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Subject: Roberto Migotto Sabe Onde Mora o Futuro
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View this post on the web at https://monicabarbosarecebe.substack.com/p/rob=
erto-migotto-sabe-onde-mora-o

NEWS#28 - 13/DEZ
N=C3=A3o adianta gritar no Instagram quando a IA s=C3=B3 ouve quem tem repu=
ta=C3=A7=C3=A3o
Se voc=C3=AA ainda trata m=C3=ADdia espont=C3=A2nea como =E2=80=9Cb=C3=B4nu=
s=E2=80=9D depois da campanha paga, est=C3=A1 lendo o mundo antigo. Hoje, q=
uem responde =C3=A0s perguntas sobre a sua marca n=C3=A3o =C3=A9 mais sua l=
anding page - =C3=A9 a IA. E ela escuta mais os outros do que voc=C3=AA. Ch=
ame isso de mudan=C3=A7a de moeda: m=C3=ADdia conquistada virou o novo ativ=
o na era da IA. Desde que o Google lan=C3=A7ou os AI Overviews, as buscas c=
resceram 50%, e os cliques em sites ca=C3=ADram 30%. Enquanto isso, o ChatG=
PT conversa com 800 milh=C3=B5es de pessoas por semana. O consumidor segue =
perguntando. Mas raramente entra no seu site para ouvir a resposta. E de on=
de v=C3=AAm essas respostas? De voc=C3=AA, quase nunca. Da imprensa e de te=
rceiros confi=C3=A1veis, quase sempre. Um estudo mostrou que 89% dos links =
usados pela IA v=C3=AAm de mat=C3=A9rias, an=C3=A1lises e entrevistas em ve=
=C3=ADculos externos - n=C3=A3o de sites institucionais. =C3=89 aqui que en=
tra a GEO generative engine optimization. A IA n=C3=A3o prioriza palavras-c=
have. Ela busca conte=C3=BAdos vivos e validados por fontes confi=C3=A1veis=
: artigos, f=C3=B3runs, redes sociais, coment=C3=A1rios de especialistas. E=
 valoriza o que aparece com frequ=C3=AAncia e coer=C3=AAncia em m=C3=BAltip=
las fontes.
Para jogar esse novo jogo, =C3=A9 hora de mudar a estrat=C3=A9gia. Comece p=
or aqui:
1. Pense em GEO, n=C3=A3o s=C3=B3 em SEO
SEO atrai cliques. GEO constr=C3=B3i reputa=C3=A7=C3=A3o. A IA prioriza que=
m =C3=A9 citado com qualidade, contexto e frequ=C3=AAncia. O que terceiros =
dizem sobre voc=C3=AA vale mais do que o que voc=C3=AA diz sobre si.
2. Rela=C3=A7=C3=B5es p=C3=BAblicas viraram estrat=C3=A9gia, n=C3=A3o extra
O valor da m=C3=ADdia conquistada explodiu. Assessoria de imprensa voltou a=
 ser investimento inteligente n=C3=A3o =C3=A9 luxo, =C3=A9 estrat=C3=A9gia.=
 A IA cita quem aparece em fontes relevantes, n=C3=A3o quem impulsiona post=
s. Narrativa boa s=C3=B3 circula com apoio profissional.
3. Escolha sua ideia e defenda com consist=C3=AAncia
Uma ideia clara, bem nomeada e distribu=C3=ADda com frequ=C3=AAncia pode an=
corar sua reputa=C3=A7=C3=A3o. O conceito de job hugging (apego excessivo a=
o cargo), da Korn Ferry, =C3=A9 um exemplo: virou refer=C3=AAncia porque fo=
i sustentado por uma sequ=C3=AAncia de mat=C3=A9rias em ve=C3=ADculos estra=
t=C3=A9gicos. A IA aprendeu o nome do conceito e da marca que o criou.
Para marcas de arquitetura e design, o recado pode incomodar, mas =C3=A9 ne=
cess=C3=A1rio: n=C3=A3o basta estar no Instagram, patrocinar evento ou comp=
rar m=C3=ADdia. =C3=89 preciso ter ideias rastre=C3=A1veis, distribu=C3=ADd=
as em fontes confi=C3=A1veis que a IA reconhece. No fim, a pergunta =C3=A9 =
simples: quando algu=C3=A9m perguntar =C3=A0 IA sobre o seu mercado, quem e=
la vai citar? Voc=C3=AA - ou quem teve coragem de construir reputa=C3=A7=C3=
=A3o antes? Porque quem continuar comprando espa=C3=A7o sem conquistar repu=
ta=C3=A7=C3=A3o vai descobrir, tarde demais, que a IA j=C3=A1 aprendeu o no=
me do concorrente.
Relev=C3=A2ncia n=C3=A3o se compra - se sustenta
De newsletter a refer=C3=AAncia global - com apenas seis meses no ar, M=C3=
=B4nica Barbosa Recebe formou uma comunidade consistente, com mais de 80 mi=
l inscritos - e vem mantendo uma taxa de abertura em torno de 45%, muito ac=
ima da m=C3=A9dia nacional de newsletters abertas no Brasil em 2025 (38,2%)=
. Isso com conte=C3=BAdo longo, anal=C3=ADtico, denso. Isso sem isca de cli=
que. N=C3=A3o se trata de viralizar. =C3=89 sobre construir reputa=C3=A7=C3=
=A3o - das ideias, das marcas, dos profissionais que atuam com seriedade no=
 nosso ecossistema. M=C3=B4nica Barbosa Recebe n=C3=A3o =C3=A9 clipping, ne=
m d=C3=A9cor. =C3=89 curadoria de futuro. =C3=89 cr=C3=ADtica, contexto e v=
is=C3=A3o de mercado. O design aqui n=C3=A3o =C3=A9 vitrine: =C3=A9 linguag=
em para entender o mundo - o futuro, o mercado, o bem-estar e a pol=C3=ADti=
ca do habitar - em formato de newsletter autoral, com voz pr=C3=B3pria e ca=
pacidade real de mobilizar marcas e profissionais. E o reconhecimento veio:=
 segundo o ranking global de Design do Reletter - ferramenta de intelig=C3=
=AAncia usada por marcas e ag=C3=AAncias para escolher onde anunciar newsle=
tters - M=C3=B4nica Barbosa Recebe [ https://substack.com/redirect/e3a8521a=
-2b8c-420b-905d-a6c50125c8c1?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPm=
IIw5QdoXbt1I9RCkBRAoY ] ocupa hoje a 10=C2=AA posi=C3=A7=C3=A3o entre mais =
de 250 t=C3=ADtulos internacionais do segmento. Ou seja: voc=C3=AA est=C3=
=A1 lendo uma das dez newsletters de design mais relevantes do Substack no =
mundo. Um selo independente, que aparece hoje, naturalmente, nos radares de=
 quem busca associar sua marca ao design com conte=C3=BAdo de verdade. Obri=
gada por abrir, ler e pensar comigo. Esta newsletter =C3=A9 texto, mas j=C3=
=A1 =C3=A9 tamb=C3=A9m territ=C3=B3rio - onde design encontra estrat=C3=A9g=
ia, onde morar vira pol=C3=ADtica p=C3=BAblica, onde o luxo =C3=A9 silencio=
so. E onde se constr=C3=B3i, com consist=C3=AAncia, uma reputa=C3=A7=C3=A3o=
 que a IA vai lembrar.
=F0=9F=91=89 Para n=C3=A3o chegar analfabeto no futuro, leia e assine aqui =
[ https://substack.com/redirect/cca5ae81-3825-4b72-b6dd-33b87e314865?j=3Dey=
J1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ] minha newsl=
etter - letramento de futuro onde o design =C3=A9 a ferramenta central.
Conhe=C3=A7o Roberto Migotto h=C3=A1 muitos anos. Nossa amizade vai muito a=
l=C3=A9m do profissional - dos anivers=C3=A1rios mais animados aos carnavai=
s inesquec=C3=ADveis, passando por dias mais introspectivos, daqueles em qu=
e a simples presen=C3=A7a de um amigo diz mais do que qualquer palavra. O t=
empo nunca nos afastou. Temos aquela conex=C3=A3o rara, em que a dist=C3=A2=
ncia n=C3=A3o muda absolutamente nada. O que mais admiro nesse arquiteto - =
que ajudou a moldar o imagin=C3=A1rio da casa brasileira com eleg=C3=A2ncia=
, autenticidade e afeto - =C3=A9 sua incr=C3=ADvel capacidade de reunir e p=
reservar pessoas especiais ao seu redor. Clientes, equipe (da qual sou f=C3=
=A3!) e, claro, a fam=C3=ADlia. Que alegria te receber aqui, Roberto.
1. Nas =C3=BAltimas d=C3=A9cadas, o luxo residencial migrou para casas cada=
 vez maiores, com programas quase de hotel: spa, academia, pavilh=C3=B5es d=
e h=C3=B3spedes, haras, wine room. Quando um projeto parte dessas premissas=
, qual =C3=A9, para voc=C3=AA, o ponto de equil=C3=ADbrio entre escala e in=
timidade? Em que momento o =E2=80=9Cmuito=E2=80=9D come=C3=A7a a se tornar =
demais - e como reinserir humanidade e afeto nessas plantas XXL?
Para mim, o verdadeiro luxo n=C3=A3o est=C3=A1 no tamanho da casa, mas em c=
omo ela acolhe. As resid=C3=AAncias ficaram enormes, quase com programas de=
 hotel, mas o ponto de equil=C3=ADbrio surge quando o espa=C3=A7o continua =
fazendo sentido para a vida real da fam=C3=ADlia. O =E2=80=9Cmuito=E2=80=9D=
 vira =E2=80=9Cdemais=E2=80=9D quando a escala afasta, quando a casa =C3=A9=
 exibida, n=C3=A3o vivida. Por isso, mesmo em plantas XXL, busco recriar in=
timidade atrav=C3=A9s da luz, das propor=C3=A7=C3=B5es, das texturas e de e=
spa=C3=A7os onde a vida acontece. Como naquela frase cl=C3=A1ssica: menos =
=C3=A9 mais, e propor=C3=A7=C3=A3o =C3=A9 fundamental.
2. No alto padr=C3=A3o, o arquiteto passou a orquestrar n=C3=A3o apenas esp=
a=C3=A7o, mas tamb=C3=A9m arte, tecnologia, mobili=C3=A1rio, manuten=C3=A7=
=C3=A3o, experi=C3=AAncias. Isso mudou o que se espera de quem projeta: men=
os autor, mais curador? Mais gestor do que designer? Em sua vis=C3=A3o, que=
 tipo de arquiteto o futuro do =E2=80=9Cmorar bem=E2=80=9D vai exigir?
