redes=
sociais, comentários de especialistas. E valoriza o que aparece com f=
requência e coerência em múltiplas fontes.</span></p><p styl=
e=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 1=
6px;">Para jogar esse novo jogo, é hora de mudar a estratégia. Co=
mece por aqui:</p><blockquote style=3D"border-left: 4px solid #e11d48;margi=
n: 20px 0;padding: 0;"><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);=
margin-left: 20px;line-height: 26px;font-size: 16px;"><strong>1. Pense em G=
EO, não só em SEO</strong><br><span>SEO atrai cliques. GEO constr=
ói reputação. A IA prioriza quem é citado com qualidade=
, contexto e frequência. </span><strong>O que terceiros dizem sobre vo=
cê vale mais do que o que você diz sobre si.</strong></p><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);margin-left: 20px;line-height: =
26px;font-size: 16px;"><strong>2. Relações públicas viraram =
estratégia, não extra</strong><br><span>O valor da mídia con=
quistada explodiu. </span><strong>Assessoria de imprensa voltou a ser inves=
timento inteligente não é luxo, é estratégia.</strong><=
span> A IA cita quem aparece em fontes relevantes, não quem impulsiona=
posts. </span><strong>Narrativa boa só circula com apoio profissional=
.</strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);margin-le=
ft: 20px;line-height: 26px;font-size: 16px;"><strong>3. Escolha sua ideia e=
defenda com consistência</strong><br><span>Uma ideia clara, bem nomea=
da e distribuída com frequência pode ancorar sua reputaç=
7;o. O conceito de </span><em>job hugging</em><span> (apego excessivo ao ca=
rgo), da Korn Ferry, é um exemplo: virou referência porque foi su=
stentado por uma sequência de matérias em veículos estrat=
33;gicos. A IA aprendeu o nome do conceito e da marca que o criou.</span></=
p></blockquote><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-hei=
ght: 26px;font-size: 16px;"><span>Para marcas de arquitetura e design, o re=
cado pode incomodar, mas é necessário: </span><strong>não ba=
sta estar no Instagram, patrocinar evento ou comprar mídia.</strong><s=
pan> É preciso ter ideias rastreáveis, distribuídas em fonte=
s confiáveis que a IA reconhece. No fim, a pergunta é simples: </=
span><strong>quando alguém perguntar à IA sobre o seu mercado, qu=
em ela vai citar? Você - ou quem teve coragem de construir reputaç=
;ão antes?</strong><span> Porque quem continuar comprando espaço =
sem conquistar reputação vai descobrir, tarde demais, que a IA </=
span><strong>já aprendeu o nome do concorrente.</strong></p><div class=
=3D"captioned-image-container-static" style=3D"font-size: 16px;line-height:=
26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><ta=
ble class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-pad=
ding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><=
td class=3D"content" align=3D"left" width=3D"250" style=3D"text-align: cent=
er;"><a class=3D"image-link" target=3D"_blank" href=3D"https://substack.com=
/redirect/8e737526-97a8-40b1-bafd-5c9b6a60198d?j=3DeyJ1IjoiNmJkNTN3In0.N99R=
IJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"position: relati=
ve;flex-direction: column;align-items: center;padding: 0;width: auto;height=
: auto;border: none;text-decoration: none;display: block;margin: 0;"><img d=
ata-attrs=3D"{"src":"https://substack-post-media.s3.amazonaw=
s.com/public/images/544716a6-a9da-47ed-8ebd-a99d42717935_250x25.png",&=
quot;srcNoWatermark":null,"fullscreen":null,"imageSize&=
quot;:null,"height":25,"width":250,"resizeWidth&qu=
ot;:null,"bytes":3203,"alt":null,"title":null=
,"type":"image/png","href":null,"belowTh=
eFold":false,"topImage":false,"internalRedirect":&=
quot;https://monicabarbosarecebe.substack.com/i/181436312?img=3Dhttps%3A%2F=
%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F544716a6-a9da-4=
7ed-8ebd-a99d42717935_250x25.png","isProcessing":false,"=
;align":null,"offset":false}" alt=3D"" width=3D"250" height=
=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!-5K0!,w_250,c_limit,=
f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s=
3.amazonaws.com%2Fpublic%2Fimages%2F544716a6-a9da-47ed-8ebd-a99d42717935_25=
0x25.png" style=3D"border: none !important;vertical-align: middle;display: =
block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: =
auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><td st=
yle=3D"text-align: center;"></td></tr></tbody></table></figure></div><div c=
lass=3D"captioned-image-container-static" style=3D"font-size: 16px;line-hei=
ght: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"=
><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso=
-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></=
td><td class=3D"content" align=3D"left" width=3D"1017" style=3D"text-align:=
center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://substac=
k.com/redirect/0f0093a4-b139-452e-bfad-39387caf10e8?j=3DeyJ1IjoiNmJkNTN3In0=
.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"position: r=
elative;flex-direction: column;align-items: center;padding: 0;width: auto;h=
eight: auto;border: none;text-decoration: none;display: block;margin: 0;"><=
img class=3D"wide-image" data-attrs=3D"{"src":"https://subst=
ack-post-media.s3.amazonaws.com/public/images/2fca6f98-699e-45bf-a8de-90377=
131d642_1017x1145.png","srcNoWatermark":null,"fullscree=
n":null,"imageSize":null,"height":1145,"width=
":1017,"resizeWidth":null,"bytes":2551838,"al=
t":null,"title":null,"type":"image/png",=
"href":null,"belowTheFold":true,"topImage":fa=
lse,"internalRedirect":"https://monicabarbosarecebe.substack=
.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2=
Fpublic%2Fimages%2F2fca6f98-699e-45bf-a8de-90377131d642_1017x1145.png"=
,"isProcessing":false,"align":null,"offset":f=
alse}" alt=3D"" width=3D"550" height=3D"619.2232055063913" src=3D"https://s=
ubstackcdn.com/image/fetch/$s_!_LuN!,w_1100,c_limit,f_auto,q_auto:good,fl_p=
rogressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpubli=
c%2Fimages%2F2fca6f98-699e-45bf-a8de-90377131d642_1017x1145.png" style=3D"b=
order: none !important;vertical-align: middle;display: block;-ms-interpolat=
ion-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-=
width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: c=
enter;"></td></tr></tbody></table><figcaption class=3D"image-caption" style=
=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-height: 20p=
x;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;paddin=
g-left: 15%;padding-right: 15%;text-align: center;">Imagem: IA</figcaption>=
</figure></div><h2 class=3D"header-anchor-post" style=3D"position: relative=
;font-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple-syst=
em,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple C=
olor Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-fo=
nt-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appe=
arance: optimizelegibility;-moz-appearance: optimizelegibility;appearance: =
optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height=
: 1.16em;font-size: 1.625em;">Relevância não se compra - se suste=
nta</h2><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26=
px;font-size: 16px;"><strong>De newsletter a referência global</strong=
><span> - com apenas seis meses no ar, </span><em>Mônica Barbosa Receb=
e</em><span> formou uma comunidade consistente, com mais de </span><em><str=
ong>80 mil inscritos</strong></em><span> - e vem mantendo </span><strong>um=
a </strong><em><strong>taxa de abertura em torno de 45%</strong></em><span>=
, muito acima da média nacional de newsletters abertas no Brasil em 20=