Eu acredito que o futuro do morar bem exige um arquiteto mais completo - al=
gu=C3=A9m que n=C3=A3o deixa de criar, mas que sabe curar, integrar e orque=
strar. No alto padr=C3=A3o, n=C3=A3o projetamos s=C3=B3 espa=C3=A7o: cuidam=
os da arte, da tecnologia, do conforto, da manuten=C3=A7=C3=A3o, da experi=
=C3=AAncia cotidiana. Isso n=C3=A3o diminui a autoria; ao contr=C3=A1rio, a=
mplia nossa responsabilidade. O arquiteto do futuro ser=C3=A1 aquele que en=
tende profundamente o viver contempor=C3=A2neo, que traduz desejo em atmosf=
era. Um profissional que navega entre gest=C3=A3o e sensibilidade, entre pr=
ecis=C3=A3o e afeto - porque morar bem =C3=A9 uma soma muito refinada de es=
colhas, e cabe a n=C3=B3s dar sentido a elas. At=C3=A9 porque o mundo evolu=
iu, e a globaliza=C3=A7=C3=A3o nos faz estar inseridos em tudo que a tecnol=
ogia nos proporciona.
3. Pe=C3=A7as de arte e design costumam ter papel central na identidade dos=
 seus projetos. Em sua vis=C3=A3o, como nasce esse acervo? Ele deve ser tra=
zido pelo cliente, constru=C3=ADdo em conjunto com o arquiteto ou curado de=
sde o in=C3=ADcio como parte do conceito espacial?
Para mim, um acervo nasce como nasce uma casa: de uma rela=C3=A7=C3=A3o ver=
dadeira com quem vai habit=C3=A1-la. =C3=80s vezes o cliente chega com pe=
=C3=A7as que contam sua hist=C3=B3ria; outras vezes, constru=C3=ADmos esse =
repert=C3=B3rio juntos. N=C3=A3o existe f=C3=B3rmula - existe sensibilidade=
. O importante =C3=A9 que arte e design n=C3=A3o sejam enfeites, mas extens=
=C3=B5es da alma do projeto, pe=C3=A7as que respiram junto com a arquitetur=
a e revelam, com delicadeza, quem aquela casa realmente =C3=A9, at=C3=A9 po=
rque arte =C3=A9 muito particular.
4. Voc=C3=AA lidera um escrit=C3=B3rio que lida com obras complexas e clien=
tes exigentes. Na pr=C3=A1tica, como se forma a =E2=80=9Cm=C3=A3o Migotto=
=E2=80=9D? O que =C3=A9 inegoci=C3=A1vel no projeto que leva sua assinatura=
 - e como transmitir esse repert=C3=B3rio a arquitetos mais jovens, sem eng=
essar a autoria deles?
A =E2=80=9Cm=C3=A3o Migotto=E2=80=9D nasce de algo muito simples e, ao mesm=
o tempo, muito rigoroso: respeito absoluto ao detalhe. No meu escrit=C3=B3r=
io, isso se forma no dia a dia, na conviv=C3=AAncia, no olhar treinado, na =
troca constante com a equipe. N=C3=A3o acredito em engessar jovens arquitet=
os; acredito em afin=C3=A1-los. O papel do l=C3=ADder =C3=A9 garantir a qua=
lidade da assinatura, mas tamb=C3=A9m abrir espa=C3=A7o para que cada talen=
to flores=C3=A7a e acrescente novas camadas ao nosso repert=C3=B3rio. Assim=
, a =E2=80=9Cm=C3=A3o=E2=80=9D permanece, mas nunca deixa de evoluir.
Esporte + design: o novo idioma do luxo
Nos resorts mais disputados do mundo, o novo dress code do lazer inclui raq=
uete curta e parede de vidro. O padel virou o idioma oficial da hospitalida=
de de luxo: quadras como statement de design, lounges colados =C3=A0 a=C3=
=A7=C3=A3o, programa=C3=A7=C3=A3o social coreografada, collabs com wellness=
, moda, tequila e arte. Menos exclusividade silenciosa, mais comunidade em =
movimento. Conex=C3=A3o virou status. Guarde o nome: padel. Hoje, =C3=A9 c=
=C3=B3digo dos hotspots de Miami a Marrakech. Amanh=C3=A3, ocupa rooftops, =
clubes e condom=C3=ADnios por aqui. Beach tennis tem areia. O padel tem pal=
co.
Depois de ver um milh=C3=A3o de listas e sugest=C3=B5es de Natal pipocando =
por a=C3=AD, resolvi fazer a minha pr=C3=B3pria curadoria. Do meu jeito. E =
se voc=C3=AA, como eu, gosta de marcar presen=C3=A7a com o presente mais bo=
nito (e inesquec=C3=ADvel), destaque entre os seus favoritos a Le Fatagis [=
 https://substack.com/redirect/753baebf-8caa-4490-9994-14debbc05e21?j=3DeyJ=
1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ], dos ultra d=
esejados Gustavo Neves e Iran Jr. Por l=C3=A1, tudo gira em torno de uma id=
eia: resgatar o que =C3=A9 essencial quando a alma chama. A minha sele=C3=
=A7=C3=A3o parte da cole=C3=A7=C3=A3o dourada =C3=ADcone da marca - TAO. Um=
a filosofia oriental traduzida em pe=C3=A7as que fluem com leveza e beleza.=
 =C3=89 arte, =C3=A9 design, =C3=A9 autenticidade. Tudo o que um bom presen=
te precisa ser.
Not=C3=ADcia para ler com aten=C3=A7=C3=A3o
A Meta acaba de criar um est=C3=BAdio de design para definir =E2=80=9Ca pr=
=C3=B3xima gera=C3=A7=C3=A3o de produtos=E2=80=9D - e quem assume o volante=
 =C3=A9 Alan Dye, ex-chefe de design de interface da Apple. Depois de quase=
 duas d=C3=A9cadas moldando iPhone, Apple Watch, Vision Pro e a linguagem L=
iquid Glass, ele agora integra hardware, software e IA no Reality Labs, res=
pons=C3=A1vel pelos =C3=B3culos Ray-Ban inteligentes, headsets de realidade=
 virtual e futuros wearables. =E2=80=9CEstou assumindo uma nova fun=C3=A7=
=C3=A3o focada no futuro de produtos e experi=C3=AAncias inteligentes=E2=80=
=9D, escreveu no LinkedIn. =E2=80=9CUma oportunidade de criar algo do zero:=
 inventar uma linguagem, moldar cultura e liderar o design unindo moda, tec=
nologia e comportamento.=E2=80=9D Zuckerberg descreve a IA como =E2=80=9Cno=
vo material de projeto=E2=80=9D e mira um objetivo direto: criar =C3=B3culo=
s t=C3=A3o desej=C3=A1veis quanto um smartphone. A pr=C3=B3xima gera=C3=A7=
=C3=A3o de devices n=C3=A3o ser=C3=A1 s=C3=B3 mais potente - ser=C3=A1 vest=
=C3=ADvel, cultural e desenhada para entrar no guarda-roupa. Sim, moda. Zuc=
kerberg repete a palavra como mantra: n=C3=A3o =C3=A9 est=C3=A9tica, =C3=A9=
 estrat=C3=A9gia.
Helmut, em Estado Bruto
Teve uma =C3=A9poca em que eu s=C3=B3 usava jeans Helmut Lang. Era mais que=
 roupa - era um jeito de pensar o corpo, o tempo, a cidade. Sou tiete confe=
ssa. Se desse tempo, pegava o primeiro voo pra Viena. =C3=89 l=C3=A1, no MA=
K, que a mente de Lang se abre agora em forma de exposi=C3=A7=C3=A3o-ritual=
: =E2=80=9CS=C3=A9ance de Travail 1986-2005=E2=80=9D, com mais de 10 mil it=
ens - roupas, provas de layout, polaroids, convites. Com uma abordagem inte=
rm=C3=ADdia radical, Lang desestabilizou o vestir e reescreveu padr=C3=B5es=
 no design gr=C3=A1fico, na cenografia, na arquitetura, na comunica=C3=A7=
=C3=A3o digital. Em 1998, foi o primeiro a transmitir um desfile online. Mi=
l an=C3=BAncios espalhados em t=C3=A1xis nova-iorquinos anunciavam seu site=
 - que virou instala=C3=A7=C3=A3o urbana quase mitol=C3=B3gica. No MAK, o v=
isitante desliza por looks em telas t=C3=A1teis e entra numa reencarna=C3=
=A7=C3=A3o da loja da Greene Street. Que viagem entrar na cabe=C3=A7a de al=
gu=C3=A9m que sempre vestiu o futuro.
- Hoje =C3=A9 o =C3=BAltimo dia pra visitar a edi=C3=A7=C3=A3o C=C3=A9u Azu=
l da Feira Rosenbaum, na Casa Dexco - novas marcas de v=C3=A1rias regi=C3=
=B5es do pa=C3=ADs, cada uma com seu jeito de criar e contar. E, como sempr=
e, Cris Rosenbaum transforma a feira num point afetuoso, daqueles pra reenc=
ontrar amigos queridos. Vai at=C3=A9 =C3=A0s 20h - e sim, o bom velhinho pe=
rderia a compostura.
- Fazia tempo que n=C3=A3o passava pela Collectania - marca com a qual n=C3=
=A3o s=C3=B3 compartilho minha hist=C3=B3ria no varejo de luxo em design, m=
as da qual tamb=C3=A9m fa=C3=A7o parte da trajet=C3=B3ria. Sa=C3=AD de l=C3=
=A1 encantada com a nova vitrine: uma imers=C3=A3o no universo da Auping, a=
ssinada pela produtora-=C3=ADcone Tissy Brauen. Tudo pensado nos m=C3=ADnim=
os detalhes, com aquela est=C3=A9tica que fala alto com quem entende de bel=
eza, conforto e eleg=C3=A2ncia.
- Daniel Pegoraro abriu sua sky residence para um happy hour com gente boni=
ta e hype, ao som de boa m=C3=BAsica e um p=C3=B4r do sol inesperado - capt=
urado com exclusividade pelo fot=C3=B3grafo Cleiby Trevisan.
- E a Mosarte & Co foi a anfitri=C3=A3 do jantar de anivers=C3=A1rio da que=
rida Tota Penteado. S=C3=B3 que a surpresa ficou pra gente: Tota, al=C3=A9m=
 de montar a mesa - com jogo americano feito com pe=C3=A7as da marca - usou=
 uma lou=C3=A7a de cer=C3=A2mica incr=C3=ADvel, com cada prato diferente do=
 outro, cria=C3=A7=C3=A3o dela mesma. E, como se n=C3=A3o bastasse, ainda c=
ozinhou pra todo mundo. O delicioso bolo, para soprar as velinhas, foi feit=
o por seu amigo Rodrigo Costa. Tudo com o jeito elegante de ser da Tota.
- Num momento em que marcas de cozinha na Gabriel e arredores se articulam =
para lan=C3=A7ar novas flagships em 2026, vale mirar Chicago. A SKS acaba d=
e inaugurar um showroom no The MART, assinado por Piero Lissoni, que reafir=
ma uma tend=C3=AAncia clara no novo varejo de luxo: menos loja, mais encont=
ro [ https://substack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e0238e1a?j=
=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ].  [ ht=
tps://substack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e0238e1a?j=3DeyJ1Ij=
oiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY ]
- Em Melbourne, a National Gallery of Victoria coloca, pela primeira vez, V=
ivienne Westwood e Rei Kawakubo frente a frente. Westwood | Kawakubo =C3=A9=
 blockbuster de moda-arte: punk ingl=C3=AAs em choque elegante com a descon=
stru=C3=A7=C3=A3o japonesa, 50 anos de ruptura e mais de 140 looks em di=C3=
=A1logo. Para quem vive de refer=C3=AAncia, =C3=A9 exposi=C3=A7=C3=A3o-mani=
festo: vestir como ato pol=C3=ADtico.
- Na cruzada de Trump por um novo ballroom de US$ 300 milh=C3=B5es na Casa =
Branca, o primeiro arquiteto caiu do salto. James McCrery foi oficialmente =
=E2=80=9Cremovido=E2=80=9D do projeto - vers=C3=B5es falam em equipe pequen=
a e prazos, bastidores apontam choque com o desejo de um sal=C3=A3o ainda m=
aior e mais dourado. Entra Shalom Baranes, veterano de Washington, para dar=
 forma ao del=C3=ADrio palaciano.
- Confesso: pirei com a nova atualiza=C3=A7=C3=A3o iOS 26. O =E2=80=9CLiqui=
d Glass=E2=80=9D deixou a interface do iPhone como uma vitrine transl=C3=BA=
cida. Camadas de vidro fluido. =C3=8Dcones em suspens=C3=A3o. Luz mais suav=
e. Menos sistema operacional, mais objeto de desejo digital. Transpar=C3=AA=
ncia, t=C3=A1 entendendo=E2=80=A6
- A entrada da The Row no seleto grupo de marcas com alto valor de revenda =
- ao lado de Herm=C3=A8s e Goyard - sinaliza um alerta ao mercado: consist=
=C3=AAncia est=C3=A9tica, produ=C3=A7=C3=A3o artesanal e recusa a seguir te=
nd=C3=AAncias vol=C3=A1teis podem ser, sim, estrat=C3=A9gias de valoriza=C3=
=A7=C3=A3o real. O minimalismo disciplinado da marca n=C3=A3o =C3=A9 s=C3=
=B3 linguagem - virou ativo financeiro. No novo luxo, quem n=C3=A3o sustent=
a discurso, perde espa=C3=A7o - e valor.

Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly9tb25pY2FiYXJ=
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blication,
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}
@media screen and (max-width: 370px) {
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}
@media screen and (max-width: 370px) {
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}
@media screen and (max-width: 650px) {
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}
@media (max-width: 1024px) {
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}
@media (min-width: 1024px) {
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}
@media (max-width: 1024px) {
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}
@media (max-width: 768px) {
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  body .markup div.sponsorship-campaign-embed:first-child {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 370px) {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media (max-width: 650px) {
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}
@media screen and (max-width: 650px) {
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}
@media (max-width: 420px) {
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mg {
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}
@media (max-width: 420px) {
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@media screen and (max-width: 480px) {
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}
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}
@media (max-width: 400px) {
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  .audio-player-wrapper-fancy .audio-player .btn-group .button {
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}
@media (min-width: 600px) {
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    padding-top: 55%;
    width: 55%;
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}
@media (max-width: 650px) {
  .poll-editor-modal {
    min-width: calc(100% - 20px);
  }
}
@media (max-width: 750px) {
  .poll-embed .poll-anchor-target .poll-anchor-copy-button {
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}</style></head><body class=3D"email-body" style=3D"font-kerning: auto;--im=
age-offset-margin: -120px;"><img src=3D"data:image/gif;base64,R0lGODlhAQABA=
JEAAP///wAAAAAAAAAAACH5BAkAAAAALAAAAAABAAEAAAgEAAEEBAA7" width=3D"1" height=
=3D"1" alt=3D"Web Bug from https://eotrx.substackcdn.com/open?token=3DeyJtI=
joiPDIwMjUxMjEzMTQwMzIzLjMuZDczN2U0MTU1NTI5NTJhM0BtZy1kMS5zdWJzdGFjay5jb20-=
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=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px=
;max-width:0px;opacity:0;overflow:hidden;">Nesta edi&#231;&#227;o, reputa&#=
231;&#227;o vira estrat&#233;gia, design ganha linguagem e a arquitetura, v=
oz. Roberto Migotto fala sobre intimidade, escala e afeto - enquanto a IA a=
prende quem realmente constr&#243;i narrativa.</div><div class=3D"preview" =
style=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-heigh=
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: 0 auto;overflow-wrap: break-word;"><table role=3D"presentation" width=3D"=
100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"><tbody><tr><td align=
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ia-label=3D"Cabe&#231;alho do post" style=3D"font-size: 16px;line-height: 2=
6px;"><h1 class=3D"post-title published title-X77sOw" dir=3D"auto" style=3D=
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ty;margin: 0;line-height: 36px;font-size: 32px;"><a href=3D"https://substac=
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 o Futuro</a></h1><h3 class=3D"subtitle subtitle-HEEcLo" dir=3D"auto" style=
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lity;margin: 4px 0 0;color: #777777;line-height: 24px;font-size: 18px;margi=
n-top: 12px;">Nesta edi&#231;&#227;o, reputa&#231;&#227;o vira estrat&#233;=
gia, design ganha linguagem e a arquitetura, voz. Roberto Migotto fala sobr=
e intimidade, escala e afeto - enquanto a IA aprende quem realmente constr&=
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y></table></td></tr><tr height=3D"16"><td height=3D"16" style=3D"font-size:=
0px;line-height:0;">&nbsp;</td></tr></tbody></table></div></div><div class=
=3D"post typography" dir=3D"auto" style=3D"--image-offset-margin: -120px;pa=
dding: 32px 0 0 0;font-size: 16px;line-height: 26px;"><div class=3D"body ma=
rkup" dir=3D"auto" style=3D"text-align: initial;font-size: 16px;line-height=
: 26px;width: 100%;word-break: break-word;margin-bottom: 16px;font-family: =
Lora,sans-serif;font-weight: 400;"><p style=3D"margin: 0 0 20px 0;color: rg=
b(54,55,55);line-height: 26px;font-size: 16px;margin-top: 0;"><strong>NEWS#=
28 - 13/DEZ</strong></p><div class=3D"captioned-image-container-static" sty=
le=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=
=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"10=
0%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D=
"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td =
style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" wid=
th=3D"686" style=3D"text-align: center;"><a class=3D"image-link" target=3D"=
_blank" href=3D"https://substack.com/redirect/3531f348-ae98-432f-a1a7-ad42c=
bc350b9?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY=
" rel=3D"" style=3D"position: relative;flex-direction: column;align-items: =
center;padding: 0;width: auto;height: auto;border: none;text-decoration: no=
ne;display: block;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quo=
t;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/image=
s/ecec8020-33dc-4b33-8eb3-0f070873ad57_686x54.png&quot;,&quot;srcNoWatermar=
k&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;h=
eight&quot;:54,&quot;width&quot;:686,&quot;resizeWidth&quot;:null,&quot;byt=
es&quot;:17612,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;=
:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false=
,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://monic=
abarbosarecebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-m=
edia.s3.amazonaws.com%2Fpublic%2Fimages%2Fecec8020-33dc-4b33-8eb3-0f070873a=
d57_686x54.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,=
&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"43.294460641399=
42" src=3D"https://substackcdn.com/image/fetch/$s_!YL0z!,w_1100,c_limit,f_a=
uto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.a=
mazonaws.com%2Fpublic%2Fimages%2Fecec8020-33dc-4b33-8eb3-0f070873ad57_686x5=
4.png" style=3D"border: none !important;vertical-align: middle;display: blo=
ck;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: aut=
o !important;max-width: 100% !important;margin: 0 auto;"></a></td><td style=
=3D"text-align: center;"></td></tr></tbody></table></figure></div><div clas=
s=3D"captioned-image-container-static" style=3D"font-size: 16px;line-height=
: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><t=
able class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" =
cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-pa=
dding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td>=
<td class=3D"content" align=3D"left" width=3D"739" style=3D"text-align: cen=
ter;"><a class=3D"image-link" target=3D"_blank" href=3D"https://substack.co=
m/redirect/c79773af-7113-4965-a057-8e178afc7ec6?j=3DeyJ1IjoiNmJkNTN3In0.N99=
RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"position: relat=
ive;flex-direction: column;align-items: center;padding: 0;width: auto;heigh=
t: auto;border: none;text-decoration: none;display: block;margin: 0;"><img =
class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-=
post-media.s3.amazonaws.com/public/images/7b9f5189-43f6-4bec-959b-7f98fe3d3=
0e9_739x417.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot=
;:null,&quot;imageSize&quot;:null,&quot;height&quot;:417,&quot;width&quot;:=
739,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:581620,&quot;alt&quot;:n=
ull,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;hre=
f&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quo=
t;internalRedirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i/1=
81436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%=
2Fimages%2F7b9f5189-43f6-4bec-959b-7f98fe3d30e9_739x417.png&quot;,&quot;isP=
rocessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=
=3D"" width=3D"550" height=3D"310.35182679296344" src=3D"https://substackcd=
n.com/image/fetch/$s_!nZFT!,w_1100,c_limit,f_auto,q_auto:good,fl_progressiv=
e:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimage=
s%2F7b9f5189-43f6-4bec-959b-7f98fe3d30e9_739x417.png" style=3D"border: none=
 !important;vertical-align: middle;display: block;-ms-interpolation-mode: b=
icubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 100%=
 !important;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></t=
d></tr></tbody></table><figcaption class=3D"image-caption" style=3D"box-siz=
ing: content-box;color: #777777;font-size: 14px;line-height: 20px;font-weig=
ht: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%=
;padding-right: 15%;text-align: center;">Foto: Unsplash</figcaption></figur=