25 (38,2%). Isso com conteúdo longo, analítico, denso. Isso sem i=
sca de clique. Não se trata de viralizar. É sobre </span><strong>=
construir reputação</strong><span> - das ideias, das marcas, dos =
profissionais que atuam com seriedade no nosso ecossistema. </span><em>M=
44;nica Barbosa Recebe</em><span> não é clipping, nem décor.=
</span><strong>É curadoria de futuro</strong><span>. É crít=
ica, contexto e visão de mercado. </span><strong>O design aqui nã=
o é vitrine</strong><span>: </span><strong>é linguagem para enten=
der o mundo - o futuro, o mercado, o bem-estar e a política do habitar=
</strong><span> - em formato de newsletter autoral, com voz própria e =
capacidade real de mobilizar marcas e profissionais. E o reconhecimento vei=
o: segundo o ranking global de </span><em><strong>Design do Reletter</stron=
g></em><span> - ferramenta de inteligência usada por marcas e agê=
ncias para escolher onde anunciar newsletters - </span><em><a href=3D"https=
://substack.com/redirect/e3a8521a-2b8c-420b-905d-a6c50125c8c1?j=3DeyJ1IjoiN=
mJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"c=
olor: rgb(54,55,55);text-decoration: underline;">Mônica Barbosa Recebe=
</a></em><strong> ocupa hoje a </strong><em><strong>10ª posiç=
7;o</strong></em><span> entre mais de </span><em>250 títulos internaci=
onais do segmento</em><span>. Ou seja: você está lendo </span><st=
rong>uma das dez newsletters de design mais relevantes do Substack no mundo=
</strong><span>. Um selo independente, que aparece hoje, naturalmente, nos =
radares de quem busca associar sua marca ao design com conteúdo de ver=
dade. </span><em><strong>Obrigada por abrir, ler e pensar comigo</strong></=
em><span>. Esta newsletter é texto, mas já é também ter=
ritório - onde design encontra estratégia, onde morar vira pol=
37;tica pública, onde o luxo é silencioso. E onde se constró=
i, com consistência, </span><strong>uma reputação que a IA v=
ai lembrar</strong><span>.</span></p><p style=3D"margin: 0 0 20px 0;color: =
rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong><span>👉 P=
ara não chegar analfabeto no futuro, leia e assine </span><a href=3D"h=
ttps://substack.com/redirect/cca5ae81-3825-4b72-b6dd-33b87e314865?j=3DeyJ1I=
joiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=
=3D"color: rgb(54,55,55);text-decoration: underline;">aqui</a><span> minha =
newsletter - letramento de futuro onde o design é a ferramenta central=
.</span></strong></p><div class=3D"captioned-image-container-static" style=
=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"=
width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" =
border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Ima=
ge2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td styl=
e=3D"text-align: center;"></td><td class=3D"content" align=3D"left" width=
=3D"250" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_b=
lank" href=3D"https://substack.com/redirect/a8b28f96-b6ab-4f58-b5ce-bd60e0f=
2511e?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" =
rel=3D"" style=3D"position: relative;flex-direction: column;align-items: ce=
nter;padding: 0;width: auto;height: auto;border: none;text-decoration: none=
;display: block;margin: 0;"><img data-attrs=3D"{"src":"https=
://substack-post-media.s3.amazonaws.com/public/images/a5a978ce-df5f-42b2-b8=
2f-84b2512ec5ac_250x25.png","srcNoWatermark":null,"full=
screen":null,"imageSize":null,"height":25,"wi=
dth":250,"resizeWidth":null,"bytes":3203,"alt=
":null,"title":null,"type":"image/png",&=
quot;href":null,"belowTheFold":true,"topImage":fal=
se,"internalRedirect":"https://monicabarbosarecebe.substack.=
com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2F=
public%2Fimages%2Fa5a978ce-df5f-42b2-b82f-84b2512ec5ac_250x25.png",&qu=
ot;isProcessing":false,"align":null,"offset":false=
}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/imag=
e/fetch/$s_!Riik!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/htt=
ps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5a978c=
e-df5f-42b2-b82f-84b2512ec5ac_250x25.png" style=3D"border: none !important;=
vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;heigh=
t: auto;margin-bottom: 0;width: auto !important;max-width: 100% !important;=
margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbo=
dy></table></figure></div><div class=3D"captioned-image-container-static" s=
tyle=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=
=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"10=
0%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D=
"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td =
style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" wid=
th=3D"700" style=3D"text-align: center;"><a class=3D"image-link" target=3D"=
_blank" href=3D"https://substack.com/redirect/16c5df91-f03a-4cee-9970-97472=
7a2795c?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY=
" rel=3D"" style=3D"position: relative;flex-direction: column;align-items: =
center;padding: 0;width: auto;height: auto;border: none;text-decoration: no=
ne;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quo=
t;src":"https://substack-post-media.s3.amazonaws.com/public/image=
s/fedea17e-7467-4d17-a5fd-2c4dbd033cc6_700x70.png","srcNoWatermar=
k":null,"fullscreen":null,"imageSize":null,"h=
eight":70,"width":700,"resizeWidth":null,"byt=
es":5916,"alt":null,"title":null,"type":=
"image/png","href":null,"belowTheFold":true,&=
quot;topImage":false,"internalRedirect":"https://monica=
barbosarecebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-me=
dia.s3.amazonaws.com%2Fpublic%2Fimages%2Ffedea17e-7467-4d17-a5fd-2c4dbd033c=
c6_700x70.png","isProcessing":false,"align":null,&=
quot;offset":false}" alt=3D"" width=3D"550" height=3D"55" src=3D"https=
://substackcdn.com/image/fetch/$s_!GwqX!,w_1100,c_limit,f_auto,q_auto:good,=
fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fp=
ublic%2Fimages%2Ffedea17e-7467-4d17-a5fd-2c4dbd033cc6_700x70.png" style=3D"=
border: none !important;vertical-align: middle;display: block;-ms-interpola=
tion-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max=
-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: =
center;"></td></tr></tbody></table></figure></div><div class=3D"captioned-i=
mage-container-static" style=3D"font-size: 16px;line-height: 26px;margin: 3=
2px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"im=
age-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0=
" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0=
1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><td class=3D"con=
tent" align=3D"left" width=3D"1100" style=3D"text-align: center;"><a class=
=3D"image-link" target=3D"_blank" href=3D"https://substack.com/redirect/dd4=
3729c-4a35-413c-9ce7-e74766c07a50?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdU=
RWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"position: relative;flex-direc=
tion: column;align-items: center;padding: 0;width: auto;height: auto;border=
: none;text-decoration: none;display: block;margin: 0;"><img class=3D"wide-=
image" data-attrs=3D"{"src":"https://substack-post-media.s3.=
amazonaws.com/public/images/0cfc2531-cb1a-4480-91a0-af0c6a8c8241_1100x1650.=
jpeg","srcNoWatermark":null,"fullscreen":null,&quo=
t;imageSize":null,"height":1650,"width":1100,"=
;resizeWidth":null,"bytes":260746,"alt":null,"=
;title":null,"type":"image/jpeg","href":=
null,"belowTheFold":true,"topImage":false,"interna=
lRedirect":"https://monicabarbosarecebe.substack.com/i/181436312?=