e></div><h2 class=3D"header-anchor-post" style=3D"position: relative;font-f=
amily: 'SF Pro Display',-apple-system-headline,system-ui,-apple-system,Blin=
kMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Color Em=
oji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-font-smoo=
thing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appearance:=
 optimizelegibility;-moz-appearance: optimizelegibility;appearance: optimiz=
elegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height: 1.16e=
m;font-size: 1.625em;"><strong>N&#227;o adianta gritar no Instagram quando =
a IA s&#243; ouve quem tem reputa&#231;&#227;o</strong></h2><p style=3D"mar=
gin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><s=
pan>Se voc&#234; ainda trata m&#237;dia espont&#226;nea como &#8220;b&#244;=
nus&#8221; depois da campanha paga, est&#225; lendo o mundo antigo. Hoje, q=
uem responde &#224;s perguntas sobre a sua marca n&#227;o &#233; mais sua l=
anding page - &#233; a IA. E ela escuta mais os outros do que voc&#234;. Ch=
ame isso de mudan&#231;a de moeda: </span><strong>m&#237;dia conquistada vi=
rou o novo ativo na era da IA</strong><span>. Desde que o Google lan&#231;o=
u os </span><em>AI Overviews</em><span>, as buscas cresceram 50%, e os cliq=
ues em sites ca&#237;ram 30%. Enquanto isso, o ChatGPT conversa com 800 mil=
h&#245;es de pessoas por semana. O consumidor segue perguntando. Mas rarame=
nte entra no seu site para ouvir a resposta. E de onde v&#234;m essas respo=
stas? De voc&#234;, quase nunca. </span><strong>Da imprensa e de terceiros =
confi&#225;veis, quase sempre.</strong><span> Um estudo mostrou que 89% dos=
 links usados pela IA v&#234;m de mat&#233;rias, an&#225;lises e entrevista=
s em ve&#237;culos externos - n&#227;o de sites institucionais. &#201; aqui=
 que entra a </span><strong>GEO </strong><em>generative engine optimization=
</em><span>. A IA n&#227;o prioriza palavras-chave. Ela busca conte&#250;do=
s vivos e validados por fontes confi&#225;veis: artigos, f&#243;runs, redes=
 sociais, coment&#225;rios de especialistas. E valoriza o que aparece com f=
requ&#234;ncia e coer&#234;ncia em m&#250;ltiplas fontes.</span></p><p styl=
e=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 1=
6px;">Para jogar esse novo jogo, &#233; hora de mudar a estrat&#233;gia. Co=
mece por aqui:</p><blockquote style=3D"border-left: 4px solid #e11d48;margi=
n: 20px 0;padding: 0;"><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);=
margin-left: 20px;line-height: 26px;font-size: 16px;"><strong>1. Pense em G=
EO, n&#227;o s&#243; em SEO</strong><br><span>SEO atrai cliques. GEO constr=
&#243;i reputa&#231;&#227;o. A IA prioriza quem &#233; citado com qualidade=
, contexto e frequ&#234;ncia. </span><strong>O que terceiros dizem sobre vo=
c&#234; vale mais do que o que voc&#234; diz sobre si.</strong></p><p style=
=3D"margin: 0 0 20px 0;color: rgb(54,55,55);margin-left: 20px;line-height: =
26px;font-size: 16px;"><strong>2. Rela&#231;&#245;es p&#250;blicas viraram =
estrat&#233;gia, n&#227;o extra</strong><br><span>O valor da m&#237;dia con=
quistada explodiu. </span><strong>Assessoria de imprensa voltou a ser inves=
timento inteligente n&#227;o &#233; luxo, &#233; estrat&#233;gia.</strong><=
span> A IA cita quem aparece em fontes relevantes, n&#227;o quem impulsiona=
 posts. </span><strong>Narrativa boa s&#243; circula com apoio profissional=
.</strong></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);margin-le=
ft: 20px;line-height: 26px;font-size: 16px;"><strong>3. Escolha sua ideia e=
 defenda com consist&#234;ncia</strong><br><span>Uma ideia clara, bem nomea=
da e distribu&#237;da com frequ&#234;ncia pode ancorar sua reputa&#231;&#22=
7;o. O conceito de </span><em>job hugging</em><span> (apego excessivo ao ca=
rgo), da Korn Ferry, &#233; um exemplo: virou refer&#234;ncia porque foi su=
stentado por uma sequ&#234;ncia de mat&#233;rias em ve&#237;culos estrat&#2=
33;gicos. A IA aprendeu o nome do conceito e da marca que o criou.</span></=
p></blockquote><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-hei=
ght: 26px;font-size: 16px;"><span>Para marcas de arquitetura e design, o re=
cado pode incomodar, mas &#233; necess&#225;rio: </span><strong>n&#227;o ba=
sta estar no Instagram, patrocinar evento ou comprar m&#237;dia.</strong><s=
pan> &#201; preciso ter ideias rastre&#225;veis, distribu&#237;das em fonte=
s confi&#225;veis que a IA reconhece. No fim, a pergunta &#233; simples: </=
span><strong>quando algu&#233;m perguntar &#224; IA sobre o seu mercado, qu=
em ela vai citar? Voc&#234; - ou quem teve coragem de construir reputa&#231=
;&#227;o antes?</strong><span> Porque quem continuar comprando espa&#231;o =
sem conquistar reputa&#231;&#227;o vai descobrir, tarde demais, que a IA </=
span><strong>j&#225; aprendeu o nome do concorrente.</strong></p><div class=
=3D"captioned-image-container-static" style=3D"font-size: 16px;line-height:=
 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"><ta=
ble class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" c=
ellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso-pad=
ding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><=
td class=3D"content" align=3D"left" width=3D"250" style=3D"text-align: cent=
er;"><a class=3D"image-link" target=3D"_blank" href=3D"https://substack.com=
/redirect/8e737526-97a8-40b1-bafd-5c9b6a60198d?j=3DeyJ1IjoiNmJkNTN3In0.N99R=
IJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"position: relati=
ve;flex-direction: column;align-items: center;padding: 0;width: auto;height=
: auto;border: none;text-decoration: none;display: block;margin: 0;"><img d=
ata-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaw=
s.com/public/images/544716a6-a9da-47ed-8ebd-a99d42717935_250x25.png&quot;,&=
quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&=
quot;:null,&quot;height&quot;:25,&quot;width&quot;:250,&quot;resizeWidth&qu=
ot;:null,&quot;bytes&quot;:3203,&quot;alt&quot;:null,&quot;title&quot;:null=
,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTh=
eFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&=
quot;https://monicabarbosarecebe.substack.com/i/181436312?img=3Dhttps%3A%2F=
%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F544716a6-a9da-4=
7ed-8ebd-a99d42717935_250x25.png&quot;,&quot;isProcessing&quot;:false,&quot=
;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"250" height=
=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!-5K0!,w_250,c_limit,=
f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s=
3.amazonaws.com%2Fpublic%2Fimages%2F544716a6-a9da-47ed-8ebd-a99d42717935_25=
0x25.png" style=3D"border: none !important;vertical-align: middle;display: =
block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0;width: =
auto !important;max-width: 100% !important;margin: 0 auto;"></a></td><td st=
yle=3D"text-align: center;"></td></tr></tbody></table></figure></div><div c=
lass=3D"captioned-image-container-static" style=3D"font-size: 16px;line-hei=
ght: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 auto;"=
><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=3D"mso=
-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></=
td><td class=3D"content" align=3D"left" width=3D"1017" style=3D"text-align:=
 center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://substac=
k.com/redirect/0f0093a4-b139-452e-bfad-39387caf10e8?j=3DeyJ1IjoiNmJkNTN3In0=
.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"position: r=
elative;flex-direction: column;align-items: center;padding: 0;width: auto;h=
eight: auto;border: none;text-decoration: none;display: block;margin: 0;"><=
img class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quot;https://subst=
ack-post-media.s3.amazonaws.com/public/images/2fca6f98-699e-45bf-a8de-90377=
131d642_1017x1145.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscree=
n&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1145,&quot;width=
&quot;:1017,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2551838,&quot;al=
t&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,=
&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:fa=
lse,&quot;internalRedirect&quot;:&quot;https://monicabarbosarecebe.substack=
.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2=
Fpublic%2Fimages%2F2fca6f98-699e-45bf-a8de-90377131d642_1017x1145.png&quot;=
,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:f=
alse}" alt=3D"" width=3D"550" height=3D"619.2232055063913" src=3D"https://s=
ubstackcdn.com/image/fetch/$s_!_LuN!,w_1100,c_limit,f_auto,q_auto:good,fl_p=
rogressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpubli=
c%2Fimages%2F2fca6f98-699e-45bf-a8de-90377131d642_1017x1145.png" style=3D"b=
order: none !important;vertical-align: middle;display: block;-ms-interpolat=
ion-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-=
width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-align: c=
enter;"></td></tr></tbody></table><figcaption class=3D"image-caption" style=
=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-height: 20p=
x;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;paddin=
g-left: 15%;padding-right: 15%;text-align: center;">Imagem: IA</figcaption>=
</figure></div><h2 class=3D"header-anchor-post" style=3D"position: relative=
;font-family: 'SF Pro Display',-apple-system-headline,system-ui,-apple-syst=
em,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple C=
olor Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight: bold;-webkit-fo=
nt-smoothing: antialiased;-moz-osx-font-smoothing: antialiased;-webkit-appe=
arance: optimizelegibility;-moz-appearance: optimizelegibility;appearance: =
optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,55,55);line-height=
: 1.16em;font-size: 1.625em;">Relev&#226;ncia n&#227;o se compra - se suste=
nta</h2><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26=
px;font-size: 16px;"><strong>De newsletter a refer&#234;ncia global</strong=
><span> - com apenas seis meses no ar, </span><em>M&#244;nica Barbosa Receb=
e</em><span> formou uma comunidade consistente, com mais de </span><em><str=
ong>80 mil inscritos</strong></em><span> - e vem mantendo </span><strong>um=
a </strong><em><strong>taxa de abertura em torno de 45%</strong></em><span>=
, muito acima da m&#233;dia nacional de newsletters abertas no Brasil em 20=
25 (38,2%). Isso com conte&#250;do longo, anal&#237;tico, denso. Isso sem i=
sca de clique. N&#227;o se trata de viralizar. &#201; sobre </span><strong>=
construir reputa&#231;&#227;o</strong><span> - das ideias, das marcas, dos =
profissionais que atuam com seriedade no nosso ecossistema. </span><em>M&#2=
44;nica Barbosa Recebe</em><span> n&#227;o &#233; clipping, nem d&#233;cor.=
 </span><strong>&#201; curadoria de futuro</strong><span>. &#201; cr&#237;t=
ica, contexto e vis&#227;o de mercado. </span><strong>O design aqui n&#227;=
o &#233; vitrine</strong><span>: </span><strong>&#233; linguagem para enten=
der o mundo - o futuro, o mercado, o bem-estar e a pol&#237;tica do habitar=
</strong><span> - em formato de newsletter autoral, com voz pr&#243;pria e =
capacidade real de mobilizar marcas e profissionais. E o reconhecimento vei=
o: segundo o ranking global de </span><em><strong>Design do Reletter</stron=
g></em><span> - ferramenta de intelig&#234;ncia usada por marcas e ag&#234;=
ncias para escolher onde anunciar newsletters - </span><em><a href=3D"https=
://substack.com/redirect/e3a8521a-2b8c-420b-905d-a6c50125c8c1?j=3DeyJ1IjoiN=
mJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"c=
olor: rgb(54,55,55);text-decoration: underline;">M&#244;nica Barbosa Recebe=
</a></em><strong> ocupa hoje a </strong><em><strong>10&#170; posi&#231;&#22=
7;o</strong></em><span> entre mais de </span><em>250 t&#237;tulos internaci=
onais do segmento</em><span>. Ou seja: voc&#234; est&#225; lendo </span><st=
rong>uma das dez newsletters de design mais relevantes do Substack no mundo=
</strong><span>. Um selo independente, que aparece hoje, naturalmente, nos =
radares de quem busca associar sua marca ao design com conte&#250;do de ver=
dade. </span><em><strong>Obrigada por abrir, ler e pensar comigo</strong></=
em><span>. Esta newsletter &#233; texto, mas j&#225; &#233; tamb&#233;m ter=
rit&#243;rio - onde design encontra estrat&#233;gia, onde morar vira pol&#2=
37;tica p&#250;blica, onde o luxo &#233; silencioso. E onde se constr&#243;=
i, com consist&#234;ncia, </span><strong>uma reputa&#231;&#227;o que a IA v=
ai lembrar</strong><span>.</span></p><p style=3D"margin: 0 0 20px 0;color: =
rgb(54,55,55);line-height: 26px;font-size: 16px;"><strong><span>&#128073; P=
ara n&#227;o chegar analfabeto no futuro, leia e assine </span><a href=3D"h=
ttps://substack.com/redirect/cca5ae81-3825-4b72-b6dd-33b87e314865?j=3DeyJ1I=
joiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=
=3D"color: rgb(54,55,55);text-decoration: underline;">aqui</a><span> minha =
newsletter - letramento de futuro onde o design &#233; a ferramenta central=
.</span></strong></p><div class=3D"captioned-image-container-static" style=
=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"=
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e=3D"text-align: center;"></td><td class=3D"content" align=3D"left" width=
=3D"250" style=3D"text-align: center;"><a class=3D"image-link" target=3D"_b=
lank" href=3D"https://substack.com/redirect/a8b28f96-b6ab-4f58-b5ce-bd60e0f=
2511e?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" =
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ot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false=
}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/imag=
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dy></table></figure></div><div class=3D"captioned-image-container-static" s=
tyle=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=
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"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td =
style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" wid=
th=3D"700" style=3D"text-align: center;"><a class=3D"image-link" target=3D"=
_blank" href=3D"https://substack.com/redirect/16c5df91-f03a-4cee-9970-97472=
7a2795c?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY=
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t;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/image=
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eight&quot;:70,&quot;width&quot;:700,&quot;resizeWidth&quot;:null,&quot;byt=
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dia.s3.amazonaws.com%2Fpublic%2Fimages%2Ffedea17e-7467-4d17-a5fd-2c4dbd033c=
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quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"55" src=3D"https=
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center;"></td></tr></tbody></table></figure></div><div class=3D"captioned-i=
mage-container-static" style=3D"font-size: 16px;line-height: 26px;margin: 3=
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tent" align=3D"left" width=3D"1100" style=3D"text-align: center;"><a class=
=3D"image-link" target=3D"_blank" href=3D"https://substack.com/redirect/dd4=
3729c-4a35-413c-9ce7-e74766c07a50?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdU=
RWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"position: relative;flex-direc=
tion: column;align-items: center;padding: 0;width: auto;height: auto;border=
: none;text-decoration: none;display: block;margin: 0;"><img class=3D"wide-=
image" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.=
amazonaws.com/public/images/0cfc2531-cb1a-4480-91a0-af0c6a8c8241_1100x1650.=
jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quo=
t;imageSize&quot;:null,&quot;height&quot;:1650,&quot;width&quot;:1100,&quot=
;resizeWidth&quot;:null,&quot;bytes&quot;:260746,&quot;alt&quot;:null,&quot=
;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:=
null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;interna=
lRedirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i/181436312?=
img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%=
2F9f93f05b-9de4-4649-8ce0-ca6253705b9f_1100x1650.jpeg&quot;,&quot;isProcess=
ing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" =
width=3D"550" height=3D"825" src=3D"https://substackcdn.com/image/fetch/$s_=
!hH3b!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2=
Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0cfc2531-cb1a-448=
0-91a0-af0c6a8c8241_1100x1650.jpeg" style=3D"border: none !important;vertic=
al-align: middle;display: block;-ms-interpolation-mode: bicubic;height: aut=
o;margin-bottom: 0;width: auto !important;max-width: 100% !important;margin=
: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></t=
able><figcaption class=3D"image-caption" style=3D"box-sizing: content-box;c=
olor: #777777;font-size: 14px;line-height: 20px;font-weight: 400;letter-spa=
cing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-right: 15=
%;text-align: center;">Foto: Danilo Borges</figcaption></figure></div><p st=
yle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size:=
 16px;"><span>Conhe&#231;o </span><strong>Roberto Migotto</strong><span> h&=
#225; muitos anos. Nossa amizade vai muito al&#233;m do profissional - </sp=
an><em>dos anivers&#225;rios mais animados aos carnavais inesquec&#237;veis=
, passando por dias mais introspectivos, daqueles em que a simples presen&#=
231;a de um amigo diz mais do que qualquer palavra</em><span>. O tempo nunc=
a nos afastou. Temos aquela conex&#227;o rara, em que a dist&#226;ncia n&#2=
27;o muda absolutamente nada. O que mais admiro nesse arquiteto - que ajudo=
u a moldar o imagin&#225;rio da casa brasileira com eleg&#226;ncia, autenti=
cidade e afeto - &#233; sua incr&#237;vel capacidade de reunir e preservar =
pessoas especiais ao seu redor. Clientes, equipe (</span><em>da qual sou f&=
#227;!)</em><span> e, claro, a fam&#237;lia. Que alegria te receber aqui, R=
oberto.</span></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-=
height: 26px;font-size: 16px;"><strong>1. Nas &#250;ltimas d&#233;cadas, o =
luxo residencial migrou para casas cada vez maiores, com programas quase de=
 hotel: spa, academia, pavilh&#245;es de h&#243;spedes, haras, wine room. Q=
uando um projeto parte dessas premissas, qual &#233;, para voc&#234;, o pon=
to de equil&#237;brio entre escala e intimidade? Em que momento o &#8220;mu=
ito&#8221; come&#231;a a se tornar demais - e como reinserir humanidade e a=
feto nessas plantas XXL?</strong></p><p style=3D"margin: 0 0 20px 0;color: =
rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>Para mim, o verdadeir=
o luxo n&#227;o est&#225; no tamanho da casa, mas em como ela acolhe. As re=
sid&#234;ncias ficaram enormes, quase com programas de hotel, mas o ponto d=
e equil&#237;brio surge quando o espa&#231;o continua fazendo sentido para =
a vida real da fam&#237;lia. O &#8220;muito&#8221; vira &#8220;demais&#8221=
; quando a escala afasta, quando a casa &#233; exibida, n&#227;o vivida. Po=
r isso, mesmo em plantas XXL, busco recriar intimidade atrav&#233;s da luz,=
 das propor&#231;&#245;es, das texturas e de espa&#231;os onde a vida acont=
ece. Como naquela frase cl&#225;ssica: menos &#233; mais, e propor&#231;&#2=
27;o &#233; fundamental.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb(=
54,55,55);line-height: 26px;font-size: 16px;"><strong>2. No alto padr&#227;=
o, o arquiteto passou a orquestrar n&#227;o apenas espa&#231;o, mas tamb&#2=
33;m arte, tecnologia, mobili&#225;rio, manuten&#231;&#227;o, experi&#234;n=
cias. Isso mudou o que se espera de quem projeta: menos autor, mais curador=
? Mais gestor do que designer? Em sua vis&#227;o, que tipo de arquiteto o f=
uturo do &#8220;morar bem&#8221; vai exigir?</strong></p><p style=3D"margin=
: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>E=
u acredito que o futuro do morar bem exige um arquiteto mais completo - alg=
u&#233;m que n&#227;o deixa de criar, mas que sabe curar, integrar e orques=
trar. No alto padr&#227;o, n&#227;o projetamos s&#243; espa&#231;o: cuidamo=
s da arte, da tecnologia, do conforto, da manuten&#231;&#227;o, da experi&#=
234;ncia cotidiana. Isso n&#227;o diminui a autoria; ao contr&#225;rio, amp=
lia nossa responsabilidade. O arquiteto do futuro ser&#225; aquele que ente=
nde profundamente o viver contempor&#226;neo, que traduz desejo em atmosfer=
a. Um profissional que navega entre gest&#227;o e sensibilidade, entre prec=
is&#227;o e afeto - porque morar bem &#233; uma soma muito refinada de esco=
lhas, e cabe a n&#243;s dar sentido a elas. At&#233; porque o mundo evoluiu=
, e a globaliza&#231;&#227;o nos faz estar inseridos em tudo que a tecnolog=
ia nos proporciona.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55=
,55);line-height: 26px;font-size: 16px;"><strong>3. Pe&#231;as de arte e de=
sign costumam ter papel central na identidade dos seus projetos. Em sua vis=
&#227;o, como nasce esse acervo? Ele deve ser trazido pelo cliente, constru=
&#237;do em conjunto com o arquiteto ou curado desde o in&#237;cio como par=
te do conceito espacial?</strong></p><p style=3D"margin: 0 0 20px 0;color: =
rgb(54,55,55);line-height: 26px;font-size: 16px;"><em>Para mim, um acervo n=
asce como nasce uma casa: de uma rela&#231;&#227;o verdadeira com quem vai =
habit&#225;-la. &#192;s vezes o cliente chega com pe&#231;as que contam sua=
 hist&#243;ria; outras vezes, constru&#237;mos esse repert&#243;rio juntos.=
 N&#227;o existe f&#243;rmula - existe sensibilidade. O importante &#233; q=
ue arte e design n&#227;o sejam enfeites, mas extens&#245;es da alma do pro=
jeto, pe&#231;as que respiram junto com a arquitetura e revelam, com delica=
deza, quem aquela casa realmente &#233;, at&#233; porque arte &#233; muito =
particular.</em></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);lin=
e-height: 26px;font-size: 16px;"><strong>4. Voc&#234; lidera um escrit&#243=
;rio que lida com obras complexas e clientes exigentes. Na pr&#225;tica, co=
mo se forma a &#8220;m&#227;o Migotto&#8221;? O que &#233; inegoci&#225;vel=
 no projeto que leva sua assinatura - e como transmitir esse repert&#243;ri=
o a arquitetos mais jovens, sem engessar a autoria deles?</strong></p><p st=
yle=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size:=
 16px;"><em>A &#8220;m&#227;o Migotto&#8221; nasce de algo muito simples e,=
 ao mesmo tempo, muito rigoroso: respeito absoluto ao detalhe. No meu escri=
t&#243;rio, isso se forma no dia a dia, na conviv&#234;ncia, no olhar trein=
ado, na troca constante com a equipe. N&#227;o acredito em engessar jovens =
arquitetos; acredito em afin&#225;-los. O papel do l&#237;der &#233; garant=
ir a qualidade da assinatura, mas tamb&#233;m abrir espa&#231;o para que ca=
da talento flores&#231;a e acrescente novas camadas ao nosso repert&#243;ri=
o. Assim, a &#8220;m&#227;o&#8221; permanece, mas nunca deixa de evoluir.</=