img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%=
2F9f93f05b-9de4-4649-8ce0-ca6253705b9f_1100x1650.jpeg","isProcess=
ing":false,"align":null,"offset":false}" alt=3D"" =
width=3D"550" height=3D"825" src=3D"https://substackcdn.com/image/fetch/$s_=
!hH3b!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2=
Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cfc2531-cb1a-448=
0-91a0-af0c6a8c8241_1100x1650.jpeg" style=3D"border: none !important;vertic=
al-align: middle;display: block;-ms-interpolation-mode: bicubic;height: aut=
o;margin-bottom: 0;width: auto !important;max-width: 100% !important;margin=
: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></t=
able><figcaption class=3D"image-caption" style=3D"box-sizing: content-box;c=
olor: #777777;font-size: 14px;line-height: 20px;font-weight: 400;letter-spa=
cing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-right: 15=
%;text-align: center;">Foto: Danilo Borges</figcaption></figure></div><p st=
yle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size:=
16px;"><span>Conheço </span><strong>Roberto Migotto</strong><span> h&=
#225; muitos anos. Nossa amizade vai muito além do profissional - </sp=
an><em>dos aniversários mais animados aos carnavais inesquecíveis=
, passando por dias mais introspectivos, daqueles em que a simples presen&#=
231;a de um amigo diz mais do que qualquer palavra</em><span>. O tempo nunc=
a nos afastou. Temos aquela conexão rara, em que a distância n=
27;o muda absolutamente nada. O que mais admiro nesse arquiteto - que ajudo=
u a moldar o imaginário da casa brasileira com elegância, autenti=
cidade e afeto - é sua incrível capacidade de reunir e preservar =
pessoas especiais ao seu redor. Clientes, equipe (</span><em>da qual sou f&=
#227;!)</em><span> e, claro, a família. Que alegria te receber aqui, R=
oberto.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-=
height: 26px;font-size: 16px;"><strong>1. Nas últimas décadas, o =
luxo residencial migrou para casas cada vez maiores, com programas quase de=
hotel: spa, academia, pavilhões de hóspedes, haras, wine room. Q=
uando um projeto parte dessas premissas, qual é, para você, o pon=
to de equilíbrio entre escala e intimidade? Em que momento o “mu=
ito” começa a se tornar demais - e como reinserir humanidade e a=
feto nessas plantas XXL?</strong></p><p style=3D"margin: 0 0 20px 0;color: =
rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>Para mim, o verdadeir=
o luxo não está no tamanho da casa, mas em como ela acolhe. As re=
sidências ficaram enormes, quase com programas de hotel, mas o ponto d=
e equilíbrio surge quando o espaço continua fazendo sentido para =
a vida real da família. O “muito” vira “demais”=
; quando a escala afasta, quando a casa é exibida, não vivida. Po=
r isso, mesmo em plantas XXL, busco recriar intimidade através da luz,=
das proporções, das texturas e de espaços onde a vida acont=
ece. Como naquela frase clássica: menos é mais, e proporç=
27;o é fundamental.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb(=
54,55,55);line-height: 26px;font-size: 16px;"><strong>2. No alto padrã=
o, o arquiteto passou a orquestrar não apenas espaço, mas tamb=
33;m arte, tecnologia, mobiliário, manutenção, experiên=
cias. Isso mudou o que se espera de quem projeta: menos autor, mais curador=
? Mais gestor do que designer? Em sua visão, que tipo de arquiteto o f=
uturo do “morar bem” vai exigir?</strong></p><p style=3D"margin=
: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>E=
u acredito que o futuro do morar bem exige um arquiteto mais completo - alg=
uém que não deixa de criar, mas que sabe curar, integrar e orques=
trar. No alto padrão, não projetamos só espaço: cuidamo=
s da arte, da tecnologia, do conforto, da manutenção, da experi&#=
234;ncia cotidiana. Isso não diminui a autoria; ao contrário, amp=
lia nossa responsabilidade. O arquiteto do futuro será aquele que ente=
nde profundamente o viver contemporâneo, que traduz desejo em atmosfer=
a. Um profissional que navega entre gestão e sensibilidade, entre prec=
isão e afeto - porque morar bem é uma soma muito refinada de esco=
lhas, e cabe a nós dar sentido a elas. Até porque o mundo evoluiu=
, e a globalização nos faz estar inseridos em tudo que a tecnolog=
ia nos proporciona.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55=
,55);line-height: 26px;font-size: 16px;"><strong>3. Peças de arte e de=
sign costumam ter papel central na identidade dos seus projetos. Em sua vis=
ão, como nasce esse acervo? Ele deve ser trazido pelo cliente, constru=
ído em conjunto com o arquiteto ou curado desde o início como par=
te do conceito espacial?</strong></p><p style=3D"margin: 0 0 20px 0;color: =
rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>Para mim, um acervo n=
asce como nasce uma casa: de uma relação verdadeira com quem vai =
habitá-la. Às vezes o cliente chega com peças que contam sua=
história; outras vezes, construímos esse repertório juntos.=
Não existe fórmula - existe sensibilidade. O importante é q=
ue arte e design não sejam enfeites, mas extensões da alma do pro=
jeto, peças que respiram junto com a arquitetura e revelam, com delica=
deza, quem aquela casa realmente é, até porque arte é muito =
particular.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);lin=
e-height: 26px;font-size: 16px;"><strong>4. Você lidera um escritó=
;rio que lida com obras complexas e clientes exigentes. Na prática, co=
mo se forma a “mão Migotto”? O que é inegociável=
no projeto que leva sua assinatura - e como transmitir esse repertóri=
o a arquitetos mais jovens, sem engessar a autoria deles?</strong></p><p st=
yle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size:=
16px;"><em>A “mão Migotto” nasce de algo muito simples e,=
ao mesmo tempo, muito rigoroso: respeito absoluto ao detalhe. No meu escri=
tório, isso se forma no dia a dia, na convivência, no olhar trein=
ado, na troca constante com a equipe. Não acredito em engessar jovens =
arquitetos; acredito em afiná-los. O papel do líder é garant=
ir a qualidade da assinatura, mas também abrir espaço para que ca=
da talento floresça e acrescente novas camadas ao nosso repertóri=
o. Assim, a “mão” permanece, mas nunca deixa de evoluir.</=
em></p><div class=3D"captioned-image-container-static" style=3D"font-size: =
16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;mar=
gin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" ce=
llspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic"=
style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align=
: center;"></td><td class=3D"content" align=3D"left" width=3D"250" style=3D=
"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"htt=
ps://substack.com/redirect/2c6d4b6f-b363-436f-8828-7b6a8325a721?j=3DeyJ1Ijo=
iNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D=
"position: relative;flex-direction: column;align-items: center;padding: 0;w=
idth: auto;height: auto;border: none;text-decoration: none;display: block;m=
argin: 0;"><img data-attrs=3D"{"src":"https://substack-post-=
media.s3.amazonaws.com/public/images/1f78c94d-7391-42ee-b81f-9e3d3fd2a2e8_2=
50x25.png","srcNoWatermark":null,"fullscreen":null=
,"imageSize":null,"height":25,"width":250,&qu=
ot;resizeWidth":null,"bytes":3203,"alt":null,"=
;title":null,"type":"image/png","href":n=
ull,"belowTheFold":true,"topImage":false,"internal=
Redirect":"https://monicabarbosarecebe.substack.com/i/181436312?i=
mg=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2=
F1f78c94d-7391-42ee-b81f-9e3d3fd2a2e8_250x25.png","isProcessing&q=