em></p><div class=3D"captioned-image-container-static" style=3D"font-size: =
16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;mar=
gin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" ce=
llspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic"=
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: center;"></td><td class=3D"content" align=3D"left" width=3D"250" style=3D=
"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"htt=
ps://substack.com/redirect/2c6d4b6f-b363-436f-8828-7b6a8325a721?j=3DeyJ1Ijo=
iNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D=
"position: relative;flex-direction: column;align-items: center;padding: 0;w=
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argin: 0;"><img data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-=
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,&quot;imageSize&quot;:null,&quot;height&quot;:25,&quot;width&quot;:250,&qu=
ot;resizeWidth&quot;:null,&quot;bytes&quot;:3203,&quot;alt&quot;:null,&quot=
;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:n=
ull,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internal=
Redirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i/181436312?i=
mg=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2=
F1f78c94d-7391-42ee-b81f-9e3d3fd2a2e8_250x25.png&quot;,&quot;isProcessing&q=
uot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=
=3D"250" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!in-T!=
,w_250,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubsta=
ck-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1f78c94d-7391-42ee-b81f-=
9e3d3fd2a2e8_250x25.png" style=3D"border: none !important;vertical-align: m=
iddle;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bo=
ttom: 0;width: auto !important;max-width: 100% !important;margin: 0 auto;">=
</a></td><td style=3D"text-align: center;"></td></tr></tbody></table></figu=
re></div><div class=3D"captioned-image-container-static" style=3D"font-size=
: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;m=
argin: 0 auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStati=
c" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-ali=
gn: center;"></td><td class=3D"content" align=3D"left" width=3D"1100" style=
=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"=
https://substack.com/redirect/ac82dcfd-fbb0-4579-9664-f1c43c26576b?j=3DeyJ1=
IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=
=3D"position: relative;flex-direction: column;align-items: center;padding: =
0;width: auto;height: auto;border: none;text-decoration: none;display: bloc=
k;margin: 0;"><img class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quo=
t;https://substack-post-media.s3.amazonaws.com/public/images/11e4b051-4023-=
455c-9438-bdc61c1aec35_1100x765.jpeg&quot;,&quot;srcNoWatermark&quot;:null,=
&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:7=
65,&quot;width&quot;:1100,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:11=
97589,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;im=
age/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;to=
pImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://monicabarbosa=
recebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.=
amazonaws.com%2Fpublic%2Fimages%2F11e4b051-4023-455c-9438-bdc61c1aec35_1100=
x765.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot=
;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"382.5" src=3D"https:=
//substackcdn.com/image/fetch/$s_!-YMC!,w_1100,c_limit,f_auto,q_auto:good,f=
l_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpu=
blic%2Fimages%2F11e4b051-4023-455c-9438-bdc61c1aec35_1100x765.jpeg" style=
=3D"border: none !important;vertical-align: middle;display: block;-ms-inter=
polation-mode: bicubic;height: auto;margin-bottom: 0;width: auto !important=
;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D"text-ali=
gn: center;"></td></tr></tbody></table><figcaption class=3D"image-caption" =
style=3D"box-sizing: content-box;color: #777777;font-size: 14px;line-height=
: 20px;font-weight: 400;letter-spacing: -.15px;margin-top: 8px;width: 70%;p=
adding-left: 15%;padding-right: 15%;text-align: center;">Foto: Priv&#233; P=
adel</figcaption></figure></div><h2 class=3D"header-anchor-post" style=3D"p=
osition: relative;font-family: 'SF Pro Display',-apple-system-headline,syst=
em-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sa=
ns-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';font-weight=
: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing: antiali=
ased;-webkit-appearance: optimizelegibility;-moz-appearance: optimizelegibi=
lity;appearance: optimizelegibility;margin: 1em 0 0.625em 0;color: rgb(54,5=
5,55);line-height: 1.16em;font-size: 1.625em;"><strong>Esporte + design: o =
novo idioma do luxo</strong></h2><p style=3D"margin: 0 0 20px 0;color: rgb(=
54,55,55);line-height: 26px;font-size: 16px;"><span>Nos resorts mais disput=
ados do mundo, o novo </span><em>dress code</em><span> do lazer inclui raqu=
ete curta e parede de vidro. O </span><em><strong>padel</strong></em><span>=
 virou o idioma oficial da hospitalidade de luxo: quadras como statement de=
 design, lounges colados &#224; a&#231;&#227;o, programa&#231;&#227;o socia=
l coreografada, collabs com wellness, moda, tequila e arte. Menos exclusivi=
dade silenciosa, mais comunidade em movimento. Conex&#227;o virou status. G=
uarde o nome: </span><em><strong>padel</strong></em><span>. Hoje, &#233; c&=
#243;digo dos hotspots de Miami a Marrakech. Amanh&#227;, ocupa rooftops, c=
lubes e condom&#237;nios por aqui. Beach tennis tem areia. O padel tem palc=
o.</span></p><div class=3D"captioned-image-container-static" style=3D"font-=
size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 10=
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"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMS=
tatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text=
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yle=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" href=
=3D"https://substack.com/redirect/18c3a386-853c-4106-b600-68aba44d1aa0?j=3D=
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tyle=3D"position: relative;flex-direction: column;align-items: center;paddi=
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quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;i=
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ssing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"=
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lign: middle;display: block;-ms-interpolation-mode: bicubic;height: auto;ma=
rgin-bottom: 0;width: auto !important;max-width: 100% !important;margin: 0 =
auto;"></a></td><td style=3D"text-align: center;"></td></tr></tbody></table=
></figure></div><div class=3D"captioned-image-container-static" style=3D"fo=
nt-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=3D"width:=
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=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToD=
OMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"t=
ext-align: center;"></td><td class=3D"content" align=3D"left" width=3D"700"=
 style=3D"text-align: center;"><a class=3D"image-link" target=3D"_blank" hr=
ef=3D"https://substack.com/redirect/bd81a3f0-746f-4ecd-965d-febb0c7e1880?j=
=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"=
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dding: 0;width: auto;height: auto;border: none;text-decoration: none;displa=
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t;:70,&quot;width&quot;:700,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:=
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ge/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topI=
mage&quot;:false,&quot;internalRedirect&quot;:&quot;https://monicabarbosare=
cebe.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.am=
azonaws.com%2Fpublic%2Fimages%2F7d8cdab1-4fdb-4b8d-a983-809e78e8ff32_700x70=
.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offs=
et&quot;:false}" alt=3D"" width=3D"550" height=3D"55" src=3D"https://substa=
ckcdn.com/image/fetch/$s_!CReB!,w_1100,c_limit,f_auto,q_auto:good,fl_progre=
ssive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fi=
mages%2F7d8cdab1-4fdb-4b8d-a983-809e78e8ff32_700x70.png" style=3D"border: n=
one !important;vertical-align: middle;display: block;-ms-interpolation-mode=
: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 1=
00% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center;">=
</td></tr></tbody></table></figure></div><div class=3D"captioned-image-cont=
ainer-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;=
"><figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapp=
er" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-co=
mponent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;">=
<tbody><tr><td style=3D"text-align: center;"></td><td class=3D"content" ali=
gn=3D"left" width=3D"1100" style=3D"text-align: center;"><a class=3D"image-=
link" target=3D"_blank" href=3D"https://substack.com/redirect/33c41859-87af=
-4820-b40e-223e1695a921?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5Q=
doXbt1I9RCkBRAoY" rel=3D"" style=3D"position: relative;flex-direction: colu=
mn;align-items: center;padding: 0;width: auto;height: auto;border: none;tex=
t-decoration: none;display: block;margin: 0;"><img class=3D"wide-image" dat=
a-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.=
com/public/images/482b8333-bd47-4d1d-b644-a0da8a070e7b_1100x733.png&quot;,&=
quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&=
quot;:null,&quot;height&quot;:733,&quot;width&quot;:1100,&quot;resizeWidth&=
quot;:null,&quot;bytes&quot;:844614,&quot;alt&quot;:null,&quot;title&quot;:=
null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;bel=
owTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot=
;:&quot;https://monicabarbosarecebe.substack.com/i/181436312?img=3Dhttps%3A=
%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F482b8333-bd4=
7-4d1d-b644-a0da8a070e7b_1100x733.png&quot;,&quot;isProcessing&quot;:false,=
&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" he=
ight=3D"366.5" src=3D"https://substackcdn.com/image/fetch/$s_!wBgU!,w_1100,=
c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post=
-media.s3.amazonaws.com%2Fpublic%2Fimages%2F482b8333-bd47-4d1d-b644-a0da8a0=
70e7b_1100x733.png" style=3D"border: none !important;vertical-align: middle=
;display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom:=
 0;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a><=
/td><td style=3D"text-align: center;"></td></tr></tbody></table><figcaption=
 class=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;fo=
nt-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;mar=
gin-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: ce=
nter;">Fotos: Adriana Barbosa</figcaption></figure></div><p style=3D"margin=
: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span=
>Depois de ver um milh&#227;o de listas e sugest&#245;es de Natal pipocando=
 por a&#237;, resolvi fazer a minha pr&#243;pria curadoria. Do meu jeito. E=
 se voc&#234;, como eu, gosta de marcar presen&#231;a com o presente mais b=
onito (e inesquec&#237;vel), destaque entre os seus favoritos a </span><str=
ong><a href=3D"https://substack.com/redirect/753baebf-8caa-4490-9994-14debb=
c05e21?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY"=
 rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">Le Fat=
agis</a></strong><span>, dos ultra desejados </span><strong>Gustavo Neves</=
strong><span> e </span><strong>Iran Jr</strong><span>. Por l&#225;, tudo gi=
ra em torno de uma ideia: resgatar o que &#233; essencial quando a alma cha=
ma. A minha sele&#231;&#227;o parte da cole&#231;&#227;o dourada &#237;cone=
 da marca - </span><strong>TAO</strong><span>. Uma filosofia oriental tradu=
zida em pe&#231;as que fluem com leveza e beleza. &#201; arte, &#233; desig=
n, &#233; autenticidade. Tudo o que um bom presente precisa ser.</span></p>=
<div class=3D"captioned-image-container-static" style=3D"font-size: 16px;li=
ne-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin: 0 =
auto;"><table class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspaci=
ng=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" style=
=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: cent=
er;"></td><td class=3D"content" align=3D"left" width=3D"250" style=3D"text-=
align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https://s=
ubstack.com/redirect/06720e85-3798-4b39-b868-4d2e050e6904?j=3DeyJ1IjoiNmJkN=
TN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"posit=
ion: relative;flex-direction: column;align-items: center;padding: 0;width: =
auto;height: auto;border: none;text-decoration: none;display: block;margin:=
 0;"><img data-attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.=
s3.amazonaws.com/public/images/89d660ce-b8c5-4f49-8b9f-5f8062fc1d40_250x25.=
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;imageSize&quot;:null,&quot;height&quot;:25,&quot;width&quot;:250,&quot;res=
izeWidth&quot;:null,&quot;bytes&quot;:3203,&quot;alt&quot;:null,&quot;title=
&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&q=
uot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedire=
ct&quot;:&quot;https://monicabarbosarecebe.substack.com/i/181436312?img=3Dh=
ttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F89d66=
0ce-b8c5-4f49-8b9f-5f8062fc1d40_250x25.png&quot;,&quot;isProcessing&quot;:f=
alse,&quot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"25=
0" height=3D"25" src=3D"https://substackcdn.com/image/fetch/$s_!mlhM!,w_250=
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display: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: =
0;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a></=
td><td style=3D"text-align: center;"></td></tr></tbody></table></figure></d=
iv><div class=3D"captioned-image-container-static" style=3D"font-size: 16px=
;line-height: 26px;margin: 32px auto;"><figure style=3D"width: 100%;margin:=
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acing=3D"0" cellpadding=3D"0" data-component-name=3D"Image2ToDOMStatic" sty=
le=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: ce=
nter;"></td><td class=3D"content" align=3D"left" width=3D"1100" style=3D"te=
xt-align: center;"><a class=3D"image-link" target=3D"_blank" href=3D"https:=
//substack.com/redirect/2309191d-2d47-4b3d-abc8-b94b7d66d95f?j=3DeyJ1IjoiNm=
JkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"po=
sition: relative;flex-direction: column;align-items: center;padding: 0;widt=
h: auto;height: auto;border: none;text-decoration: none;display: block;marg=
in: 0;"><img class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quot;http=
s://substack-post-media.s3.amazonaws.com/public/images/d8f41ba8-3cd1-4936-8=
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ullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:733,&quo=
t;width&quot;:1100,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:722341,&q=
uot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&=
quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&qu=
ot;:false,&quot;internalRedirect&quot;:&quot;https://monicabarbosarecebe.su=
bstack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws=
.com%2Fpublic%2Fimages%2Fd8f41ba8-3cd1-4936-8374-e2fac1c20577_1100x733.png&=
quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&qu=
ot;:false}" alt=3D"" width=3D"550" height=3D"366.5" src=3D"https://substack=
cdn.com/image/fetch/$s_!9uR-!,w_1100,c_limit,f_auto,q_auto:good,fl_progress=
ive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fima=
ges%2Fd8f41ba8-3cd1-4936-8374-e2fac1c20577_1100x733.png" style=3D"border: n=
one !important;vertical-align: middle;display: block;-ms-interpolation-mode=
: bicubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 1=
00% !important;margin: 0 auto;"></a></td><td style=3D"text-align: center;">=
</td></tr></tbody></table></figure></div><h2 class=3D"header-anchor-post" s=
tyle=3D"position: relative;font-family: 'SF Pro Display',-apple-system-head=
line,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica=
,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Segoe UI Symbol';fo=
nt-weight: bold;-webkit-font-smoothing: antialiased;-moz-osx-font-smoothing=
: antialiased;-webkit-appearance: optimizelegibility;-moz-appearance: optim=
izelegibility;appearance: optimizelegibility;margin: 1em 0 0.625em 0;color:=
 rgb(54,55,55);line-height: 1.16em;font-size: 1.625em;"><strong>Not&#237;ci=
a para ler com aten&#231;&#227;o</strong></h2><p style=3D"margin: 0 0 20px =
0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>A </span><=
strong>Meta</strong><span> acaba de criar um est&#250;dio de design para de=
finir &#8220;</span><em>a pr&#243;xima gera&#231;&#227;o de produtos</em><s=
pan>&#8221; - e quem assume o volante &#233; </span><strong>Alan Dye</stron=
g><span>, ex-chefe de design de interface da </span><strong>Apple</strong><=
span>. Depois de quase duas d&#233;cadas moldando iPhone, Apple Watch, Visi=
on Pro e a linguagem </span><em>Liquid Glass</em><span>, ele agora integra =
hardware, software e IA no Reality Labs, respons&#225;vel pelos &#243;culos=
 </span><strong>Ray-Ban</strong><span> inteligentes, headsets de realidade =
virtual e futuros wearables. &#8220;</span><em>Estou assumindo uma nova fun=
&#231;&#227;o focada no futuro de produtos e experi&#234;ncias inteligentes=
</em><span>&#8221;, escreveu no LinkedIn. &#8220;</span><em>Uma oportunidad=
e de criar algo do zero: inventar uma linguagem, moldar cultura e liderar o=
 design unindo moda, tecnologia e comportamento</em><span>.&#8221; </span><=
strong>Zuckerberg</strong><span> descreve a IA como &#8220;</span><em>novo =
material de projeto</em><span>&#8221; e mira um objetivo direto: criar &#24=
3;culos t&#227;o desej&#225;veis quanto um smartphone. A pr&#243;xima gera&=
#231;&#227;o de devices n&#227;o ser&#225; s&#243; mais potente - ser&#225;=
 vest&#237;vel, cultural e desenhada para entrar no guarda-roupa. Sim</span=
><em>, </em><strong>moda</strong><span>. Zuckerberg repete a palavra como m=
antra: </span><em><strong>n&#227;o &#233; est&#233;tica, &#233; estrat&#233=
;gia</strong></em><span>.</span></p><div class=3D"captioned-image-container=
-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><fi=
gure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" w=
idth=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-compone=
nt-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbod=
y><tr><td style=3D"text-align: center;"></td><td class=3D"content" align=3D=
"left" width=3D"250" style=3D"text-align: center;"><a class=3D"image-link" =
target=3D"_blank" href=3D"https://substack.com/redirect/48a892e6-8561-4aca-=
907e-f40a5a5c359a?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1=
I9RCkBRAoY" rel=3D"" style=3D"position: relative;flex-direction: column;ali=
gn-items: center;padding: 0;width: auto;height: auto;border: none;text-deco=
ration: none;display: block;margin: 0;"><img data-attrs=3D"{&quot;src&quot;=
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:25,&quot;width&quot;:250,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:32=
03,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image=
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ge&quot;:false,&quot;internalRedirect&quot;:&quot;https://monicabarbosarece=
be.substack.com/i/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amaz=
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&quot;:false}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substack=
cdn.com/image/fetch/$s_!7Cc0!,w_250,c_limit,f_auto,q_auto:good,fl_progressi=
ve:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimag=
es%2Fa4eb03ae-7d87-4cdc-9fcc-d33b038fd676_250x25.png" style=3D"border: none=
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icubic;height: auto;margin-bottom: 0;width: auto !important;max-width: 100%=
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d></tr></tbody></table></figure></div><div class=3D"captioned-image-contain=
er-static" style=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><=
figure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper"=
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nent-name=3D"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tb=
ody><tr><td style=3D"text-align: center;"></td><td class=3D"content" align=
=3D"left" width=3D"1100" style=3D"text-align: center;"><a class=3D"image-li=
nk" target=3D"_blank" href=3D"https://substack.com/redirect/cc8e33a2-a7ea-4=
c37-bbeb-a6985b9d4774?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5Qdo=
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attrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.co=
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ot;:null,&quot;height&quot;:733,&quot;width&quot;:1100,&quot;resizeWidth&qu=
ot;:null,&quot;bytes&quot;:595760,&quot;alt&quot;:null,&quot;title&quot;:nu=
ll,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;below=
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uot;align&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" heig=
ht=3D"366.5" src=3D"https://substackcdn.com/image/fetch/$s_!l2Cj!,w_1100,c_=
limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-m=
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849_1100x733.png" style=3D"border: none !important;vertical-align: middle;d=
isplay: block;-ms-interpolation-mode: bicubic;height: auto;margin-bottom: 0=
;width: auto !important;max-width: 100% !important;margin: 0 auto;"></a></t=
d><td style=3D"text-align: center;"></td></tr></tbody></table><figcaption c=
lass=3D"image-caption" style=3D"box-sizing: content-box;color: #777777;font=
-size: 14px;line-height: 20px;font-weight: 400;letter-spacing: -.15px;margi=
n-top: 8px;width: 70%;padding-left: 15%;padding-right: 15%;text-align: cent=
er;">Foto: Arquivo Helmet Lang</figcaption></figure></div><h2 class=3D"head=
er-anchor-post" style=3D"position: relative;font-family: 'SF Pro Display',-=
apple-system-headline,system-ui,-apple-system,BlinkMacSystemFont,'Segoe UI'=
,Roboto,Helvetica,Arial,sans-serif,'Apple Color Emoji','Segoe UI Emoji','Se=
goe UI Symbol';font-weight: bold;-webkit-font-smoothing: antialiased;-moz-o=
sx-font-smoothing: antialiased;-webkit-appearance: optimizelegibility;-moz-=
appearance: optimizelegibility;appearance: optimizelegibility;margin: 1em 0=
 0.625em 0;color: rgb(54,55,55);line-height: 1.16em;font-size: 1.625em;"><s=
trong>Helmut, em Estado Bruto</strong></h2><p style=3D"margin: 0 0 20px 0;c=
olor: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>Teve uma &#23=
3;poca em que eu s&#243; usava jeans </span><strong>Helmut Lang</strong><sp=
an>. Era mais que roupa - era um jeito de pensar o corpo, o tempo, a cidade=
. Sou tiete confessa. Se desse tempo, pegava o primeiro voo pra Viena. &#20=