uot;:false,"align":null,"offset":false}" alt=3D"" width=
=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!in-T!=
,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f78c94d-7391-42ee-b81f-=
9e3d3fd2a2e8_250x25.png" style=3D"border: none !important;vertical-align: m=
iddle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bo=
ttom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;">=
</a></td><td style=3D"text-align: center;"></td></tr></tbody></table></figu=
re></div><div class=3D"captioned-image-container-static" style=3D"font-size=
: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;m=
argin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStati=
c" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-ali=
gn: center;"></td><td class=3D"content" align=3D"left" width=3D"1100" style=
=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"=
https://substack.com/redirect/ac82dcfd-fbb0-4579-9664-f1c43c26576b?j=3DeyJ1=
IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=
=3D"position: relative;flex-direction: column;align-items: center;padding: =
0;width: auto;height: auto;border: none;text-decoration: none;display: bloc=
k;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{"src":&quo=
t;https://substack-post-media.s3.amazonaws.com/public/images/11e4b051-4023-=
455c-9438-bdc61c1aec35_1100x765.jpeg","srcNoWatermark":null,=
"fullscreen":null,"imageSize":null,"height":7=
65,"width":1100,"resizeWidth":null,"bytes":11=
97589,"alt":null,"title":null,"type":"im=
age/jpeg","href":null,"belowTheFold":true,"to=
pImage":false,"internalRedirect":"https://monicabarbosa=
recebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.=
amazonaws.com%2Fpublic%2Fimages%2F11e4b051-4023-455c-9438-bdc61c1aec35_1100=
x765.jpeg","isProcessing":false,"align":null,"=
;offset":false}" alt=3D"" width=3D"550" height=3D"382.5" src=3D"https:=
//substackcdn.com/image/fetch/$s_!-YMC!,w_1100,c_limit,f_auto,q_auto:good,f=
l_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpu=
blic%2Fimages%2F11e4b051-4023-455c-9438-bdc61c1aec35_1100x765.jpeg" style=
=3D"border: none !important;vertical-align: middle;display: block;-ms-inter=
polation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important=
;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-ali=
gn: center;"></td></tr></tbody></table><figcaption class=3D"image-caption" =
style=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-height=
: 20px;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;p=
adding-left: 15%;padding-right: 15%;text-align: center;">Foto: Privé P=
adel</figcaption></figure></div><h2 class=3D"header-anchor-post" style=3D"p=
osition: relative;font-family: 'SF Pro Display',-apple-system-headline,syst=
em-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sa=
ns-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight=
: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antiali=
ased;-webkit-appearance: optimizelegibility;-moz-appearance: optimizelegibi=
lity;appearance: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,5=
5,55);line-height: 1.16em;font-size: 1.625em;"><strong>Esporte + design: o =
novo idioma do luxo</strong></h2><p style=3D"margin: 0 0 20px 0;color: rgb(=
54,55,55);line-height: 26px;font-size: 16px;"><span>Nos resorts mais disput=
ados do mundo, o novo </span><em>dress code</em><span> do lazer inclui raqu=
ete curta e parede de vidro. O </span><em><strong>padel</strong></em><span>=
virou o idioma oficial da hospitalidade de luxo: quadras como statement de=
design, lounges colados à ação, programação socia=
l coreografada, collabs com wellness, moda, tequila e arte. Menos exclusivi=
dade silenciosa, mais comunidade em movimento. Conexão virou status. G=
uarde o nome: </span><em><strong>padel</strong></em><span>. Hoje, é c&=
#243;digo dos hotspots de Miami a Marrakech. Amanhã, ocupa rooftops, c=
lubes e condomínios por aqui. Beach tennis tem areia. O padel tem palc=
o.</span></p><div class=3D"captioned-image-container-static" style=3D"font-=
size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 10=
0%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D=
"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMS=
tatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text=
-align: center;"></td><td class=3D"content" align=3D"left" width=3D"250" st=
yle=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=
=3D"https://substack.com/redirect/18c3a386-853c-4106-b600-68aba44d1aa0?j=3D=
eyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" s=
tyle=3D"position: relative;flex-direction: column;align-items: center;paddi=
ng: 0;width: auto;height: auto;border: none;text-decoration: none;display: =
block;margin: 0;"><img data-attrs=3D"{"src":"https://substac=
k-post-media.s3.amazonaws.com/public/images/46b38cdf-a917-4d76-a9bf-87aef41=
d481f_250x25.png","srcNoWatermark":null,"fullscreen&quo=
t;:null,"imageSize":null,"height":25,"width":=
250,"resizeWidth":null,"bytes":3203,"alt":nul=
l,"title":null,"type":"image/png","href&=
quot;:null,"belowTheFold":true,"topImage":false,"i=
nternalRedirect":"https://monicabarbosarecebe.substack.com/i/1814=
36312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fi=
mages%2F46b38cdf-a917-4d76-a9bf-87aef41d481f_250x25.png","isProce=
ssing":false,"align":null,"offset":false}" alt=3D"=
" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s=
_!FHDT!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2=
Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F46b38cdf-a917-4d7=
6-a9bf-87aef41d481f_250x25.png" style=3D"border: none !important;vertical-a=
lign: middle;display: block;-ms-interpolation-mode: bicubic;height: auto;ma=
rgin-bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 =
auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></table=
></figure></div><div class=3D"captioned-image-container-static" style=3D"fo=
nt-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width:=
100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToD=
OMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"t=
ext-align: center;"></td><td class=3D"content" align=3D"left" width=3D"700"=
style=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" hr=
ef=3D"https://substack.com/redirect/bd81a3f0-746f-4ecd-965d-febb0c7e1880?j=
=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"=
" style=3D"position: relative;flex-direction: column;align-items: center;pa=
dding: 0;width: auto;height: auto;border: none;text-decoration: none;displa=
y: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{"src&quo=
t;:"https://substack-post-media.s3.amazonaws.com/public/images/7d8cdab=
1-4fdb-4b8d-a983-809e78e8ff32_700x70.png","srcNoWatermark":n=
ull,"fullscreen":null,"imageSize":null,"height&quo=
t;:70,"width":700,"resizeWidth":null,"bytes":=
4400,"alt":null,"title":null,"type":"ima=
ge/png","href":null,"belowTheFold":true,"topI=
mage":false,"internalRedirect":"https://monicabarbosare=
cebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.am=
azonaws.com%2Fpublic%2Fimages%2F7d8cdab1-4fdb-4b8d-a983-809e78e8ff32_700x70=
.png","isProcessing":false,"align":null,"offs=
et":false}" alt=3D"" width=3D"550" height=3D"55" src=3D"https://substa=
ckcdn.com/image/fetch/$s_!CReB!,w_1100,c_limit,f_auto,q_auto:good,fl_progre=
ssive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fi=
mages%2F7d8cdab1-4fdb-4b8d-a983-809e78e8ff32_700x70.png" style=3D"border: n=
one !important;vertical-align: middle;display: block;-ms-interpolation-mode=
: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 1=
00% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center;">=
</td></tr></tbody></table></figure></div><div class=3D"captioned-image-cont=
ainer-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;=
"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapp=
er" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-co=
mponent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;">=
<tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" ali=
gn=3D"left" width=3D"1100" style=3D"text-align: center;"><a class=3D"image-=
link" target=3D"_blank" href=3D"https://substack.com/redirect/33c41859-87af=
-4820-b40e-223e1695a921?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5Q=
doXbt1I9RCkBRAoY" rel=3D"" style=3D"position: relative;flex-direction: colu=
mn;align-items: center;padding: 0;width: auto;height: auto;border: none;tex=
t-decoration: none;display: block;margin: 0;"><img class=3D"wide-image" dat=
a-attrs=3D"{"src":"https://substack-post-media.s3.amazonaws.=
com/public/images/482b8333-bd47-4d1d-b644-a0da8a070e7b_1100x733.png",&=
quot;srcNoWatermark":null,"fullscreen":null,"imageSize&=
quot;:null,"height":733,"width":1100,"resizeWidth&=
quot;:null,"bytes":844614,"alt":null,"title":=
null,"type":"image/png","href":null,"bel=
owTheFold":true,"topImage":false,"internalRedirect"=
;:"https://monicabarbosarecebe.substack.com/i/181436312?img=3Dhttps%3A=
%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F482b8333-bd4=
7-4d1d-b644-a0da8a070e7b_1100x733.png","isProcessing":false,=
"align":null,"offset":false}" alt=3D"" width=3D"550" he=
ight=3D"366.5" src=3D"https://substackcdn.com/image/fetch/$s_!wBgU!,w_1100,=
c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post=
-media.s3.amazonaws.com%2Fpublic%2Fimages%2F482b8333-bd47-4d1d-b644-a0da8a0=
70e7b_1100x733.png" style=3D"border: none !important;vertical-align: middle=
;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom:=
0;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a><=
/td><td style=3D"text-align: center;"></td></tr></tbody></table><figcaption=
class=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;fo=
nt-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;mar=
gin-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: ce=
nter;">Fotos: Adriana Barbosa</figcaption></figure></div><p style=3D"margin=
: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span=
>Depois de ver um milhão de listas e sugestões de Natal pipocando=
por aí, resolvi fazer a minha própria curadoria. Do meu jeito. E=
se você, como eu, gosta de marcar presença com o presente mais b=
onito (e inesquecível), destaque entre os seus favoritos a </span><str=
ong><a href=3D"https://substack.com/redirect/753baebf-8caa-4490-9994-14debb=
c05e21?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY"=
rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">Le Fat=
agis</a></strong><span>, dos ultra desejados </span><strong>Gustavo Neves</=
strong><span> e </span><strong>Iran Jr</strong><span>. Por lá, tudo gi=
ra em torno de uma ideia: resgatar o que é essencial quando a alma cha=
ma. A minha seleção parte da coleção dourada ícone=
da marca - </span><strong>TAO</strong><span>. Uma filosofia oriental tradu=
zida em peças que fluem com leveza e beleza. É arte, é desig=
n, é autenticidade. Tudo o que um bom presente precisa ser.</span></p>=
<div class=3D"captioned-image-container-static" style=3D"font-size: 16px;li=
ne-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 =
auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=
=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: cent=
er;"></td><td class=3D"content" align=3D"left" width=3D"250" style=3D"text-=
align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://s=
ubstack.com/redirect/06720e85-3798-4b39-b868-4d2e050e6904?j=3DeyJ1IjoiNmJkN=
TN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"posit=
ion: relative;flex-direction: column;align-items: center;padding: 0;width: =
auto;height: auto;border: none;text-decoration: none;display: block;margin:=
0;"><img data-attrs=3D"{"src":"https://substack-post-media.=
s3.amazonaws.com/public/images/89d660ce-b8c5-4f49-8b9f-5f8062fc1d40_250x25.=
png","srcNoWatermark":null,"fullscreen":null,"=
;imageSize":null,"height":25,"width":250,"res=
izeWidth":null,"bytes":3203,"alt":null,"title=
":null,"type":"image/png","href":null,&q=
uot;belowTheFold":true,"topImage":false,"internalRedire=
ct":"https://monicabarbosarecebe.substack.com/i/181436312?img=3Dh=
ttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89d66=
0ce-b8c5-4f49-8b9f-5f8062fc1d40_250x25.png","isProcessing":f=
alse,"align":null,"offset":false}" alt=3D"" width=3D"25=
0" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!mlhM!,w_250=
,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-pos=
t-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89d660ce-b8c5-4f49-8b9f-5f8062=
fc1d40_250x25.png" style=3D"border: none !important;vertical-align: middle;=
display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: =
0;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a></=
td><td style=3D"text-align: center;"></td></tr></tbody></table></figure></d=
iv><div class=3D"captioned-image-container-static" style=3D"font-size: 16px=
;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin:=
0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellsp=
acing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" sty=
le=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: ce=
nter;"></td><td class=3D"content" align=3D"left" width=3D"1100" style=3D"te=
xt-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https:=
//substack.com/redirect/2309191d-2d47-4b3d-abc8-b94b7d66d95f?j=3DeyJ1IjoiNm=
JkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"po=
sition: relative;flex-direction: column;align-items: center;padding: 0;widt=
h: auto;height: auto;border: none;text-decoration: none;display: block;marg=
in: 0;"><img class=3D"wide-image" data-attrs=3D"{"src":"http=
s://substack-post-media.s3.amazonaws.com/public/images/d8f41ba8-3cd1-4936-8=
374-e2fac1c20577_1100x733.png","srcNoWatermark":null,"f=
ullscreen":null,"imageSize":null,"height":733,&quo=
t;width":1100,"resizeWidth":null,"bytes":722341,&q=
uot;alt":null,"title":null,"type":"image/png&=
quot;,"href":null,"belowTheFold":true,"topImage&qu=
ot;:false,"internalRedirect":"https://monicabarbosarecebe.su=
bstack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws=
.com%2Fpublic%2Fimages%2Fd8f41ba8-3cd1-4936-8374-e2fac1c20577_1100x733.png&=
quot;,"isProcessing":false,"align":null,"offset&qu=
ot;:false}" alt=3D"" width=3D"550" height=3D"366.5" src=3D"https://substack=
cdn.com/image/fetch/$s_!9uR-!,w_1100,c_limit,f_auto,q_auto:good,fl_progress=
ive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fima=
ges%2Fd8f41ba8-3cd1-4936-8374-e2fac1c20577_1100x733.png" style=3D"border: n=
one !important;vertical-align: middle;display: block;-ms-interpolation-mode=
: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 1=
00% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center;">=
</td></tr></tbody></table></figure></div><h2 class=3D"header-anchor-post" s=
tyle=3D"position: relative;font-family: 'SF Pro Display',-apple-system-head=
line,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica=
,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';fo=
nt-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing=
: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: optim=
izelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;color:=
rgb(54,55,55);line-height: 1.16em;font-size: 1.625em;"><strong>Notíci=