1; l&#225;, no </span><strong>MAK</strong><span>, que a mente de Lang se ab=
re agora em forma de exposi&#231;&#227;o-ritual: </span><em><span>&#8220;</=
span><strong>S&#233;ance de Travail 1986-2005</strong><span>&#8221;</span><=
/em><span>, com mais de 10 mil itens - roupas, provas de layout, polaroids,=
 convites. Com uma abordagem interm&#237;dia radical, Lang desestabilizou o=
 vestir e reescreveu padr&#245;es no design gr&#225;fico, na cenografia, na=
 arquitetura, na comunica&#231;&#227;o digital. Em 1998, foi o primeiro a t=
ransmitir um desfile online. Mil an&#250;ncios espalhados em t&#225;xis nov=
a-iorquinos anunciavam seu site - que virou instala&#231;&#227;o urbana qua=
se mitol&#243;gica. No MAK, o visitante desliza por looks em telas t&#225;t=
eis e entra numa reencarna&#231;&#227;o da loja da </span><em>Greene Street=
</em><span>. Que viagem entrar na cabe&#231;a de algu&#233;m que sempre ves=
tiu o futuro.</span></p><div class=3D"captioned-image-container-static" sty=
le=3D"font-size: 16px;line-height: 26px;margin: 32px auto;"><figure style=
=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" width=3D"10=
0%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" data-component-name=3D=
"Image2ToDOMStatic" style=3D"mso-padding-alt: 1em 0 1.6em;"><tbody><tr><td =
style=3D"text-align: center;"></td><td class=3D"content" align=3D"left" wid=
th=3D"250" style=3D"text-align: center;"><a class=3D"image-link" target=3D"=
_blank" href=3D"https://substack.com/redirect/b3f94667-da4a-4708-b6c7-8398b=
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se}" alt=3D"" width=3D"250" height=3D"25" src=3D"https://substackcdn.com/im=
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t;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></t=
body></table></figure></div><p class=3D"button-wrapper" data-attrs=3D"{&quo=
t;url&quot;:&quot;https://wa.me/?text=3Dhttps://www.monicabarbosa.com.br/&q=
uot;,&quot;text&quot;:&quot;Clique e compartilhe com um amigo.&quot;,&quot;=
action&quot;:null,&quot;class&quot;:null}" data-component-name=3D"ButtonCre=
ateButton" style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26=
px;font-size: 16px;text-align: center;cursor: pointer;border-radius: 4px;">=
<a class=3D"button primary" href=3D"https://substack.com/redirect/aa74086c-=
9a39-40ab-a0b0-87815c8af7a8?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmI=
Iw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"font-family: system-ui,-apple-syste=
m,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif,'Apple Co=
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14px;line-height: 20px;font-weight: 600;text-align: center;margin: 0;opacit=
y: 1;outline: none;white-space: nowrap;color: #ffffff !important;text-decor=
ation: none !important;background-color: #e11d48;padding: 12px 20px;height:=
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artilhe com um amigo.</span></a></p><div class=3D"captioned-image-container=
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gure style=3D"width: 100%;margin: 0 auto;"><table class=3D"image-wrapper" w=
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y><tr><td style=3D"text-align: center;"></td><td class=3D"content" align=3D=
"left" width=3D"250" style=3D"text-align: center;"><a class=3D"image-link" =
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d></tr></tbody></table></figure></div><div class=3D"captioned-image-contain=
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ody><tr><td style=3D"text-align: center;"></td><td class=3D"content" align=
=3D"left" width=3D"700" style=3D"text-align: center;"><a class=3D"image-lin=
k" target=3D"_blank" href=3D"https://substack.com/redirect/ab032b3b-29c2-45=
ac-ae67-8fc6a2e30104?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoX=
bt1I9RCkBRAoY" rel=3D"" style=3D"position: relative;flex-direction: column;=
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ecoration: none;display: block;margin: 0;"><img class=3D"wide-image" data-a=
ttrs=3D"{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com=
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&quot;:null,&quot;offset&quot;:false}" alt=3D"" width=3D"550" height=3D"55"=
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ng" style=3D"border: none !important;vertical-align: middle;display: block;=
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important;max-width: 100% !important;margin: 0 auto;"></a></td><td style=3D=
"text-align: center;"></td></tr></tbody></table></figure></div><div class=
=3D"captioned-image-container-static" style=3D"font-size: 16px;line-height:=
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ble class=3D"image-wrapper" width=3D"100%" border=3D"0" cellspacing=3D"0" c=
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ding-alt: 1em 0 1.6em;"><tbody><tr><td style=3D"text-align: center;"></td><=
td class=3D"content" align=3D"left" width=3D"1100" style=3D"text-align: cen=
ter;"><a class=3D"image-link" target=3D"_blank" href=3D"https://substack.co=
m/redirect/44de58ef-37e3-491a-98f9-7ad18e57de3e?j=3DeyJ1IjoiNmJkNTN3In0.N99=
RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"position: relat=
ive;flex-direction: column;align-items: center;padding: 0;width: auto;heigh=
t: auto;border: none;text-decoration: none;display: block;margin: 0;"><img =
class=3D"wide-image" data-attrs=3D"{&quot;src&quot;:&quot;https://substack-=
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t;:null,&quot;imageSize&quot;:null,&quot;height&quot;:733,&quot;width&quot;=
:1100,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1510912,&quot;alt&quot=
;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;=
href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&q=
uot;internalRedirect&quot;:&quot;https://monicabarbosarecebe.substack.com/i=
/181436312?img=3Dhttps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpubli=
c%2Fimages%2F6b60e046-88c7-4a85-ba51-b99c6769bf4e_1100x733.png&quot;,&quot;=
isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" =
alt=3D"" width=3D"550" height=3D"366.5" src=3D"https://substackcdn.com/imag=
e/fetch/$s_!UY7Q!,w_1100,c_limit,f_auto,q_auto:good,fl_progressive:steep/ht=
tps%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b60e0=
46-88c7-4a85-ba51-b99c6769bf4e_1100x733.png" style=3D"border: none !importa=
nt;vertical-align: middle;display: block;-ms-interpolation-mode: bicubic;he=
ight: auto;margin-bottom: 0;width: auto !important;max-width: 100% !importa=
nt;margin: 0 auto;"></a></td><td style=3D"text-align: center;"></td></tr></=
tbody></table><figcaption class=3D"image-caption" style=3D"box-sizing: cont=
ent-box;color: #777777;font-size: 14px;line-height: 20px;font-weight: 400;l=
etter-spacing: -.15px;margin-top: 8px;width: 70%;padding-left: 15%;padding-=
right: 15%;text-align: center;">Foto: Divulga&#231;&#227;o / Cortesia White=
 House / Cortesia do est&#250;dio Petrini / National Gallery of Victoria / =
Cleiby Trevisan</figcaption></figure></div><p style=3D"margin: 0 0 20px 0;c=
olor: rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- </span><str=
ong>Hoje &#233; o &#250;ltimo dia</strong><span> pra visitar a edi&#231;&#2=
27;o </span><em>C&#233;u Azul</em><span> da </span><strong>Feira Rosenbaum<=
/strong><span>, na </span><strong>Casa Dexco</strong><span> - novas marcas =
de v&#225;rias regi&#245;es do pa&#237;s, cada uma com seu jeito de criar e=
 contar. E, como sempre, </span><strong>Cris Rosenbaum</strong><span> trans=
forma a feira num point afetuoso, daqueles pra reencontrar amigos queridos.=
 </span><strong>Vai at&#233; &#224;s 20h</strong><span> - e sim, o bom velh=
inho perderia a compostura.</span></p><p style=3D"margin: 0 0 20px 0;color:=
 rgb(54,55,55);line-height: 26px;font-size: 16px;"><span>- Fazia tempo que =
n&#227;o passava pela </span><strong>Collectania</strong><span> - marca com=
 a qual n&#227;o s&#243; compartilho minha hist&#243;ria no varejo de luxo =
em design, mas da qual tamb&#233;m fa&#231;o parte da trajet&#243;ria. Sa&#=
237; de l&#225; encantada com a nova vitrine: uma imers&#227;o no universo =
da </span><strong>Auping</strong><span>, assinada pela </span><em>produtora=
-&#237;cone</em><span> </span><strong>Tissy Brauen</strong><span>. Tudo pen=
sado nos m&#237;nimos detalhes, com aquela est&#233;tica que fala alto com =
quem entende de beleza, conforto e eleg&#226;ncia.</span></p><p style=3D"ma=
rgin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font-size: 16px;"><=
span>- </span><strong>Daniel Pegoraro</strong><span> abriu sua </span><em>s=
ky residence</em><span> para um happy hour com gente bonita e hype, ao som =
de boa m&#250;sica e um p&#244;r do sol inesperado - capturado com exclusiv=
idade pelo fot&#243;grafo </span><strong>Cleiby Trevisan</strong><span>.</s=
pan></p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26=
px;font-size: 16px;"><span>- E a </span><strong>Mosarte &amp; Co</strong><s=
pan> foi a anfitri&#227; do jantar de anivers&#225;rio da querida </span><s=
trong>Tota Penteado</strong><span>. </span><em>S&#243; que a surpresa ficou=
 pra gente</em><span>: Tota, al&#233;m de montar a mesa - com jogo american=
o feito com pe&#231;as da marca - usou uma lou&#231;a de cer&#226;mica incr=
&#237;vel, com cada prato diferente do outro, cria&#231;&#227;o dela mesma.=
 E, como se n&#227;o bastasse, ainda cozinhou pra todo mundo. O delicioso b=
olo, para soprar as velinhas, foi feito por seu amigo </span><strong>Rodrig=
o Costa</strong><span>. Tudo com o jeito elegante de ser da Tota.</span></p=
><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;font=
-size: 16px;"><span>- Num momento em que marcas de cozinha na </span><em><s=
trong>Gabriel</strong></em><span> e arredores se articulam para lan&#231;ar=
 novas </span><em>flagships</em><span> em 2026, vale mirar Chicago. A </spa=
n><strong>SKS</strong><span> acaba de inaugurar um showroom no The MART, as=
sinado por </span><strong>Piero Lissoni</strong><span>, que reafirma uma te=
nd&#234;ncia clara no novo varejo de luxo: </span><em><a href=3D"https://su=
bstack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e0238e1a?j=3DeyJ1IjoiNmJkNT=
N3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" rel=3D"" style=3D"color:=
 rgb(54,55,55);text-decoration: underline;">menos loja, mais encontro</a></=
em><a href=3D"https://substack.com/redirect/1d26b99e-6b4b-43e4-987a-cb27e02=
38e1a?j=3DeyJ1IjoiNmJkNTN3In0.N99RIJSBjnrKONXdURWwPmIIw5QdoXbt1I9RCkBRAoY" =
rel=3D"" style=3D"color: rgb(54,55,55);text-decoration: underline;">. </a><=
/p><p style=3D"margin: 0 0 20px 0;color: rgb(54,55,55);line-height: 26px;fo=
nt-size: 16px;"><span>- Em Melbourne, </span><em>a </em><strong>National Ga=
llery of Victoria</strong><span> coloca, pela primeira vez, </span><strong>=
Vivienne Westwood</strong><span> e </span><strong>Rei Kawakubo</strong><spa=
n> frente a frente. </span><em><strong>Westwood | Kawakubo</strong></em><sp=
an> &#233; blockbuster de moda-arte: punk ingl&#234;s em choque elegante co=
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n>- Na cruzada de </span><strong>Trump</strong><span> por um novo </span><e=
m>ballroom</em><span> de US$ 300 milh&#245;es na </span><strong>Casa Branca=
</strong><span>, o primeiro arquiteto caiu do salto. </span><strong>James M=
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on, para dar forma ao del&#237;rio palaciano.</span></p><p style=3D"margin:=
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