a para ler com atenção</strong></h2><p style=3D"margin: 0 0 20px =
0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>A </span><=
strong>Meta</strong><span> acaba de criar um estúdio de design para de=
finir “</span><em>a próxima geração de produtos</em><s=
pan>” - e quem assume o volante é </span><strong>Alan Dye</stron=
g><span>, ex-chefe de design de interface da </span><strong>Apple</strong><=
span>. Depois de quase duas décadas moldando iPhone, Apple Watch, Visi=
on Pro e a linguagem </span><em>Liquid Glass</em><span>, ele agora integra =
hardware, software e IA no Reality Labs, responsável pelos óculos=
</span><strong>Ray-Ban</strong><span> inteligentes, headsets de realidade =
virtual e futuros wearables. “</span><em>Estou assumindo uma nova fun=
ção focada no futuro de produtos e experiências inteligentes=
</em><span>”, escreveu no LinkedIn. “</span><em>Uma oportunidad=
e de criar algo do zero: inventar uma linguagem, moldar cultura e liderar o=
design unindo moda, tecnologia e comportamento</em><span>.” </span><=
strong>Zuckerberg</strong><span> descreve a IA como “</span><em>novo =
material de projeto</em><span>” e mira um objetivo direto: criar =
3;culos tão desejáveis quanto um smartphone. A próxima gera&=
#231;ão de devices não será só mais potente - será=
vestível, cultural e desenhada para entrar no guarda-roupa. Sim</span=
><em>, </em><strong>moda</strong><span>. Zuckerberg repete a palavra como m=
antra: </span><em><strong>não é estética, é estraté=
;gia</strong></em><span>.</span></p><div class=3D"captioned-image-container=
-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><fi=
gure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-compone=
nt-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbod=
y><tr><td style=3D"text-align: center;"></td><td class=3D"content" align=3D=
"left" width=3D"250" style=3D"text-align: center;"><a class=3D"image-link" =
target=3D"_blank" href=3D"https://substack.com/redirect/48a892e6-8561-4aca-=
907e-f40a5a5c359a?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1=
I9RCkBRAoY" rel=3D"" style=3D"position: relative;flex-direction: column;ali=
gn-items: center;padding: 0;width: auto;height: auto;border: none;text-deco=
ration: none;display: block;margin: 0;"><img data-attrs=3D"{"src"=
:"https://substack-post-media.s3.amazonaws.com/public/images/a4eb03ae-=
7d87-4cdc-9fcc-d33b038fd676_250x25.png","srcNoWatermark":nul=
l,"fullscreen":null,"imageSize":null,"height"=
:25,"width":250,"resizeWidth":null,"bytes":32=
03,"alt":null,"title":null,"type":"image=
/png","href":null,"belowTheFold":true,"topIma=
ge":false,"internalRedirect":"https://monicabarbosarece=
be.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amaz=
onaws.com%2Fpublic%2Fimages%2Fa4eb03ae-7d87-4cdc-9fcc-d33b038fd676_250x25.p=
ng","isProcessing":false,"align":null,"offset=
":false}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substack=
cdn.com/image/fetch/$s_!7Cc0!,w_250,c_limit,f_auto,q_auto:good,fl_progressi=
ve:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimag=
es%2Fa4eb03ae-7d87-4cdc-9fcc-d33b038fd676_250x25.png" style=3D"border: none=
!important;vertical-align: middle;display: block;-ms-interpolation-mode: b=
icubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 100%=
!important;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></t=
d></tr></tbody></table></figure></div><div class=3D"captioned-image-contain=
er-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><=
figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper"=
width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-compo=
nent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tb=
ody><tr><td style=3D"text-align: center;"></td><td class=3D"content" align=
=3D"left" width=3D"1100" style=3D"text-align: center;"><a class=3D"image-li=
nk" target=3D"_blank" href=3D"https://substack.com/redirect/cc8e33a2-a7ea-4=
c37-bbeb-a6985b9d4774?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5Qdo=
Xbt1I9RCkBRAoY" rel=3D"" style=3D"position: relative;flex-direction: column=
;align-items: center;padding: 0;width: auto;height: auto;border: none;text-=
decoration: none;display: block;margin: 0;"><img class=3D"wide-image" data-=
attrs=3D"{"src":"https://substack-post-media.s3.amazonaws.co=
m/public/images/71b6af0f-cf9c-4d07-82c1-bd9a05e6e849_1100x733.png",&qu=
ot;srcNoWatermark":null,"fullscreen":null,"imageSize&qu=
ot;:null,"height":733,"width":1100,"resizeWidth&qu=
ot;:null,"bytes":595760,"alt":null,"title":nu=
ll,"type":"image/png","href":null,"below=
TheFold":true,"topImage":false,"internalRedirect":=
"https://monicabarbosarecebe.substack.com/i/181436312?img=3Dhttps%3A%2=
F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71b6af0f-cf9c-=
4d07-82c1-bd9a05e6e849_1100x733.png","isProcessing":false,&q=
uot;align":null,"offset":false}" alt=3D"" width=3D"550" heig=
ht=3D"366.5" src=3D"https://substackcdn.com/image/fetch/$s_!l2Cj!,w_1100,c_=
limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-m=
edia.s3.amazonaws.com%2Fpublic%2Fimages%2F71b6af0f-cf9c-4d07-82c1-bd9a05e6e=
849_1100x733.png" style=3D"border: none !important;vertical-align: middle;d=
isplay: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0=
;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a></t=
d><td style=3D"text-align: center;"></td></tr></tbody></table><figcaption c=
lass=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;font=
-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margi=
n-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: cent=
er;">Foto: Arquivo Helmet Lang</figcaption></figure></div><h2 class=3D"head=
er-anchor-post" style=3D"position: relative;font-family: 'SF Pro Display',-=
apple-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI'=
,Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Se=
goe UI Symbol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-o=
sx-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-=
appearance: optimizelegibility;appearance: optimizelegibility;margin: 1em 0=
0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-size: 1.625em;"><s=
trong>Helmut, em Estado Bruto</strong></h2><p style=3D"margin: 0 0 20px 0;c=
olor: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>Teve uma =
3;poca em que eu só usava jeans </span><strong>Helmut Lang</strong><sp=
an>. Era mais que roupa - era um jeito de pensar o corpo, o tempo, a cidade=
. Sou tiete confessa. Se desse tempo, pegava o primeiro voo pra Viena. =
1; lá, no </span><strong>MAK</strong><span>, que a mente de Lang se ab=
re agora em forma de exposição-ritual: </span><em><span>“</=
span><strong>Séance de Travail 1986-2005</strong><span>”</span><=
/em><span>, com mais de 10 mil itens - roupas, provas de layout, polaroids,=
convites. Com uma abordagem intermídia radical, Lang desestabilizou o=
vestir e reescreveu padrões no design gráfico, na cenografia, na=
arquitetura, na comunicação digital. Em 1998, foi o primeiro a t=
ransmitir um desfile online. Mil anúncios espalhados em táxis nov=
a-iorquinos anunciavam seu site - que virou instalação urbana qua=
se mitológica. No MAK, o visitante desliza por looks em telas tát=
eis e entra numa reencarnação da loja da </span><em>Greene Street=
</em><span>. Que viagem entrar na cabeça de alguém que sempre ves=
tiu o futuro.</span></p><div class=3D"captioned-image-container-static" sty=
le=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=
=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"10=
0%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D=
"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td =
style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" wid=
th=3D"250" style=3D"text-align: center;"><a class=3D"image-link" target=3D"=
_blank" href=3D"https://substack.com/redirect/b3f94667-da4a-4708-b6c7-8398b=
21766f5?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY=
" rel=3D"" style=3D"position: relative;flex-direction: column;align-items: =
center;padding: 0;width: auto;height: auto;border: none;text-decoration: no=
ne;display: block;margin: 0;"><img data-attrs=3D"{"src":"htt=
ps://substack-post-media.s3.amazonaws.com/public/images/afaf5398-509e-4603-=
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llscreen":null,"imageSize":null,"height":25,"=
width":250,"resizeWidth":null,"bytes":3203,"a=
lt":null,"title":null,"type":"image/png"=
,"href":null,"belowTheFold":true,"topImage":f=
alse,"internalRedirect":"https://monicabarbosarecebe.substac=
k.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%=
2Fpublic%2Fimages%2Fafaf5398-509e-4603-b5dd-c157f6ca6ad2_250x25.png",&=
quot;isProcessing":false,"align":null,"offset":fal=
se}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/im=
age/fetch/$s_!hjtN!,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/h=
ttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fafaf5=
398-509e-4603-b5dd-c157f6ca6ad2_250x25.png" style=3D"border: none !importan=
t;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;hei=
ght: auto;margin-bottom: 0;width: auto !important;max-width: 100% !importan=
t;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></t=
body></table></figure></div><p class=3D"button-wrapper" data-attrs=3D"{&quo=
t;url":"https://wa.me/?text=3Dhttps://www.monicabarbosa.com.br/&q=
uot;,"text":"Clique e compartilhe com um amigo.","=
action":null,"class":null}" data-component-name=3D"ButtonCre=
ateButton" style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26=
px;font-size: 16px;text-align: center;cursor: pointer;border-radius: 4px;">=
<a class=3D"button primary" href=3D"https://substack.com/redirect/aa74086c-=
9a39-40ab-a0b0-87815c8af7a8?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmI=
Iw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"font-family: system-ui,-apple-syste=
m,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Co=
lor Emoji','Segoe UI Emoji','Segoe UI Symbol';display: inline-block;box-siz=
ing: border-box;cursor: pointer;border: none;border-radius: 8px;font-size: =
14px;line-height: 20px;font-weight: 600;text-align: center;margin: 0;opacit=
y: 1;outline: none;white-space: nowrap;color: #ffffff !important;text-decor=
ation: none !important;background-color: #e11d48;padding: 12px 20px;height:=
auto;"><span style=3D"color: #ffffff;text-decoration: none;">Clique e comp=
artilhe com um amigo.</span></a></p><div class=3D"captioned-image-container=
-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><fi=
gure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-compone=
nt-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbod=
y><tr><td style=3D"text-align: center;"></td><td class=3D"content" align=3D=
"left" width=3D"250" style=3D"text-align: center;"><a class=3D"image-link" =
target=3D"_blank" href=3D"https://substack.com/redirect/36e0b6c0-8ea8-40c4-=
b2ec-391525965c56?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1=
I9RCkBRAoY" rel=3D"" style=3D"position: relative;flex-direction: column;ali=
gn-items: center;padding: 0;width: auto;height: auto;border: none;text-deco=
ration: none;display: block;margin: 0;"><img data-attrs=3D"{"src"=
:"https://substack-post-media.s3.amazonaws.com/public/images/2249bb39-=
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l,"fullscreen":null,"imageSize":null,"height"=
:25,"width":250,"resizeWidth":null,"bytes":32=
03,"alt":null,"title":null,"type":"image=
/png","href":null,"belowTheFold":true,"topIma=
ge":false,"internalRedirect":"https://monicabarbosarece=
be.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amaz=
onaws.com%2Fpublic%2Fimages%2F2249bb39-7afd-4d78-9268-2992e9f452be_250x25.p=
ng","isProcessing":false,"align":null,"offset=
":false}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substack=
cdn.com/image/fetch/$s_!IvxM!,w_250,c_limit,f_auto,q_auto:good,fl_progressi=
ve:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimag=
es%2F2249bb39-7afd-4d78-9268-2992e9f452be_250x25.png" style=3D"border: none=
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icubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 100%=
!important;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></t=
d></tr></tbody></table></figure></div><div class=3D"captioned-image-contain=
er-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><=
figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper"=
width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-compo=
nent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tb=
ody><tr><td style=3D"text-align: center;"></td><td class=3D"content" align=
=3D"left" width=3D"700" style=3D"text-align: center;"><a class=3D"image-lin=
k" target=3D"_blank" href=3D"https://substack.com/redirect/ab032b3b-29c2-45=
ac-ae67-8fc6a2e30104?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoX=
bt1I9RCkBRAoY" rel=3D"" style=3D"position: relative;flex-direction: column;=
align-items: center;padding: 0;width: auto;height: auto;border: none;text-d=
ecoration: none;display: block;margin: 0;"><img class=3D"wide-image" data-a=
ttrs=3D"{"src":"https://substack-post-media.s3.amazonaws.com=
/public/images/a9ece2e4-ce8f-4a30-b022-b33137851c98_700x70.png","=
srcNoWatermark":null,"fullscreen":null,"imageSize"=
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ull,"bytes":5084,"alt":null,"title":null,&quo=
t;type":"image/png","href":null,"belowTheFold=
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ttps://monicabarbosarecebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsub=
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":null,"offset":false}" alt=3D"" width=3D"550" height=3D"55"=
src=3D"https://substackcdn.com/image/fetch/$s_!9p0y!,w_1100,c_limit,f_auto=
,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amaz=
onaws.com%2Fpublic%2Fimages%2Fa9ece2e4-ce8f-4a30-b022-b33137851c98_700x70.p=
ng" style=3D"border: none !important;vertical-align: middle;display: block;=
-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !=
important;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D=
"text-align: center;"></td></tr></tbody></table></figure></div><div class=
=3D"captioned-image-container-static" style=3D"font-size: 16px;line-height:=
26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><ta=
ble class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-pad=
ding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><=
td class=3D"content" align=3D"left" width=3D"1100" style=3D"text-align: cen=
ter;"><a class=3D"image-link" target=3D"_blank" href=3D"https://substack.co=
m/redirect/44de58ef-37e3-491a-98f9-7ad18e57de3e?j=3DeyJ1IjoiNmJkNTN3In0.N99=
RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"position: relat=
ive;flex-direction: column;align-items: center;padding: 0;width: auto;heigh=
t: auto;border: none;text-decoration: none;display: block;margin: 0;"><img =
class=3D"wide-image" data-attrs=3D"{"src":"https://substack-=
post-media.s3.amazonaws.com/public/images/6b60e046-88c7-4a85-ba51-b99c6769b=
f4e_1100x733.png","srcNoWatermark":null,"fullscreen&quo=
t;:null,"imageSize":null,"height":733,"width"=
:1100,"resizeWidth":null,"bytes":1510912,"alt"=
;:null,"title":null,"type":"image/png","=
href":null,"belowTheFold":true,"topImage":false,&q=
uot;internalRedirect":"https://monicabarbosarecebe.substack.com/i=
/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpubli=
c%2Fimages%2F6b60e046-88c7-4a85-ba51-b99c6769bf4e_1100x733.png","=
isProcessing":false,"align":null,"offset":false}" =
alt=3D"" width=3D"550" height=3D"366.5" src=3D"https://substackcdn.com/imag=
e/fetch/$s_!UY7Q!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/ht=
tps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b60e0=
46-88c7-4a85-ba51-b99c6769bf4e_1100x733.png" style=3D"border: none !importa=
nt;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;he=
ight: auto;margin-bottom: 0;width: auto !important;max-width: 100% !importa=
nt;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></=
tbody></table><figcaption class=3D"image-caption" style=3D"box-sizing: cont=
ent-box;color: #777777;font-size: 14px;line-height: 20px;font-weight: 400;l=
etter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-=
right: 15%;text-align: center;">Foto: Divulgação / Cortesia White=
House / Cortesia do estúdio Petrini / National Gallery of Victoria / =
Cleiby Trevisan</figcaption></figure></div><p style=3D"margin: 0 0 20px 0;c=
olor: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- </span><str=
ong>Hoje é o último dia</strong><span> pra visitar a ediç=
27;o </span><em>Céu Azul</em><span> da </span><strong>Feira Rosenbaum<=
/strong><span>, na </span><strong>Casa Dexco</strong><span> - novas marcas =
de várias regiões do país, cada uma com seu jeito de criar e=
contar. E, como sempre, </span><strong>Cris Rosenbaum</strong><span> trans=
forma a feira num point afetuoso, daqueles pra reencontrar amigos queridos.=
</span><strong>Vai até às 20h</strong><span> - e sim, o bom velh=
inho perderia a compostura.</span></p><p style=3D"margin: 0 0 20px 0;color:=
rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- Fazia tempo que =
não passava pela </span><strong>Collectania</strong><span> - marca com=
a qual não só compartilho minha história no varejo de luxo =
em design, mas da qual também faço parte da trajetória. Sa&#=
237; de lá encantada com a nova vitrine: uma imersão no universo =
da </span><strong>Auping</strong><span>, assinada pela </span><em>produtora=
-ícone</em><span> </span><strong>Tissy Brauen</strong><span>. Tudo pen=
sado nos mínimos detalhes, com aquela estética que fala alto com =
quem entende de beleza, conforto e elegância.</span></p><p style=3D"ma=
rgin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><=
span>- </span><strong>Daniel Pegoraro</strong><span> abriu sua </span><em>s=
ky residence</em><span> para um happy hour com gente bonita e hype, ao som =
de boa música e um pôr do sol inesperado - capturado com exclusiv=
idade pelo fotógrafo </span><strong>Cleiby Trevisan</strong><span>.</s=
pan></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26=
px;font-size: 16px;"><span>- E a </span><strong>Mosarte & Co</strong><s=
pan> foi a anfitriã do jantar de aniversário da querida </span><s=
trong>Tota Penteado</strong><span>. </span><em>Só que a surpresa ficou=
pra gente</em><span>: Tota, além de montar a mesa - com jogo american=
o feito com peças da marca - usou uma louça de cerâmica incr=
ível, com cada prato diferente do outro, criação dela mesma.=
E, como se não bastasse, ainda cozinhou pra todo mundo. O delicioso b=
olo, para soprar as velinhas, foi feito por seu amigo </span><strong>Rodrig=
o Costa</strong><span>. Tudo com o jeito elegante de ser da Tota.</span></p=
><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font=
-size: 16px;"><span>- Num momento em que marcas de cozinha na </span><em><s=
trong>Gabriel</strong></em><span> e arredores se articulam para lançar=
novas </span><em>flagships</em><span> em 2026, vale mirar Chicago. A </spa=
n><strong>SKS</strong><span> acaba de inaugurar um showroom no The MART, as=
sinado por </span><strong>Piero Lissoni</strong><span>, que reafirma uma te=
ndência clara no novo varejo de luxo: </span><em><a href=3D"https://su=
bstack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e0238e1a?j=3DeyJ1IjoiNmJkNT=
N3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"color:=
rgb(54,55,55);text-decoration: underline;">menos loja, mais encontro</a></=
em><a href=3D"https://substack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e02=
38e1a?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" =
rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">. </a><=
/p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;fo=
nt-size: 16px;"><span>- Em Melbourne, </span><em>a </em><strong>National Ga=
llery of Victoria</strong><span> coloca, pela primeira vez, </span><strong>=
Vivienne Westwood</strong><span> e </span><strong>Rei Kawakubo</strong><spa=
n> frente a frente. </span><em><strong>Westwood | Kawakubo</strong></em><sp=
an> é blockbuster de moda-arte: punk inglês em choque elegante co=
m a desconstrução japonesa, 50 anos de ruptura e mais de 140 look=
s em diálogo. Para quem vive de referência, é exposiç&#=
227;o-manifesto: vestir como ato político.</span></p><p style=3D"margi=
n: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><spa=
n>- Na cruzada de </span><strong>Trump</strong><span> por um novo </span><e=
m>ballroom</em><span> de US$ 300 milhões na </span><strong>Casa Branca=
</strong><span>, o primeiro arquiteto caiu do salto. </span><strong>James M=
cCrery</strong><span> foi oficialmente “</span><em>removido</em><span=
>” do projeto - versões falam em equipe pequena e prazos, bastid=
ores apontam choque com o desejo de um salão ainda maior e mais dourad=
o. Entra </span><strong>Shalom Baranes</strong><span>, veterano de Washingt=
on, para dar forma ao delírio palaciano.</span></p><p style=3D"margin:=
0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>=
- </span><strong>Confesso: pirei com a nova atualização iOS 26.</=
strong><span> O “</span><em>Liquid Glass</em><span>” deixou a i=
nterface do iPhone como uma vitrine translúcida. Camadas de vidro flui=
do. Ícones em suspensão. Luz mais suave. Menos sistema operaciona=
l, mais objeto de desejo digital. </span><em>Transparência, tá en=
tendendo</em><span>…</span></p><p style=3D"margin: 0 0 20px 0;color: =
rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- A entrada da </sp=
an><strong>The Row</strong><span> no seleto grupo de marcas com alto valor =
de revenda - ao lado de </span><strong>Hermès</strong><span> e </span>=
<strong>Goyard</strong><span> - sinaliza um alerta ao mercado: consistê=
;ncia estética, produção artesanal e recusa a seguir tend=
34;ncias voláteis podem ser, sim, estratégias de valorizaç&#=
227;o real. O minimalismo disciplinado da marca não é só lin=
guagem - virou ativo financeiro. No novo luxo, quem não sustenta discu=
rso, perde espaço - e valor.</span></p><p style=3D"margin: 0 0 20px 0;=
color: rgb(54,55,55);line-height: 26px;font-size: 16px;margin-bottom: 0;"><=
/p></div></div><div class=3D"container-border" style=3D"margin: 32px 0 0;wi=
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fset-margin: -120px;font-size: 16px;line-height: 26px;"><div class=3D"posts=
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ss=3D"body markup" dir=3D"auto" style=3D"text-align: initial;font-size: 16p=
x;line-height: 26px;width: 100%;word-break: break-word;margin-bottom: 16px;=
"><blockquote style=3D"border-left: 4px solid #e11d48;margin: 20px 0;paddin=
g: 0;margin-top: 0;"><h3 style=3D"font-family: 'SF Pro Display',-apple-syst=
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